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Joining Ally Law
2 JOINING ALLY LAW
Our membership includes 70+ full-service business law firms in 52+ countries. Our members are mostly mid-sized
in their respective jurisdictions, with sophisticated services and internationally active clients. Ally Law enables our
members to be global for their clients, without the conflicts of interest or excessive fee levels found in the largest
firms. These advantages are very appealing to clients and have enabled Ally Law to remain vibrant and growth-
oriented for more than 30 years.
Approximately 75% of our members have been in the organization for more than ten years. With this history, our
members have close relationships with each other and significant business flows between our firms.
Ally Law membership is exclusive in that we accept only one member firm per jurisdiction and our members do not
belong to other global networks, clubs or alliances which our Board has deemed competitive with Ally Law.
That said, our members are not required to use Ally Law when they need counsel in other locations.
Overview
Assisting members in
better serving their clients’
legal and business needs
in a global economy.
Creating a non-competitive
forum for the open exchange
of information and expertise.
Helping members expand
their practices through
joint business development
initiatives, special interest
group events and
assistance with marketing
communications and strategy.
Today, the organization is focused on three main goals:
3 JOINING ALLY LAW
Core principles
Responsiveness
When receiving a referral, a member
firm will contact the receiving firm by
e-mail or telephone within 24 hours.
Ally Law considers certain fundamentals critical to client service and member firm quality. We ask prospective firms to ensure they share these values and can uphold them as members.
Quality
Each of our firms agrees to an annual
vetting process to ensure the quality
and professionalism of our group
remain at the highest levels.
Commitment
Member firms approach Ally Law and
each other with an investment mind-
set. Building relationships is important,
and Ally law firms agree to attend the
Annual Meeting and a regional or
interest group meeting each year.
Accessibility
Member firms agree to keep their
profiles and contact information
accurate and complete on our
website and respond in a timely
fashion to update requests.
Visibility
Member firms are committed to
communicating within their firm
about Ally Law to ensure client
requests are treated with urgency
and all firm attorneys consider
Ally Law members when they need
counsel in other jurisdictions.
4 JOINING ALLY LAW
Membership advantages
Ally Law provides carefully-vetted business law firms in major economic centers worldwide, such that member firms can refer with confidence when their clients need assistance outside their home jurisdiction.
Ally Law members have high expectations for each other and for the overall organization. The good news is these expectations are consistently met or exceeded, such that our firms find the benefits of membership are far greater than their investment.
Ally Law relationships are enduring and go beyond an individual client file. This long-term perspective translates into clear advantages for you and your client, as their smallest legal issues are handled with care and attention by firms who might never handle another matter for them.
Ally Law provides clients of member firms with quick access to the local knowledge of law firms in foreign jurisdictions. For our members, they gain this important advantage without the expense of opening and maintaining foreign offices.
Ally Law enhances the visibility of our members with clients, prospective clients and other law firms through LinkedIn, blogs, educational webinars and client newsletters. In addition, Ally Law hosts four major meetings per year: our Annual Meeting and three Regional Meetings, for the Americas, EMEA and Asia Pacific. In addition to these events, several meetings also take place during the year within our specialty groups.
Ally Law headquarters office works hand-in-hand with our members to ensure they make the most out of their firm’s membership, from addressing individual concerns and supporting firm efforts to assisting members in collaborating with each other.
Ally Law provides an informal forum for sharing best practices and management concerns among noncompetitive peer firms.
5 JOINING ALLY LAW
Membership in Ally Law is exclusive.
In most instances, members may
not be in other international legal
networks deemed competitive to
Ally Law.
Firms should have a broadly-based
corporate business and litigation
practice with demonstrated expertise
in international business matters.
Firms should be substantial in
their respective jurisdiction,
responsible for their own staff and
work products and with significant
partner involvement and oversight
in client matters.
Firms who are interested in membership are invited to complete an application. Once the application has been reviewed, Ally Law will schedule an onsite meeting with the equivalent of the firm’s management committee for further conversation. If both the firm and Ally Law are interested in taking the membership process forward, we invite the prospective firm to attend a membership meeting. Finally, our Expansion Committee and our Executive Committee review the firm’s candidacy and reach a decision on membership.
Membership criteria
Ally Law member contacts must
be fully proficient in written and
spoken English.
Members must hold an appropriate
level of professional liability
insurance if customary for their
jurisdiction.
