THE AWARE LIFE TELESEMINAR

JOHN ASSARAF

03/29/13

Lisa: Hello, welcome to The Aware Show Teleseminar Series. This is Lisa Garr and I am so happy about today’s show because one of my mentors is on the show today, and I’m nervous because *laughter* …

John: *laughter*…

Lisa: *laughter* … because he is not only a gem of a human being with a golden heart, truly a golden heart, but has so much authenticity in what he does and I have learned so much from. So, here’s what we’re talking about today. We’re talking about money. We heard Mark Waldman a couple days ago… say that money is one of the… if you just flash a coin for a nanosecond in front of somebody’s eyes it will cause a greater reaction than any other… any other thing that you could flash in front of somebody’s awareness. So, let’s talk about money in your life. Do you know how much money you want to make this year? Do you how much you want to make the next year? What about 3 years? What about 5 years from now? Well, today, my guest is one of the visionaries of The Secret. He’s one of the visionaries featured on The Secret and he said if you really want to change your income you need to recalibrate your financial setpoint. What that means is, we need to rethink what we are worth. So, how do you do this? Well, my guest today, my gosh, his mother and father only made it to grade 3 and 4; and now in his life he finds himself on The Secret mentoring many, many people, like myself, and he created a program that has such advanced technology… it’s basically everything I’ve ever studied in one place. It’s a stacking system of neurotechnology, I will call it. So, welcome to the show, John Assaraf. Thank you for being with me. So nice to have you here!

John: Hi, Lisa. It’s so great to be here and thank you so much for such a beautiful welcome.

Lisa: Ah… well… I mean it, and you know it! *laughter* So, talk to me a little bit about when you were young. It just blows me away that your mother and father only made it to grade 3 and 4. Where did they grow up?

John: My parents grew up in Israel. My mother is actually from Romania; my father is from Morocco, then they moved to Israel. They met when they were in their teens and

got married and basically started having a family right away and unfortunately, back in those days, school wasn’t the priority, but helping the family make some money to be able to feed the family was the most important thing. So, they really didn’t have much of a formal education and a result of that, unfortunately, they struggled their whole lives… not to have enough money… and argued about money, and fought about money… and I can share with you that to this day, I remember the screams that went on in my home because unfortunately my father was not just somebody who didn’t know how to make a lot of money or enough money, but even the money that he made he ended up gambling on horses and on playing cards.

Lisa: Oh, wow.

John: So…

Lisa: Wow.

John: So, I had a very negative experience, early on in childhood and I remember some of my earliest thoughts saying that I will never, ever worry about money like this. I will never put my children and whoever the immediate family is in such pain and agony and misery as we had to endure as a result of, unfortunately, his addictions. Thank God for him, he was able to relinquish those addictions; but never really learned how to make enough money to make ends meet, but he’s a wonderful man.

Lisa: Wow, it’s amazing to here you tell that story because it explains… whenever I see mission and passion come together I always see success… in all of the people that I interview, when you have such a deep-seeded passion for doing something that comes from a story like yours, it’s going to be successful because it comes from the fiber of your being… who you are being…

John: Well, you know…

Lisa: So…

John: I heard a long time ago that a lot of people who are successful have turned their mess into their message…

Lisa: Mm-hmm… *laughter* great! *laughter*

John: …and so, for me, really even as a young kid, I just wanted to work so I would not have to feel less than the other kids and not have to feel like… you know… we never went away on vacation. A family dinner out, that was a special night, was going to McDonald’s.

Lisa: Wow.

John: And I remember that was a special night.

Lisa: You had… then you met… a mentor in your life that kind of helped change… I mean, how did you change this whole thing around? How did you realize that that

wasn’t all that there is?

John: Well, from the age of about 12 to 17-18, I ran with a group of kids who just got into so much trouble. We were lying, stealing, cheating, breaking and entering… just doing things that just were not responsible or ethical or moral; and I knew that it was wrong but it was one of the ways that I could put money in my pocket and feel like I was a somebody. I had pretty low self-esteem… I didn’t like school… they didn’t like me… and so, you know, there wasn’t a match there. Then, one day, I went to visit my brother and he introduced me to this man who he was teaching tennis to who was just a beautiful man, his name was Alan Brown, and Alan was a real estate developer. He had real estate offices, he had, at the time, around 700 employees.

Lisa: Wow!

John: For some reason, he just took a liking to me; and he asked me, you know, a bunch of questions that nobody ever asked me. Like, you know, “Why are you doing the things that you’re doing?” “Do you think you’re capable of achieving more?” “What do you think the purpose of your life is?” …and for the most part, I just looked at him like a very dumbfounded, stupid kid. Because I was honest with him, I told him the truth, that I wanted to get better and I wanted to live a better life than my parents did; he asked me if I would come to Toronto and get into real estate, and at the time I was 18.

Lisa: Wow.

John: Yeah, and I said, “At 18, nobody is going to want to buy real estate from me.” He said, “Stop. I don’t want to hear that. I don’t you to tell me what people will or won’t do. Let me guide you.” And he really became not only a father figure but he became a mentor to me in thinking, a mentor to me in learning some of the strategies and the tactics. The actual things that we need to do in order to achieve success and he was the first one that really introduced me to what I would call today, and many people have heard this before, as the proper mental diet.

Lisa: Mmm.

John: He filled my brain, every single day, with a mental diet of possibilities… a mental diet of probabilities. He had me thinking about things that I never thought about before. He had me really change the way I thought, not only about myself, but what was possible for me. Regardless of only going to grade 11 in high school, regardless of my parents’ story, regardless of the circumstances and all of the excuses that I came up with. It was irrelevant to him. He wanted me to focus on what I wanted and then he really gave me a day-by-day plan that was achievable for me to do that… and thank God for Alan Brown.

