ACKNOWLEDGEMENT

I would like to whole hearty thank and express my sincere gratitude to

Prof. Y.S. Thakur Head of the Department of Faculty of Management Studies

Dr. Hari Singh Gour Central University, Sagar for suggesting me this problem

and for giving an insight in delaing with the subject

I am highly obliged to Prof. Y.S. Thakur, Miss Shakuntala Yadav Miss

Mayuri Jain, Mr. Shri Bagwat, Miss Pragya Bhargava, Miss. Priyanka

Jhakariya, Miss Devagya Shrivastava, Mrs. Jyoti Pandey, Mr. Ankur

Randheliya Mr. Girbal singh Lodhi, and All Faculty member, for guiding

me in various aspects of this project like conducting field work and designing

questionnaire and suggesting me the Project Work and helping me in

finalising the Report. I express my gratitude to all the customers who very

kindly discussed various aspects of this study and provided useful suggestions

for discussing various problems.

Lastly, I Must express my gratitude to all the elders of the family and

citizen of the city who blessed me in course of discussion. I also extend my

sincere thanks to my family and my friends for their encouragement and

support.

(ABHIJEET SHRIVASTAVA)

B.B.A II Semester

ACKNOWLEDGEMENT

Preparing a project of this nature is an arduous task and I was fortunate

enough to get support from a large number o persons. I wish to express my deep

sense of gratitude to all those who generously helped in successful completion of

this report by sharing their invaluable time and knowledge.

It is my proud and previledge to express my deep regards to Respected HOD

Prof. Y.S. Thakur Sir, Miss Shakuntala Yadav Department of Business

Management , Dr. Hari Singh Gour Central University Sagar for allowing me to

undertake this project.

I feel extremely exhilarated to have completed this project under the able and

inspiring guidance of Miss Shakuntala Yadav she rendered me all possible help me

guidance while reviewing the manuscript in finalising the report.

I also extend my deep regards to my teachers , family members , friends and

all those whose encouragement has infused courage in me to complete to work

successfully.

(PARUL SINGHAI)

B.B.A II Semester

DELCLARATION BY THE CANDIDATE

Date :

I declare that the project report titled " JOHNSON & JOHNSON " on

Market Segmentation is nay own work conducted under the supervision of Miss

Shakuntala Yadav Department of Business Management Dr. Hari Singh Gour

Central Uniersity Sagar To the best of my knowledge the report does not contain

any work , which has been submitted for the award of any degree , anywhere.

(Parul Singhai )

B.B.A IInd Semester

CERTIFICATE The project report titled "JOHNSON & JOHNSON " been prepared

by Miss Parul Singhai BBA IInd Semester , IInd Batch under the guidance and

supervision of Miss Shakuntala Yadav for the partial fulfillment of the Degree of

B.B.A.

Signature of the Signature of the Signature of the

Supervisor Head of the Department

Examiner

CONTENTS

S.No. TITLE Page No.

(A) Preface (B) Acknowledgement (C) Declaration of the Candidate (D) Certificate

CHAPTER – 1 INTRODUCTION

Objective History Introduction

Overview CHAPTER – 2 COMPANY PROFILE

Baby Care product Health care product

Vision Statement

Company intitative

CHATPER – 3 RESEARCH METHODOLOGY

Data Collection

CHAPTER – 4 GROWTH & PROFITABILITY

J&J as a brand

Olympic Sponsorship

Brand Publicity

Awards & Recognition

Management Approach

CHAPTER – 5 SWOT ANALYSIS

Strength, Opportunity, Thearth, Weakness

Future Plan

CHAPTER – 6 DATA ANALYSIS & INTERPRETATION

Graphical Presentation

CHAPTER – 7 CONCLUSION

CHAPTER – 8 LIMITATION

Reference

o Questionnaire

o Bibliography

HISTORY

Since its inception, Johnson & Johnson India has stayed

ahead thanks to it constant marketing initiatives that have at all points

in time understood the needs of and opportunities in a changing nation.

Johnson & Johnson spread its roots to the world’s largest democracy,

India, during the endemic post-independence turmoil of 1947. It

was Mr. Patrick Whaley who set about with confidence and

determination during this period of turbulence to begin the work of

establishing Johnson & Johnson in the subcontinent. Things progressed

quickly and by 1948, Johnson’s Baby Powder was being manufactured

by British Drug House in Prabhadevi, Bombay, and marketed by

the company.  

Other consumer products like TEK toothbrushes, Johnson’s Baby

Cream and Prickly Heat Powder followed suit. However, highly

specialized products like Belladonna plasters, pharmaceuticals and

Permacel Tapes were imported from the parent company. It was only

ten years later that the company began to manufacture its own

products. 

In September 1957, a new company, Johnson & Johnson India Ltd. was

created and registered with twelve employees on its rolls.

In the 50 years since its establishment as a modest 12-employee outfit,

Johnson & Johnson Ltd. has gained a reputation for delivering high-

quality products at competitive prices. Our success, we believe, stems

from our staunch commitment to caring for and catering to the needs of

our customers and employees.

If we explore the rich history as well as the recent advances from the

company we can find the following:

Since the founding in 1886, the company has grown to meet the health

care needs of people worldwide. Through mergers, acquisitions and the

formation of new companies, they have become the world’s largest and

most broadly based health care company. Here are some highlights of

the historical growth.

1886 – 1926: Johnson & Johnson Founded With Surgical and Wound Care

Products

In 1886, the founders – Robert Wood Johnson, James Wood Johnson and

Edward Mead Johnson – started a small medical products company in

New Brunswick, New Jersey. They made the first-ever commercial sterile

surgical dressings, which helped save the lives of patients.

