John Assaraf Q&A - Winning the Game of Money/Business ... · John Assaraf Q&A - Winning the Game of Money/Business – February 2, 2011 Jennifer Bailey: Hello, everyone. We’re live

John Assaraf Q&A - Winning the Game of Money/Business – February 2, 2011

Jennifer Bailey: Hello, everyone. We’re live here in the studio. Welcome to Winning the Game of Money and Business, Neuro Training System we’re just going to be starting here in a few moments. John Assaraf: We’re going to be recording this as well. Jennifer Bailey: Wonderful! Wonderful, John. So excited to be here and there’s quite a few people here on the call. If anybody wants to chime in and say what their name is and where they’re calling from? That would be wonderful as we’re getting started here. [MULTIPLE SPEAKERS] Jill: Jill from Eureka, California. [MULTIPLE SPEAKERS] John Assaraf: Jennifer, are you – Jennifer Bailey: Good morning! Yes, I’m here. Welcome, everybody to Winning the Game of Money and Business, Neuro Training System. I’d like to – [MULTIPLE SPEAKERS] John Assaraf: So, we’re going to have some – Jennifer Bailey: And to those of you who are on the call for the first time, welcome, welcome. We are super excited about this new technology to help us refine our support to each of you. My name is Jennifer Bailey and I am the head coach for the John Assaraf companies and before we get started, we’re going to – we’re just taking a moment here just to kind of do some final issues on getting the video going and then we’re going to go ahead and we’re going to poll all of you. And then we’re going to have some announcements and then we’re going to do the Q&A and for those of you who have just joined us and are new to this call, go ahead and press “1” when we get to the Q&A – yes, love? [BACKGROUND NOISE]

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Jennifer Bailey: Is it too static-ky? [BACKGROUND NOISE] Jennifer Bailey: Is it too static-ky? [BACKGROUND SPEAKING] Jennifer Bailey: How do I sound now? How do I sound now? Is that good? Female Speaker: (Terrible) Jennifer Bailey: Is that a bit better? Female Speaker: Yes, you sound fine. Female Speaker: No. Jennifer Bailey: Okay – [BACKGROUND NOISE] John Assaraf: That’s (inaudible 0:14:20) Jennifer Bailey: Okay, so I’m going to go ahead and mute everybody. John Assaraf: And we’re here live so you could all hear me. Let me know when we are live? Jennifer Bailey: Why don’t I go ahead and start over and just welcome everybody to Winning the Game of Money and Business, Neuro Training System live Q&A and those of you who are new to the call, this is your first time, welcome. So, we are very excited about the new technology to help us refine our support to you. My name is Jennifer Bailey and I’m the head coach for the John Assaraf’s company. John Assaraf: And you can probably tell we’re having some audio technical challenges and if you can all see me on right now, we’re just going to make a couple of final little adjustments. For those of you who are new to this format, this is obviously a new way of communicating and really taking a lot more user-friendly for you where you could see me in the studios. Right behind me over here you see what looks like to be a library. It’s not. There’s actually a green wall behind me right over there and with some great technology, just superimposed a nice looking image.



This is my body. This is me over here and Jennifer Bailey is in the next room. I’m in the video studio right now. Jennifer’s in the audio room right now and so – Jennifer Bailey: Okay, John, I just want to check in with you. Can you hear me now? Is this better? Because clearly my headset was not working. John Assaraf: Yes, 10 times better so I was just going to tell we’ve not had it figured out. So, Jennifer, why don’t you start with your intro and then we’re going to do lots of Q&A, really doing it about two hours. Actually, we have people from all over the world, they’re joining us and so we’re using two different types of technology. One is this video feed where you can actually see me and we can communicate online and we’re also using a web-hosted audio technology called Maestro Conference that Jennifer is going to explain to you as well. So, if you’re new to the Brain Training System or if you’re new to working with us, we’re always looking to push the envelope and make it as user friendly and as interactive as possible so that we just have either a talking head or you’re just listening, right? So, I hope that you’re all really enjoying this program right now and Jennifer, why don’t we start off with a little opening and some housekeeping items. And again, this is for our Gold members only and we do this every month for two hours or so where we answer your questions live about business, about your mindset, about money, about the things that you need to have answers for in order to get you from where you are to where you want to be. And I’ve always said this and this, all the information that you need is readily available. What you need to do is find out the right information in the right order and then take action and the Brain Training System is really there to help you create the self-confidence, the certainty, the release of procrastination, relieving your doubts, fears and anxieties and creating more confidence and more certainty than ever before so that you achieve the results that you want, not just set them but achieve them. And with that, I know that Jennifer is ready now. Jennifer, take it away and before I let her take away, just so you all know, I’ve had a little bit of a cough in the last five days so you might hear me turning away and cough a little bit through the next two hours. So, please forgive me in advance. All right, Jennifer, all yours. Jennifer Bailey: Well, good morning, everybody or good afternoon or wherever you’re calling from. It might be evening. So, let’s try this again. Welcome to Winning the Game of Money and Business Neuro Training System live Q&A call and to those of you who are new for the first time, again, welcome. We are just so excited about this new technology to help us refine our support to you and my name is Jennifer Bailey and I’m the head coach for the John Assaraf companies and our goal is to support you in your journey and make sure that you are achieving everything that you want in your life so we do that through these Q&A live sessions



monthly and in the community, in our private membership area and on Facebook through, you’ll find me, John, and also Sue (Salsy) there answering questions and helping support you all. And so we’re going to go ahead and start out with some polling so for those of you, if you’re using “Winning the Game of Business,” press “1” on your telephone pad. Those of you who are using “Winning the Game of Money,” go ahead and press “2”. Okay, great. So, we’ve got quite a bit of people in Winning the Game of Business and a few of you doing Winning the Game of Money here on the Maestro Conference. John Assaraf: And if you’re not on live and watching it on live streaming, just let us know, type it in whether you’re using “Winning the Game of Business,” just type in #1 or “Winning the Game of Money,” type in #2. Oh, no, how many people are in from each one of the two Brain Training System Programs? So, those of you who are not using the telephone technology, use the web enabled or video technology that we’ve got as well. So, we got Skype there as well. Jennifer Bailey: Okay, so then we’d like to just kind of poll to see, let me just go ahead and put the hands down here. Poll, let’s just see how many of you are in level 1 of either of “Winning the Game of Money or Business.” John Assaraf: Okay, so press “1” for level 1. Yes, for level 1, press “1.” Jennifer Bailey: Right, if you’re level 2, go ahead and press “2” and if you’re level 3, press “3” and if you’ve completed the program, press “4” please. John Assaraf: And so the same thing if you’re just watching me live on your computer as opposed to on the telephone. We’re giving people different options based on where they are in the world and so, type in 1, 2, 3 or 4. So, “1” if you’re on level 1, “2” if you’re on level 2, “3” if you’re on level 3 and then “4” if you’ve completed the program or one of the programs already. Jennifer Bailey: Okay, great. So, 15% are brand new on level 1 and we’ve got 9% level 2, another 9% is 3 and 12% have completed the program. Great! John Assaraf: Awesome! Jennifer Bailey: Yes, so we’ve got – John Assaraf: - which is great. Jennifer Bailey: So, I’m going to poll you one more time and if you’ve been able to create an accountability partner in our community, so you have an accountability partner right now, press “1” okay? And if you would like to have an accountability partner, press



“2” okay and if you don’t want accountability partner, go ahead and press “3”. So, we got quite a few people that would like one but do not have one. John Assaraf: Great and accountability partner is something that I recommend that every single person has. It will increase your level of your game and your play and obviously the thing that you get done. For some reason, every one of us, when we have accountability partner, we tend to follow through on the promises and the commitment that we’ve made not just to ourselves but to others as well. So, my hats off to you. Jennifer Bailey: Okay, wonderful. Thank you, everybody, for participating in that poll. Okay, so now, for some announcements, just we are in the final stages of renaming and reorganizing all of the audio tracks for money and business on our private members’ community. So, emails will go out in the next 48 hours to download newly named tracks and a revised manual – John Assaraf: Jennifer, hold on. We’re having a problem with your phone again. So, why don’t you bring me that document. We’ll do it right over here or Mike, come on in here. Everybody just bear with us. Everybody, this is Michael Weiss. We want to make sure that you get the information later. The audio quality for some reason (with the full mind) are messing up. That’s why we have to look at them for just a little bit. This is more fun. This is more real and we’re going to make sure you’re getting the information just allowing the technology to screw us up. So, Jennifer, Mike is going to do this announcement, okay? So, hold off, sweetie. Michael: Okay, hello, everybody. We are in the process of renaming all the tracks for business and money and the project will be finished within the next 48 hours and that is going to make life a lot easier for everybody. We’ve listened through the request from our loyal lovely customers that the (inaudible 0:23:09) conventions were scattering the tracks all over the place. So, now, we’ve come up with a system so they’re going to be grouped together and they’re going to be organized by level 1’s and 2’s and 3’s and it’s going to make life a lot easier for everybody. And that’s going to be live within the next 48 hours. We’ll send out an email to everybody and give everyone an opportunity to then go ahead and redownload those as well as an upgraded manual as well. We’ll have the name and conventions in there. And additionally, that’s going to take care of the level 3 question that all people have had about the downloading about the one section of level 3. That will be taken care of as well inside of this upgrade which shall be out in the next 48 hours. John Assaraf: All right, and well, thank you, Michael. And what Michael means about the naming convention, depending on the smartphone that you’re using, whether it’s you iPad, iPhone or smartphone, when you download the program either from the USB that you received if you bought that or if you downloaded off of the community site, the Neuro Training Site where were calling it the Neuro Training Center as we’re calling it