Lisa: Wow, and then, so then, you immersed yourself in everything that he gave you... with the seminars and tapes and books and, I mean, you did the work, which was important. I think I remember you explaining to me the difference between being interested in something and actually doing it and being committed to it. So, you actually did it, which…

John: Yeah… *laughter* see how, you remind me, I have a smile on my face because one of the first questions he asked me when we had set my goals… he asked me to go home and set some goals… for my financial goals, my health goals, relationship goals, charity goals, spiritual goals. Half of them I couldn’t even answer because I had no idea… because I mean, charity goals? I thought charity goals was how much money I was going to put in my pocket.

Lisa: *laughter*

John: That was my charity goals.

Lisa: Charity for you, yeah! *laughter* Uh-huh.

John: Right, and spiritual goals was… I had no idea; but even when I put down, you know, “I’d love to be a millionaire.” He didn’t’ flinch an eye, but I said to him, “I really don’t believe that can or I know how.” He said, “Well, that’s irrelevant right now.” He said, “The question you should be asking yourself is, “Are you interested in becoming a millionaire or are you committed to becoming a millionaire?” When I asked him, “What’s the difference?” He said, “Well, if you’re interested, you’re going to come up with excuses. You won’t study. You won’t rehearse. You won’t practice. You won’t do what I suggest you should do that I know works; but if you’re committed, you’ll do what it takes. You’ll do whatever I ask you to do. You’ll study what I tell you to study. You’ll listen to what I tell you to listen to. You’ll go to the seminars and rehearse and practice the scripts and the objections and the lines and you’ll do it like you’re an actor or actress that’s getting paid 10 million dollars to pretend that they are… a role that they want to win an Academy Award for.” …and I said, “Wow.”

Lisa: Wow, uh-huh. *laughter*

John: And the good news for me, I was gifted athletically and played basketball, so I knew the value of practice. I knew the value of, you know, if I stand at the free throw line and shooting a hundred free throws a day… the idea of visualizing it… I knew that I had to get in great shape. So I had a little bit of foundation from sports to know the value of practice and repetition. When I applied that minor discipline that I had at the time to learning how to make money and become a businessperson, and really apply what he taught me, everything changed. I mean, the first year, massive change… and the 2nd, 3rd, 4th, 5th year, I was not the same human being; nor was I achieving the same results.

Lisa: God, that’s great. I mean, you can change who you are no matter what the upbringing is. There’s someone on the call here who said they’re 63 and has a good paying job… semi-retired at age 63… “How do I attract money to alleviate my financial pressures and truly enjoy my last chapters in life?” That is a great question.

John: I just want to share a little story with you that I think can help that person answer their question. About a year and a half ago, I was in Australia and I was giving a lecture, I think it was in Perth, which is Western Australia. A woman was standing in line after my talk and she was crying. I asked her, “Why are you crying? Is everything OK?” She goes, “I am 66 years old. I have been a widow for all my life. I’ve raised 5 children on a widow’s salary of $12,000 a year.” She said she heard me on a call, just like this, and bought one of our programs called Winning the Game of Money, and she started to retrain her brain. Last year, she made almost one hundred thousand dollars, for the first time in her life, because she retrained her beliefs about herself. She’s a caregiver, and so she was giving away all the services because she didn’t thank she deserves to charge people as if she was of value.

Lisa: Oh, my God!

John: She started to retrain her brain – her beliefs about herself, her beliefs about what’s possible – and she was crying right there in front of me, and I started to have real tears in my eyes; and she’s continued to move on to our other programs. Now she’s making money, she’s making a difference, she’s growing and flourishing in her mid- to late-sixties! …and her “Why?”; if we want to go back to her “Why?” …she wanted her life to have more purpose and meaning. She’d already raised her children, she felt great, she was helping people, but her “Why?” was to be able to do what she was gifted in doing for more people. So, it wasn’t even to make more money for her. She just wanted to be able to help more people who needed being cared for.

Lisa: What a gem of a human being. Oh, my God!

John: Yeah, absolutely!

Lisa: I mean, talk about… as if raising five kids as a widow wasn’t enough! *laughter*

John: That’s right.

Lisa: I mean, solo, I mean, that’s… that’s incredible. So, you can change your mindset, and that’s one of the most impressive things about what you have taught me and what I have learned from your program. You can try on the conscious level, all day and all night, to change your patterns and change the way you’re doing things, but unless – and this has been my personal experience – unless you change on the subconscious level, it will not happen; because lasting change, for me, happens on the subconscious level. So, tell me why you’ve learned that, or how you’ve learned that and how it’s true! *laughter*

John: Well, when we talk about mindset, we talk about beliefs. We talk about habits and we talk about perceptions. From a brain research perspective, all those really are, are patterns in the brain. Once there is a pattern that’s repeated over and over and over again, either because of something that you do repeatedly, something you see repeatedly, something you experience repeatedly, something you emotionalize repeatedly; your brain creates a groove, a pattern – almost like a road – and the more that that’s repeated, the more solid the road becomes. The more solid the road becomes the easier it is for that message, or let’s say vehicle to travel across that road. So, you know, at the age of 3-4-5-6-7-8… 10… 20… we develop beliefs about ourselves. We develop beliefs about what’s possible. Along with those beliefs, these patterns in the brain, we develop habits that support those beliefs. And so, for whatever reason, we become habituated to a certain way of thinking, receiving the world, and then behaving based on our beliefs and our habits. That takes years and years and years… to formulate these patterns. One of the reasons for that is our creator did something pretty brilliant. He created this process in the brain called automaticity. What’s automaticity? Automaticity says, “Listen, if you’re going to think about something the same way over and over again, feel something the same way over and over again, do something the same way over and over again… I’m going to actually make it automatic for you, so you don’t have to think about it.” That’s the subconscious power. So, along with digestion, along with breathing without thinking, along with…

Lisa: …driving…

John: …many of our… yeah, driving without thinking, for the most part; there are patterns that we keep repeating over and over and over again, and they’re beneath our level of consciousness or conscious awareness. What we know from all the latest research is that 96 to 98% of what we think about today, what we perceive today, and what we did yesterday, or today, we’ve just been repeating patterns over and over again.