To be clean and clear, I undertake that all the findings and research

process was conducted by me and any fallacies one may find in the

report is mine and no one else.

To sum up I can say, “The only way to attract the consumer towards its

products is to provide them scientifically sound, high quality products

and services to help heal, cure disease and improve the quality of life."

INTRODUCTION

One of America's most admired companies, “Johnson &

Johnson” (J & J) is one of the largest healthcare firms in the world

and one of the most diversified. Its operations are organized into three

business segments: pharmaceutical, which generates 39 percent of

revenues and 61 percent of operating income; professional, which

accounts for 36 percent of revenues and 27 percent of operating

income; and consumer, which contributes 25 percent of revenues and

12 percent of operating income. J & J's pharmaceutical products--which

are sold under such brands as Janssen Pharmaceutica, Ortho-McNeil

Pharmaceutical, and Centocor--include drugs for family planning,

mental illness, gastroenterology, oncology, pain management, and other

areas. The professional segment includes surgical and patient care

equipment and devices, diagnostic products, joint replacements, and

disposable contact lenses. The company's well-known line of consumer

products includes the Johnson's baby care line, the Neutrogena skin

and hair care line, Tylenol and Motrin pain relievers, o.b. and Stayfree

feminine hygiene products, the Reach oral care line, Band-Aid

brand adhesive bandages, Imodium A-D diarrhea treatment, Mylanta

gastrointestinal products, and Pepcid AC acid controller. J & J

generates about half of its revenues outside the United States, through

its network of 190 operating companies in 51 countries and its

marketing organization that sells in more than 175 countries.

Johnson & Johnson was founded more than 120 years ago on a

revolutionary idea: Doctors and nurses should use sterile sutures,

dressings and bandages to treat peoples’ wounds. Since then, the

company brought the world new ideas and products that have

transformed human health and well-being. Every invention, every

product, every breakthrough has been powered by generations of

employees who are inspired to make a difference.

Explore the rich history as well as the recent advances from the

company:

Since the founding in 1886, the company has grown to meet the health

care needs of people worldwide. Through mergers, acquisitions and the

formation of new companies, they have become the world’s largest and

most broadly based health care company. Here are some highlights of

the historical growth

1886 – 1926: Johnson & Johnson Founded With Surgical and Wound Care

Products

In 1886, the founders – Robert Wood Johnson, James Wood Johnson and

Edward Mead Johnson – started a small medical products company in

New Brunswick, New Jersey. They made the first-ever commercial sterile

surgical dressings, which helped save the lives of patients.

Headquarters

Johnson & Johnson has historically been located on the

Delaware and Raritan Canal, in New Brunswick. The company

considered moving its headquarters out of New Brunswick in the 1960s,

but decided to stay in town after city officials promised to gentrify

downtown New Brunswick by demolishing old buildings and constructing

new ones. While New Brunswick lost at least one historic edifice (the inn

where Rutgers University began) to the redevelopment, the

gentrification did attract people back to New Brunswick. Johnson &

Johnson hired Henry N. Cobb from Pei Cobb Freed & Partners to design

an addition to its headquarters, which took the form of a white tower in

a park across the Northeast Corridor railroad tracks from the older

portion of the headquarters. The stretch of Delaware and Raritan canal

by the company's headquarters was replaced by a stretch of New Jersey

Route 18 in the late 1970s after a lengthy dispute.

Product Background

Every day, millions of people around the world enjoy the benefits of

products from the “Johnson & Johnson” Family of Companies.

Very likely, someone in our family is one of them.

According to company’s saying -“Your family’s health and well-

being is our passion”, that’s why the Johnson & Johnson companies

offer the world’s broadest range of health care products. Whether we

have a skin blemish or sniffles or a serious medical condition, the

health professionals we trust can turn to Johnson & Johnson companies’

products for comfort and care.

In our home, products from Johnson & Johnson consumer health

companies brighten our smile, add luster to our hair and ease

that nagging headache. Consumers can rely on Johnson & Johnson to

help keep baby fresh, sooth an irritating itch, or relieve an aching

muscle.

In operating rooms and laboratories, doctors and nurses, too, rely on

products from Johnson & Johnson medical technology companies. They

use these products to perform hip replacements, implant coronary

stents, and run tests for metastatic breast cancer that give people hope

for a longer, more active life. These products help people conquer

life-threatening obesity, ward off colon cancer, and control their

diabetes. The list goes on.

These prescription medicines treat a wide array of conditions, ranging

from migraines and rheumatoid arthritis to cancer and serious

infections.

Whatever our family’s health care needs, the Johnson & Johnson

Family of Companies is at our side.

Major Brands:

AVEENO (Skin Care Products) BAND-AID (Brand Adhesive Bandages) CLEAN & CLEAR (Teen Skin Care Products) JOHNSON’S BABY (Baby Products) NEUTROGENA (Skin and Hair Care Products) REMBRANDT (Brand of Oral Care Products) SPLENDA (No Calorie Sweetener)

Overview:

Johnson & Johnson has interests in a broad spectrum of the health care market, and takes a decentralized approach to managing its 250 operating companies and franchises. In the company's continuing effort to diversify its business and

increase profits, Johnson & Johnson is constantly acquiring new companies, including 8 in the last year alone. In 2009, worldwide sales totalled $61.9 billion, making Johnson & Johnson the second largest manufacturer of health care products, behind Pfizer.

