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Portfolio 2019 Jonas Pietsch Diplom-Designer Pfarrstraße 118 10317 Berlin 0176 20 70 37 75 [email protected] .jonaspietsch.net AUSBILDUNG: Bauhaus-Universität Weimar Visuelle Kommunikaon 2006 – 2012 ABSCHLUSS: Diplom-Designer KONTAKT Jonas Pietsch REFERENZEN: MetaSpaces, Milla & Partner, NewLine Brand Communicaon, E. A. Seemann Henschel, Zoologische Gärten Berlin, Komplexlabor Digitale Kultur, ÆSD Research & Development, Schiel Projekt, science2public Jonas Pietsch — Portfolio 2019

Jonas Portfolio Pietsch 2019jonaspietsch.net/content/Portfolio_Jonas_Pietsch_2019.pdfPortfolio 2019 Jonas Pietsch Diplom-Designer Pfarrstraße 118 10317 Berlin 0176 20 70 37 75 [email protected]

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Page 1: Jonas Portfolio Pietsch 2019jonaspietsch.net/content/Portfolio_Jonas_Pietsch_2019.pdfPortfolio 2019 Jonas Pietsch Diplom-Designer Pfarrstraße 118 10317 Berlin 0176 20 70 37 75 mail@jonaspietsch.net

Portfolio2019

Jonas PietschDiplom-Designer

Pfarrstraße 11810317 Berlin

0176 20 70 37 [email protected]

AUSBILDUNG: Bauhaus-Universität Weimar Visuelle Kommunikation 2006 – 2012

ABSCHLUSS: Diplom-Designer

KONTAKT

JonasPietsch

REFERENZEN: MetaSpaces, Milla & Partner, NewLine Brand Communication, E. A. Seemann Henschel, Zoologische Gärten Berlin, Komplexlabor Digitale Kultur, ÆSD Research & Development, Schiel Projekt, science2public

Jonas Pietsch — Portfolio 2019

Page 2: Jonas Portfolio Pietsch 2019jonaspietsch.net/content/Portfolio_Jonas_Pietsch_2019.pdfPortfolio 2019 Jonas Pietsch Diplom-Designer Pfarrstraße 118 10317 Berlin 0176 20 70 37 75 mail@jonaspietsch.net

BUCHGESTALTUNG

Der Affe schlägt den TaktAutor: Henkjan HoningVerlag: E. A. Seemann Henschel

2019

Format: 135 mm × 215 mm Seiten: 216Umschlag: Van Heek NatuurlinnenPapier: Munken Pure

Jonas Pietsch — Portfolio 2019

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GRAFIK

KI & WIRKunde: science2public

Logo und Programmheft

2019

Format: 148 mm × 230 mm Seiten: 28

Jonas Pietsch — Portfolio 2019

Page 4: Jonas Portfolio Pietsch 2019jonaspietsch.net/content/Portfolio_Jonas_Pietsch_2019.pdfPortfolio 2019 Jonas Pietsch Diplom-Designer Pfarrstraße 118 10317 Berlin 0176 20 70 37 75 mail@jonaspietsch.net

GRAFIK IM RAUM

LBM19Kunde: E. A. Seemann Henschel

Messegrafik und Kommunikation für die Buchmesse Leipzig 2019

2019

Unsere Veranstaltungen

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LeipzigerBuchmesse2019

Wir suchen junge Buchmenschen

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Wir bietenEinblicke in die Verlagswelt

Die E. A. Seemann Henschel Verlags­gruppe publiziert im Herzen von Leipzig Bücher über Kunst und Kultur.

Als ältester deutscher Kunstbuchverlag veröffentlicht der E. A. Seemann Verlag Kataloge, Bücher zur Kunstpraxis und Kunst-Memos. Unter dem Label E.A. SEEMANNs BILDERBANDE vermitteln unsere Kinderbücher die bunte Welt der Künste. Der Henschel Verlag veröffentlicht Sachbücher, Bild-Text-Bände und Künstlerbiografien in den Bereichen Musik, Oper, Tanz und Theater.

Wir vergeben regelmäßig Praktikumsplätze für ca. 3 Monate im Lektorat oder im Vertrieb + Marketing. E. A. Seemann Henschel

Was wir bieten:• Verantwortungsvolle und abwechslungsreiche

Aufgaben • Kreative Verlagskultur, klare Absprachen und

kurze Entscheidungswege• Schöne Verlagsräume direkt zwischen

Innenstadtring und Clara-Zetkin-Park• … viel Leidenschaft für gute Bücher!

Sie sind:• Studentin/Student in einem einschlägigen

Studienfach• Nachweislich an unseren Themen interessiert• Kommunikationsstark, detailversessen und gut

organisiert• … begeistert von unseren Büchern!

Bitte richten Sie Ihre aussagekräftige Bewerbung mit kurzem Anschreiben und tabellarischem CV an Annika Bach unter [email protected].

Wir sind gespannt!

Liebe Autorinnen und Autoren,liebe Partner und Freunde von E.A. Seemann Henschel,

es ist Bücherfrühling und wir präsentieren unsere kunstvollen Novitäten auf der Leipziger Buchmesse an unserem neu gestalteten Stand! Wir freuen uns, Sie dort oder bei unseren Lesungen auf der Messe und in der Innenstadt begrüßen zu können.

Am Messedonnerstag möchten wir Sie herzlich auf ein Getränk einladen: Kommen Sie zum Sektempfang an unseren Stand in Halle 3, B 202 um 17 Uhr.