So, what our job is to do, is something called deliberate conscious evolution; deliberate conscious evolution. Up until now, we’ve thought that we’re basically born a certain way. We’re hard-wired. We have certain circumstances and propensities in our life and that’s the way we are. Well, not true. We now know, that through conscious effort – our decision to change – we can actually determine what new patterns we want our brain to formulate. By going through the exact same process we did when we were children, and that is observation, recognition... by repeating something, whether it’s an affirmation, a visualization, an experience… there are a multitude of ways that we can access the part of the brain where our implicit or really well-grooved beliefs and habits are, and we could start to make our own shifts. Imagine if you could perform brain surgery on yourself, faithfully and effectively, and you could say, “You know what? Let’s take this little groove out and let’s put this little new groove in… and instead of this one going from here-to-here, let’s take the shortcut instead.” Well, that’s the era that we’re now entering.

Lisa: Wow. *laughter* Wow.

John: You know, the advancements in technology have not just been for incredible TV sets and cell phones that have got more power than we what used to launch the first spacecraft to the moon. We’re now learning more about the brain than we ever have; and what we’re learning is that it’s pliable. It’s moldable. We can take things that caused fear for us in the past and we’re aware of, or we’re not, and we could learn how to eliminate them. We can take the spiritual circuits of the brain, the highest functioning part of our brain, and operate from that level, so that our fear circuits and our motivational circuits are working in sync. So, there is some amazing new research that supports that we can change our beliefs. So if you think about this, if we’re talking about money, why does somebody earn twenty thousand dollars a year, and somebody else earns fifty and somebody else earns, let’s say, five hundred thousand; and somebody will say, “Well, it’s because they’re smarter.” That answer is not true. There are lots of people with Ph.D.'s and double Ph.D.'s that aren’t making any money; and there are people in our society that haven’t even gone to high school that are making millions. So, it’s not a matter of knowledge or intelligence. It’s a matter of having the right beliefs backed by the right daily and weekly habits of doing very specific things to earn more money. When you have the beliefs and the habits and the behaviors lined up, and you learn how to manage some of the, what we call neural dissonance in the brain, then you’re able to get the most sophisticated, powerful tool in the universe, your brain, to work in coherence – in concert, like a symphony – and then if you learn the right things to do, you can direct your body to develop the habits to do that more frequently.

Lisa: I love the neuroscience that backs up all of what you’re saying, here. As I’m learning about it myself, it’s so fascinating, because I can see how, what you’re talking about, where we can literally perform brain surgery on ourselves now by reframing the neurons in the brain and the way that they fire and the way that they wire and rewire and disconnect or implode or regrow… I mean… it’s fascinating! So, here’s what I want you guys to do. I want you to go to the website, theawareshow.com/assaraf. There is… let’s see here… there’s a question section, that I want you to enter in there, and I want you to enter, what amount of money you would like to make next year. I just want to kind of play a game here. I want you to enter in what amount of money you would want to make next year – and I want you to dream big – and we’re going to turn this into a deliberate conversation in a second, like you had mentioned… deliberate conscious evolution. So, if you were to make any amount of money, what amount of money would you want to make next year? Because I want you to become a part of this process. I want you to be an active part of this process. I don’t want you to just listen passively to this call. I want you to get involved, and really think about it. So, what we want to do here, and John I’m going to ask you to kind of guide us through this, is tell us how do we break the financial mindset that we’re in now and how do we think that we are more than we’re making now? How do you think yourself as making ‘X’ amount of million dollars a year? I mean, say mine is, a million dollars a year. Say that’s what I want to do. How do I retrain my brain to think that I am now a millionaire? How do I do that? How would I break all of the financial setpoints that I have right now in order to change that?

John: If you would think of yourself as an athlete that’s wanted to win a gold medal, what would an athlete do? Well, an athlete would first set the goal of getting to the Olympics. Then they would set the goal of winning a gold medal. Then they would start the process of seeing themselves already winning the gold medal.

Lisa: Right, OK.

John: Why would you do that? Well, number one, we know that there’s a part of the brain that just doesn’t know the difference between something real or something that’s imagined. So, when you can access this part of the brain, and you start to imagine, pretend, then you start to create the neural pathways of that exact image. Let me give you another example, and I’ll share a story that’ll make this even more real. Several years ago, when The Secret came out, I was on The Ellen DeGeneres Show…

Lisa: Mm-hmm?

John: …and myself and Minnie Driver were in the green room, she was on the show as well, the actress, Minnie Driver.

Lisa: Uh-huh, uh-huh.

John: I asked her a question, I said, “Hey, Minnie could I ask you (probably) an unusual question? What’s the process that you go through when your agent gives you a script for a role that they want you to play, where you’re going to make millions of dollars?” She goes, “Wow… nobody has asked me that. Usually I’m looking at… ‘is that what I really want? Do I want to play that role? Does that resonate with me?’ If it resonates with me, then I read the script – without really any emotion – just to get a feel for it.”

Lisa: OK.

John: “…and once I get a feel for it, I start to add more emotion; and then I start to rehearse it, over and over and over and over again. I do research on the character. I imagine myself being the character. I imagine what she would be feeling. I would imagine what her voice tonality would be like. I would imagine how she would perceive the world. I would try to look at the role from as many different angles and own the role. So, I would start by re-reading over and over and over again. Then, we would get to whoever the cast was, to play the roles together. At first, it’s kind of like being in kindergarten, we’d fumble all over the place; and then with practice and drilling and rehearsing, we’d get better, to the point, that after several weeks, we don’t even need to hold our script in our hands. And she goes, “After around 60 or 90 days, we become the role. We could instantly, with the click of a finger, assume that role because for hundreds and sometimes thousands of hours of practice and repetition, we’ve developed the part of our psyche that is that role. And our goal, as an actor, is to be able to get people who are looking at us on the screen not to remember that I’m Minnie Driver – but that I am that person – playing that role for just a short period of time. And so, when we look at helping people earn 2-3-4-5… 10 times more income than they’re earning now…

Lisa: Mm-hmm?