Johnson & Johnson's 2009 second quarter net income fell by 3.5% to $3.21 billion compared to $3.33 billion a year ago. Quarterly sales fell by 7.4 percent to $15.24 billion, down from $16.45 billion the year before but above expectations of $15 billion. The decline is partially attributable to two major patent expiries (Risperdal and Topamax), as well as a decline 4.5% in consumer products revenue. [1]

Johnson & Johnson's 2009 struggle continued in Q3, as sales ($15.1 billion) decreased 5.3% from Q3 2008.[2] J&J's poor domestic performance (8.1% sales decline) was the reason for the sales decline, as the firm is still trying to handle "tough economic conditions."[2]. JNJ is optimistic for the rest of it's fiscal year, however, as it made two acquisitions and had four new drugs become FDA approved.[2]

In Q4 of 2009, Johnson & Johnson reported total sales of $16.55 billion, a growth of 9% over the same quarter of 2008. Net earnings, however, only amounted to $2.2 billion, a decrease of 18.8%. The profits decrease was largely due to a $850 million restructuring charge that the company took. Earnings generally beat analyst estimates for the quarter. J&J also announced its 2010 projections, which forecast earnings growth of 7%, a modest projection relative to analyst estimates.

Competition

DIRECT COMPETITOR COMPARISON

 

JNJ LLY NVS PG Industry

Market Cap: 174.22B 38.20B 107.67B 173.69B 133.38M

Employ ees: 115,500 40,360 99,834 135,000 181

Rev. Growth (ttm): 9.00% 14.00% 27.40% 6.40% 14.60%

Revenue (ttm): 61.90B 21.84B 45.08B 79.12B 31.21M

Gross Margin (ttm): 70.38% 80.55% 72.87% 52.38% 72.87%

EBITDA (ttm): 19.55B 7.67B 12.54B 19.89B -1.91M

Oper. Margins (ttm): 27.10% 29.17% 22.80% 21.22% 12.81%

Net Income (ttm): 12.27B 4.33B 8.40B 11.34B N/A

EPS (ttm): 4.398 3.941 3.69 4.198 N/A

PE (ttm): 14.40 8.78 12.75 14.37 13.79

PEG (ttm): 1.93 N/A 1.92 1.65 1.92

PS (ttm): 2.79 1.70 2.33 2.18 3.63

LLY = Eli Lilly & Co.

NVS = Novartis AG

PG = Procter & Gamble Co.

Industry = Drug Manufacturers - Major

GENERIC DRUGMAKERS RANKED BY SALES:

Company Symbol Price Change Market Cap P/E

Watson Pharmaceuticals Inc. WPI 41.99 -0.90% 5.19B 21.49

King Pharmaceuticals Inc. KG 9.59 3.56% 2.38B 25.85

Ranbaxy Laboratories Limited Private - View Profile

Mylan, Inc. MYL 21.34 -0.14% 6.59B 69.97

Pfizer Inc. PFE 16.46 -1.67% 132.84B 13.43

Johnson & Johnson JNJ 63.31 -0.14% 174.22B 14.40

GlaxoSmithKline plc GSK 34.20 -2.01% 86.83B 10.52

Sanofi-Aventis SNY 30.90 -2.74% 80.91B N/A

Novartis AG NVS 47.06 -2.59% 107.67B 12.75

RHHBY.PK 36.54 -0.25% N/A N/A

JOHNSON AND JOHNSON Baby Care Products

Johnson & Johnson Baby: The gentleness found in JOHNSON’ Baby Care Products come in many forms. Here is the portfolio of the company for baby product types.

Baby Bath Products :

Watch out, here comes rubber ducky! Bath time offers a wonderful opportunity for bonding with your baby, and the right baby washes can make baby bathtime even more special. JOHNSON'S offers mild, gentle baby products containing ‘NO MORE TEARS’ formula just for babies, which are mild to the skin and as gentle to the eyes as pure water.

1) Gentlest Baby Care Cleansers Are:

JOHNSON'S HEAD-TO-TOE Baby Wash An ultra-mild cleanser for baby's entire body and hair. Soap-free, dye-free, hypoallergenic, pH balanced and dermatologist-tested. The #1 choice of hospitals.

JOHNSON'S Baby Bubble Bath & Wash The first and only bubble bath mild enough for baby girls and boys. Dermatologist and paediatrician-tested ‘NO MORE TEARS’ formula is gentle enough to use every day.

JOHNSON'S Baby BEDTIME Bubble Bath & Wash Combines ‘NATURALCALM’ essences with lots of bubbles and our ‘NO MORE TEARS’ formula, extra gentle baby wash.

JOHNSON'S Vanilla Oatmeal Baby Wash This gentle cleanser combines oatmeal, an ingredient long known to help moisturize, with an essence of vanilla for baby soft skin.

JOHNSON'S Cucumber Melon Baby Wash This creamy formula gently cleanses while helping to nourish, soften and protect skin from dryness. Enriched with cucumber and melon extracts.

JOHNSON'S Baby Bar Form-fitting easy-to-grip bar makes it even easier to bathe babies. Cleanses baby's face and body.

2) To gently moisturize baby's skin while cleansing:

JOHNSON'S Moisture Care Baby Wash Everything which is needed to make bath time magical and create memories that will last forever.

3) To provide soothing comfort when babies catch cold:

JOHNSON'S Soothing Vapor Baby Bath A gentle cleanser enriched with rosemary, eucalyptus and menthol, natural ingredients known for their aromatherapy benefits.

4) To help calm babies before bed:

JOHNSON'S BEDTIME BATH A nightly 3-step routine, including a warm bath with JOHNSON'S BEDTIME BATH, is clinically proven to help babies fall asleep easier and sleep through the night better.

JOHNSON'S BEDTIME WASHCLOTHS Contains the JOHNSON'S BEDTIME BATH gentle cleaners easy to use cloth. A nightly 3-step routine, including a warm bath with this disposable cloth, clinically proven to help babies fall asleep easier and sleep through the night better. Each disposable cloth has a unique textured pattern for improved, convenient cleansing.