now. It would allocate the names on your either cellphone or iPhone in a different way depending on your system so what we’ve done is we’ve hired some experts on how to name these so it’s consistent and so we’re just going to be uploading the new naming conventions so that when you download it again, it will be allocated properly on your iTunes account on your computer which will then replicate itself onto your smartphone whichever one that you use if you use one. And so it’s just an upgraded way to look all of the different tracks and then we’re going to make those changes in the manual also and for those of you who like to follow every part of what we’re doing in the manual, it will coordinate all of that stuff as well. Again, Mike said that that will be ready in the next 48 hours. We’ve got it already completely now. We just need to upload it and then we’ll send an email out to you to let you know that it’s available. The other thing that I want to make sure that you’re aware of is that we constantly make upgrades and so just read our emails so you know what’s going on, okay? And then with that, let’s see if we got Jennifer’s telephone going for any other announcements as we go through right this great Q&A questions you’ve got. Jennifer Bailey: Okay, how’s the quality of my voice now, John? John Assaraf: The quality seems okay right now. I’ll let you know if it’s not. Jennifer Bailey: I can barely hear you. You just keep going in and out so I’m wondering if I should just go ahead and hang up and call back in. However, I know we want to get started with the Q&A. I’ll (let) my voice now. John Assaraf: All right, why don’t you call right back in and I’m going to do a little session that I think everybody can benefit from and so for those of you in the business program, all right, or the money program, I want you to pay attention to what I’m about to share with you. If you’re in business or you’re looking to earn more money, there is something that is called the Laws of Compensation, the laws of earning money and if anyone of you read one of my books or listen to some of my other programs, the number one question that you must ask yourself, your relationship to earning more money or making more money is this; #1 is there a need in the marketplace for my product, or service or knowledge? Is there a need in the marketplace for my product, service or knowledge? Now, this is for those of you who are earning money by selling either your products or services. There’s other ways to earn money through investments, through investing whether it’s business stocks and bonds, real estate, et cetera, but for those of you who are selling products or services meaning you’re looking for somebody or you’re selling your products or services in the marketplace around the world, the first question is, is there a need in the marketplace? I assumed for every single person there is a need.



Number 2 question is how good is your product or service compared to other people in your local, national or international marketplace for that product or service. So, how good is it? Are you selling the best product in the world? Are you selling the cheapest product in the world? Are you selling the (inaudible 0:27:44) product in the world? Are you selling information? Are you selling service? How good are you compared to other people selling? That’s #2. And so I’m hoping that you’re very, very good. But in #3 which is the most important part for business owners to understand about making more money in their business is your ability to sell and market; selling and marketing. So, whether it’s your products or your service and you’re selling it, there’s only seven channels that are distribution channels for a product or service. There’s about 22 different sales and marketing strategies that you can use and there’s about 77 to 80 and 100 maybe tactics that you can use in order to sell your products or service. Now, for somebody who has a job, okay, who’s not selling a product or not selling a service that doesn’t require them and what you got to figure out is what is the feeling for trading your time for money? So based on the position, the job or career that you have, you’ve got to say a (inaudible 28:59) at the best of my abilities, what’s the most amount that I could earn? That gives you your ceiling for how much you can earn based on having a job. But then what you’ve got to ask yourself is how can I still make the amount of money that I want to make either by selling my knowledge, training other people on my area of expertise or diversifying into ever having my own small business for investments. So, if you are looking to make more money in business, is there a need in the marketplace, how good is your product or service and then #3, you have to become outstanding at selling and marketing and that doesn’t mean that you’re the one that has to do or know selling and marketing but it has to happen every single day. I believe every single company must have a chief revenue officer, CRO, chief revenue officer, and that person wakes up every morning and they asked me questions, okay? Question #1, how do I earn more money from my existing customers? How do I provide them with more products or more services either that I have or that they want and need? So, how to earn more money from existing customers? Number 2, how do I make more income from every sale that I make? So, at the time of sale, what else could I sell people that will help them with the goal that they have? So, what can you upsell the minute you cost more money or what could you down sell? What could you un-bundle so that you are making more money per sale. And then question #3 for every business and a chief revenue officer is how do I generate more money today?



So, when you are focusing on growing your business revenues, those are the three questions you need to ask yourself, more money from existing customers, more money per sale and more customers. The most expensive part of growing a business is getting more customers so look at the first two first. For those of you who are in the money part of it, don’t yet have a business, what you need to figure out is what is going to be your way to supplement your income and I’m going to share one story with all of you to make my point. There was a gal who came to my one of workshops a few years ago. In fact, she was a receptionist and she came with a phenomenal attitude thinking that she was the best receptionist in the world. She was smart. She was savvy. She was a little arrogant and she walked with a bounce in her step that you knew she has the confidence and certainty that she owned her position as a receptionist. So, she came to one of my seminars probably about I think it was four or five years ago and she says, “Well, how do I make more money? I don’t have any money to invest in the real estate market. I don’t have any money to invest in the stock market. I’m a receptionist making about $10 an hour but I’m the best receptionist you ever met.” All right, let me ask you a question, what makes you so good? And she says, “Well, I know exactly how to answer the phone. I know exactly what to do when I get up in the morning. I go to the office and how to take care of the executives and the people in the team. I know exactly what my roles and responsibilities are. I practice it. I rehearsed it. I’ve got it all outlined so I know exactly what to do at 8 o’clock, at 9 o’clock, at 10 o’clock, what to check, when to check, how to handle calls.” She knew everything. I was really impressed. And so I said to her, I said, right now, you’re making about $8 or $10 an hour, how much do you want to make? She says, “I would love to make $100,000 a year.” I said, well, why don’t you start to teach a course in your local marketplace on how to become an outstanding, amazing receptionist and then go to the local businesses just in the areas that you live in and offer the managers and the owners of the companies a chance to send their receptionist to their to your weekend program and just go to one of the hotels or go on the local churches or the local synagogues or community centers and ask if you could rent some space for them to be able to teach this program? Well, guess what? She did. She did exactly that and over the next 12 months, she went to make an additional $75,000 and why am I sharing that with you? I’m sharing that with you because once you start to get creative, it doesn’t matter what your situation is right now. You can think outside of the proverbial box and the reason you’re involved in the Brain Training System is to get you to understand that once you have the confidence and the certainty, that can help you delete or eliminate the doubts, the fears and the anxieties that may have been holding you back for whatever the next level of success is.



And so we only think at the level that we’ve become accustomed to thinking about. So, if you’re making $50,000 or $30,000 or $20,000 or $100,000 or a $1,000,000, that’s where your mindset is. So, what I want you to do is understand that as soon as you get out of that thinking and start to think how can I double, triple, quadruple my income, all of the sudden, the answers start to appear. And so that is your tip for today and then what I’m going to do is each time we do one of these sessions, I’m going to give you a couple of tips and a couple of stories just to get you outside of your box of the way you’re thinking about making more money and growing your business. You and I have got this amazing brain that’s capable of doing miraculous things but you have to challenge it. You have to use it beyond the level that you’ve been using it up until now. You got to break the cycle of your thoughts. You got to break the cycle of your habits and you have to become more from the inside out and I’ll keep guiding you along the way so we can really help you get to that next level of your business success and money. And with that, let me ask my team, how are we doing with our Q&A and Jennifer, is our technology on audio ready to go again? I’m not hearing anything over here, so Patrick, maybe you can check for me. And so we want to get to our Q&A immediately. I could dance for a long time. I’m used to doing two, three, four days worth of seminars. I can go and continue. For those of you who have a business, all right, I want you to focus on one thing that’s critical for every business owner as well. Who is your ideal client profile? And what I mean by that is every single product or service has got a profile of the ideal client. Is it male? Is it female? Are they educated or are they not? Do they come from a certain ethnicity in our society? Do they have certain income level? What’s their psychographic profile and what’s the demographic profile of your ideal clients? And the reason you want to know who your ideal clients is if you’re a business owner is because all of you’re marketing needs to go towards finding out exactly where they are and how to communicate to them, all right. So, find your ideal client and I’m going to help you with some more ideas on how to really pinpoint your ideal client profile and do some great marketing for them. So, Michael, I think we’ve got a question that you’ve got right there? Michael: From Kaye Harrison. John Assaraf: From Kaye Harrison. Michael: “John, how do you cultivate the feeling of success where so that you can resonate with the vision you have for your life? John: So, how do you cultivate the feeling of success so that you can resonate with the vision you have for your life when the present circumstance does not reflect that vision?”



That’s a great question. So, everyone of us has got this view, this vision of what we would like ourselves to look like, feel like, be like and what we want our environment to be but yet, we have our circumstances right now that for a lot of people control their thinking. So, we look at our bank account, there’s not enough money there. Or we look at the amount of business coming into our business and (inaudible 0:37:30) to our business not to our liking. So, how do we pretend when things don’t really resonate inside with our vision? Well, the keyword was pretend. I want you all to think about this for just a moment. If you were in Hollywood right now and a producer came up to you and says, “Wow! You know what? You’ve got just the look. You’ve got just the body. You’ve got just the mannerisms for a role that I have and I’m going to pay you $10 million so you could play this role. How many of you could, with practice, learn the script, learn the emotions and act and pretend that you are that character or that role? Well, guess what? What we have to do is internally create the image, create the emotions associated with that image and think it for a period of time until the neural networks are created. The image of that new character and that role are created and over a period of time, we do these mental rehearsals with the emotions, we create the neurons of recognition, the neural circuits and guess what we start to do? Over the course of a week, two weeks, three weeks, four weeks, six weeks, seven weeks, we start to change our own self-image. We start to make the new image, the one that we pretend for a while to be more real than our current circumstances and over a period of time, it overshadows the current image that’s in the screen of our mind or on the screen of mind so that you fake it until you make it and through practicing over and over and over again, it becomes easier and easier and easier and that’s how you do it. Great question. Jennifer, how are you doing, my dear? Jennifer Bailey: I think I’ve got it now. Can you hear me good? John Assaraf: I can hear you perfectly now. Wonderful! Jennifer Bailey: Oh, beautiful! Beautiful! So, would we like to take some questions from the Maestro conference panel? John Assaraf: Great! So, tell them how to do that. Jennifer Bailey: Okay, so if you have a question for John, go ahead and press “1” on your telephone pad, please. John Assaraf: And for those of you who are watching me live right now on your computers, how does it look? Do I look nice and healthy and smiling? Do you like our new backdrop over here? Let us know online. Do you like this format? This is new for