John: …we help them through a variety of different methodologies that access different parts of their brain, in a way for them to start believing that they are worth it, they deserve it, that they’re smart enough, that they’re good enough – and – that they could discover and find the strategies and tactics that implement, and while you do that, you start to develop new habits. See, if somebody who’s making thirty thousand dollars a year… just doesn’t have the same habits as somebody who’s making a million. So first, you’ve got to know, “Well, what does somebody who’s making a million dollars a year think like?” “What does someone who’s making a million dollars a year…”

Lisa: Right.

John: “…or even a hundred thousand dollars a year, you know, do every day? How do they strategize?”

Lisa: Right, right.

John: “What do they do in the morning? What do they do in the afternoon? What do they do in the evening? How often do they review their goals? How often do they seek counsel?” So, what really starts to happen is… once you understand what your goal or vision is… for your life, for your business, for your income… you then reverse engineer all of the things that you have to think, believe and how you have to behave and what you’ve got to do. Then, over the course of a day, a week, a month, two months, three months, you’re changing from the inside-out. It would be the equivalent of watching a movie in the theater, and you don’t like some of the scenes in the movie. Well, it doesn’t make sense to go up to the screen and scratch the screen.

Lisa: *laughter*

John: If you really don’t like the scene in the movie, you go and you change the film.

Lisa: Ah-hah! Ah-hah… see now, this is a great story, because the questions that are coming up here are… “Does it take a lifetime to release all of the blockages?” No.

John: No, no, no!

Lisa: Here’s another really good one. “How do you get the egg before you can even afford the chicken? Money breeds money. Is this one true? How can one start without money?” OK. Because I have listened to the 90-day program that John has created, which is, by far, the most comprehensive that I’ve ever seen; because it includes everything that I’ve ever studied and is in one place, and it’s a stacking system. If you go to theawareshow.com/assaraf, we’re talking about Winning the Game of Money, and in the program, it goes through cutting-edge brain entrainment technology with soundwave patterns and better positive suggestions and precise neurolinguistic programming and hypnosis and meditation and story. It’s definitely a stacking system – you have to follow the system from beginning to end – and don’t go out of sequence, because it builds and builds and builds. It is one of the most comprehensive programs that I have ever, ever been through, and why would this program answer those two questions that I talk about?

John: Can I share a little story with everybody for just a moment?

Lisa: Sure!

John: And then I’ll lead into the program. About 3-4 weeks ago I was sitting with a friend of mine, Richard, and Richard is a Sound Healer. He has got a gifted voice, and he can

play numerous amounts of instruments. He’s a Shaman, and we were sitting, having lunch, and he was telling me, he says, “John, on Friday night, I’m having this event, and I only have two people coming. I can’t make any money with this event.” I said, “Well, have you helped a lot of people in the past with your Sound Healing?” He said, “Yeah, I mean, tens of thousands.” I said, “Well, Richard, one of the things you have to understand about being in business…” and obviously, he’s a Shaman and a Sound Healer, “…you’ve got to be able to get yourself or somebody else to do some marketing and selling for you.” I said, “Let me ask you a question. If we were to stand up, right now, and just go to the people here in the restaurant, and then to the people in this little shopping area that we’re at… and we just would say something like, ‘Hi! I’m Richard and this is my friend, John; and on Friday night we’re having a Sound Healing event. Are you into healing your body and your spirit with sound?” And if we just asked 100 people that question, do you think we’d find 2 or 3 that would go, “Yeah, I’m really into Sound Healing, I’d really love to find out more information about it.” He says, “Well, of course, we’d find 2 or 3 people.” I said, “Then, Richard, what are you doing still sitting here, talking to me, if you really want to make more money? You don’t need a brochure, you don’t need anything other than you going to people and offering your product or your service, your knowledge, your information; but you’re just not doing that.” The question is: “Why aren’t you doing that?” …and the answer is: “because you haven’t developed the habit and the skill to do it, or to get it done for you.” So, if we help you retrain your brain… when somebody said to me, “I don’t have money”…

Lisa: Mm-hmm?

John: …money is not the problem. It’s what’s caused you not to have money that’s the problem; and so… then I’m going to lead you into, you know, the other part of your question… is when I started to research… at one point, I had over 1,500 salespeople in my company…

Lisa: Wow!

John: …and I would give people books, CDs… we’d bring in consultants, speakers… motivational speakers, and everybody would say, “Wow, John, thank you, that was so great and that’s helped us so much. We’re going to make so much more money. We’re going to take our families on vacation and were going to get healthy and join the gym now and we’re going to practice, you know, more of what we’ve learned.” And then, 2-3-4 weeks later, after the motivation went away, just about everybody went back to all of their old behaviors.

Lisa: Wow.

Lisa: And I was wondering, “How is that I’m investing…” (I was spending a quarter of a million a year in training in my employees...

Lisa: Wow!

John: …which was more than most people); and some people would take the training, and they would just take off. And others, even though they said they would, even though they read the books, listened to the cassettes (back then) you know, and listened to a day or two or three of training, just didn’t do anything with it. So, I got fascinated with, “How is it that information… could be the best information… and the training could be the best training… but people wouldn’t do anything with it?”

Lisa: Mm-hmm.

