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Fall 2014 Internship Team
David Barrett, Tanner Hatch, Dave Livingston, Devin Squires
JobPiperFounded
March 2014 by Ryan Kohler, Ryan Harmon, and Derik Krauss, a BYU student
How does it work?JobPiper assessment software helps companies identify what makes their top
performers tickCreates a benchmark based on top performersNew job candidates take the assessmentScores compared to benchmark, closest matches are interviewed“Clone” your top employees when hiring
Currently seeking second round of funding from local VC firmsLooking to increase cash flow, grow valueTargeting any company looking to create a legendary team
Project Objectives1. Compile list of target customers (sales teams, call
centers, HR departments)2. Connect with target customers 3. Research using the “Bullseye Framework” (from
Traction): Which marketing channels will lead us to these customers?
4. Experiment with marketing channels5. Determine 1-3 marketing channels to adopt
Step 1: Compile list of target customers (sales teams, call centers, HR departments)
1.Searching the web, forums, blogs, and LinkedIn, each team member pinpointed call centers located in Utah
2.Each member compiled a list of 25 Utah call centers and gathered their contact info, resulting in a list of 100 call centers
Step 2: Connect with ideal target customers
1. Found 1st and 2nd Linkedin connections to VP's of sales and marketing, CXO's and director of HR for those call centers
2. Used the information to look for introductions or networking opportunities
3. Cold-called those with distant or no connections
4. Narrowed down the list to an ideal list of target customers
Step 3: Research using the “Bullseye Framework” (from Traction): Which marketing channels will lead us to these customers?
1. Read CH in “Traction” on Marketing Channels2. Brainstormed 40 Marketing tactics3. Rate each tactic (Feasibility and Efficiency)
*Ability to target the decision makers
Mar
keti
ng C
hann
els
Brainstorm 40 Tactics
Rate Top Prospects
Step 4: Experiment with marketing channels
Began testing each of four (4) marketing channelsPPC Ads, Podcasts, PR and Blogs, Resellers
Website wasn’t completed until mid-November
Contacted sponsors, podcasts, blogs, and resellers
Established meeting with Sebo Marketing, PPC gurus
PPC Advertising
Podcasts
Resellers and Affiliates
PR, Articles, News● Research list of blogs,
websites, etc most accessed by target market
● Identify themes that resonate with target market
● Prepare press release/pitch
● Reach out to Site owners, editors, PR professionals
● *Bonus: Find related Networking event for JobPiper to attend
● tlnt.com● ere.net● hreonline.com● shrm.org● workforce.com● hr.com● hci.org
January 26th 2015Crossroads conference
● Over 600+ executive level participants
● Performance● HR Technology● Talent Acquisition● Leadership
Step 5: Determine 1-3 marketing channels to adopt
Gather results and determine effectiveness per dollar or hour spent.
1. Podcast and Webinar exposurea. HR/Sales related
2. Software resellersa. B2B Sales, hiring software emphasis
3. SEO, PPC Advertising, LinkedIn PPCa. Target HR/Sales Professionals to generate leads
Thank YouQuestions/Feedback
IBEX
Visit the JobPiper website to learn more
Candidates: www.jobpiper.com Employers: www.clone.jobpiper.com