Wir stoßen auf gute Bücher, erfolgreiche Arbeit und zukünftige Projekte an!

Bis dahin,Annika Bach mit dem gesamten Team

Einladung an unseren Stand in Halle 3, B 202, zum Sektempfang und zu unseren Veranstaltungen

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LeipzigerBuchmesse2019

Auf gute Bücher!

Im Programm von „Leipzig liest“ sind wir mit folgenden Veranstaltungen vertreten:

Freitag, 22.3., 16 Uhr Buchpräsentation und Konzert: Helmut Deutsch „Gesang auf Händen tragen. Mein Leben als Liedbegleiter“ mit Stargast Camilla Nylund

Moderation: Martin Hoffmeister

Gewandhaus, Barlach Ebene Augustusplatz 8, 04109 Leipzig

Gewandhauskasse Telefon: +49 341 1270 280 E-Mail: [email protected] 12,- Euro (zzgl. VVK-Gebühr)

Freitag, 22.3., 20.30 Uhr Katalogpräsentation: „VOIX. MalerinnenNetzWerk Berlin-Leipzig“, Gespräch mit den 28 an der Ausstellung beteiligten Künstlerinnen

Moderation: Alfred Weidinger

Museum der bildenden Künste Leipzig Katharinenstraße 10, 04109 Leipzig

Samstag, 23.3., 11.30 - 12 Uhr Buchpräsentation: Uwe Westphal „Mode metropole Berlin. Entstehung und Zerstörung der jüdischen Konfek-tionshäuser“

Messegelände, Leseinsel Sachbuch + Buchkunst: Halle 3, Stand B600

Samstag, 23.3., 16.30 - 17 Uhr Lesung: Silke Vry „Durch den Dschungel zu den Maya. Die abenteuerliche Reise von Stephens und Catherwood“

Messegelände, Lese-Treff: Halle 2, Stand G420/E421

Samstag, 23.3., 19 Uhr Buchpräsentation: Uwe Westphal „Modemetropole Berlin. Entstehung und Zerstörung der jüdischen Konfektionshäuser“

Museen im Grassi - Museum für Angewandte Kunst Pfeilerhalle Johannisplatz 5–11, 04103 Leipzig 4,- Euro (erm. 3,- Euro)

Auf gute Bücher!

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Halle 3, B 202LeipzigerBuchmesse2019

Auf der Leipziger Buchmesse

E. A. Seemann Henschel

Halle 3, B 202

Foto: Florian Merdes

Jonas Pietsch — Portfolio 2019

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LOGO & GRAFIK

KDKKunde: Komplexlabor Digitale Kultur

Logogestaltung und Broschüre

2018 / 2019

Gemeinsame

Wissenschaftskonferenz

GWK

Format: 145 mm × 185 mm Seiten: 28

Jonas Pietsch — Portfolio 2019

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Basislogo Logovariationen

Jonas Pietsch — Portfolio 2019

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TEXT

ILLUSTRATION

Dieses mehrfach ausgezeichnete Buch erzählt für Kinder von Josephine Bakers

aufregendem Leben.

1906 in Saint Louis / Missouri, geboren, tanzte Josephine sich von den Slums

in die höchsten Gesellschafts­schichten und war dann die

reichste schwarze Frau der Welt. Sie kämpfte gegen Rassismus

und spionierte im Zweiten Weltkrieg für Frankreich, wo

sie lange lebte. Sie war Pilotin, adoptierte 12 Kinder, und

trat zum letzten Mal mit 69 Jahren auf — kurz bevor

sie 1975 in Paris starb.

Tagein, tagaus geht JOSEPHINE mit ihrer Mutter zum Putzen.Sie liebt aber das Tanzen.

Mit 13 Jahren zieht sie hinaus in die Welt und tanzt sich in die Herzen der Menschen.

AUF UND DAVON MIT DER SHOW

1917 – 1921

Dampf, der sich aufgestaut hatte, BLITZTE AUF und PFIFF.Josephine war Feuer und Flamme.

RUFT DIE FEUERWEHR. Nein! Nicht nötig!

Mais oui —

Knie schieben zusammen, dann fliegen sie,

Arme überkreuzen sich und breiten sich aus.

QUELLE SURPRISE!

Es sprach sich herum.

In der Premierenvorstellung

KNISTERTE die Luft vor Spannung.

Am schlimmsten jedoch,

die Kritiker nannten sie eine „Neger-Göre … mit vorstehenden Zähnen“,

„Dutzendware“.

Sie EXPLODIERTE in BRENNENDER WUT.In der Tat eine Neger-Göre!

Doch diese Kritiken bestärkten sie noch mehr,

für ihre Rasse zu kämpfen.

„Das Leben ist eine Folge von Gipfeln, und hinter jeder Kuppe lauert eine neue Spitze, die es zu bezwingen gilt …“ Zurück in Frankreich machte sie das Beste aus ihrem vulkanischen Dampf.

Um sich von dem Schmerz zu erholen,

wurde sie Stunt-Pilotin,

drehte Loopings über der Landschaft,

traf einen MILLIONÄR MITTEN in DER LUFT,heiratete ihn.

Doch er wollte, dass sie zu Hause bleibt —

also ließ sie sich scheiden.

„Eine Künstlerin kann die Bühne nicht aufgeben!“

In Europa kochte die Stimmung hoch.

In Deutschland wurden Juden verprügelt,

ihre Häuser niedergrebrannt.