John: And the answer is simply this: We gather information in our short-term memory bank and it makes us feel good. It actually releases dopamine in the brain because we’re learning. We’re learning something new, and our brain likes anything that’s new and exciting and exhilarating. However, it’s not the part of the brain that’s responsible for most of our perception and behaviors. That’s the implicit part of the brain that takes time to train, so that it becomes automatic. So, when I put together my Winning the Game of Money program, I first looked at… “What are the best beliefs that somebody could have about earning money… about what’s possible… about what’s possible for them… about self-worth… about confidence… about certainty… about overcoming the little inner voice that holds us back… about overcoming procrastination, and fears, and doubts?” So, I looked at one of the best beliefs that somebody should have, and could have; and then I looked at technology and I looked at… “Are there any technologies out there that would basically put aside the conscious thinking brain that sometimes helps us and a lot of times gets us in trouble?” We found some 3D technology, some brain entrainment technology, some subliminal technology – and a few other specialized technologies – that we combined into nine different levels, with eight different evidence-based, or brain researched-based methodologies, that most people spend thousands of dollars going to see psychiatrists or psychologists for; and we combined them into a nine-level program. That made the brain retraining side of it easy for anybody to just sit and listen to as we guide them through it for 30 minutes a day, and then I added a whole bunch more to it to make it the most complete program in the world; and I’ll talk more about that when you’d like.

Lisa: Well, I really don’t honestly know how someone can get to the next level that they want to achieve in their life without doing this kind of work. Without doing the subconscious work. I personally know that that’s not possible because you can… just

read a statistic that less than 2% of people accomplish change, unless you do the real deep subconscious work, and there’s a lot of subconscious work out there. I’m a huge fan of hypnosis and NLP and meditation, I’m a huge fan of that type of work. But I’ve not seen it put into one place before.

John: Right.

Lisa: I did the 90-day program. It completely changed my financial setpoint, and I did it about, maybe a year ago. It was about a year ago, and my husband had to do it with me, because only one of us in this family was not going to be in this new mindset, we needed to do this as a team. He did it, and completely changed his financial setpoint. I just am passionate about this because I know it works from talking with your friend, Mark Waldman, who you introduced me to, so I’m grateful for that. But from learning about the brain, you have to retrain and program for the success and that is what reduces the negative thoughts and puts your thoughts in alignment with your highest goals. You have a clear vision, and you can talk about that, because you created the program. I just listen to you it. *laughter*

John: Yeah, well you know what’s interesting is as you were talking, I’m sitting in my mountain home in Telluride, Colorado…

Lisa: Ah…

John: …and as I’m looking out at the mountains right now, there are people who will hike up to the 14,000 ft. peak to ski down. It will take them a day to hike up there. Then, there are people who will take a helicopter and be dropped off at the top and use all their energy to enjoy the skiing down.

Lisa: Uh-huh.

John: I’m the type of person that… I don’t mind a little bit of hard work, but I really want the easy way; and so one of the reasons I created this program initially was for myself and my employees. Then, people started coming to my events from reading my New York Times best-selling books. They asked me if I would sell them our proprietary programs that we were using. We’ve already sold 11,000 in the last two years. People in companies are using our brain retraining program.

Lisa: Wow! Wow.

John: The people that want to, you know, do it easier, faster and better. We’re using the best technology in the world to get the brain into the most receptive state for change. We

don’t like change. You know the brain… there are three things the brain likes. Number one, it wants to conserve energy, so it’s lazy. Number two, it wants to gain pleasure, but it will not gain pleasure at the expense of potential work or danger. And so, we use technology to bypass the triggers of fear and anxiety and doubt, and then we use the evidence-based methodologies and different configurations to be able to create the neural patterns as quickly as possible. All the research says that it takes about 66 days, and people ask me, “Why’d you put together the program for 90 days?” I said, “Well, because I know that for some habits and perceptions and beliefs, change can happen in a week or two or three, but most of who are in our… I’m in my 50’s… most people that are in their 30’s-40’s-50’s and 60’s – we have some deeply rooted patterns; and it just takes a little bit longer. But if I was to say to you that you can undo 20-30-40 years of negative or sabotaging patterns in your brain in 90 days, or 180 days. Would you do it? And if the answer is yes, great. Let’s get started. If the answer is no, then what you’re basically saying to yourself is, “I’m going to be the same person in 90-180 days that I am right now. And just accept it. And that’s OK, too. If what you want is to live a life where you just feel like, “Wow, I’ve got so much purpose, so much meaning. I can earn the income that I want to earn to do the things that are important to me. I never tell people what they should spend their money on. But there are certain things that are going to give you a tremendous amount of joy. One of them might be freedom to do nothing. Freedom to go and do more charitable work. Freedom to send your children to college or some kind of vocational school. Freedom to go and learn the hobby you’ve been wanting to learn. Whatever it is, money’s just a tool. I learnt a long time ago that with more money, people just magnify who they already are. My goal is to help really kind, nice, loving, wonderful people become kinder, nicer and more loving and wonderful doing amazing things on this earth.

Lisa: I also like the idea of really helping people understand why they’re in the situation they’re in and that it is possible – back to the name of this whole series, it’s Possibilities, it is possible to break your financial setpoint. All of these questions that people have are great questions. “How can I get rid of procrastination?” “How can I get past the negative programming from my family, no matter what?” “How can I release a lifetime of blockages?” People don’t even understand that it’s possible to do that, and not only is it possible, but here’s how. Here is the actual tool on how to do it.

John: Right.

Lisa: I’ve seen this happen for myself, I’ve seen it happen for other people, and I am so passionate about getting it into the hands of other people.

John: One of things, for me, that was really critical… I’m a student like everybody else who’s on this call, and I’ve been on the journey just like everybody else. What I wanted

to create, for myself first, was an end-to-end solution. I wanted to take all of the best stuff that was out there and put it into one program, for myself first. I spent over $50,000 just putting the technology and the methodologies together, initially… $50,000.

Lisa: Wow. For this program?

John: Oh, yeah! Yeah.

Lisa: Wow, yeah. Mm-hmm.

John: What I also realized, was that in addition to retraining my brain, with the different methodologies, I wanted to be able to give people some support. When I first started to share this program with people about 2 1/2 years ago, people would say, “Oh, my God, John, I’ve got more confidence. I’ve got more certainly, and I’ve never felt better about myself. Now, what do I do?”