Firms must demonstrate an ongoing
commitment to the operation and
development of Ally Law, including
participation in annual and regional
meetings, timely payment of dues
and prompt response to requests
and referrals from other firms.
Our basic membership requirements
when evaluating new firms:
6 JOINING ALLY LAW
One of the areas in which Ally Law differs from most other networks is our clear focus on group marketing. We have an active effort to pitch large corporations for work that involves many jurisdictions. We have found that as a group we are able to successfully compete with other national and global firms for work. For example, here are four of the projects we’re currently tracking:
Our view is that while geographical referrals are important, the largest economic opportunity lies in working
together to pursue new business most members could not pursue on their own. Our experience is that major
corporations are more interested than ever in alternatives to large regional firms, national firms and global firms.
As a group, we provide depth and breadth and also value, with each member setting rates according to the local
standard rather than a distant headquarters city. Ally Law presents a compelling and attractive option and we’ve
found larger companies very receptive to this approach.
Ally Law members were selected as worldwide employee benefits counsel for a Fortune 100 company headquartered in New York. This opportunity originated from one of our US firms who did only local work for the company. When the company found out that their local counsel was part of an international network, they asked for a proposal from Ally Law to handle their benefits-related work in more than 30 countries. The company selected Ally Law over a global firm because the coverage available to them through Ally Law was so much broader.
Ally Law members were selected to act as labor and employment counsel for a Fortune 500 logistics company. Our competitors were the large labor and employment litigation specialist firms based in North America. As a group, we were able to demonstrate a level of coverage comparable to these large firms and this corporation is now working with many Ally Law member firms.
Ally Law was selected by a multi-million dollar coffee/juice shop chain to assist in multiple jurisdictions. Through an ongoing relationship, former Denmark member who went in-house connected our Swedish member firm with the company, where they advised on their expansion into Sweden, including opening dozens of high-concept stores. In turn, Swedish member referred the company to New York member firm which assists the client in company formation, real estate and employment law. With company operations in 15 countries throughout the world, we continue to make introductions to the company and other Ally Law jurisdictions.
Group marketing
7 JOINING ALLY LAW
Member dues are calculated based on firm size and geographic location.
For new firms however, an initiation fee is to be submitted once membership
has been approved (see chart). New firms are also assessed membership
dues for their first year in an amount equal to their initiation fee.
Therefore, the initial payment will be the total of your initiation fee and your
first year’s dues. In the second year of membership, new firms transition to
the same schedule as existing members and dues are collected in January
each year.
For more information contact:
Wendy Horn, Executive Director
Membership dues
8 JOINING ALLY LAW
New member fees
The structure consists of three components:
A fixed fee component: A basic fee equal for each current member firm. Currently, the fixed fee component is $3850.
A size component: An additional fee based on the size of each member firm as reported annually by number of lawyers and capped at 100 lawyers. Currently, the per lawyer cost is $42.
A value component: An additional fee based on the overall value of membership as measured by a three-year rolling average of each member firm’s report on collected fees for inbound Ally Law referrals. The value component is assessed in graduated tiers as follows.
The three-year rolling average will be offset one year for reporting purposes. For example, the value component for 2019 is based on the average of reported referrals for 2015 – 2017.
Upon request, and in instances of a possible violation of ethical rules in a jurisdiction, member firms may request that the value component be subjectively set by the Executive at its discretion, according to the existing tiers and with regard to the historical value of membership in that jurisdiction. This calculation will not be based on the amount of collected fees for inbound Ally Law referrals.
For more information, contact: Wendy Horn, Executive Director, at [email protected]
Membership dues
01 – 20 LAWYERS $7000
21 – 50 LAWYERS $8750
51 – 75 LAWYERS $11,000
00 75+ LAWYERS $14,000
SIZE NEW MEMBER DUES + FEES
(USD)
TIER FEE
1 $120,000+ $12,000
2 $80,001 – $120,000 $9,000
3 $40,001 - $80,000 $6,000
4 $15,001 - $40,000 $3,000
5 $0 - $15,000 NO VALUE FEE
Ongoing membership dues
In the second full year of membership, new firms transition to the same schedule as existing members.
New member fees are calculated based on firm size:
Ally Law Headquarters 825 Nicollet Mall, Suite 1800 Minneapolis, MN 55402 USA
Wendy Horn, Executive Director Email: [email protected] ally-law.com
For a current list of all members visit ally-law.com/member-firms.