5) Cleansers for growing toddler:

JOHNSON'S BUDDIES Easy-grip Sudzing Bar Makes bath time mess-free and easy. Non-slip bar is designed for little hands and produces a rich, easy-rinse lather.

JOHNSON'S BUDDIES Clean-you-can-see Foam Hand Wash Foams instantly and rubs easily into the hands or onto the face. Rinses away quickly.

JOHNSON'S BUDDIES clean-you-can see BODY WASH ‘NO MORE TEARS’ body wash gently cleans with added skin moisturizers.

Cotton Products :

Baby soft skin deserves baby soft cotton. JOHNSON'S cotton products are great for baby care and applying ointments, cleansing around newborn's eyes, keeping your baby's ears clean, keeping the umbilical cord area clean, and more. They're also great for grown ups. JOHNSON'S cotton product is also used to apply makeup, astringents, and lotions, or to remove makeup and nail polish. JOHNSON'S 100 percent pure, high-quality cotton has just the right combination of softness and strength.

1) To gently clean your baby's ears:

JOHNSON'S Safety SwabsCotton swabs that are uniquely designed with the EAR SAFE BULB. Clinically proven to be safer for children.

2) To gently clean all those little folds and creases:

JOHNSON'S Cotton SwabsGreat for umbilical cord care or for applying ointments.

3) To apply astringents, cleansers and more:

JOHNSON'S® Pure Cotton Rounds Great for applying ointments or cleaning gently around your baby's eyes.

JOHNSON'S® Pure Cotton Balls 100 percent cotton. Great for applying ointments to your baby, and great for adults as it can be used to apply make-up and astringents or for removing make-up and nail polish.

Diaper Rash Care :

DESITIN diaper rash treatments are the #1 choice of both pediatricians and moms, offering a range of products to help meet your treatment and protection needs.

DESITIN Rapid Relief Cream This hypoallergenic, dermatologist-tested cream forms a protective layer on baby's skin to soothe and relieve diaper rash discomfort, providing relief from the very first use. Over 88% of moms agree that nothing works faster.

DESITIN Maximum Strength Original Paste The only leading brand that contains the maximum level of zinc oxide, immediately forming a protective barrier to help heal and soothe diaper

rash discomfort. There's no stronger treatment available without a prescription.

DESITIN Multi-Purpose Ointment This hypoallergenic ointment forms a protective layer on skin to immediately soothe and start to relieve minor skin irritations, such as dry, chapped skin and minor cuts and burns, and rash discomfort.

Baby Lotions and Creams :

Baby's skin is different from yours-it's thinner, more susceptible to irritants, and can lose moisture more quickly. JOHNSON'S baby lotions and creams are specially made for baby's unique skin, providing essential moisture to help keep skin soft, supple, and healthy.

1) Gentlest moisturizers:

JOHNSON'S HEAD-TO-TOE® Fragrance Free Baby Lotion Paraben free, dye free, and fragrance free, this ultra-mild lotion is designed gentle enough for a newborn's skin.

JOHNSON'S Baby Lotion Mild and gentle: the #1 choice of hospitals. Moisturizes to help protect from dry skin, keeping baby's skin feeling soft and smooth. Plus, it has that wonderful baby smell.

2) To gently nourish and relieve dry skin:

JOHNSON'S Shea & Cocoa Butter Baby Lotion Rich, nourishing shea and cocoa butters, ingredients known to soothe and relieve dry skin, combine with hydrating emollients to provide gentle moisture for baby

JOHNSON'S Vanilla Oatmeal Baby Lotion Unique lotion combines skin-soothing properties of oatmeal with the comforting essence of vanilla. Non-greasy and fast absorbing, it moisturizes for 24 hours.

JOHNSON'S Cucumber Melon Baby Lotion Gentle formula is enriched with cool cucumber and melon extracts, long known to moisturize and freshen the skin. Fast absorbing, gentle and mild.

JOHNSON'S Baby Lotion with Aloe Vera & Vitamin E Unique formula is enriched with natural aloe vera, known for its soothing qualities, and vitamin E, a natural skin conditioner. Keeps skin soft and moisturized.

JOHNSON'S Baby Cream Enriched with a blend of essential emollients to help keep baby’s skin feeling softer, longer. Provides 24-hour moisturization. Rich and creamy non-greasy formula.

3) To help protect baby's delicate skin from the sun:

JOHNSON'S Baby Daily Face & Body Lotion SPF 40 With 100% naturally sourced sunscreen ingredients, our broad-spectrum, NO MORE TEARS® formula sunscreen is fragrance, paraben and salicylate free.

4) To calm and relax before bed:

JOHNSON'S BEDTIME LOTION Helps calm and relax your baby or toddler. A nightly routine that includes JOHNSON'S BEDTIME BATH, JOHNSON'S BEDTIME LOTION, and quiet time, is clinically proven to help babies fall asleep easier and sleep through the night better.

Baby Oils :

JOHNSON'S baby oils, with their clinically proven mild formulas, help lock in moisture with the smooth, silky feel that only an oil can provide. Plus, these easy-to-spread moisturizers provide a unique opportunity for you to bond with your baby when you use them for infant or baby massage. JOHNSON'S® Baby Oil is also great for adult skin, locking in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin, leaving skin feeling baby soft.

1) To gently nourish and relieve dry skin:

JOHNSON'S Baby Oil - Baby Skin Care Locks in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin. Ideal for baby massage. Pure mineral oil forms a silky barrier to help prevent excess moisture loss.

JOHNSON'S Baby Oil with Aloe Vera & Vitamin E   Unique formula is enriched with natural aloe vera, known for skin soothing qualities, and vitamin E, a natural skin conditioner. Ideal for infant massage.