Lisa: *laughter*

John: And I said, “What do you mean what do you do?” They said, “Well, how do I make more money?” I said, “Oh, OK, so there’s another part to this.” And there are four parts to wealth, and for money. Part one is, “How do I earn more money?” Part two is, “How do I manage my money better?” Part three is, “How do I invest money so that it works for me?” And part four is, “How do I preserve my wealth?” So, in addition to our brain retraining nine level program that lasts 90 days, we also created a video training program that goes along with it. The video training program is about 10 hours worth of video. An instructional manual of, “Here’s what you do.” Here’s the thing that you need to be doing now that you have all this confidence and certainty and beliefs and the right habits. On top of that, people said, well is there any way that you can give us some extra support?”

Lisa: Wow.

John: I said, “Well, if you mean like asking you questions and communicating with other people who are on the same path that are discovering new tools and resources, the answer is yes.” So, we created a private membership group for anybody that’s doing any of our brain training programs. It’s a one year program that is a community where you can get the support and you can find an accountability partner in the community who wants to really achieve their goals and dreams. And so, it’s a real entire system and ecosystem, where A) you retrain your brain; B) you upgrade your knowledge and your skills; C) you receive the strategies and tactics that we know work and then D) you get

the support to be able to be in a like-minded environment that’s loving, caring, kind and smart.

Lisa: Wow, this is great because this wasn’t available when I had originally gotten the program.

John: That’s right.

Lisa: I love this! The video trainings… I mean, these some amazing people. Jim Bunch? Brilliant guy. You talk here, How To Get More Done In Less Time and Maximize Your Daily Effectiveness… God, could I use that! The community, I know you’ve grown, in such a huge way, and it’s so supportive for people. It’s great when you have other people going through the program with you that you can interact with and look at their results and their questions about the program and what they’re noticing as well, because then you feel like you’re not alone in the whole thing.

John: What I also want to help people understand is, when you learn the right way to deliberately make the changes on the inside, it’s not just for money. You could start using the exact same processes to get into the best shape or health of your life… to get into the best relationship of your life… because, you’re outside results are nothing more than a reflection of what’s happening inside your brain.

Lisa: Ah, that’s an interesting way of knowing what the reflection inside your brain is. It’s interesting because… well, someone was asking here… “How would this program benefit the people who have lower paying jobs… who don’t actually have a prospect of how to make money?” He said he doesn’t have career prospects. He’s all ears, he’ll do whatever it takes, but he wants to go to the next level… like, how would that help him?

John: Great, awesome. Well, let me share a story, and that’ll help. I was on a call last week and there was a gentleman from Dubai who had to quit his job because his son was suicidal. He said to, “I had to quit my job. I have no income. I have to be here at home, and we’re struggling. I don’t know what to do. I’m at my wits’ end. And I said to him, “Let me ask you a question. Let’s assume that you love your son and that’s why you quit your job.” He said, “I do. I would do anything for my son.” And I said, “OK, and you’re struggling financially and so you don’t know how to make any money.” He says, “That’s right.” I said, “Let me ask you a question. If I said to you, that if you don’t figure out how to use the Internet to sell some product or some service, either yours or somebody else’s, in the next six months and make, let’s say, two or three extra thousand dollars a year; you will never see your son again.”

Lisa: Wow.

John: I said, “Will you figure out… will you ask people, ‘How can I make some money?’ Will you ask, ‘What kind of business could I do at home, part-time, in the evenings, or on the weekends? Could I learn how to sell some things online? Could I learn about Google? Could I learn about selling products or services online, even if they’re not mine?’” See, there are people making millions of dollars selling other people’s things online, just because they understand how to get traffic, how to create some good offers on the Internet, and how to deliver a service, even if they don’t have the product themselves. The point I want to make to the individual who just said, “You know, I don’t have a lot of money right now because of a low paying job.”

Lisa: Right.

John: You have a low paying job because you’re thinking a certain way and you’re blocking your genius. What this program will do for you is unleash the genius within you. It’ll show you how to see things differently. If you think about your life, and this goes for everybody, as if you’re somewhere on a layer of an onion. There are many, many layers above, there are many layers to the left, to the bottom and to the right. When you raise your level of awareness, you can’t think the same way anymore. When you upgrade your knowledge and your skills, and apply them, you start to achieve different results. And so it doesn’t matter where you are, or how much you make, one of the first things to understand is to recognize what’s holding you back. What beliefs, what perceptions, what thoughts, what behaviors or lack or behaviors are holding you back? Then, you learn how to retrain them in your mind, so that they are not disempowering you anymore. Then, the third part is to learn how to release the ones that do not serve you well; and then the fourth part is to retrain your brain to a higher level of perception, a higher level of awareness and a higher level of beliefs and habits. And over the course of 30-60-90-180… a year, two years, three years… what you once thought was impossible, is not only possible, but you are doing it. It now seems to be too small. So, you set bigger goals. Bigger vision.

Lisa: Right. A lot of great questions coming in that I want to address.

John: Awesome!

Lisa: One of the listeners from Philadelphia is saying, “Can you give an example of how to do this. The examples you’ve been giving are great, but how do you actually do it?”

John: Let me maybe walk people through this. Our brain is known to have five different frequencies that are all going on at the same time. Beta, Alpha, Theta, Gamma and Delta.

Lisa: OK.

