Jon Barker - portfolio - Oct 06 - Oct 09

Online/web-based content

Homepage: Catchy headlines and punchy, teaser copy (max. 25 words) with targeted links.

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DM/creative example: Enticing copy/images based on specific theme and related products.

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Direct marketing email: Direct, punchy prose to drive interest and push registrations.

Dear Edward

The future of news and sports broadcasting

The Ashes and the Open are in full swing. At this year's IBC conference, Eurosport's Arnaud Simon will be discussing why he believes we are currently at a turning point in sport. In the same session, the BBC's Roger Mosey will suggest why London 2012 could be the first truly Digital Games. Chaired by David Hill, Chairman and CEO at FOX Sports Television Group, this opening keynote presentation takes place on Thursday, 10 September, from 10:30 in The Forum. Elsewhere in the conference, headline speakers include the BBC's Erik Huggers, Sky's Andrew Hawken, IBM's Saul J Berman, Discovery Communications' John Honeycutt and Zillion TV's Mitch Berman. Meanwhile, Marty Pompadur, former executive-vice president of News Corp, will be speaking about the changing face of media and news, drawing on almost 50 years of industry knowledge - including over a decade alongside Rupert Murdoch. To get the very best out of your visit to IBC2009, why not go for gold? The Gold Pass gives you full access to the exhibition and added-value events plus entry to our exclusive 'gold lounge', replete with Wi-Fi, refreshments, networking events, private meeting rooms and a special VIP gift. For your chance to gain FREE access to the IBC Exhibition, Business Briefings, Training Zones, Production Village, Big Screen Experience, IBC Awards - and to take advantage of our flexible conference package rates - register now! Free and discounted registration rates end on 17 August 2009

About IBC IBC is the leading event for professionals involved in the creation, management and delivery of entertainment content, attracting over 49,000 attendees from more than 130 countries worldwide. With over 1400 exhibitors including the world's key technology

suppliers and a world-renowned conference, IBC is an event not to be missed. For up-to-date information about the IBC conference, exhibition, free added-value sessions, the IBC Awards and more, visit our website at www.ibc.org

IBC - the content creation, management and delivery experience

Be part of it

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eZine: online magazine, involving research, statistical analysis, interviews and web writing.

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Intranet - homepage: creating teasers and links and managing news diary.

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Integrated campaigns - New Year fitness

Online landing page (below) and microsite link page (far below): Created on regional shop microsites (branch pages), with taster and drill-down pages, using html, links and SEO.

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Seasonal catalogue (below): liaising with graphic designers, merchandisers and product experts to write, design and project manage the production of the full 30-page catalogue.

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Print/offline advertising

Adverts: Targeted ads in specialist publications, complementing national campaigns and selling the benefits of regional teams.