you? Communicate with us while we’re doing this as well. So, if you’ve got a question, hit “1” on your phone and if you’re online watching, just let us know how the sound is and let us how the communications visuals are and Mike could tell me right over here what’s going on. Jennifer Bailey: Okay, we’ve got – it looks like Jordan. Jordan, where are you calling from and what is your question? Jordan: I’m calling from Philadelphia, Pennsylvania and my question is regarding my business and what I’m doing right now, I’m actually a one-coach client and I’m working on creating a teaching system for my guitar lessons, similar almost where one coach did where you laid out the whole entire blueprint from beginning to end of what to do and the thing I’m running into is feeling as if sometimes if I’m maybe overcomplicating or looking too far into things and I was wondering if you can give me just some inside into how you guys put together your blueprint. John Assaraf: Sure! Thanks, Jordan! How are you doing, buddy? Jordan: Good, John! How are you? John Assaraf: Good! Okay, so whenever we create any curriculum for business owners, I always think about the four different brain types of people that there are and there are two left-brain types that I consider left brain or right brain. We’re trying to get away from left brain or right brain because our brain as Mark Waldman, who you’re going to meet next month by the way, will share with you – he’s the guy that I’m writing my new book with. He’s just a brilliant, brilliant researcher and a beautiful, beautiful loving soul of a man that’s becoming a very, very dear friend, but let me share with you how we do it anyway. I look at people’s four different brain types as being like this. Left brain analytical people want a whole bunch of information for them to be able to gather all the information and they want to be able to make their own analysis of that information. So you can give it them in any order that they want but they want lots of information. The left brain structural people, I think, are the people who don’t want things just any which way but they want all the information but you have to have it in the right order. It’s really for those people that we rename, for example, the Neuro Training System and created the (1Ai, 1Ai, 2), et cetera which you’ll see for those of you who love that kind of stuff. Now, the right brain type people, you’ve got the people who are conceptual. So, they like the big concepts and they’re not as interested at all of the details, all right? And then the other part of the right brain that I look at are the social people. So, those of you who love to see this like now, interacting, communicate with the rest of us and it doesn’t matter what order it’s in or it’s not as important, that’s the other way you look at. So, when you



think about, how do I give people the big concepts? How do I let them communicate so that they feel heard and they can interact? How do I give them lots of information if they want lots of information and then how do I put it in order for those who like it sequentially? So, Jordan, that’s how we put together all of our programs. We think about visual, auditory, kinesthetics, sequence, et cetera. That help? Jordan: Okay, yes. Now, as far as – I find myself getting to paralysis by analysis situations and I’ve been working with not doing that but – any thought on how I can work through those situations just become more effective in my work day? John Assaraf: Yes, set a deadline for getting something out and getting it out there and there’s a theory out there that if you’ve got a community, for example, like we’re building and you put out some phenomenally good content and then have your community come back to you and say, “Hey, can you do this? Can you do that? Can you tweak this? Can you tweak that?” And you respond, then you’ve got a much more cohesive community that it feels like they are part of the creation of what you’re building. So, you’re all going to see, we’re going to elicit more of your feedback, okay, on a regular basis to be able to help us formulate what we’re going to be calling our neural training center and community and so we’re going to ask for your feedback. We’ve got some redesigns that we’re working on right now. We’ve got some things that are working great, some things that are not working great and we just are going to ask for help to make sure that the communities that we’re building our clients are in relationship with us to make the experience phenomenal. So, don’t look for absolute perfection because it doesn’t exist. Get it out the door, make sure that it works, that it’s great and then tweak from there. Jordan: That is extremely helpful. Quick comment, I’ve done both the business and the money program, I’m on Level 2B on the money program and my monthly income went up between $600 and $800 in month which is or $7,000 to $9,000 in one year and it’s strange but not surprising. So, I just want to give you that feedback. John Assaraf: Good for you! That’s a great (side). Let’s add some zeros to that next, Jordan. Jordan: Right, (that’s my plan). Jennifer Bailey: And Jordan, we’ve talked about your testimonial and if you go to our private online community, if you could submit your testimonial of that, that would be wonderful. Thank you! Jordan: I will. I will do that right now, actually.



John Assaraf: Thanks, Jordan! And again, friends, we’ve got people from all over the world, all different walks of life. Some people have got jobs or still working for somebody else, others who’ve got businesses and we’re helping everybody who wants to make more money and increase their business but I can’t tell you enough. You change what’s going in here. You’re going to change what you see there. This is nothing more than a projector for what’s happening on the screen called your real world. All right, Jennifer, we’ll take another one and we’ll go to Mike online. Jennifer Bailey: Okay, hi, everybody! I believe this is Durango. Durango, where are you calling from and what’s your question? John Assaraf: Durango is calling from Durango, (Texas), Colorado. Jennifer Bailey: Are you there, Durango? Okay, we’ll come back to him or her. Let’s see here. All right, Camilla. Camilla: Hello! Jennifer Bailey: Are you there? Camilla: Hello! Yes, I’m here. Do you hear me? Jennifer Bailey: Wonderful! Where are you calling from? Camilla: Can you hear me? Jennifer Bailey: Yes – Camilla: I’m calling from Italy, from Italy from (inaudible 0:46:25). Ciao John, how are you? John Assaraf: I’m doing great, welcome from Italy! Camilla: Thank you. Gracias! John Assaraf: Gracias! Camilla: All right, I want you to give a (inaudible 0:46:41) but I need in this case, it’s about my mother, about attracting all the cures and the doctors and everything that she needed to heal, to stay good and I know I attracted all these and this is my – I’m witnessing that the wealth and the abundance is not always about money and I’m so happy about that.



John Assaraf: You’re breaking in and out so I’m having a very hard time hearing everything that you’re saying. Jennifer, I’m not sure if you can hear what she’s saying. Jennifer Bailey: Yes, she’s commenting on the fact that her mother is very ill. She’s attracted medical doctors to help cure her and she’s sharing with the group that abundance comes in other forms than money. John Assaraf: Okay, wonderful! Yes, whenever you’re in the right vibration, you’re going to be attracting a lot of good things and we’re having some technical difficulties so I’m talking over here and over here and we’re having a hard time with hearing – with people calling in either on VoIP or something but let me get my train of thought back. Whenever you’re in the meditation programs, all right, meditation is one of the ways to get into a totally clear vibration with the source of all supply in the universe. Now, a lot of people think that it’s a meditation program but it’s not. One of the tools we use is meditation and as Mark Waldman would call it, a lot of mindfulness and really being able to be mindful of what it is that we want to attract in our life so we want to have attention and the attention what is that we want to achieve and when we focus on the things that we want, that’s what really helps yield those kinds of resources, tools, people, et cetera. So, I’m glad that your mother and you are getting what you need. Camilla: Yes, in fact, that’s exactly what I did. I focused on my intention before meditating, exactly like this, like you said, right? John Assaraf: Yes, absolutely! Camilla: Thank you, yes. I have a question. When you – I’m on the money program now. I take the business and I’m on the money program on 2B – John Assaraf: Yes. Camilla: And my question is when do you have to say Double It? John Assaraf: Okay, well, in 2B, exactly when I give you the instructions to say double it, that’s when you do it but you can also, as you’re doing that, for those of you who are not in the money program on 2B, you won’t know what this is but Double It is an anchor that once you get your brain used to, then double it at that appropriate moment and having the emotional reaction or response. You could do that any time during the day and instantly have that same feeling as you did before, it’s called (anchoring). And so once you learn how to do that in the program, the money program, you can then utilize it any time outside of the program as well. I have some people just this weekend, I was at an event and a couple of people that were at the event came up to me and they just went, before they said, “Hi, John, this is so-so!” They went, “Double it!” and I said, way to go, you’re learning your lessons and you’re using your anchors. So it’s an emotional



anchor that you can use to really get into the vibrational feeling, the state of mind and the state of being that are (conditioned) for achieving your goals. Camilla: Yes, yes, my question was also specific for money. For instance, when I’m receiving some money in check or cash, do I have say that I double it? John Assaraf: No, you don’t have to. It’s just a way to get into the right vibration. Again, it’s a cue, it’s a cue to be able to change your state of mind and change your state of being. It’s a way to master your own physiology on demand and as (this thing) about what athletes do, okay, they create triggers whether it’s with music, whether it’s with moves if they’re playing basketball, they dribble three or four times, spin it two times, or take a couple of deep breaths before they shoot. Those are called anchors. So, what I did in the money program, I help create your own money anchor around the word Double It so you could get into that feeling any time you want to just by using the word Double It. Camilla: Okay, thank you very much. Thank you so much. John Assaraf: You are welcome. Could we have some online? Michael: Yes, we have some online. John Assaraf: Now, you can hear Michael well now. We might Michael up while I was talking to the crew over there, Michael up and now you can hear him. Yes, hopefully, he won’t swear like I did before. (DISTORTION) John Assaraf: Oh, that’s a great question. So, if you’re really in alignment and you’re attracting everything you need, why do you need the visual marketing techniques? Well, because not everybody is going to be on your same frequency at the same time. So, while people are out there doing their busy work, reading them newspapers, looking online, listening to radio, watching TV, driving by and seeing billboards, if you don’t get your marketing methods to interrupt whatever they’re doing to get them aligned with you, you’re going to miss all of those people. And so there are different ways to be able to get in alignment and your marketing message carries your vibration. So, if you’re limiting your marketing message to only the vibration of your body and not advertising or marketing online and offline, you’re going to be missing a whole host of different ways to carry your message around. So, think about this. Why do different songwriters allow different radio stations to carry their songs? Why don’t they just put the song on one station?