John: Those frequencies do different things in different parts of the brain. The most highly focused, strongest brainwave is called Gamma, and that is cosmic frequency. When you are in a very, very heightened state of meditation, which basically, the monks of Dharmsala, for example, are well-known to be able to reach a Gamma brainwave frequency. That is the highest frequency that is known in the universe, but also it was never calculated, or measured, in the brain until Dr. Richie Davidson actually brought in some of the Dalai Lama’s monks from Dharmsala; and in that frequency, you’re able to observe things that the average person cannot observe. You’re able to be in such a high frequency or vibration, that all of the normal day-to-day problems or challenges or stories or excuses from the past? They’re just not even in the same ballpark. And so, our program works simply like this. For the first week, you’re listening to level one. We introduce you to different brainwave frequencies to open up those channels in your own brain that exist, for the most part, have been closed off for most of your life. Then we introduce proper language pattern – precision affirmations – metaphorical stories about your confidence, your certainty, your personal power, your clarity about your goals. Then you move, after level one, on week one… to level two; and now we add some complexity to the technology because your brain is now able to handle a little bit more of the frequency and the vibration that we’re putting your brain into. That opens up new channels of possibilities, new levels of awareness and each week for twelve weeks, we are expanding, not only your awareness, your consciousness, your beliefs; but we are programming your brain with the right habits of thought, perceptions and habits, of the most successful people in the world. You mentioned something earlier around hypnosis. First and foremost, I want everybody to understand this about hypnosis. Hypnosis is not somebody doing something to you, so you jump up and down on a chair like a chimpanzee. Hypnosis, all it does, is it sets aside, with your permission – all hypnosis is self-hypnosis – so you allow, through a guided process, a way to set aside all of your old beliefs and habits and paradigms and ideas, and you allow somebody, who you trust, to embed a suggestion. So, for example, somebody… you know, is a heavy smoker… a hypnotist would walk them through a story, a metaphorical story, and walk them through how it feels not to be smoking anymore… to be smoke-free… to have their lungs feeling totally full of fresh air, with so much energy and vitality, and that is their normal state. So, there are language patterns, that somebody who’s gifted, knows how to embed those into the implicit memory system, basically, starts to override the pangs that exist of you being a smoker. So, if you’re somebody that earns, and you pick your own number, whatever number you earn a year or a month right now, imagine if a very experienced, trustworthy person was able to help you set aside those patterns, just temporarily, and suggest to you that you are smart enough. You are good enough. You know how. You can figure out how. All the answer are there for you. You have the confidence, the

certainty, to be able to achieve 2, 3, 4 or 5 times more income. Now, initially, there’s a part of the brain that’s going to go, “That’s not true. I don’t have the confidence. I don’t have the certainty.” But if you do that for a day, a week, a month, two months, three months – your brain starts to develop that pattern – and when that pattern develops and becomes more normal than your existing pattern, basically, the neural pathway and the messaging patterns of the old you stop; and the new patterns, because you’ve been doing it repetitively, starts. Here’s something for everybody to think about.

Lisa: OK.

John: If I said to everybody here, “Hey, let’s go run a marathon, 26.2 miles.

Lisa: Right?

John: Some of you who are in shape could go, “Great, John! Let’s go!” But 99% of you go, “I can’t run a marathon right now!” But if we decided to, if we set the vision and the goal, that 90 or 180 days from now, let’s give it 6 months, we’re all going to run a marathon together; and we said, “Great. What do we need to be thinking about every day? What do we need to be believing? What do we need to be eating? What do we need to be doing?”

Lisa: Right.

John: And then, we commit to doing the right amount of exercise every day, just about every single person on this call will able to run a marathon with us 180 days from now.

Lisa: What’d you call this, a brain diet? A brain diet, right? *laughter*

John: Right! So, what we have done, is instead of exercise, we’ve developed the most powerful innercise program in the world.

Lisa: Mm-hmm… mm-hmm, yeah, I know that.

John: Taking technology and methodologies to help people change the patterns so that it becomes normal for them to do something that they weren’t doing before. A) thinking differently and B) being the person who can earn 2, 3, 4, 5 times more income.

Lisa: Yes, and I know there’s a great person here from Indiana, who’s saying she’s done so many techniques for so long without any effect; and she knows that because of the current situation she’s in her life, and it’s frustrating. So, that question that John just answered, about how it all works together, in order to create the effectiveness of the

program… I mean, over 11,000 people have done this program, and it has worked, and you get to see that, because you’re on live chats with people throughout the program. So, it’s very, very well supported. If you hit up against a stumbling block, there’s coaching there for you and there’s support there for you, which is I think one of the most comprehensive parts of the program, is that you need that type of support. The website again is theawareshow.com/assaraf. What were going to say, about the coaching, John?

John: There are four parts to this whole program. Number one was the nine level, 90-day brain retraining program, and that’s a 30 minute-a-day program. The second part was the six video training sessions on making and managing more money. The third part, that we didn’t talk about, was that every two weeks we have a live neurocoaching session, either with me, with Mark Waldman (who is my Chief Scientific Advisor and Officer in practice now) and Dr. Joan Rosenberg, who is one of the leading Emotional Mastery experts in the world. So for 3 months, every two weeks, you’re getting a live 90-minute session where you’re learning new skills and new techniques and having an ability to ask our experts questions specifically for yourself. So, not only do you get the training, you get the live training, you get the Q&A, you get the online training, and you get the strategies and tactics of what to do.

Lisa: Oh, cool.

John: Yeah, the reason I did this, is I just wanted to give people a one-stop shop to really get the job done, as opposed to going to ten different locations to try and figure it out.

Lisa: That’s great. You said there’s a difference between coaching and neurocoaching, and if you could explain that really quickly, that would help… that distinction.