2) For lasting protection:

JOHNSON'S Baby Oil Gel Provides extra moisturization to help nourish and protect skin from dryness. Dermatologist and allergy-tested, this formula is clinically proven mild and gentle.

JOHNSON'S Baby Oil Gel with Shea and Cocoa Butter This concentrated gel contains Cocoa Butter, known for its skin nourishing properties, as well as Shea, known for its skin conditioning. Using it daily to help lock in moisture and leave skin feeling soft and smooth.

JOHNSON'S Baby Oil Gel with Aloe Vera & Vitamin E With Aloe Vera and Vitamin E, this concentrated gel formula is a long-lasting way to help nourish and protect skin.

Baby Powders :

JOHNSON'S baby powders help keep skin feeling soft and comfortable and dry while helping to eliminate friction which can irritate skin. They have a classic scent of JOHNSON'S Baby Powder, or the fresh scents of JOHNSON'S Baby Powder Comforting Vanilla & Jasmine.

1) Classic baby fresh scent:

JOHNSON'S Baby PowderKeeps skin soft, fresh and comfortable while helping to eliminate friction. Clinically proven gentle and mild. Allergy and dermatologist-tested.

2) Calming and comforting scent:

JOHNSON'S Baby Powder Calming Lavender & ChamomileCalms and relaxes the senses while keeping skin dry and baby soft. Clinically proven gentle and mild. Allergy and dermatologist-tested. Enjoy the fresh scents of lavender & chamomile.

Baby Hair Care :

1) Classic shampoo:

JOHNSON’S Baby Shampoo NO MORE TEARS formula is as gentle to eyes as pure water.

2) To soothe, calm and relax:

JOHNSON’S Baby Shampoo with Natural LavenderUse in a warm bath to help calm and relax, with lavender and chamomile.

JOHNSON AND JOHNSON Health Care Products

Johnson & Johnson Health: The gentleness found in JOHNSON’S products comes in many forms. Here is the portfolio of the company for Health product types.

Wound Care:

Johnsonplast:

JOHNSONPLAST is a non-medicated adhesive tape plaster used to stick surgical dressings on boils, burns and large wounds that cannot be covered by medicated dressings such as BAND-AID. It is used in dispensaries, small hospitals and households.   

Savlon:SAVLON antiseptic helps heal without hurting. It contains a powerful combination of chlorhexidine gluconate and cetrimide, which together not only kill germs but also prevent their re-growth. 

Band-Aid:BAND-AID is the world’s first medicated dressing. It contains Benzakonium Chloride, which kills prevents re-growth of germs, acts as a cleansing agent and is gentle on the skin.   BAND-AID is the only sterilized medicated dressing in India and has a delnet to prevent the medicated pad from sticking to the wound. It is available in regular and wash proof forms.

Adult Toiletries:

SHOWER TO SHOWER PRICKLY HEAT POWDER:

Shower To Shower effectively absorbs sweat, keeping prickly heat at bay. The powder contains Salicylic Acid and Boric Acid, which act against bacteria that cause prickly heat. Shower To Shower comes in four fragrances - Cologne Cool, Morning Fresh, Sandal and Plain.

Skincare Products:

Clean & Clear: Clean & Clear includes a range of genuine face-care products that works on the skin in ways that enhance its natural beauty. As a result, a Clean & Clear face can always be spotted, fresh and glowing! Clean & Clear Moisturiser and Face Wash are the two products available. 

VISION STATEMENT

Johnson & Johnson, a global company, posts that "The

fundamental objective of Johnson & Johnson is to provide scientifically

sound, high quality products and services to help heal, cure disease

and improve the quality of life."

They believe their first responsibility is to the doctors, nurses and patients, to

mothers and fathers and all others who use our products and services. In

meeting their needs everything we do must be of high quality.

Their vision is to deliver solid results, which make the India unit stand out.

Build an outstanding bench strength, which is sought after across the world.

And contribute back to our country. Johnson & Johnson comes into the lives of

many consumers at the most delicate and joyful moments in their lives—when

they give a birth. Unfortunately in India, many of these moments turn into

tragic moments. Our Infant Mortality Rate is one of the highest for the level of

technological and economical development of our country. Swami Raote, MD,

Johnson & Johnson Consumer, India

Says he would like their company to work with medical professionals and

Government infrastructure to upskill the health care workers and reduce infant

mortality. That would be the best way of thanking consumers for placing trust

in the company for over 50 year

COMPANY INITIATIVE

Johnson & Johnson is involved with many causes and advertising campaigns that encourage healthy lifestyles and support those people who care for the health of others. A key initiative includes:

‘The Johnson & Johnson Campaign for Nursing's Future’

This U.S. initiative has championed the nursing profession and helped recruit and retain nurses.

‘Strength for Caring’

This is a comprehensive online resource and community developed to help family caregivers care for their loved ones and themselves.

‘Safe Kids Worldwide’

Children die from accidents more than any other cause. They work to put an end to childhood injury and death.

‘Because We Care, We Act’

This advertising campaign currently running in China celebrates the unsung heroes who dedicate themselves to caring for others.

‘Having a Baby Changes Everything’

This campaign uses real moms and dads in real situations to celebrate the joys of parenthood.

MANAGEMENT APPROACH

Johnson & Johnson is a company of enduring strength. They play a role in helping millions of people the world over be well and stay well through more than a century of change. As the science of human health and well-being has grown, they’ve been able to grow along with it. Even more important, they’ve helped shape and define what health and well-being means in every day lives. The company credits their strength and endurance to a consistent

approach to managing business, and to the character of people. The company is guided in everything they do by “Our Credo”, a management document authored more than 60 years ago by Robert Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles.