Well, because there’s multiple stations that people listen to so you want to be able to put your marketing message on the stations that they are at when they happen to be there. And so one of the things that I talked about earlier about knowing who your ideal client profile is the second part of the equation is what is the buyer’s decision making process? So, are they on radio or TV or internet or newspapers or yellow pages? Where are they? And then you take your message, your energy and you place it in the path of where they are. And so marketing is critical, critical, critical to take your energetic message and put into the path of where your ideal client is going to be. It’s really a strategy that you must use as opposed to just rely on the frequency of what your body can do. All right, and that’s a great question, actually, it’s the first time anybody has every asked that and think about this, if you were to sit in your office and meditate and be in the right vibration, they will be taking away your furniture. So, you have to place a little bit of beat, okay, that energetic beat across the seven distribution channels or in one or two distribution channels that are best for your type of quality service. Another, Mike? Yes? Michael: Yes, another one from Elizabeth. She’s so relaxed after listening, it’s hard to get started at the beginning of the day. What’s happening in the brain? How to use my time and energy? John Assaraf: So, who is this from? Michael: Elizabeth. John Assaraf: Elizabeth, you are so relaxed and so here’s the question that I want to ask you is do you prefer to be relaxed to the state of at ease when you are working on your highest income producing activity, the highest impact producing activities or would you prefer to be stressed? And the answer is you want to be in a relaxed state. You want to be calm. You want to centered and focused and so you will accomplish 10 times more being in a calm focused state of mind than a frantic disheveled state of mind. And so what I want you each one of you to do that has a business, I want you to write down what are the three highest income producing activities that you should be doing everyday; three highest income producing activities everyday and I want you to focus on those. Also have at your disposal three of your highest impact producing activities. So, what are the three things that when you do those, everyday, you’ll have the highest impact on moving your business forward? For those of you that don’t yet have a business, you’ve got to (ask yourself) those questions as well, so what can I be doing outside of my job to have the highest income producing activities for me and what can I be doing within my job or career to have the highest income or impact producing activities.



Now, one thing that I want to make sure everybody gets where it relates to income especially if you have a job is your boss or company is not who pays you. Let me repeat that, your boss or company is not who pays you. It’s the marketplace that pays you based on your skill and your knowledge and your expertise and your ability to market it in your own company or outside. All right, so back to the initial question is what you should be doing is the highest income and impact producing activities and you want to be doing that when you’re in a beautifully calm state of mind. Now, you could be excited and calm. When I get up on stage to speak, I’ve got a very, very high level of energy but I’m very, very calm just like I am right now. Some people looking at the camera like I am right now get very, very nervous. I’m no more nervous now than when I’m brushing my teeth in the morning, just as calm, total calm and hopefully with a high level of energy. So, I want to bring a high level of energy to whatever I do and I want to be absolutely calm, centered, balanced and the best way to do that is right out of a meditation. As a matter of fact, before I come on to the screen like this or before I get on stage, the first thing I do is close my eyes and get totally, totally centered, totally in the vibration of success and the vibration of confidence and the vibration of certainty and that’s why I think it’s a much better state to be in, a state of confidence and calmness than franticness and in an energetic out of balance. Jennifer? Jennifer Bailey: Hello? Hi, there! Okay, so – John Assaraf: Hi, there! Jennifer Bailey: Okay, so Micahlyn. Micahlyn, are you there and what is your question? Micahlyn: Yes, hi! Hi, John! I wanted to ask you about – first, I want to say hello. We met in Los Angeles! John Assaraf: Hi there! Micahlyn: - I speak at the second Sunday event. Did Aurora show you the article that I wrote about the event? John Assaraf: Oh, I didn’t see it. Give me a copy. Micahlyn: Okay, well, she has it. She acknowledged. She sent me an email back and acknowledged that she has it so you have to ask her.



John Assaraf: I’ll ask her today. I’ve had about several of our team members who have been sick the last five days so, me included. So, I’ll ask her when I see her at the office later this afternoon, thanks. Micahlyn: Okay, and I wanted to find out when you say to consider what is your greatest not only income but impact activity each day or mine, it will be spiritual life. So, did you mean impact as in something other than your spiritual life or whatever that impact maybe to you not just spiritual business I didn’t know if it was related to money and business. John Assaraf: Okay, great. So, if we’re focusing right now on income, okay, on growing your business or making more money if you don’t have a business, there are certain things that have the greatest impact on making money. So, for example, if you’re working in a job, you don’t have a business yet or you’re not investing in real estate or investing in a stock market, a high impact activity could be one hour a day of learning what you need to learn to be able to move forward and make more money. That’s high impact, gaining of knowledge is high impact. Another high impact activity will be going to seminar. Another high impact activity would be to get my questions answered like you are today. So, what we need to determine is what is our goal that we want to achieve and then what are the building blocks, the steps that we need to take to get there and then you say, out of all the things that we need to do, which will have the highest impact or the highest income when I do that. See, everyone of us has got a 100, 200, 300 different things going on whether it’s in our personal lives, whether it’s on our business lives, whether it’s on our relationships, whatever the case is. Well, if we don’t take the time to figure out where am I going to get the biggest return on investment, so I have said before, there’s no such thing as time management. The only thing we have is event management, our ability to manage the things that we do in our lives and the better we get at doing things that give us the highest return for our investment in time, the better we end up doing from a result perspective and that’s why we talk about quality versus quantity, right? So, that if you think about this, everybody who’s listening or watching me right now, here’s an exercise for you to do. Take a look at your calendar for the last two weeks and ask yourself this question, how many hours out of, let’s say, a 100 hours did I actually spend on earning more money, making more revenue for my business and you will see that your direct event, the direct things that you did or that your company is doing, if you have a company, you have employees, will be responsible for the results. And so what you need to determine is what are the outcomes that I want, the objectives that I have and then what are the best income producing activities or impact producing activities to yield those objectives and that’s how you –



Micahlyn: Okay, so – John Assaraf: Go ahead. Micahlyn: So, the highest impact activity and the highest income activity should both be related to money and business? John Assaraf: If what you’re looking to do is make more money in your own life if you’ve got a job or in business, yes. If you don’t focus on income producing activities or the highest impact producing activities that will lead to income, you will not make more money. Micahlyn: Okay, I actually thought those were two different things because I remember you saying we should kind of think about both each day and I thought they were two different but they almost feel like they could be the same or no? John Assaraf: Well, they are different but they can be the same so, for example, if you have a business and you don’t have a product to sell, the number one impact thing that you could do is to develop a product, then you need to figure out how to sell it, right? So, depending on where you are in your life for business and what stage of development you’re at determines where your focus is and here’s something that I learned many, many years ago that I do. Every Sunday night, I spend about 90 minutes planning my week and then every morning, I spend about 15 minutes making sure that my day is planned. Micahlyn: Got it. John Assaraf: An hour and a half on Sunday nights, 15 minutes a day to focus, to make sure that I’m working on those high income and high impact producing activities. Great question. Micahlyn: Okay and the other thing too is just trying to understand, when we’re listening to the audios, what exactly between like I’m on 3B basically and I want to know when I’m getting those sounds in my head from the audios, how is that replicating like EFT or hypnosis, what is it about those sounds that’s replicating that experience? John Assaraf: Okay well, the emotional freedom, the EFT, we have some (beaks) around the auditory portions of the EFT tapping that interrupts the brain’s pattern. EFT is all about tapping on the different meridians in order to interrupt the pattern, the neurological patterns and so we created, (inaudible 1:05:06) created auditory interruptions to interrupt your neurological patterns. As far as hypnosis goes, what hypnosis does is it moves you from your traditional beta brain wave frequency into your alpha brainwave frequency where suggestions are much easier to accept in that brainwave frequency and that’s why we use the hypnosis side for imbedding the commands for using the subliminal messages that are in there as well. That answer your question?



Micahlyn: Yes, thank you very much and I asked them. I sent you a post on the Facebook page just asking if you could consider doing a little bit more with the strategies and tactics. So, it’s on – I sent it yesterday, so if you haven’t seen it, I appreciate it if you look back at it and see what you can do, maybe creating another video or something that teach us a little more about what specifically we can do with that. John Assaraf: Okay, I’ll look into it. Micahlyn: All right. John Assaraf: I’ll get back to you. Thank you. Jennifer Bailey: Great question, Micahlyn, thank you. Micahlyn: Thank you so much. Good talking to you again. John Assaraf: Great talking to you as well. While we use the technology now and let’s do a little breakout session where you can meet some of the fellow members around the world again, we did that on the last call, a lot of you loved it. What we’re going to do that’s a little bit different on this call is we’re going to have you move into groups of four or five. We were told that somebody don’t like to – actually, it’s going to be groups of four I’m told so some of you don’t like to share right away, you like to listen more and that’s perfectly alright and so what I want you to do is – [AUDIO DISTORTION 1:06:47 – 1:07:14] John Assaraf: … and let’s get one of you to share who you are, where you’re from and what do you do and then what I would like you each to share is which program you’re doing, what level you’re on, and what your experience is so far and whatever it is just share with people because what you’re going to find is depending on what level you’re at, depending on your background, depending on what you’re experiencing, somebody is either going to be experiencing it or has already experienced it and it could help you with getting to the next level. So, let’s just do – Michael, how long it’s going to be. Jennifer Bailey: One minute – Michael: One minute (each). John Assaraf: All right, so one minute each. Jennifer, why don’t you lead the way and let’s get you to meet a few of the members, it will give you a chance to break this up a little bit so you’re not just watching to see and listening for a long periods of time but we