1939 BRACH DER KRIEG AUS.Josephine dachte an ihre Kindheit

— die ANGST, den HASS, die VERZWEIFLUNG — und fasste einen Entschluss.

„Frankreich hat mich groß gemacht. Ich gebe mein Leben für Frankreich.“

BUCHGESTALTUNG

JosephineVerlag: E. A. Seemann Henschel

Satz der deutschen Ausgabe

2018

Format: 207 mm × 261 mm Seiten: 104

Jonas Pietsch — Portfolio 2019

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WEBSITE

Henriette KriesePhotografinnenwebsite

2018

Jonas Pietsch — Portfolio 2019

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Dear guests and colleagues,

I would like to welcome you to the 72nd WAZA Annual Conference in Berlin.

Berlin is a modern, forward-thinking city with a unique history whose traces are still present on every street corner. The city’s past — its division into East and West Berlin up to 1989 — not only created a remarkable urban landscape, it also gave rise to the unusual situation that Berlin now has two zoos: Zoo Berlin with its a� liated Aquarium in the western part of the city, and the Tierpark in the east. Today, these two institutions are inseparable, together making up the incorporated company Zoologischer Garten AG. Berlin’s zoos are therefore a perfect re� ection of the city’s unique character: a fusion of past and future.

We are delighted to be able to host the 72nd WAZA Conference here in Germany’s zoo capital with the participation of these two zoological institutions. Exciting days await us, full of interesting, exciting and challenging topics of discussion. Our primary focus, however, will be the future of zoos and aquariums and their place in modern society.

The 72nd WAZA Conference is not just an exciting industry event; it also gives you the opportunity to explore this open-minded and liberal European capital with its many cultural o� erings. I hope that you will take advantage of that opportunity.

I very much look forward to welcoming you all to an unforgettable conference in Berlin this October.

Dr. Andreas KnieriemCEO Zoologischer Garten Berlin AG

Welcome to the 72nd WAZA Conference

WELCOME TO BERLIN

Partner Programm

15:00 – 18:00 Berlin Zoo Visit Berlin Zoo

19:15 Walk to Berlin Aquarium Hotel Lobby

19:30 – 22:00 Ice Breaker (Dress code: Casual) Berlin Aquarium

Sunday, 15 October 2017

09:00 – 12:00 Velotaxi tour including co� ee stop Hotel Lobby

19:30 Departure for evening event (Dress code: Cocktail Casual) Hotel Lobby

20:00 – 22:00 Dinner Arminiushalle

22:00 Return transfer to hotel

Monday, 16 October 2017

09:00 Departure for Potsdam excursion Hotel Lobby

09:00 – 17:00 Potsdam excursion with visit of Sanssouci Castle

13:00 – 14:30 Lunch Drachenhaus

10:30 Departure for Shopping Scout Tour Hotel Lobby

10:30 – 14:30 Shopping Scout Tour

14:00 Departure for Trabi Safari Hotel Lobby

14:30 – 17:30 Berlin “Trabi Safari”

18:00 – 18:30 Transfer to Berlin Tierpark Drachenhaus

18:00 – 21:00 Dinner Friedrichsfelde Castle & Patagona Restaurant

21:00 Return transfer to hotel

Tuesday, 17 October 2017

Wednesday, 18 October 2017

Thursday, 19 October 2017

Zoo Visits

START END MEETING POINT TOPIC GUIDE

15:00 16:00 Main Entrance World of Birds Birds Tobias Rahde

15:30 16:30 Elephant Gate Great apes André Schüle

16:00 17:30 Entrance of Aquarium Aquarium Rainer Kaiser

16:00 17:30 Entrance Hippo House at the Bronze Statue Hippos and central Zoo areas Ragnar Kühne

16:30 17:30 Main Entrance World of Birds Birds Tobias Rahde

16:30 17:30 Lion Gate Elephants, rhinos and pandas Andreas Ochs

16:30 17:30 Elephant Gate Great Apes André Schüle

Sunday, 15 October 2017

World of Birds

HippoHouse

AQUARIUMEntrance / Exit

ELEPHANT GATEEntrance / Exit

LION GATEEntrance / Exit

So� tel Berlin Augsburger Strasse 41 10789 BerlinGermany

+49 (0)30 8009990

Saturday, 14 October 201714:00 – 18:00 Registration open Hotel Lobby

Sunday, 15 October 201708:15 Council Members to walk

to ZooHotel Lobby

08:30 – 17:00 Council Meeting (Closed) Administration Building at Zoo

08:00 – 17:30 Registration open Hotel Lobby

14:45 onwards

Walk to Berlin Zoo (staggered)

Hotel Lobby

15:00 – 18:00 Berlin Zoo Visit Berlin Zoo

19:15 Walk to Berlin Aquarium for Ice Breaker

Hotel Lobby

19:30 – 22:00 Ice Breaker (Dress Code: Casual)

Berlin Aquarium

From 21:00 Return walk to Hotel

Monday, 16 October 201707:30 Registration open Hotel Lobby

08:30 – 09:00 Opening Concorde Room, Hotel

Address by Senator For Finances for City of Berlin

Matthias Kollatz-Ahnen, Berlin, Germany

Welcome by the Host, Berlin Zoo, Germany

Andreas Knieriem, Berlin Zoo, Germany

Welcome by the WAZA President

Jenny Gray, Zoos Victoria, Australia

09:00 – 09:30 KEYNOTE ADDRESS I Concorde Room, Hotel

Are We Making an Impact?