CORPORATE GOVERNANCE

The values embodied in ‘Our Credo’ guide the actions of the people of the

Johnson & Johnson Family of Companies at all levels and in all parts of the

world. They have done so for more than 60 years. These Credo values extend

to their accounting and financial reporting responsibilities. Management is

responsible for timely, accurate, reliable and objective financial statements

and related information. As such:

1. They maintain a well-designed system of internal

accounting controls.

2. They encourage strong and effective corporate

governance from our Board of Directors.

3. They continuously review our business results and

strategic choices.

4. They focus on financial stewardship.

AWARDS AND RECOGNITION IN INDIA:

As a manufacturer of health care products, as well as a provider of related

services, every division of J&J works towards making their

positive contribution to the relevant industries.

Recognition and awards have poured in acknowledgement of this fact, both

from within the company, and externally. 

 

J&J India is Best Company to work for in Healthcare sector:

Johnson & Johnson Limited India has been ranked as the Best

Company to Work for amongst Healthcare companies in India and as one of the

top 10 MNCs in India. The Company got an overall ranking of 22 in a study by

the Great Places to Work Institute in partnership with The Economic Times,

India's No 1 business daily. This was the biggest study of 2009 and more than

373 companies participated in it. Only 50 made it to the Best Companies to

Work For list, making it one of the toughest contests of this kind globally. This

is a tribute to all J&J India Employees and stands testimony to the strong

CREDO culture and HR programs. Around 360 employees participated in the

Survey conducted by the Great Places to Work Institute.

GROWTH AND PROFIBILTY

Three New Units to Focus on Convergence and New OpportunitiesA new Office of Strategy and Growth will identify opportunities for future growth that are distinct from those being pursued by the Company's existing businesses; a Surgical Care Group will focus on advancing technologies, solutions and services to enhance patient care in the surgical setting; and a Comprehensive Care Group will create portfolios to address some of the world’s most chronic and pervasive conditions, such as metabolic disorders, through the convergence of technologies, products and services."These decisions recognize that a new environment is emerging in human health and well-being," said William C. Weldon, Chairman and Chief Executive Officer of Johnson & Johnson. "They reflect our assessment of the best way for

us to capture and develop the opportunities associated with those changes and they capitalize on the unique, broadly-based, decentralized approach of Johnson & Johnson."Each of the new organizations and appointments become effective, January 1, 2008."Much of the change in health care reflects the coming together of parts of the system that were at one time separate," Mr. Weldon said. "The very solutions that the health care system most needs – those coming from the convergence of science, technology and services – are the ones we are most capable of providing. We have the know-how across our pharmaceutical, biologics, devices, diagnostics and consumer businesses to bring completely new solutions to market. And we believe we can accelerate growth through a dedicated focus on the intersection of our existing capabilities, customer needs and emerging trends."Johnson & Johnson's Consumer businesses are not directly impacted by today's announcements. Under the guidance of Colleen Goggins, Worldwide Chairman, Johnson & Johnson Consumer Group, the integration of the Pfizer Consumer Healthcare business continues to track ahead of the original acquisition plan.Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. The more than 250 Johnson & Johnson operating companies employ approximately 120,000 men and women in 57 countries and sell products throughout the world.

GLOBAL RECOGNITION

Johnson & Johnson is recognized by important organizations

and publications for the many ways they have embraced diversity as a

part of the cultures of their Family of Companies. This recognition

includes:

Johnson & Johnson continues to be a member company of the

FTSE4Good Index, the responsible investment index calculated by

global index provider FTSE Group.

Johnson & Johnson was ranked #2 by DiversityInc magazine on its

“2010 DiversityInc Top 50 Companies for Diversity®” list.

Working Mother magazine has named Johnson & Johnson one of the

“Top 100 Companies for Working Mothers” every year since the list was

initiated 24 years ago.

Barron’s magazine, in 2010, ranked Johnson & Johnson  #2 in the

World's Most Respected Companies list, a survey of top investors to

rank the world's largest companies on strength of management,

business strategy, ethical business practices, competitive edge,

shareholder orientation, and consistent revenue/profit growth and “One

of the Best Places to Work” by the Human Rights Campaign.

Leaders throughout the Johnson & Johnson Family of Companies have

also been recognized through the years for their contributions and

initiative in the area of diversity and inclusion.

JOHNSON AND JOHNSON: As a brand

Any brand is a set of perceptions and images that represent a company,

product or service. While many people refer to a brand as a logo, tag line or

audio jingle, a brand is actually much larger. A brand is the essence or promise

of what will be delivered or experienced.

Importantly, brands enable a buyer to easily identify the offerings of a

particular company. Brands are generally developed over time through:

Advertisements containing consistent messaging

Recommendations from friends, family members or colleagues

Interactions with a company and its representatives

Real-life experiences using a product or service (generally considered the

most important element of establishing a brand)

Once developed, brands provide an umbrella under which many different

products can be offered--providing a company tremendous economic leverage

and strategic advantage in generating awareness of their offerings in the

marketplace.

Johnson & Johnson Brand is the world's most comprehensive and broadly-

based manufacturer of health care products as well as a provider of related

services for the consumer. Thousands of products across a wide range of

categories are constantly innovated, manufactured and marketed to help

families all over the world lead healthy, happy lives.

OLYMPIC SPONSERSHIP

WHAT IS BRAND PUBLICITY?

Brand publicity:

Publicity is the attempt to manage the public's perception . The subjects of

publicity include people (for example, politicians and performing

artists), goods and services, organizations of all kinds, and works of art or

entertainment.