break up in two hours so that you can have a little bit more fun and create this dynamic environment for all of us to have fun engaging. Jennifer Bailey: Okay, beautiful, so John, I’m going to mute you so that you’re not in the breakout rooms with everybody so that they can go one minute each, all right, and then when we are at the end of the four minutes, and I’ll put you back on the main mic. John Assaraf: That’s beautiful (inaudible 1:08:29) online. Jennifer Bailey: Okay, everybody, go ahead and you are now in your groups, so go ahead and share and go around one minute each and I will let you know when it’s time to go ahead and switch to the next person. Okay, go ahead and switch to the next person. Okay, wrap up and move to the next person. Okay, the last person, go ahead and share. Okay, go ahead and finish your share and stop. Okay, and now, John, you’re back on live. John Assaraf: All right, so I was asking the people on live stream for those of them that are in the money program that are in the gold program if they’re getting their little e-coaching lessons that we’re sending them. The other thing that I would love to know is what would you love to learn over the next 90, 120, 180 days. Next month Mark Waldman will be here in the studio with me and Mark is the author of 11 books. He and I are writing “God Can Make You Rich: The Neuroscience of Financial Success.” He’s already written some amazing books and he is one of the top researchers in the world around the neural science field. He is an (inaudible 1:09:45) faculty, professor over at Loyola Marymount, just a wonderful human being I mentioned to you earlier. He’s also in our community so if you haven’t joined the Facebook page yet, the (inaudible 1:09:59) Facebook page or in our membership site, Mark is there. He’s going to be answering a lot of questions and when it comes to brain research, he is tapped in on a world level probably as good, if not better, than anybody else. And one of his partners and some of his other books is Dr. Andy Newberg who is one of the foremost neuroscientist in the world who is just a brilliant individual as well. So, Mark will actually be here live next month when we’re doing this session. And you get a chance to ask Mark some questions. Would you like me to bring in some guests for you to able to ask questions too on some other sessions? I know you love listening to me and hearing me and having me but I think having some other experts with me as well could be great. So, let me know what your thoughts are about that and then, Jennifer, let’s go to some Q&A. Mike, tell me what people want. Do you want some guest speakers or guests on the show? And do you want this more often, less often, is once a month perfect? Give us feedbacks so we can really customize the experience for you. All right, so Jennifer, let’s have some more questions, my dear.



Jennifer Bailey: Okay, great. We’ll go ahead and press “1” on your telephone keypad if you have a question, please. I know Durango had a question that we never got through there yet. Okay, Durango. Durango: Yes. Jennifer Bailey: Hi, there. Durango: Hi, how are you? John Assaraf: Hey, Durango. Durango: Hey, John, how are you doing there? John Assaraf: Great. Love your name. Durango: Thank you. I was having trouble. I’m watching you in the live stream and listening to the audio by phone. And I was like, gosh, there’s very much a time delay there. So, anyway, my questions are, there’s two questions. One, I completed the “Winning the Inner Game of Business ” and now, I’m on Money. And when I got to 2A or 2B and 2C of Money, I really like those two. I thought they really flowed really well together and sometimes, I’ve gone back and just listen to them together in one sitting. John Assaraf: Great. Durango: Is that okay to do? John Assaraf: Yes. It’s okay to do especially since you’ve already done 90 days of getting your brain into the different brainwave frequencies. So, it’s absolutely okay for you to do that. What we always have to balance out, Durango, is that for some people, the brain entrainment technology is very, very powerful. So, we need to give people some general rules and guidelines of how to follow the program. But if you’re enjoying doing them back to back, go at it. The other thing I can share with all of you is Mark Waldman just sent me an email the other night and he said, “Hey John, is it possible that this program helps people lose weight?” I go, what? He says, “Well, I have been so focused when I’m doing my writing, I’m listening to some of the meditative tracks in the background and I’m actually just not even wanting to snack or eat more than I normally do while I’m listening to these tapes or these tracks.” I said, I’m not sure about that but I love to have the meditation tracks in the background as well while I’m doing work all day long just so you all know. Durango: Thank you. My second question is when I complete the process here, 3C in Money, what do you do? Do you go back and start over?



John Assaraf: Some people are going back over some of the programs and are absolutely loving it. I’m also making time to go back into the studios to get levels 4, 5 and 6 done as well. And so, I’m going to continue creating programs and products to continue but there’s nothing wrong. Okay, just remember everybody, when you are retraining your brain, okay, there’s nothing wrong with going back at any of the levels, all right, and utilizing them, okay, on a day by day basis and especially the meditation tracks; to get into that meditative state, there is so much phenomenal evidence of its ability to help you really stay centered and focused on achieving your goals, it’s mind boggling. So, absolutely! Durango: And would you recommend, for somebody, should I go back to Business and then finish Business and then go back and then repeat Money? Or can I just jump around at will? John Assaraf: I would jump around at will if that’s what you’d like to do. And that’s what actually I do now is, after I’ve been through the program several times, I said, okay, you know what, what do I feel like listening to today? What do I really think I needed those of? So, do I want the Money one or do I want the brain one? Do I wan just the meditation one? Then I mix and match that so, I have a daily dose of inner size. Durango: I got you. I want to say this as a testimony that when my mind is like just so active and just focused on like all the things I want to do or have to do, whatever, I can tell you, I’ve got that kind of build upping, self imposed anxiety really. If I sit there and lay down, I just can’t. I mean, I just can’t relax and go to sleep. And I’ll just put on those headphones and literally, you know like I said, listen to 2B or C, and bam! I’m just, I mean everything just changes immediately and I fall into either a deep sleep or a meditative kind of sleep. And it’s very, very phenomenal how the program you have can get to the inner recesses of your subconscious mind. John Assaraf: That’s the whole idea. Sleep is a different brainwave frequency. Meditation is a whole other state of consciousness and so, one of the things that the program is teaching you how to do is how to utilize your own brain. And so, people who have a hard time sleeping, insomniacs, their brains just go and go and go and go and they’re running on a brainwave frequency that is not conducive to sleep. And so, they think that they’re at the mercy of their brain. And I say, no, it’s your brain. Learn how to utilize it better and be in control of it and if you need some aid, use the aids and that’s where the meditation tracks are just amazing. The mega bonus meditation tracks that you have in the Money program, they’re about an hour long, and you don’t fall asleep to those late at night, I don’t know what you’re going to fall asleep to. Benadryl maybe. Durango: Are you going to ever have a national webinar or conference, a live session anywhere in the near future?



John Assaraf: Yes. I’m actually having some discussions tomorrow morning about having one in May. So, the answer is yes. Durango: Terrific. Okay, thank you for all you do. It’s really, really great work. And I’ll be making a great day of it. John Assaraf: Thank you. We’re going to just keep adding. I want to mention this to people just as a fast forward, I’m going to be switching the name on a couple of things coming forward. And so, I’m going to be building, I’ve had a company by the name of Praxis. And Praxis means the integration of your beliefs with your behavior. And so we just secured the Praxis Now website. I’ve already owned the company named Praxis and I’m going to be shifting everything over into a company called Praxis Now, Maximize or Brain Technology to Maximize Your Potential. And so, we’re going to be building a worldwide company. We’re going to be building a Neuro Training Center. So, it’s a lot of new things coming down the pike and I’m going to bring all of you with me to give you the best brain training tools, resources, answers, technology. Mark Waldman is going to be the chief of our scientific advisory board and help with our product development. So, we have the best brain technology to help you guys for the rest of your lives. I believe that that’s the new frontier for us as a species and I want us and you, with all of your help, to lead the way around the world to bring you different programs for doubts, fears, anxieties, for kids, for self esteem, all the kind of stuff that I love that I think is imperative with obviously some other tools to help you as well. The other thing that we’re going to be doing and this is later on this year, is Neuro Training Certification Coaching. So, we’re going to certify coaches around the world in neuro training best practices of how to help other people. But not just have the tools but also the support for people who want more support in that. And so we got a lot of big plans under way. And you’re all the first to hear about it. So, congratulations to you and congratulations to us. All right, let’s have some more questions. How’s that sound, by the way, everybody. Jennifer? Jennifer Bailey: Uh, yes. Just a piggyback on that last question about listening to the meditation tracks as you’re falling asleep, somebody in our community on Facebook was asking about looping them for all night long and if that would disrupt his sleep patterns? John Assaraf: It wouldn’t disrupt, if they’re listening to them all night long with headphones on, it probably would disrupt their sleep because their brain is going to try and get on its own natural Arcadian rhythm cycle at its own cycle of sleep and the brain entrainment technology is going to try and keep you at the entrainment of whatever is off, whatever you’re listening to.



And so, you need to go through a natural cycle of sleep and this is not a sleep program. And so I would not listen to the alpha only or theta and delta only or gamma only tracks. Or (there is) the gamma only tracks while I’m sleeping with headphones on. I would be okay if they were aside without headphones but there really wouldn’t be any need for that as far as I can tell. Jennifer Bailey: Okay, great. Thank you for that. John Assaraf: Welcome, great question. Jennifer Bailey: Let’s take another question from Diana. Diana, welcome and where are you calling from and what’s your question? Diana: I’m calling from Petaluma, California. John Assaraf: Hi there, Diana. Diana: Hi, John. Love it. I went through the whole Business Success, and now I’m on Money. I just finished the 3B but I realized that when I downloaded it, the last six minutes were missing, so I did, actually, I’m saying the wrong one, I’m saying the wrong one. It must have been 2C that I did for two weeks with the last six minutes missing. Do you think I need to go back and listen for two weeks just the whole 30 minutes? I’ve successfully downloaded the whole thing now. John Assaraf: If you’re not in any rush for time, which I don’t see why you would be, I would say do the last two weeks over again, all right? So, it’s not that big of a deal. You’re going to get more reinforcement of the conditioning, the programming that’s going on with that level. And so go ahead and do it again. I’m going to (reach out to that poll). Diana: Okay. That’s great. May I ask one more quick question? John Assaraf: Yes, but let me just interject for a second. There is no need to rush, okay, everybody. If you fall behind by a day or two or three or two weeks, just start back over again. You don’t have to feel like, you know what, I’ve got to get anxious around this. We want you to do it in a nice calm state, all right? So, go ahead with your next question. Diana: The next question is, I’m a single person with a regular job, not fulltime though, part time and then starting two businesses and I’m having this kind of a push-pull feeling because the highest impact producing activities and the highest income producing activities are not always, I mean, my car break down, all these other things are entering in and I have this amazing forward momentum with the brain training. And I have this sort of little bit push-pull disconnect in my day about how do I do everything?



