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JoanE O’Brien, Systems AnalystJoanE O’Brien, Systems Analyst
Jenn Ramirez, City Council Web Jenn Ramirez, City Council Web ManagerManager
City of SeattleCity of Seattle
Up in the Air about Up in the Air about Video Streaming?Video Streaming?
TopicsTopics
Why videostream?Why videostream? Broadband AvailabilityBroadband Availability Do it Yourself or Outsource?Do it Yourself or Outsource? Real vs. Media Player vs. QuicktimeReal vs. Media Player vs. Quicktime Seattle VideostreamingSeattle Videostreaming
What we doWhat we do What people watchWhat people watch
Technical InfrastructureTechnical Infrastructure IndexingIndexing
Why Videostream?Why Videostream?
1.1. Provide access for those who don't Provide access for those who don't have cable TV and/or don't live in have cable TV and/or don't live in the City. the City.
2.2. Provide live access to Council Provide live access to Council meetings to enable greater citizen meetings to enable greater citizen participation. participation.
3.3. Increase the life span and availability Increase the life span and availability of the videos we already produce. of the videos we already produce.
4.4. Increase the use of our Internet site.Increase the use of our Internet site.
5.5. Create a technology infrastructure Create a technology infrastructure to deliver training videos to the to deliver training videos to the desktops of City employees. desktops of City employees.
6.6. Reduce the demand for duplicated Reduce the demand for duplicated video cassettes. video cassettes.
7.7. Demonstrate that we are Demonstrate that we are committed to using technology to committed to using technology to effectively serve our customers. effectively serve our customers.
Cable/DSL DataCable/DSL Data
U.S. Cable vs. DSL, Second Quarter U.S. Cable vs. DSL, Second Quarter 20022002
Broadband Broadband
Internet SubsInternet SubsNet 2Q Net 2Q AddsAdds
Cable Cable ModemModem 8,859,4078,859,407 909,936909,936
DSLDSL 4,690,0004,690,000 460,000460,000
TotalTotal 13,549,40713,549,407 1,369,9361,369,936Source: The Companies and Leichtman Research Group, Inc. All data from Q2 2002, except Adelphia from Q4 2001
Projected Broadband GrowthProjected Broadband Growth
Top Broadband CitiesTop Broadband CitiesLocal MarketLocal Market Unique AudienceUnique Audience Annual % GrowthAnnual % Growth
11 New York*New York* 2,7802,780 70.50%70.50%
22 Los Angeles*Los Angeles* 1,7661,766 87.90%87.90%
33 Boston*Boston* 1,1201,120 48.40%48.40%
44 San FranciscoSan Francisco 1,1101,110 21.00%21.00%
55 Philadelphia*Philadelphia* 785785 69.90%69.90%
66 SeattleSeattle 691691 22.30%22.30%
77 DallasDallas 623623 12.80%12.80%
88 ChicagoChicago 555555 13.90%13.90%
99 Washington DC*Washington DC* 532532 153.20%153.20%
1010 Atlanta*Atlanta* 517517 87.70%87.70%
1111 San DiegoSan Diego 497497 15.00%15.00%
1212 Sacramento*Sacramento* 416416 117.80%117.80%
Cable and Internet AccessCable and Internet Access
No Cable No Cable CableCable TOTALTOTAL
No InternetNo Internet 8.4%8.4% 9.6%9.6% 18.0%18.0%
InternetInternet 31.6%31.6% 50.4%50.4% 82.0%82.0%
TOTALTOTAL 40.0%40.0% 60.0%60.0% 100.0%100.0%
Government TV ViewersGovernment TV Viewers
Most Seattle Most Seattle Government Government TV viewers TV viewers have Internet have Internet access.access.
No No InternetInternet 13.1%13.1%
InternetInternet 86.9%86.9%
TOTALTOTAL 100.0%100.0%
OutsourcingOutsourcing
Outsourcing is a good way to go if you Outsourcing is a good way to go if you have a limited number of videos to have a limited number of videos to stream.stream.
Outsourcers can index videos and Outsourcers can index videos and handle high volume of users.handle high volume of users.
Several companies specializing in Several companies specializing in government market.government market.
Intergovernmental cooperation. Intergovernmental cooperation.