From a marketing perspective, publicity is one component of promotion which

is one component of marketing. The other elements of the promotional

mix are advertising, sales promotion, and personal selling. Promotion But the

publicist cannot wait around for the news to present opportunities. Johnson and

Johnson must also try to create their own news. Examples of this include:

Art exhibitions

Event sponsorship

Arrange a speech or talk

Make an analysis or prediction

Conduct a poll or survey

Dasavataram

Robot

Anniyan

Announce an appointment

Invent then present an award

Stage a debate

Organize a tour of your business or projects

Issue a commendation

The advantages of publicity are low cost, and credibility (particularly if the

publicity is aired in between news stories like on evening TV news casts). New

technologies such as weblogs, web cameras, web affiliates, and convergence

(phone-camera posting of pictures and videos to websites) are changing the

cost-structure. The disadvantages are lack of control over how your releases

will be used, and frustration over the low percentage of releases that are taken

up by the media. Publicity draws on several key themes including birth, love,

and death. These are of particular interest because they are themes in human

lives which feature heavily throughout life. In television serials several couples

have emerged during crucial ratings and important publicity times, as a way to

make constant headlines. Also known as a publicity stunt, the pairings may or

may not be according to the fact.

_______________________________________________________________

Johnson & Johnson Enjoys One Of TheStrongest Reputations In The World

SWOT ANALYSIS

A tool that identifies the Strengths, Weaknesses, Opportunities and Threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential

opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. 

SWOT Analysis: Johnson And Johnson India

Strengths

Sales in India have grown by 14% indicating a strong position for the global group.

The business model adapted by Johnson and Johnson fundamentally uses the adaptation of entrepreneurial values in order to retain an edge within the market place.

Working with intensive scientific notions Johnson and Johnson utilise a varied expanse of problem solving techniques in order to challenge the standard practice and capitalise on growth through emerging markets which enables associated growth.

The use of independent offices working as standalone units provides the opportunity to develop concepts with cultural considerations which can prove important when taking a product to global markets.

Weaknesses

There is increasing pressure within pharmaceutical markets to reduce prices in line with medical budgets and maintain patent expirations to ensure generic programmes are updated within critical path movements.

Challenges have been faced within Johnson and Johnson where a reduction in the market demand for key products has been identified; some of these products were branded and have been replaced by generic programmes at the end of patent time lines.

Internal weakness across the industry and not isolated to Johnson and Johnson would be the level of theft and counterfeiting of drugs managed through internal personnel.

Opportunity

Whilst the recent acquisition of Pfizer Consumer Healthcare will act as an opportunity in its own right to promote growth for the organisation through

alternative routes there is the added value capitalised through the return on investment which will be realised 12 months before plan releasing funds back into the bottom line.

Johnson and Johnson have highlighted new developments in pharma products with five undergoing regulatory review which provides the opportunity to grow the existing product portfolio.

Development into new functions of medical devices and diagnostics will provide new markets to entry which will result in business growth.

With the development of WTO rules to prevent the availability of cheap generic drugs there is the opportunity to reduce the level of lost profit due to generic introduction as patents run out. Whilst this will aid Johnson and Johnson where they own the brand where they are looking to capitalise on introducing generic drugs to market this ruling will become a hindrance.

Threats

Generally within the main pharmaceutical companies there is a high level of competition for the generics markets where patents finish and it is the first to entry where success will generally be determined.

Technological developments with bio-tech concepts will potentially move the traditional pharmaceutical methods out of the market place in the long term although there is an economical argument that this form of development can be segregated to run alongside traditional methods and complement as opposed to replace.

FUTURE PLANS

J&J Corporation has a very good perception of India. This has been supported

by good results in the country. The outlook is bullish, and is supported by a

high level of confidence in the Indian management team and more

investments likely in the coming years. Double-digit growth is forecast for the

India operations. India would be a key growth driver for J&J worldwide. J&J is

also exploring the opportunities for setting up BPO operations in the country.

CONCLUSION

The “Johnson & Johnson” company is so omnipresent in the market that without it even the world of the baby products and health care product sounds incomplete. They believe their first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use Johnson and Johnson products and services. In meeting their needs everything they do are in high quality. In India when we talk about baby products Johnson and Johnson products is what comes first in our mind. Everything related to the brand, be its advertisements, products, after sale services are all example of perfect excellence. The company has rooted itself in India much stronger than it did when it first entered the Indian Market. Every time they make an advertisement they make it sure that it leaves a long lasting impact on the users, and the company is always successful in doing so. The taglines of the company always leave a lasting impression on the viewers. The sequences they show are so similar to our daily lives that people can easily connect to it.

The catchy slogans have always helped the company to enhance it brand quality and brand loyalty. Johnson and Johnson deal with all kind of baby care products, cosmetic products etc. The marketing strategy of such a global company is real vast and global in nature. The company very well knows that different countries have different people who again have different set of minds, so they built marketing strategies based on the people they deal with. The company for several years has been the favourite amongst nursing mothers and now is continuing its position amongst the mothers. The main area of concern is cosmetic products, health care products and oral care products though the company is ace in manufacturing and trading its products, cosmetics, oral and health care products have constantly failed to find consumers in India.The company has been taking several steps to enhance its sales of cosmetics and health care products. The sales report of the company has shown increase in the sales of such products though not in vast quantity. The company still is struggling to set its base in India for its health care, oral and cosmetic products. Johnson and Johnson has successfully transformed its brand image globally amongst different types of people by convincing people that the service they provide is best and superior than any of their present competitors. This has led to a major thrust in increasing the number of distributors and retailers across the country with the result that Johnson and Johnson products are available in every medicine, cosmetics and grocery shops of India.

OBJECTIVE

To find out market strategy regarding product and service.

Knowledge about the competitive market.