John Assaraf: Okay. Number one is you can’t do everything. And that’s why, what I found most people never plan their day. And they don’t plan their life. And they don’t plan for what happens if my plans don’t work out. And so when, there’s a couple of things that I heard that I want to address as well is you said you’ve got a part-time job and then you’ve got two businesses, and my first question is why two businesses? One business takes a 100% of people’s times to do it well. Why two businesses? Why not master, get excellent, outstanding, amazing at one business that derives enough revenue in order for you to then grow it bigger or start another business if you really want to? And so, don’t diffuse your energy amongst multiple responsibilities and projects. That’s number one. Number two, what I want everybody to do is look at your whole life and ask yourself, what’s the most important things in my life, and put those most important things into your schedule first. Then you fit everything else into the remaining balance of the time. And so, that is one of the best ways that I know how to live your highest values and to be able to get the most important things done and let go of things, okay? Less is more. Less is more. Let go of things that you don’t, either shouldn’t be doing or don’t need to be doing. And so, hopefully, that helps you a little bit but I’ll let you continue with questions. Diana: Yes, that helps a lot. Thank you so much. John Assaraf: You’re welcome. Mike, do we have anybody online or should we continue with Jennifer? Michael: Jennifer. John Assaraf: All right, Jennifer, keep going, my dear. Are you all having fun? Are you enjoying this? Is this worthwhile? Are you learning a few things? All the answers you need exist. You just need to apply them. Michael: So, to ask a question again, press – John Assaraf: So, to ask a question, press “1” on your phone. And if you got a question, you’re watching live right now, ask a question of us online as well. And Michael will be able to share it with me as well. Michael: Okay. So, I have one. John Assaraf: So, Michael has got one. Michael: And there are a number of people who also are using Holosync or have in the past and so their questions are regarding the difference, and if it’s okay to use both. John Assaraf: Great. Excuse me. So the question, I’ll just repeat it to make sure that everybody gets it, so the question is some people that are also using Holosync which is a



meditation specific program especially in the early levels of Holosync, is it okay to use both and what’s the difference? So, number one, yes it’s okay to use both but there really isn’t any need to use both especially if you are using any of the bonus meditation programs that we made available for you. Holosync is simply name of a product that utilizes brain entrainment, okay, to help your brain access a certain frequency or brainwave pattern that is associated with meditation, alpha, delta, theta, and from what I know, they don’t use gamma yet. And so, I’ll figure specifically, meditation, relaxation, focused program in a higher level, they have the ability or you have the ability to read out some of your affirmations and record those but that’s only when you’re in your higher levels. Bill Harris, who owns Centerpointe Research or Holosync, a dear friend of mine, one of the programs we used to promote in the past was Holosync. I used to use Holosync and then asked myself a question. How do I make it better for myself based on knowing what I know I want to achieve with my own brain? So I wanted the additional programs and subliminals and some of the other technologies and methodologies, that’s why I created these Neuro Training Systems to incorporate all of the best products that are out there. And so if you want to use Holosync, go ahead. But there is no need to. And so, Holosync is a great product and no need to use both as far as I’m concerned. Jennifer or Mike? Jennifer Bailey: Okay. I’ve got about six questions hands raised here. So, Connie. Hi there, Connie. Where are you calling from and what’s your question? Connie: Hi, John. It’s Connie, “Sugar Shock” Connie. John Assaraf: Hey, Connie. How are you, dear? Connie: Oh, good, so great to hear you. Such a huge fan of yours. You’re just so, so amazing. So I’m sorry for an embarrassing question. I had to quit listening to Winning the Inner Game of Business because I was too focused on making money. And I’m now, I’m very tight booked (at mine) for my next book which is “Beyond Sugar Shock”. But I loved your program so much. So, is there something that I can listen to, to help me, because I’m on very, very tight deadlines right now? And the only money right now I can’t think about other than what the book’s going to make for me down the road. John Assaraf: Okay. Well, you could easily be listening to any of the meditation tracks to get you totally centered and focused. Connie: Okay. John Assaraf: And just listen to those as long as you want. Everyday is perfect. And then when you’re ready to resume the program again, then start another one, then start – I



know that when you started the program, I mean, you have some great success and focus right away, didn’t you? Connie: Oh, it was amazing. And that was the whole thing I was sort of turbo charging. And I was so focused on getting this program going at all that and then I sort of neglected my deadline and I have a major publisher. So, I need to like shift my focus. So, I’m like – so, that’s why I stopped listening yours. So, yes, no, I absolutely loved the program. And it was amazing. And I was just about done. I was almost at three, I was like in 3C and I was like, uh-oh, I got to shift gears here. So, any of the bonus, you’re talking about bonus tracks? John Assaraf: Absolutely, yes. Connie: Okay, good. Because they definitely, I mean, I think that the biggest thing for me was I was so shocked at what kind of focus I was getting. So, I could certainly use that right now. John Assaraf: Use those. Use the specific one on mental clarity. And that will be a great track for you listen to. Connie: Mental clarity. Oh, okay, cool, cool. And as you know, you’re going to be quoted in the book too. John Assaraf: Well, thank you. I look forward to it. Connie: Thank you so, so much for everything you’re doing. John Assaraf: You’re welcome, Connie. Thank you. All right Jennifer, who’s next my dear? Is Jennifer still on? Mark: Hello? John Assaraf: Hi there, who’s this? Jennifer Bailey: Hi, there. Mark? Mark: Yes. Jennifer Bailey: Go ahead – John Assaraf: Hey, Mark. Mark: John, how are you doing? John Assaraf: Good, buddy. Where are you from, Mark?



Mark: I’m from Windsor, Ontario, Canada. John Assaraf: Oh, is it cold there like crazy now? Mark: Yes, I just got (board Canadian), there’s just snow here and there’s more in the way supposedly, so. But we’re enjoying it. John Assaraf: Too cold for me. Mark: Yes. So, enjoying all of your products and everything that you’ve had doing the, I’m just starting 3C on the Winning the Inner Game. John Assaraf: Money? Mark: Yes, no Business. John Assaraf: Is it awesome? Mark: Yes. So, it’s going well. A couple quick questions, two questions actually. Number one, and aside from that is, with the affirmations, I’ve recently learned about this tapping technology about the meridians and everything. And then so I’ve just be, number one, should I be doing that while listening to your tracks? And number two, what is facilitated tapping and how is that done? John Assaraf: Okay. The answer is, I would be doing it if it’s something that you want to test out and you feel comfortable with. Mark: Okay. John Assaraf: The thing with EFT, there aren’t a lot of clinical trials around EFT but we’ve heard from a lot of people that it does work really well the same as acupressure and acupuncture does. And so if there isn’t any, Mark Waldman, I hope you’re watching because I’m going to keep quoting you, buddy, because we’re going to be the best evidence based company in the world together. And one of the things that I say is that if it feels right, and then you learn how to do it properly, then there’s nothing wrong with adding it to your repertoire. And it works great. Part of the things that we’re learning most about even more so than anything else the fact that we believe that something works, the placebo effect, cause it to work. And so, if you feel, if this feels right. You’re tapping here, or tapping on my proper meridians, it’s something that feels right for me, do it. Use your intuition. Your intuition is your higher intelligence, your side of you that just knows. And so, I like the idea of EFT. It’s simple, it’s easy. It doesn’t cost a lot. You can learn a lot about it on Google, all right? So, that’s great.



Now, the second question was facilitated EFT. Anytime that you can have somebody instruct you and teach you, like for example, when I go to the gym or I go to health spa, I love to go to the stretching class because somebody is facilitating it. So, I tend to do it more frequently. I tend to enjoy being around people and I like to be guided by other people or experts. So, I happen to like facilitation just like I facilitate these calls. I love it. Hopefully you guys like it as well. So, for some people that say you know, let me just watch John or listen to John without it being live. Well, that’s great for some people. Other people prefer the facilitated version, that’s what I do. Mark: Okay. One last thing, with some of your other products that you’ve recommended, what or you talked about doing things in the proper order and everything like say, if you’re doing a routine of like say the mind movie, the vision guide or technology along with the Winning the Inner Game, would there be a proper ordering or sequencing of doing that? Or would you just say do whatever feels most natural and best for you? John Assaraf: Do whatever feels most natural for you. What I like to do is I like to do it first thing in the morning when I just wake up. And then I do a little review in my own mind before I go to bed. I don’t do my heavy lifting at night before bed. I do it when I wake up. So, think of it this way. The things that you want to impress, to get into your brain the most, do it when you are able to get into an alpha brainwave frequency specifically or one of the lower brainwave frequencies and you’re not going to fall asleep. Mark: Right. John Assaraf: So, and then there’s a supplemental program, if you’re about to fall asleep where really you don’t have to count on that as your main time for retraining your brain. Mark: Okay, all right. Thanks so much. John Assaraf: Great question. Enjoy the cold, stay warm. Mark: Will do. Take care. Jennifer Bailey: Great! Thank you, Mark. So, John, just so you know, Mark Waldman is on Maestro conference (call), as well, just so you know. John Assaraf: Awesome, awesome, awesome. Is there any way we can open a mike up for Mark Waldman? Jennifer Bailey: Yes, absolutely.