Jon Paul Rodriguez, Chair, IUCN Species Survival Commission, Venezuela

09:30 – 10:40 SESSION I: ZOOS AND AQUARIUMS – QUADRUPLE BOTTOM LINE

Host: Clément Lanthier, Calgary Zoo, Canada

09:35 – 10:00 Quadruple Bottom Line Overview

Cynthia Vernon, Monterey Bay Aquarium, USA

10:00 – 10:20 Bene� t of Working Together

Myfanwy Gri� th, EAZA, The Netherlands

10:20 – 10:40 Bene� t for Animals Tara Stoinski, USA,Dian Fossey Gorilla Fund International

10:40 – 11:15 Break Vendôme Room and 1st Floor Gallery, Hotel

AGENDA72nd WAZA CONFERENCE 2017 11:15 – 12:30 SESSION I: ZOOS

AND AQUARIUMS – QUADRUPLE BOTTOM LINE (CONTINUED)

Concorde Room, Hotel

11:15 – 11:35 Bene� t for People James Musinguzi, UWEC, Uganda

11:35 – 11:55 Bene� t for Environment & Sustainability

Karen Fi� eld, Wellington Zoo, New Zealand

11:55 – 12:30 Discussion Session Concorde Room, Hotel

12:30 – 13:30 Lunch Vendôme Room and 1st Floor Gallery, Hotel

13:30 – 15:00 SESSION II: SOCIAL IMPACT

Concorde Room, HotelHost: Pat Simmons, North Carolina Zoo, USA

13:30 – 14:00 The history of Berlin – re� ected in the history of Zoo, Aquarium and Tierpark Berlin

Andreas Knieriem, Berlin Zoo, Germany

14:00 – 14:20 Empowering Connections with Nature

Mark Penning, Disney’s Animal Kingdom, USA

14:20 – 14:40 Connecting People with Disabilities with Animals

Judy Mann-Lang, SAAMBR, South Africa

14:40 – 15:00 Safe Havens in Con� ict Zones

Shai Doron, Jerusalem Zoo, Israel

15:00 – 15:30 Panel Discussion – Local Impact

Concorde Room, Hotel

15:00 – 15:30 Host: Elaine Bensted, Adelaide Zoo, Australia

Frank Camacho, Africam Safari, Mexico /Boripat Siriaroonrat, ZPO, Thailand /Dwijendra Singh, CZA, India /Anna Croukamp, Parque das Aves, Brazil

15:30 – 16:00 Break Vendôme Room and 1st Floor Gallery, Hotel

16:00 – 16:15 The One Biome Approach

Carmel Croukamp, Parque das Aves, Brazil

16:15 – 16:30 New Zoo Models Damián Pellandini / Gonzalo Pascual – Ecoparque Buenos Aires, Argentina

16:30 – 17:30 PANEL DISCUSSION – OBSERVATIONS ON THE IMPACT OF ZOOS AND AQUARIUMS

Concorde Room, Hotel

16:30 – 17:30 Host: Stephan Hering-Hagenbeck, Tierpark Hagenbeck, Germany

Svetlana Akulova, Moscow Zoo, Russia /Eric Tsao, Taiwan Zoo, Taiwain /Cli� ord Nxumani, National Zoo, South Africa /Mark Craig, Al Ain Zoo, UAE /Martin Zordan, ALPZA, Chile

17:30 – 17:50 Vaquita Appeal Lorenzo von Fersen, Nuremburg Zoo, Germany

17:50 End of Technical Congress Session I

19:30 – 20:00 Delegates depart for evening event (Dress code: Cocktail Casual)

Hotel Lobby

20:00 – 22:00 Dinner at Arminiushalle Arminiushalle, Berlin

22:00 – 22:30 Return Transfers to Hotel

Tuesday, 17 October 201708:30 Hospitality desk open Hotel Lobby

09: 00 – 12:50 SESSION III: CONSERVATION IMPACT

Concorde Room, HotelHost: Manfred Niekisch, Frankfurt Zoo, Germany

09: 00 – 10:00 KEYNOTE ADDRESS II Concorde Room, Hotel

09:00 – 10:00 WAZA and UN Environment: Collaboration on Environmental Issues

Erik Solheim, Executive Director, UN Environment, Kenya

10:00 – 10:30 Zoo and Aquarium Involvement in Species Recovery

Heribert Hofer,Leibniz Institute for Zoo and Wildlife Research, Germany

10:30 – 11:00 Break Vendôme Room and 1st Floor Gallery, Hotel

11:00 – 11:15 Mammal Conservation Thomas Kau� els, Opel Zoo, Germany

11:15 – 11:30 Frog Conservation Lee Ehmke, Houston Zoo, USA

11:30 – 11:45 Bird Conservation Yara Barros, Parque das Aves, Brazil

11:45 – 12:00 Reptile Conservation Suzanne Gendron, Ocean Park, Hong Kong

12:00 – 12:15 Fish Conservation Mark Pilgrim, Chester Zoo, UK

12:15 – 12:30 Invertebrate Conservation

Mike Barclay, Singapore Zoo, Singapore

12:30 – 12:50 Conservation Responsibilities and Bene� ts of Zoos Going Forward

Haig Balian, Artis Zoo, The Netherlands

12:50 – 13:15 Group Photo Hotel Lobby

13:15 – 14:00 Lunch Vendôme Room and 1st Floor Gallery, Hotel

14:00 – 15:00 PANEL DISCUSSION – LESSONS FROM WAZA MEMBERS

Concorde Room, Hotel

Host: Jenny Gray, Zoos Victoria, Australia

Thane Manyard, Cincinnati Zoo, USA (by Video) /Ste� en Stræde, Copenhagen Zoo, Denmark /Brad Andrews, SeaWorld, USA /Sheri Horiszny, Oregon Zoo, USA