To know the goodwill as demand of the product in world

Information related to consumer satisfaction and his use.

LIMITATION

TIME CONSUMING

It takes approx 15 days to complete or finish the project. that

effect the study of student.

COSTLY

In the prepration of project lot of money Waste

0 5

1 0 1 5 2 0 2 5 3 0 3 5 4 0

P E R C E N T A G E

P r i c e o ff P r o d u c t B u n d l i n g

C a sh R e f u n d

C r o ss P r o m o t i o n

S C H E M E S

P r i z e s

S a l e s P r o m o t i o n sc h e m e s

REQUIRED EFFORTS

It take much efforts to complete the project in searching

magazine, news paper and Internet.

DATA ANALYSIS & INTERPRETATION

(1)Sales Promotion Schemes Offered On Washing Soap

F requency of Schemes O ff ered

75%

20 %

5 %

L ess than 3 months

6 months- 1 year

3 - 6 M o n t h s

The primary analysis found that “Price off” is the best sales promotion schemes offered on Beauty Soap (40% of the retailers agreed on this). “Product Bundling” was the next best with 30% of the retailers in favour of the same.

(2)NORMAL DURATION OF SALES PROMOTION SCHEMES

Theprimary analysis found that “1 month – 3 month” is the normal accepted duration of sales promotion schemes (60% of the retailers agreed on this). “More than 3 months” was the next best with 25% of the retailers in favour of the same

(3)HOW OFTEN SALES PROMOTION SCHEMES ARE OFFERED ON BEAUTY SOAP

The primary analysis found that “Less than 3 months” is the general perceived frequency for sales promotion schemes offered on Beauty Soap (75% of the retailers agreed on this). “3 months – 6 months” was the next best with 20% of the retailers in favour of the same.

0

10

20

30

40

50

15 Days –1 Month

1 Month –3 Month

More than- 3 months

Duration60

60%

25%

15%

A f f e c t o n S a l e s

0

2 0

4 0

6 0

8 0

1 0 0

I n c r e a s e in S a le s

C a n t s a y N o E f f e c t

7 5 % S a le s

1 5 % 1 0 %

(4)AFFECT ON SALES OF BEAUTY SOAP DUE TO SALES PROMOTION SCHEMES

The primary analysis found that sales promotion schemes offered on Beauty Soap caused an “Increase in sales” (75% of the retailers agreed on that). “Can’t say” was the next best opinion with 15% of the retailers in favour of the same.

BIBLIOGRAPHY The information included in this project is taken from the reference:

BOOKS:

Marketing Research :

By Varma M. ,Agarwal R.

By Majumdar

WEBSITES:

www.indiainfoline.com

www.hul.com

PREFACE

As a Student of B.B.A. (Hons.) 16th Batch, the survey on customer

satisfaction on Johnson & Johnson has been provide to me by my

department, under the guidance of Miss Shakuntala Yadav.

I conducted this work in Sagar City. It presents synoptic review the

research methodology. Objective, limitations and suggestions regarding

the existing product. A field survey was conducted with the help of

questionnaire and personal interview in Sagar City.

The main aim of this survey is to know about the level of constomer

satisfaction regarding Johnson & Johnson in Sagar City. it also

includes product utility. People behavior, Satisfaction, imagination,

company policies and customer problems.

This Survey is made to answer the expose above motioned topies

through statistical representation, pie diagram and graphs.

PARUL SINGHAI BBA II SEM. 16TH BATCH

LIMITATION

TIME CONSUMING

It is a time consuming activity.

COSTLY

In the preparation of project lot of money Waste

REQUIRED EFFORTS

It takes many efforts to complete the project in searching

magazine, news paper and Internet.

LACK OF SECONDARY DATA

Proper Secondary Data was not Available

RESEARCH METHODOLOGY

RESEARCH DESIGN

In my project I have used various tools of Exploratory Research. This

research will be done to gain background information of the problem.

An initial research will be conducted to clarify and define the nature of

the problem. The various tools used are experience surveys, in depth

interviews, secondary data analysis. Descriptive research was done

where questionnaires were given to the retailers and the wholesalers

to find out the competition in HUL skin category.

QUESTIONNAIRE DESIGN

The questionnaire consists of predominantly closed ended and option

based question in order to provide some ease to the respondents. In

order to make the questionnaire more effective following points are

covered:

• Uniformity in questions and ease of tabulation and analysis.

• Reduce subjectivity

• Easier to receive response

• Less time consuming.

The questions tried to cover all aspects required to analyze the skin

category of HUL and other competitive brands. The various variables

are analyzed in the questions.

SWOT ANALYSIS OF DABUR

STRENGTHS

Core knowledge of Baby

Product as competitive

advantage

Strong Brand Image

Product Development

Strength

Strong Distribution Network

Highly Advertised

WEAKNESS

Baby Product

Demand( like Power,

Cream face wash &

Shampoo)

High price (Cream)

Limited differentiation

OPPORTUNITIES

Market Development

Export opportunities.

Innovation

Increasing income level of

the middle class

THREATS

Existing Competition

Highly Amount Spend on

Advertisement

RESEARCH METHODOLOGY

As the purpose of the project report is to analyse the consumable

products successfully launched in the last three years. The data was

collected with the help of Secondary Data sources.

The questionnaire method was used-

a) To get first and relevant and unbiased information

b) Questionnaire provides versatility and solutions can be obtained by

just asking the questions.

c) Questioning is usually faster and cheaper.

d) Moreover, there is more control over data gathering activities.

Secondary data was also collected personally by me, which the company

has furnished for the general public. The secondary data was gathered

with the help of various magazines, newspapers, journals, brochures and

also through the internet. For secondary sources no field work was

employed.