Social Media Case StudiesJordan Bremus-Wyles

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See/Change May 2013- December 2014

See/Change is a Marketing initiative created to revitalize the South Street Seaport after the devastation of Superstorm Sandy and during the redevelopment of Pier 17 – through a strong digital, advertising, and events campaign all while promoting guests to “see the change” by sharing their Seaport experiences on their social channels using #seechangeny.

See/Change Results

Despite the closure of Pier 17 –- Pedestrian traffic increased by 25% each year.

- Sales increased by 325.5% in 2014.

- Web Traffic increased by 110%.

The Seaport’s social channels received a cumulative 460% increase in followers, with Facebook receiving over 16k new fans within the first year.

See/Change TV (now Seaport/TV) receives over 15k views per episode.

Our Email database went from 4k in 2013 to 14k in 2014.

NYFW at the Seaport February 2015

As part of New York Fashion Week, the Seaport hosted three fashion shows in the Seaport Cube – an inflatable event space used during the winter months on the cobblestones. Featuring our own retailers – ModaBox, Rialto Jean Project, and Christian Benner Custom –and leveraging their relationships in the fashion industry, we were able to establish the Seaport District as a fashion forward destination to drive traffic, sales, and awareness among influencers.

NYFW at the Seaport Results

The Seaport’s social channel received 574 new followers collectively in 5 days, with over 1.9MM in social media impressions.

Developed a Facebook contest to give away free tickets to two of the shows using Facebook ads, reaching over 240k users.

Engaged with multiple key influencers including Russell Simmons, J. Alexander, and Nicole Murphy + top New York fashion bloggers including Natalie Off Duty, Haut Appétit, House of Harper, and more.

Helped increase awareness of Seaport Studios (explained in next slide).

Seaport Studios June 2015- Present

Seaport Studios, in collaboration with WWD, is a retail concept store that partners with independent brands that represent the highest stands of contemporary style, and invites them to showcase their designs in a curated retail space through storewide takeovers, installations, and events.

Seaport Studios Results

Over 3.5 MM in social media impressions were acquired at the opening event in June, with a significant number of engagement from key influencers including Olivia Palermo, WWD, and Christian Benner.

#SeaportStudios has reached over 8.5MM impressions since the opening event with over 142k engaged on Instagram.

Redefined the “perception” of an evolving Seaport District as a one-of-a-kind destination that will help foster the future of the fashion industry in Lower Manhattan.

Seaport Culture District August 2015- Present

The Seaport Culture District is an innovative new program at the Seaport that brings together dynamic cultural partners and collaborating organizations, spaces, and installations to the Lower Manhattan community. The organizations coming together for the first time include AIANY / Center for Architecture and Archtober, AIGA/NY, Solomon R.GuggenheimFoundation, HarperCollins Publishers, Eyebeam, No Longer Empty, Arup and Art Start.

Seaport Culture District Results

Since Seaport Culture District’s soft-opening in August (grand opening took place in September), #seaportculturehas received over 207k impressions.

Key influencers include HarperCollins Publishers and NYCxDesign.

So far Instagram has experienced the fastest growth with an increase of 11.3%.

We expect higher engagement in October with Archtober Hall and Guggenheim’s exhibit openings.

Thank YouJordan Bremus-Wyles

Find more information at www.jordanbremus.com.

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