15:00 – 15:30 MEMBER PRESENTATIONS

Host: Kevin Bell, Lincoln Park Zoo, USA

15:00 – 15:15 WAZA Welfare Symposium in Detroit

Theo Pagel, Cologne Zoo, Germany

15:15 – 15:30 Population Management Simon Tonge, Paignton Zoo, UK

15:30 – 16:00 Break Vendôme Room and 1st Floor Gallery, Hotel

16:00 – 16:15 DataWild Launch John Werth, PAAZA, South Africa

16:15 – 16:30 Sentience, Senescence & Immortality

Bernard Harrison, Bernard Harrison and Friends Ltd, Singapore

16:30 – 16:45 TRAFFIC and WAZA

16:45 – 17:00 Understanding the Public’s Trust in Zoos and Aquariums

Stacey Ludlum, PGAV Destinations, USA

17:00 – 17:15 Animal Welfare Advances Sabrina Brando, WAZA, Switzerland

17:15 – 17:30 Future Development of Two Zoos in One City

Keiran Stanley, dan pearlman GmbH, Germany

17:30 END OF TECHNICAL CONGRESS SESSION II

17:30 – 19:00 Associations Committee Kris Vehrs, AZA, USA / Jenny Gray, Zoos Victoria, Australia

19:00 – 21:00 Cocktail Reception & Exhibition (Dress Code: Casual)

Vendôme Room and 1st Floor Gallery, Hotel

Wednesday, 18 October 201709:00 – 09:45 KEYNOTE ADDRESS III Concorde Room, Hotel

What is CITES and What Is Its Relationship to Zoos and Aquariums

John Scanlon, Secretary-General of CITES, Switzerland

09:45 – 11:00 WORKSHOP I Concorde Room, Hotel

Promoting Conservation Learning and Behaviour Change in Zoos and Aquariums

Judy Mann-Lang, SAAMBR, South Africa

09:45 – 11:00 COMMITTEE MEETINGS (PARTLY CONCURRENT)

Aquarium Committee Tom Schmidt, Texas State Aquarium, USA

Animal Welfare Committee

Clément Lanthier, Calgary Zoo, Canada

Conference Convenors – 2018, 2019

Doug Cress, WAZA, Switzerland

11:00 – 11:30 Break Vendôme Room and 1st Floor Gallery, Hotel

11:30 – 13:00 WORKSHOP II Concorde Room, Hotel

Media Training for Zoo and Aquarium Leadership

Roop Raj, USA

13:00 – 14:00 Lunch Vendôme Room and 1st Floor Gallery, Hotel

14:00 Transfer for group excursion

Hotel Lobby

14:00 – 18:00 Trabi Safari Trabi Safari, Berlin

18:00 Transfer to Tierpark Berlin

18:30 – 21:00 Dinner at Friedrichsfelde Castle

Friedrichsfelde Castle & Patagona Restaurant

21:00 Return Transfer to Hotel

Thursday, 19 October 201709:00 – 10:00 KEYNOTE ADDRESS IV Opera Room, Hotel

Can Sustainable Palm Oil Be the Way Forward for Zoos and Aquariums?

Darrel Webber, Chief Executive O� cer, Roundtable on Sustainable Palm Oil (RSPO), Malaysia

10:00 – 10:45 WORKSHOP III Opera Room, Hotel

10:00 – 10:15 Palm Oil Bob Chastain, Cheyenne Mountain Zoo, USA

10:15 – 10:30 Marine Plastics Cynthia Vernon, Monterey Bay Aquarium, USA

10:30 – 10:45 Clean Seas Michele Poletto, UN Environment, Kenya

10:45 – 11:15 Break Vendôme Room and 1st Floor Gallery, Hotel

11:15 – 12:15 WORKSHOP IV Opera Room, Hotel

IUCN and WAZA Relationship

Kira Mileham, IUCN, USA

12:15 – 13:15 WORKSHOP V Opera Room, Hotel

Regional Associations Panel: Cross-Cutting Issues Going Forward

Doug Cress, WAZA, SwitzerlandDan Ashe, ASA, USA /Myfanwy Gri� th, EAZA, The Netherlands /John Werth, PAAZA, South Africa /Martin Zordan, ALPZA, Chile /Nicola Craddock, ZAA /Kirsten Pullen, BIAZA, UK /Phan Viet Lam , SEAZA

11:15 – 13:15 COMMITTEE MEETINGS (CONCURRENT)

WAZA Nature Connect Grants review panel

Stephanie Sanderson, WAZA, Switzerland / UK

Membership & Professional Ethics Committee

Pat Simmons, North Carolina Zoo, USA

Conservation & Sustainability Committee

Manfred Niekisch, Director, Frankfurt Zoo, Germany

13:15 – 14:15 Lunch Vendôme Room and 1st Floor Gallery, Hotel

14:15 – 15:30 Plenary Session – Chair: Jenny Gray, Zoos Victoria, Australia

Opera Room, Hotel

President’s Report Jenny Gray, Zoos Victoria, Australia

Executive O� ce Report Doug Cress, WAZA, Switzerland

CPSG Onnie Byers, CPSG, USA

Amphibian Ark Anne Baker, Amphibian Ark, USA

Species360 Jim Guenter, Species360, USA

Committee for Population Management Report (written report only)