John Assaraf: Hey, Mark, why don’t you join me? Let’s do something a little bit different on the fly right now, my friend. Jennifer Bailey: Mark, are you there? Mark Waldman: Can you hear me or no? Jennifer Bailey: Yes, yes, we can very clearly. Mark Waldman: Okay. John Assaraf: Hey, Mark, can you hear me? Mark Waldman: I would say, why don’t you wait about six seconds before you tune me in so I can finish in the grocery store where I’m listening to you from. John Assaraf: Good, you’re in Malibu, California, Mark? Mark Waldman: Yes. John Assaraf: What’s the great website for people to go to, to find out more about you? I want every one of you to watch the video of Mark at one of the TED conferences. And, Mark, if you give us the video, we’ll put it up on our website that people can also go to watch it. So, let’s give it them right now. Mark Waldman: Okay, if you go to my website which is www.markrobertwaldman.com, you’ll see the link to the TEDx Talk or you can just type in TEDx and my name on YouTube and get a very good version of it. John Assaraf: So, Mark, what’s the little tidbits that you have for the people that are listening from around the world right now on utilizing the brain training system, mental rehearsals or anything that they need to know. What’s the cutting, leading, most bleeding edge of information for them to be able to make more money, build their business, et cetera? Mark Waldman: Let me preamble your question by giving a quick introduction that, how I will respond to you is by representing three university research organizations, Jefferson University, University of Pennsylvania, and Loyola Marymount University. And so far, the best that I and Andy Newberg can identify, the best way to train your brain is when you are actively engaged in a relaxation, concentration, meditation or mindfulness based practice. So, one of the benefits of John’s program, and why I feel so strongly positive about it is that when you are listening to these tracks by staying awake, you are training your brain to be focused on the particular words and sounds and images that John is suggesting.



And this falls so beautifully into all the research supporting guided imagery, visualization. These are the best ways to train your brain to function better. You’re focusing stronger and stronger on your goal. If your goal is towards having peace and tranquility, you’re sending a message through your thalamus and to the rest of your brain that this is the reality that actually exists. Your brain doesn’t distinguish outward senses from your thoughts. Your thought is like sensory input. So, if you think that the world is going fine, if you think that you are happy, the brain, your thalamus tells the rest of your brain, you are happy. So, the stress levels draw down. The anxiety levels draw down. Well, the same thing applies to work. If you look at your business, if you look at your profession, if you look at the desires you have to make money, if you are carrying even an ounce of self doubt and anxiety, if you don’t believe that you can be successful in the work world, this message is sent off across the brain and the brain simply responds with a warning, “Oh, no, possible failure coming to hit you.” So, even under the worst circumstances, to hold the most possible powerful, optimistic attitude will not only ensure you the best success but in situations where your life is threatened, it is a survival-oriented mechanism. One of my favorite books is called “Man’s Search for Meaning” by Viktor Frankl. And he made a very clear observation when he was interned in Auschwitz, one of the German concentration camps. The people who had hope and faith and optimism that they would survive and meet their families when they were released were the ones that lasted the longest or the ones that maintain the health the longest. The moment a person gave up their hope, they throw themselves against the wire and kill themselves. John Assaraf: Wow! Bottom line, (if you’re throwing yourselves) against the wire and killing themselves, we’re here to support you and to guide you and I’ve got this, like I said, my new secret weapon is Mark Robert Waldman. Take a look at markrobertwaldman.com and make sure (you meet him and friend) him in the membership site. We’re going to be bringing some just amazing, amazing tools of resources to you together and I look forward to having you in the studio live here with me, Mark, next week and next month. Mark Waldman: It’s going to be exciting. John is a remarkable individual. He’s one of the few people in the business community and in the personal development community who has opened his mind to neuroscience and the newest development. I asked John once, well, what would happen, John, if we did some research and found out that your program didn’t work? He said, “He’d change it.” He’d pull it off the market. He’d alter it. So, John and I and Dr. Amen, the famous neuroscientist, we’re going to create a brain scan study and we should have some pictures for you by the end of this year or next year to show you exactly how your brain changes when you’re listening to John’s CD. I’m certain that we’re going to have some very powerful changes.



John Assaraf: Yes, we’ll actually do it before, way before the end of this year. It’ll be done by the second quarter of this year. So, good stuff. And actually, we’ll be asking those of you in Southern California to see if you want to participate as well. So, Mark, I hope you enjoy the grocery store in Malibu, California and give Charlie Sheen a little helping hand. He needs it right now. Mark Waldman: Yes, his house is right around the corner from mine. John Assaraf: I know. And so, let’s continue with some Q&A. Thank you, Mark. I’ll talk to you later buddy. Mark Waldman: You’re welcome. Thanks all. Jennifer Bailey: Thank you, Mark, for stepping in impromptu and sharing your brilliance with our community. Thank you. John Assaraf: You guys, I’m going to step out on a limb here when I tell you he’s one of the best researchers in the world. He’s one of the best researchers in the world and the thing he’s going to bring to us that are applicable for you and your life over the next three months, six months, nine months, as we will practice now, will literally blow you away. You’re going to be on the bleeding edge of information but more importantly, you know by now that I’m not just about information. I want to make sure that you have the tool to use, to alter your results. That’s the name of the game, is results in life and what counts. So, Jennifer, let’s get some more Q&A. I think we got about 20 minutes to finalize this. I think – I’d love to know, how did you all enjoy just, for those of you who got into groups of four, did you meet a couple of nice people? Let me know what your feedback is online if you can. So, let’s just get some feedback on that. So, Mike, can you give me some results on what people are saying. All right, Jennifer, let’s take a few more questions. Jennifer Bailey: Okay, wonderful. We’ve got Jill on the line. Jill, welcome and where are you calling from and what’s your question? John Assaraf: Excuse me. Hi, Jill! Jill: Hi! You kind of caught me off guard. I was wondering, I’m from Eureka, California. I was wondering where Praxis Now is located. John Assaraf: Well, the company is going to be in San Diego, California. And we just secured the website two days ago. So, there’s no website operating like that yet. But it is in Southern California and this is where we are going to be building the company out of. Jill: But you will have a physical location?



John Assaraf: We already have a physical location where my John Assaraf company. I have two different offices in San Diego. One is my One Coach business which I have people who run that for me. And then, I’ve got my John Assaraf companies which we’re going to rename Praxis Now. I’m going to take all of my intellectual property and all of my products and put it under the Praxis Now umbrella. Jill: Okay, okay. So, it’s possible to visit and to learn more and to kind of speed things up? John Assaraf: Well, we won’t be doing any events at our offices but we will be doing events over the next year, two years, three years to learn and speed things up, yes. Jill: Okay, thank you. John Assaraf: You’re welcome. Who’s next? Jennifer Bailey: All right. John Assaraf: Mike? Jennifer Bailey: We’ve got Kim (Christianson). John Assaraf: Hey, Kim. Jennifer Bailey: Welcome, Kim. What’s your question? Kim: John, when we listened to this subliminal, to the bonus tapes, are they as effective if we’re not using headphones, as without headphones? John Assaraf: When you’re listening to the bonus tapes, they’re not as effective as when you are listening to them with your eyes closed and focusing only on getting centered. However, what I have found for me is having them played in the background allows me to just really get into a very centered focus state of mind as well. So, for me, I love to have, whether it’s classical music or the bonus brain entrainment meditation or mega meditation, excuse me, programs playing background. I love to have it in the background. I think, for me, my brain has become so attuned to it that as soon as I hear it, I believe my brain entrains immediately to that vibration. So, I would say that, and I’m giving you my personal opinion on this versus any research I’ve done with headphone, eyes closed and brain scan technology telling what’s going on versus what my belief is of having it all in the background. We will be doing a lot of research as Mark suggested with brain scan imaging so we can actually take the photographs of what’s happening with the different levels in people’s brains. Kim: Right. The best way to reach you via email is what?



John Assaraf: [email protected] or [email protected]. Kim: And aurora, that’s Christen, C-H-R-I-S-T-E-N? John Assaraf: No, it’s K-R-I-S-T-E-N. Kim: Okay. John Assaraf: And again, if any of you are going to be sending me any personal emails, I just need to preface, I get about 200 to 300 a day. And so I don’t have a chance to read all of them that’s why I have somebody who reads my emails and manages my calendar because there’s just no way that I have time to read all the emails. I’m trying to get online everyday to answer as many questions, in the forums, on Facebook, or in the membership community as well. Kim: I completely understand. This is a business situation. John Assaraf: Awesome, okay. Kim: All right, and that’s like K-R-I-S-T-E-N? John Assaraf: You got it. Kim: Okay, thanks a lot, man. John Assaraf: You’re welcome. Awesome! Kim: Bye, bye. John Assaraf: Bye-bye now. All right, Jennifer, who’s next? Jennifer Bailey: Okay, we’ve go Marilee (Kenzi). Welcome, Marilee, what’s your question? Marilee: Thank you. Can you hear me? John Assaraf: Hi, Marilee. Yes, we can. Marilee: Okay, great. Regarding the penny, value of a penny, and how you double it in that meditation, is it definitely something that we’re doing in our mind to visualize it doubling? Or is there an activity that that individual did to double his money that made the money grow that is more detailed than was given?