John: Yeah. When people are coaching others, that don’t have the understanding of what’s happening in the brain… So, let’s say somebody says, “I’m feeling really anxious.” Unless a coach understands the cause of anxiousness, what causes it, what triggers it, where’s it happening in the brain… One of the 3 or 4 best techniques to eliminate it immediately, and then, release it and get rid of it forever… If somebody has fears… fears of abandonment, fears of looking foolish and fears of being ashamed… there are questions that only a neuroscientist or a neuropsychologist would know how to ask to be able to get to the root of what’s causing it. Most coaches put band-aids… I don’t want to diss the coaching industry, but I do want to challenge all of them to raise your level of awareness and skill because what we’re learning about the brain now makes it easier for us to be able to overcome the inner challenges that we once had. So, most coaches do a very good job, but a neurocoach, a neurotrainer, who has a specific understanding of the processes in the brain and what triggers what… If somebody has a motivation to lose weight or a motivation to have a better relationship or a motivation to make more money,

but there’s an underlying fear of success or an underlying fear of failure, or an underlying fear of shame or guilt or whatever, and a coach doesn’t understand that one circuit will override another circuit… So, if you tell somebody, you know, “Well just, just... you know, like, plow your way through it. Just have a better attitude around it.” If you can’t give somebody the specific exercise of what to do, right now, to eliminate that, you’re going to be pretty much wasting their time. So, the people that work with me, they make 500 to 1,000 dollars an hour, because they’re the best.

Lisa: Wow, wow. Oh, my God!

John: So, when you’re being trained by one of our neurotrainers and neurocoaches, you’re getting people at the top of the food chain; and it makes a huge difference, because what took months or years in the past, we could help somebody with, in moments, eliminate those things. So, that’s part of the program, too.

Lisa: I love that. I absolutely love that, and I know that this works, because I actually have done the program. I know that it’s been completely enhanced since I’ve done it, which is great because it just shows that John is constantly listening to the audience and finding out what the audience wants and satisfying their needs because it’s us who’s shaped these types of programs. It’s real life examples, the questions that you’re giving me here on this call, I know they will get answered by listening to the course… so much… so much of it is. I also understand it’s about doing the work. It’s not one quick fix fixes all, this is a 90-day program. You get to commit yourself. You get the amazing opportunity to commit yourself to something – 30 minutes a day – that will change the rest of your life. How grateful are you for that? *laughter* What’s it costing you not to do it, is my question. I see people and what you’ve entered in here. People are entering in what they want to make next year. Some are saying 100,000… some are saying 250,000… I see on here someone wants to make 2.5 million… someone wants to make 4 million… whatever your goal is, this increases your capacity to be able to learn, to grow, and to earn! *laughter* I love it! *laughter*

John: Oh, yeah, I’ve seen people with this program go from not having any income to 30-40-50 thousand dollars. I’ve seen people who will use this program going from doing very well to buying their own jets.

Lisa: *laughter* Interesting! *laughter*

John: So, I’ve seen it all and the key to understand it is, it’s everybody’s God-given right to do as well as you can. One of the reasons I like to help focus people on making more money is to give them more options to enjoy their lives the way they really want to.

For me, I’m in the stage of my life now where my wife and I… we’re in the giving years now. We’re giving our knowledge. We’re doing research. We’re investing our money doing research, brain scan imaging studies with people, and then really looking to bring the best technologies and methodologies to help people with more confidence, more certainty, more personal power and all that so they could contribute more to the wonderful, beautiful blue planet we live on together. It’s a small little place and the more we can help each other, the more we enjoy life and the more our life has purpose and meaning.

Lisa: Awww… that’s awesome! Awesome! There’s such great love coming in on our question section here, which is so wonderful. People are getting it. People are understanding this. It’s education. It’s mind expansion. In this case, it’s programming on the subconscious level. It’s embedded positive suggestions that we maybe we’re not raised with. It’s everything in one place, and I am a huge fan. So, thank you!

John: You’re welcome! One of the things I want share with everybody, and I believe every business owner should do this… everything that we offer, we always give a 30-day unconditional money-back guarantee. So, I wanted to make sure we shared that with people. I believed in taking all the risk. I know the amount of help that it’s given tens of thousands of people. I know the amount of money we’ve invested in it. I know the research that’s gone into it. My only goal is to help you achieve results. You’re making a decision to either invest in yourself, or not. You’re not making an investment in a program, you’re making an investment in yourself – to once and for all, release whatever has been holding you back – whatever you know about, and whatever you don’t know about. Using a tool, technology and evidence-based methodologies, to abolish whatever’s happening inside your own head, which controls everything you do, and everything you’re not doing. I believe, and I know, this is the best solution on the planet, and I stand behind that.

Lisa: I know you put a lot into it, every single day. You there every day, your team is there every day. You guys 100% accountable. You’re on it, in every way, so it’s a fully supported system that is an end-to-end system, as well. It’s a wonderful, accountable place to be in. Trust me! *laughter* I know it! I’m there myself. So, thank you guys so much for listening and for asking your terrific questions and being so engaged during the call. Thank you, John, for creating such an incredible program… for sharing with so many people… for being there and being a stand for people to be able to get over their programming, their past programming, and to really create new possibilities in their lives. I am a huge proponent of this. This is one of the reasons I’m on this planet, is to provide the biggest platform possible for brilliant people like you to get your message out to as many people as possible… for them to realize change is possible, there are possibilities

and that you can it. If I can, you can, too. *laughter* So, thank you so much. Very, very wonderful.

John: You’re so welcome.

Lisa: Alright.

John: Thanks, Lisa. Always great to be on with you.

Lisa: Oh, you, too. We’ll do great things together.

John: We will.

Lisa: Thanks, John!

John: Bye, everyone!

Lisa: Take care. Alright, and thank you so much for listening. Remember to go to the website, which is theawareshow.com/assaraf, and this is about Winning the Game of Money in your life. It’s about reprogramming yourself to be into that game of business, and all of the conversations that you’re listening to in the 90-day program can be about business, it can be about life… you can apply this to athletics… you can apply it to getting any goal that you want in your life. I was listening to it with different frames of mind and it really helps you understand what success really is. It’s about success, and a lot of the conversations that you listen to are about success. So, thank you so much. I just want to support you and I know when things really work for me that I want to share them with you all; and I want you to grow and to learn and expand in so many different ways and to understand that it is possible. So, thank you so much for being a part of this call; and thank you to my incredible team who are wonderful and supportive and seamless and makes everything happen for all of the listeners and all of you guys out there. So, until next time, I invite you to STAY AWARE.

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