Do it YourselfDo it Yourself
If you have many videos, outsourcing is If you have many videos, outsourcing is not affordable.not affordable.
Streaming itself is not very complicated Streaming itself is not very complicated technically. But your own internal technically. But your own internal network may make it more complex. network may make it more complex.
Requires close cooperation between Requires close cooperation between web and TV staffs.web and TV staffs.
Bigger one time cost (but not very).Bigger one time cost (but not very).
Real Vs. Media PlayerReal Vs. Media Player
Seattle began videostreaming in 1998Seattle began videostreaming in 1998 Real held about 90% of the market at Real held about 90% of the market at
that time.that time.
Source: Seattle Times, 5 September 2002, from the research firm comScore Media Metrix
What Seattle doesWhat Seattle does
Four live streamsFour live streams Channel signalChannel signal Council liveCouncil live Pet camPet cam Salmon camSalmon cam
Video archiveVideo archive Stream of the weekStream of the week
Encoder EncoderEncoderEncoder
Television
CameraCamera
SalmonCam
PetCam
CouncilLive
ChannelSignal
Router
RealServer
Internet
FDDI Ring
TelevisionSignal
LiveEncoder
CRT projector
ArchiveEncoder
Tape
Tape
TapeSwitch
Splitter
Camera
Camera
Camera
Camera
Video On-DemandVideo On-Demand
ArchiveArchive About 250 videos encoded; about 110 About 250 videos encoded; about 110
currently availablecurrently available
Stream of the WeekStream of the Week One featured video about something One featured video about something
topicaltopical
Live ViewersLive Viewers
July and AugustJuly and August 1151 viewers of new City Council live 1151 viewers of new City Council live
streamstream 915 viewers of channel live stream915 viewers of channel live stream
What do People Watch?What do People Watch?
1.1. Project Impact – RoofingProject Impact – Roofing
2.2. Beyond the Badge (monthly police Beyond the Badge (monthly police show)show)
3.3. Mayor’s press conferenceMayor’s press conference
4.4. Program about ballfieldsProgram about ballfields
5.5. Cool Experience Music Project videoCool Experience Music Project video
6.6. Emmy winning show on homeless Emmy winning show on homeless manman
Video IndexingVideo Indexing
Video Indexing enables the viewer to Video Indexing enables the viewer to skip to a topic within a longer videoskip to a topic within a longer video Makes meeting videos more user-Makes meeting videos more user-
friendlyfriendly Link videos to agendas or other Link videos to agendas or other
information on websiteinformation on website
SMILSMIL
The Synchronized Multimedia The Synchronized Multimedia Integration Language (SMIL, Integration Language (SMIL, pronounced "smile") enables simple pronounced "smile") enables simple authoring of interactive audiovisual authoring of interactive audiovisual presentations. SMIL is typically used for presentations. SMIL is typically used for "rich media"/multimedia presentations "rich media"/multimedia presentations which integrate streaming audio and which integrate streaming audio and video with images, text or any other video with images, text or any other media type. media type.
SoftwareSoftware
Real Producer version 8.x (encoder)Real Producer version 8.x (encoder) Real Server version 8.xReal Server version 8.x
Server Specs (LIVE)Server Specs (LIVE)
Compaq Proliant DL360Compaq Proliant DL360
P3 1GHZP3 1GHZ
512MB Ram512MB Ram
Onboard RAID controllerOnboard RAID controller
2 18G Ultra3 SCSI drives Mirrored2 18G Ultra3 SCSI drives Mirrored
Windows 2000 SP3Windows 2000 SP3
Server Specs (ARCHIVE)Server Specs (ARCHIVE)
Compaq Proliant DL380Compaq Proliant DL380
Dual P3 733Dual P3 733
512MB Ram512MB Ram
3 36G Ultra3 SCSI drives3 36G Ultra3 SCSI drives
5302 RAID controller5302 RAID controller
3131 NIC3131 NIC
Windows 2000 SP3Windows 2000 SP3
For more informationFor more information
[email protected]@seattle.gov
[email protected]@seattle.gov
[email protected]@seattle.gov
[email protected]@seattle.gov
[email protected]@seattle.gov
[email protected]@seattle.gov
www.seattlechannel.orgwww.seattlechannel.org
www.seattlechannel.orgwww.seattlechannel.org