Simon Tonge, Paignton Zoo, UK

Associations Committee Report (written report only)

Kris Vehrs, AZA, USA

Aquarium Committee Report (written report only)

Suzanne Gendron, Ocean Park, Hong Kong

Conservation & Sustainability Committee Report (written report only)

Manfred Niekisch, Frankfurt Zoo, Germany

IZE/Education Report (oral report)

Judy Mann-Lang, SAAMBR, South Africa

Wild Welfare (oral report)

Georgina Allen, Wild Welfare, UK

15:30 – 16:00 Break Vendôme Room and 1st Floor Gallery, Hotel

16:00 – 17:00 ADMINISTRATIVE SESSION

Chair: Jenny Gray, Zoos Victoria, Australia

Approval of Minutes 71st Annual Conference, Puebla

Jenny Gray, Zoos Victoria, Australia

Recording of Proxies Jenny Gray, Zoos Victoria, Australia

Updates from WAZA Committees

Jenny Gray, Zoos Victoria, Australia

Future Meetings Jenny Gray, Zoos Victoria, Australia

Finance Committee Report

Radoslaw Ratajszczak, Wroclaw Zoo, Poland

Adoption of Resolutions Jenny Gray, Zoos Victoria, Australia

Adoption of Budget 2018

Radoslaw Ratajszczak, Wroclaw Zoo, Poland

Thank you to Host Jenny Gray, Zoos Victoria, Australia

Invitation to Bangkok 2018

Parntep Ratanakorn, Zoological Park Organization Thailand, Thailand 

Handing-Over of Flag Andreas Knieriem, Berlin Zoo, Germany /Parntep Ratanakorn, Zoological Park Organization Thailand, Thailand 

19:30 Gala Dinner (Dress Code: Formal)

Concorde Room, Hotel

Presentation of WAZA Conservation Award

Manfred Niekisch, Frankfurt Zoo, Germany

Presentation of Heini Hediger Award

Jenny Gray, Zoos Victoria, Australia

GRAFIK

72nd WAZA ConferenceKunde: Zoologische Gärten Berlin

Umsetzung der Veranstaltungsgrafik

2017

Kerryn MorrisonInternational Crane Foundation /

EWT Partnership

PLENARYROOM

Jonas Pietsch — Portfolio 2019

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SOLUTION FARMCULTIVATING NEW IDEAS

GRAFIK

Solution FarmAgentur: Dreinull

2017

Jonas Pietsch — Portfolio 2019

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KIT CARDIAC

User Guide

see App for further instructions

GRAPHIC USER INSTRUCTIONS 5 PREPARE 5COLLECT 7APPLY 13WAIT 19MEASURE 21INTERPRET 23CONNECT 25

TECH SHEET 27

5

PR

EP

AR

E

kPlex

Cardiac

2 × plaster2 × alcohol pads 2 × lancets 2 × dropper

buffer

4 × pipettes

ISO

PR

OP

YL

ALC

OH

OL

ISOPROPYL ALCOHOL

ISOPROPYL ALCOHOL

ISOPROPYL ALCOHOL

ISOPROPYL ALCOHOL

ISOPROPYL ALCOHOL

ISOPROPYL ALCOHOL

ISOPROPYL ALCOHOL

ISOPROPYL ALCOHOL

9

3. Prepare lancet. Rotate the

safety pin, then pull it out.

4. Hold lancet horizontally and prick

fi nger, preferably at the side of the fi nger.

ISOPROPYL ALCOHOL

CO

LL

EC

T

21

ME

AS

UR

E

Wait until the LED lights simultaneously light

up and then swiftly extract the kPlex.

15

Add full content of one pipette to

sample-well ▲.

Add 1 drop of dropper buffer to

sample-well ▲.

Rotate kPlex when test strip

starts fl ooding.

AP

PL

Y

37

taken either too early after thrombus formation, if testing

is delayed for several days or if the sample was collected

too late after the occurrence of thromboembolic infarction,

since the D-Dimer concentration may decrease to normal

values already after one week. Additionally, a treatment with

anti-coagulants prior sample collection can render the test

negative because it prevents thrombus extension3,4.

Some specimens containing unusually high titers of

heterophile antibodies or rheumatoid factor (RF) may affect

expected results. Even if the test results are positive, further

clinical evaluation should be considered with other clinical

information available to the physician.

There is a slight possibility that some whole blood

specimens with very high viscosity or which have been

stored for more than 2 days may not run properly on the

MONDIALAB kPlex. Repeat the test with a plasma specimen

from the same patient using a new MONDIALAB kPlex.

EXPECTED VALUES

Increased D-Dimer concentrations above the widely

accepted cut-off value of 500 ng/ml FEU (fibrinogen equivalent units) are a sign of an active fibrinolysis and have been verified at patients with disseminated intravascular coagulation (DIC), deep venous thrombosis

(DVT) and pulmonary embolism. You will find such increased

concentrations as well after surgery and injury and during

sickle cell anaemia, liver disease, heavy infections, sepsis,

inflammation, malignant disease or in older people. The concentration of D-Dimer rises also during a normal

pregnancy.

PERFORMANCE CHARACTERISTICS

positive negative total

D-Dimer

Test

positive 52 1 53

negative 5 27 32

total 57 28 85

sensitivity: 91,23 %

specificity: 96,43 %

Precision

The precision of the tests was assessed with control

solutions. Control solutions with a D-Dimer concentration

of 0 ng/mL did not lead to line development. Control solutions with a D-Dimer concentration of 500 ng/mL always developed visible lines.