John Assaraf: I don’t understand your question. Can you maybe frame it a little bit differently? Marilee: In the story about the value of a penny. John Assaraf: Yes, okay. Marilee: And doubling it from where you’re at. John Assaraf: Right. Marilee: Is it just a meditation that you double it in your mind? Or is it actually something that they did physically to go out and did an activity that made more money, that made it double? John Assaraf: The answer is both, Marilee. The idea behind value of a penny is that the compounding effects of your thought, the compounding effects of your actions give you a much greater result than if you don’t compound your efforts. And so, as much as it’s a metaphor, it’s also something that’s very, very applicable in real life. So, for example, if you walk a minute today and you walk two minutes tomorrow and four minutes the next day, eight minutes the next day, and 16 minutes the next day, if you keep adding a little bit of effort each and every day, the compounding effect is going to be huge if you keep that focus. And there’s a great book that Darren Hardy wrote called “The Compound Effect” that I highly recommend for those of you who love to read or listen, ‘The Compound Effect” by Darren Hardy. He’s a friend of mine from SUCCESS magazine, the editor and publisher of SUCCESS magazine, great, great book. I just finished studying last year. Does that help? Marilee: Yes, thank you. John Assaraf: Thank you so much. All right, who is next? Jennifer Bailey: Okay, Mike, do we have any questions online there? John Assaraf: Yes. We’ve got some questions online. And for those of you watching on live stream, is the picture nice and clear? Is the smile nice and happy? My voice is a little bit shot but I’m getting over this, something was going on in California and I don’t know about anywhere else around the country but there was a doozy here. Mike, what do we got there, buddy? Mike: Well, one (recent) comment, you don’t have enough water yet. John Assaraf: The water is right here, nice and warm, warm water. Mike: Second comment, I’m combining two questions.



John Assaraf: Can they hear Mike as well right now? Okay, great. You can all hear Mike, so you combined two questions, thank you. Mike: So, one has to do with being at events and offered different products to develop different businesses and the second one is a lot of the coaching talks about multiple streams of income. John Assaraf: Oh, I love it. Okay. Mike: So, based on what you described before, how does that correlate to whatever everyone is experiencing at this. John Assaraf: Number one, I do not, I repeat, I do not agree that you should be focusing on multiple sources of income until you have a primary source of income. Why? Well when you understand all of the intricacies of what it takes to be really, really, really good at something, you need every hour of every day that’s available to focus on becoming really good at that income, all right? So, before you start to think about investing here and investing there and trying this and trying this and mastering nothing, I want you to reconsider and master something, all right? So, there’s so much knowledge and so many skills and so many things to do, okay, that when you diversify and diffuse your energy, you really can’t get much traction. And so focus on getting your income to a certain level, whatever the level is, that gives you your basic fundamental need to sustain your life and then some. Then decide do you want to continue on making more money on that track, or if you want, diversify to something else. I’ve seen so many people waste years of their life, not days or months, years of their life focusing on three or four or five different things, and guess what? There’s only 60, 70, 80 hours a week that you can work and be a family person or be in a relationship or be on your own, whatever the case is. And so I don’t believe in multiple source of income until you got a primary source of income. And if you’re going to add something else, focus all of your energy on getting outstanding at that, not average. If you become average at something, you’re not going to do very well. So that’s my opinion about that. Now, as far as going to events and buying a lot of different things there, I totally agree that we need the specialized knowledge, okay, of certain things in order to achieve the next level of success. What you want to do when you go to any event is relate the product or the service that you are about to buy with the primary goal that you have. So, will this product or service or consultation help me get to what I want to achieve in my goals right now or can I wait on that? See, there’s a lot of great products and services out there but most people don’t need all of them at the same time. And so one of biggest challenges that we always find is people



buy things that they don’t consume. And so what should you do? Make sure that anything that you buy also has built within it a way for you to consume it. So, I’ll give you an example. When we sell you our products, I don’t just want you to buy the product, I want to give you stuff by email. I want to give you stuff like this live. You can see me. I want to give you so many different ways to consume the product, to use it to get the benefit because if I can get you to consume it and you get the results, then the next thing that I present to you, you say, “Hey, I know that I’m going to be using that, not just being more information.” so just to make sure that you have a way to consume that which you buy so the time to consume it and the support to make sure that you actually take the action. And so don’t get caught up all the time making emotional decisions to buy. The good salespeople out there will get you to make an emotional decision to buy but you got to make sure that beyond your emotional decision, that you’ve got a way to follow up to make sure that you take action. Jennifer or Mike? Jennifer Bailey: Okay. I don’t have any other hands raised. So, if anybody wants to ask a question here at the top of the hour, go ahead and press “1” on your telephone keypad. Otherwise, Mike, you can go ahead. Mike: Well, there are other questions where in terms of during the day, you covered some of this, using the meditation there, can you use too much meditation throughout the day? John Assaraf: So, okay, can you use too much meditation around the day? In my viewpoint, there’s different types of meditations. Number one, there is closed eye meditations. There is contemplation meditation. You’re contemplating on a topic or subject, an idea, an innovation. There’s quiet mind meditation where you shut out all thoughts from your mind, and when a thought comes up, you just pay attention and then release it until you have nothing going on. As far as having the right type of music in the background that entrains your brain into a beautiful pattern of creativity, a beautiful pattern where your left brain or left hemisphere and the right hemisphere is communicating freely and openly between the two parts of your brain or your whole brain or whole mind is working, the more you can do that, the more your inherent beautiful, amazing genius you bring to the table. And so, in my world, the answer is no. The more that I could allow my whole brain to be working and coming up with the ideas that I want and keeping me balanced and in check, the better I operate. The more creative I am, the more I’m using my intelligence, my intuition, my deductive reasoning, my imagination. All of the different parts of my brain are working in unison. And the reason I say unison is because when we’re under a state of stress or state of stress or epinephrine or cortisol is being released in the brain and our motor cortex gets basically shut down from our genius, our frontal lobe in the brain, that’s when we’re using a limited amount of our brain.



So the more that you can keep that executive director, that beautiful frontal lobe that you’ve activated, the better you’re going to feel, the more you’re going to do, the less stress you’re going to be, the more in tune, in line you’re going to be with the goals and dreams that you have. And so, less stress equals a happier brain. And again, for many of you, doing the daily meditation is new. Doing a daily inner sized program is new. We’re used to exercise. We’re you used to this in the stress-filled life. Stress, stress, stress, fight or flight, we’re in this zone that we’re taxing nervous system. We’re taxing our entire physiology, our neurology and it’s time to move from a state of dis-ease into a state of at-ease. Or we want to do is make business growth, management, growing your business, making more money, a state of at-ease and that becomes the norm for you. And the best way for that to become the norm is let’s do it in a calm way. You know what, what you do is speed up but calm down. No differently then when I talk about the gears, when you go from gear one to gear two, and gear three to gear four, the tires are going faster but the engine is going slower. And all of the information, all the intelligence, all the knowledge you need is in this beautiful field of intelligence, okay, that is all within you and around you. We’re not separate from it. We’re all a part of it. Jennifer, my dear? Jennifer Bailey: Yes. So, we have one more question. Would you like to take, we’ve got Durango. John Assaraf: Okay, we’ve got one more question, yes. And for those of you, I got some emails as did Jennifer, around the coaching program. The coaching program that we do is around accountability coaching to your goals and your dreams and helping you overcome the any procrastination or the uncertainty that you’ve got around achieving your goals. And so, Jennifer is our head coach. And she is working with a few of you right now. And so, for those of you who are interested, just let Jennifer know or email [email protected] if you want to know more about the coaching program. And I’ll have Jennifer get on the phone with you and really go through it with you. I’ll tell you, it’s one of the best ways to stay accountable to the strategies and tactics that you have put together or to develop the strategy and tactics to help you achieve your life’s goals, all right? So, that’s something people have asked about. So, Jennifer, we’ll take one more question and then we’ll say sayonara. Jennifer Bailey: Okay. So, Durango, are you there? Durango: I am. Thank you. It’s a quick question, John. All right, and I meant to ask it last time is, have you ever thought about developing a program around health? John Assaraf: Yes.



Durango: I mean, because there’s so many studies that have, where people have just gone to the inner resources of their mind and their own healing and dramatic stories around that. And I thought, gosh, that could be a major advancement probably. I’m just thinking maybe for weight loss to inner conditions that people have that they’ve been plagued with for all their lives, that type of thing. John Assaraf: The answer Durango is absolutely yes. Health and weight loss are actually two of our next program that we are developing. And then relationship as well is the next one. We probably have about 25 different titles of whether it’s for cancer patients, for relationships or health or weight loss, the answer is absolutely yes, we are. Durango: Oh, well. All right, well, thank you. I’m going to be looking forward to all of those health and thank you for all of – John Assaraf: And hopefully not the cancer one. Durango: No, no. I think I’m ahead of the curve, so I’m going to stay that way. John Assaraf: Good, good. We got about I’m told we have about two or three minutes left, everybody. So, let’s, well, wrap it up. Okay, so we don’t have time for anymore? Mike: Yes. John Assaraf: All right. So, I’m told we don’t have time for anymore. So, in that case, I’m just going to say, listen, everybody, I want you to stay in the right vibration. Every single day, I want you to take a look at your goals, okay? I want you to focus on what it is that you want to achieve. I want you to focus on the beliefs that you need to have and I want you to win the mental game, win that inner game, that dialogue that you’ve got that might be holding you back. And I’ve also want you to really focus on what can I be doing today. So, if you’ve got a business, okay, you got to think about driving revenue, lead generation to drive revenue. If you don’t have a business, think about having a business and/or how are you going to make that extra $30 or $50 or $100,000 or $500,000 or a million dollars, whatever your goal is. So, it doesn’t matter what your goal is, whatever it is, it’s what you going to focus on. And whatever you focus on is what you’re going to start achieving, all right? So, have an amazing week everybody. Thank you so much. Get on to the forums on Facebook because we’re on there. Jennifer, myself, and Sue are answering question. There is a new addition to our team. His name is Tarek. And Tarek has been one of my clients for several years. He is an amazing individual that’s going to be helping us in the community and some of the things that we’re doing in marketing and so, I just want to thank you all. It’s great to be with you. Have an amazing week. And we look forward to



bringing you some more great content and great connections, and become friends online and help each other. Take care, everybody. Bye, bye now. Jennifer Bailey: Bye. Thank you. John Assaraf: Bye, Jen. Thank you.

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John Assaraf Q&A - Winning the Game of Money/Business ... · John Assaraf Q&A - Winning the Game of Money/Business – February 2, 2011 Jennifer Bailey: Hello, everyone. We’re live