19

WAIT

Wait 10 Minutes

GRAFIK

Mondialab ProKunde: ÆSD Research & Development

2017

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Format: 135 mm × 215 mm Seiten: 192

Nominiert für den Publikumspreis »The beauty and the book« der Frankfurter Buchmesse 2016

In der zweiten Auflage erschienen bei zweitausendeins (2018)

BUCHGESTALTUNG / ILLUSTRATION

We Love Code!Verlag: E. A. Seemann HenschelAutorinnen: Natalie Sontopski und Julia Hoffmann

2016

Jonas Pietsch — Portfolio 2019

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GRAFIK IM RAUM

GoodbabyKunde: GoodbabyAgentur: Milla & Partner BerlinMesse: Kind + Jugend 2015

2015

Jonas Pietsch — Portfolio 2019

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Keyvisual Gipfelkommunikation

Banner und StelenBereichskennzeichnungen

Entwurf für das Keyvisual des Merceds-Benz ServiceGipfel 2016.

GRAFIK

ServiceGipfel 2016Kunde: Mercedes BenzAgentur: Milla & Partner Berlin

2015

Jonas Pietsch — Portfolio 2019

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GRAFIK IM RAUM

CybexKunde: CybexAgentur: Milla & Partner BerlinMesse: Kind + Jugend 2015

2015

Jonas Pietsch — Portfolio 2019

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Format: 154 mm × 210 mm Seiten: 64

KATALOG / WEBSITE

Nina RöderKatalog und Photografinnenwebsite

2013 – 2016

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Jonas Pietsch — Portfolio 2019

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Geprüft und betreut von Prof. Markus Weisbeck und Dipl.-Des. Ricarda Löser

»Reise nach Westen« wirft einen Blick auf die kultu rellen Beziehungen zwischen der westlichen Welt und China.

Basierend auf Arjun Appadurais Modell der »Scapes« und Wu Cheng En’s Roman »Reise nach Westen« enthält die Arbeit Texte verschiedener Personen, sowohl aus der Geschichte als auch aus unserer Zeit, welche ihre Ein-drücke zur Beziehung dieser beiden Erdteile wiedergeben. Jedes der fünf Kapitel wirft den Blick auf einen Aspekt des kulturellen Austauschs in einer jeweils eigenen Textform, von Gedichten bis Interviews. So werden Texte und Eindrücke von Roland Barthes, Kang Youwei, Ti-Anna Wang und anderen gegenübergestellt.

Format: 165 mm × 245 mm Seiten: 88

DIPLOMARBEIT

Reise nach Westen2013

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Jonas Pietsch — Portfolio 2019

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Format: 168 mm × 240 mm Seiten: 288

BUCHGESTALTUNG

Ein Raum für die RadiokunstAutorin: Maxie Götze

2013

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Format: 160 mm × 240 mm Seiten: 54

The Spaces of Sofia: From Community

to

Commerce

1.0 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

2.0 From Utopia to Paradise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3.0 Ideology and Emblematic Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

3.1 Socialist Ideology and Space. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

4.0 Utopia: Sofia’s Socialist Spaces. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

4.1 Communal Living: The Micro-region . . . . . . . . . . . . . . . . . . . . 27

4.2 The People’s Palaces: New Living Rooms

and Universities of Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

5.0 Paradise: Space after Socialism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

5.1 Post-Socialist Transformation of Socialist Spaces . . . . . . . . 34

5.2 Housing Dissociation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

5.3 The Commercialization of the Socialist Club . . . . . . . . . . . . . 39

5.4 Paradise: Mall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

6.0 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

Table of Contents

3332

5.0 Paradise: Space after Socialism

The shift from a party-state and a command economy to parliamen-

tary democracy and a market economy required very rapid and far-reaching

privatization and deregulation. The road to capitalist “paradise” demanded

the transfer of national assets to private parties in an increasingly globalized

market system. This was coupled with financial integration into Western

institutions.46

Market-led, private investment was the new, superior mechanism to

determine values and distribute opportunities, as is consistent with classical

economic theory of supply and demand. This ideology is in direct contrast to

socialism where land, wealth and opportunities were controlled and distrib-

uted by the state. It was assumed that if and when perfect deregulation and

privatization were achieved, public social goods and services, such as educa-

tion and healthcare, previously allotted by the party-state, would be distrib-

uted efficiently, that resources would be optimally distributed and quality of

life would improve.

This socio-economic and political transition changed the basic

tenets of spatial production in the Bulgarian capital (as well as in all other

cities in the former Eastern bloc). This led to private preying on previously

social assets and the proliferation of uneven landscapes. The attempt to

implement a standard blueprint for development inspired from Western

experiences resulted in different outcomes than promised indeed.

It can be argued that that the market liberalism that replaced social-

ist planning has led to the neglect of essential life needs and a widening social

hierarchy: great wealth became concentrated in the hands of a small portion

of the population, whereas the masses were impoverished. Often it was for-

merly socialist elites that benefited most from the privatization of formerly

public assets.47

Social services that were previously funded by the state have also

had to conform to the new business environment. Consequently, these

46 Vesselinov, Elena and John R. Logan. “Mixed success: Economic Stability and Urban Inequality in New Sofia,” In Transformation of Cities in Central and Eastern Europe: Towards Globalization, United Nations University Press: Tokyo. 2005. P. 366

47 Harloe, Michael. „The Socialist City.“ in Cities After Socialism. Cambridge: Blackwell. 1996. P. 8

In Sofia, the grandest socialist club of all was the National Cultural

Palace (NDK). It was finished in 1981 after a construction period of just three

years (although initially the construction was forecasted to last twelve years).

This building was constructed to be a multifunctional congress center and

provide an integral part of Sofia’s downtown experience, for visitors and resi-

dents alike. The scale of NDK certainly fulfilled “the task of new technology to

make sure that … volumes produce new relationships.”45

NDK was erected on the site of old caserne to commemorate the

1,300-year anniversary of the Republic of Bulgaria during the 12th congress

of the Bulgarian Socialist Party. Demolition of central city space was autho-

rized by a state decree. This was a monument to the celebration of a nation

as well testament to the collective greatness of party-state.

NDK is still the largest conference center on the Balkan Peninsula.

The massive building has a footprint of 18,300 square meters and a volume

of 576,800 cubic meters. It is built primarily by steel and concrete. There

are eight above-ground and five underground stories and it is rumored to

be the safest place on the Balkan Peninsula during an earthquake, even

during an earthquake of 10 on the Richter scale. The building has been a

member of the international association of congress centers since 1980

and received the Apex award for best congress center in the world in 2005.

The Palace was the invention of Ljudmila Jivkova, daughter of long-

time head of state, Todor Jivkov. Unsurprisingly, the resources for its con-

struction were generous. NDK was and still is architecturally unique and

expensive, constructed with state-of the art technology and materials

for its time. It is surrounded by an equally expensive and impressive park,

landscaped by the best landscape architects of the time.

In summary, the most emblematic spaces of socialism in Sofia — the

pre-fabricated housing districts and NDK — were constructed to transmit

values key to the survival and legitimacy of socialist ideology: uniformity

and egalitarianism and the power of the party-state. These spaces were of a

noncommercial, public and ceremonial nature. They were made to foster a

set of values very different of those that prevail today.

45 El Lissitzky. Russia: An Architecture for World Revolution. Cambridge: MIT Press. [translated from German by Eric Dluhosch] 1970. P. 6

1918

Space was emphatically non-exclusive and non-consumptive. Socialist

planners replaced the “the individual, private client … by the so-called “social

commission … emphasis was shifted from the intimate and the individual to

the public and the universal”16 Thus, space was systematically produced in

order to nurture the new individual as a part of the new collective in the con-

text of new social relations. In short, space emphasized collective identity

rather than individual expression.

16 El Lissitzky. Russia: An Architecture for World Revolution. Cambridge: MIT Press. [translated from German by Eric Dluhosch] 1970. P. 29

fit to participate in the collective building of the new communist order, which

involved both new individuals and new space. As Wilhelm Reich pondered,

“will the new socio-economic system reproduce itself in the structure of the

people’s character? If so, how?” Socialist planners believed that technological

advancement, industrialization and the application of egalitarian social prin-

ciples would annihilate the former capitalist context, resulting in “social con-

ditions [wherein] … New Man and New Woman [could] develop with qualities

reflecting surrounding circumstances of post-scarcity and unprecedented sci-

entific development.”14

In this context, they rejected even the possibility of gradual urban

reconstruction. Rather, writing in the context of war destruction, Lissitzky for

instance argued that the new modern era necessitated a fresh and revolution-

ary architectural enterprise unburdened by history: “the term ‘reconstruction’

is therefore not applicable to (our) case, since there is no building precedent

in the past that by virtue of its social significance would provide us with a pro-

totype solution” He further believed that in cities, “both internal and exter-

nal form must become the concrete expression of our concept of the spiritual

condition and the aesthetic life of social man.”15 Socialist architects, planners

and sociologists thus merged the disciplines of architecture and social psy-

chology. Their analysis led to a spatial method to produce the desired social

structure, communism, applicable universally at all scales and in all national

contexts, in spaces for recreation, working and living.

Specifically, the spaces of socialism, built on the revolutionary and

idealistic principles of Marxism-Leninism, were meant to communicate

the ideals of collective ownership of wealth. The generous public spaces

between buildings, the vast parks and the plazas, the emphasis on pedes-

trian traffic, wide access to public transit and services was meant to influ-

ence the conscience of the community, to teach new values for a “new

socialist man.” Advertisements, commercial spaces and private enclosures

were removed in order to foster a feeling of comradely and restrict oppor-

tunities for individual and differentiation. Space and perceptions of space

were meant to reinforce collective identity by engendering a daily routine,

which was to be shared by all (or at least most) citizens.

14 Berdyaev, Nicolas. The Origin of Russian Communism. P. 182

15 El Lissitzky. Russia: An Architecture for World Revolution. Cambridge: MIT Press. [translated from German by Eric Dluhosch] 1970. P. 45

Barburov, p. 46

BUCHGESTALTUNG

The Spaces of SofiaAutorin: Diliana Daskalova

2013

Jonas Pietsch — Portfolio 2019

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Format: 165 mm × 245 mm Seiten: 288Druck: Offset, Siebdruck

BUCHGESTALTUNG

SpaceKidHeadCup 20x2011

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Verschiedene Drucksachen für den Kiosk.6 – Sattelit der Galerie Marke.6

GRAFIK

Kiosk.62011

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Jonas PietschDiplom-Designer

Pfarrstraße 11810317 Berlin

0176 20 70 37 [email protected]

Vielen Dank.