Estimation of Imperfect Competition in Food Marketing: A Dynamic Analysis of theGerman Banana Market / Satish Y. Deodhar and Ian M. Sheldon

A Composite System Demand Analysis for Fresh Fruits and Vegetables in the UnitedStates I Zhikang You, James E. Epperson, and Chung L. Huang

Using Customer Surveys to Promote Farmers' Markets: A Case Study / David B.Eastwood

Factors Influencing Consumers Likelihood of Purchasing Specialty Food and DrinkProducts On-line: Results of Consumer Reviews of 12 Selected Sites I Gregory K.White

A Study of Asian-American Rice Demand in Houston, Texas H.L. Goodwin, Jr.,Rodney B. Holcomb, and M. Edward Rister

The New Nutrition Labels: A Study of Consumers' Use for Dairy Products I Kim Jensen,Laura Adams, Scott Hollis, and John Brooker

Price, Quality, and Pesticide Related Health Risk Considerations in Fruit and VegetablePurchases: An Hedonic Analysis of Tucson, Arizona Supermarkets I Edmund A.Estes and V. Kerry Smith

A.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~A

~~~~~~. ......8.-a .. 888888888888.

"Ae 'n., .. .........

A,...,,.,,,.,.,; . A, ( S .. _ .~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~- ------ ... ..PUBLISHED BY~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~AiA ..... W,~~~~Fo

Distribution~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~.......... AA

ResarcSocret~~~~~~~~~~~~~~~~~~~~~~u

Food Distribution Research Society, Inc.A nonprofit education society incorporated under the Laws

of the State of Maryland, February 20, 1970

1996 OFFICERS and DIRECTORS

PRESIDENT VICE PRESIDENT-RESEARCH DIRECTORSDr. A. Desmond O'Rourke Dr. Robert Cangemi Dr. Patrick ByrneWashington State University Pace University University of FloridaIMPACT Center Lubin School of Business Dept. of Food & Res. Econ.123 Hulbert Hall 5 Maynard Court 1172 McCarty HallPullman, WA 99164-6214 Ridgewood, NJ 07450 P.O. Box 110240

Gainesville, FL 32611-0240

PRESIDENT-ELECT VICE PRESIDENT-MEMBERSHIPDr. Carl Toensmeyer Dr. C. Thomas Worley Dr. Roberta CookUniversity of Delaware Washington State University University of California-DavisFood & Resource Econ. 203 Hulbert Hall Dept. of Ag. Economics231 Townsend Hall Pullman, WA 99164-6210 Davis, CA 95616Newark, DE 19717-1303

VICE PRESIDENT-APPLEBAUM Dr. David Eastwood

PAST PRESIDENT SCHOLARSHIP Dept. of Ag. Economics

Dr. John Adrian Mr. Douglas Richardson, Jr. University of TennesseeAuburn University National Grocers Association Knoxville, TN 37901-1071Dept. of Agricultural Economics 1825 Samuel Morse Drive308-A Comer Hall Reston, VA 22090-5317 Mr. Anthony GalloAubum, AL 36849 Economic Research Service, USDA

EDITOR, FDRS NEWSLETTER P.O. Box 15414

VICE PRESIDENT-EDUCATION Dr. Frank M. Gambino Washington, DC 20003Dr. Rudy Nayga Western Michigan UniversityCook College, Rutgers University Dept. of Marketing Dr. Roger HinsonDept. of Ag. Economics Kalamazoo, MI 49008-3812 Louisiana State UniversityP.O. Box 231 101 Ag. Admin. Bldg.New Brunswick, NJ 08903-0231 EDITORS, FDRS JOURNAL Baton Rouge, LA 70803

Dr. George Criner and

VICE PRESIDENT-PROGRAMS Dr. Hsiang-tai Cheng Dr. Barbara H. JamesDr. Roger A. Hinson University of Maine Ohio State University ExtensionLouisiana State University Dept. of Resource Econ. and Policy Box 387Dept. of Agric. Econ. & Agribusiness 5782 Winslow Hall Burton, OH 44021101 Ag. Admin. Bldg. Orono, ME 04469-5782Baton Rouge, LA 70803

SECRETARY-TREASURER

VICE PRESIDENT- Dr. Virgil P. CulverPUBLICATIONS Mississippi State UniversityDr. Carl Toensmeyer Food and Fiber CenterUniversity of DelawareO. Box 9642Food & Resource Econ. Mississippi State, MS 39762231 Townsend HallNewark, DE 19717-1303

Journal of Food Distribution ResearchVolume XXVII, Number 3

October 1996

The Journal of Food Distribution Research is a LIBRARIESpublication of the Food Distribution Research Society, Inc. Over 60 libraries maintain FDRS Journal files including:(FDRS). The JFDR is published three times a year(February, July and October). Members and subscribers alsoreceive the Food Distribution Research Society Newsletter International Institute of Refrigeration, Paris, Francenormally published twice a year. University Bonn Zentralbibl, Bonn, Germany

The Journal is refereed by a review board of Agriform, Budapest, Hungaryqualified professionals (see Editorial Review Board list). Nordland Research Institute, Bodo, NorwayManuscripts should be submitted to the co-editors, Dr.Hsiang-tai Cheng and Dr. George Criner, 5782 Winslow Massey University, Palmerston, New ZealandHall, Department of Resource Economics and Policy, Uni-versity of Maine, Orono, ME 04469-5782. Tel: (207) 581- Editorial Review Boar3157, Fax: (207) 581-4278.

The FDRS accepts advertising of materials consid- Dr. John L. Adrian, Aubur Universityered pertinent to the purposes of the Society for both the Dr. John R. Brooker, University of TennesseeJournal and the Newsletter. Contact the V.P. for Membership Dr. Patrick J. Byme, University of Floridafor more information. Dr. Jarvis L. Cain, University of Maryland

Life-time membership is $400.00. Library sub- Dr. Oral Capps, Jr., Texas A&M Universityscriptions are $50, professional membership is $40.00, and Dr. Robert Degner, University of Floridastudent membership is $10 a year. For foreign mail add: Dr. David B. Eastwood, University of Tennessee$12.00 U.S. for Canada, Mexico and the Caribbean; $26.00 Dr. James E. Epperson, University of Georgiafor Europe & South America; $32.00 for Asia and the Pacific Dr. Edmund A. Estes, North Carolina State UniversityRim. Subscription agency discounts provided. Dr. Constance L. Falk, New Mexico State University

Change of address notification: send to Dr. C. Dr. Gary Fairchild, University of FloridaThomas Worley, Vice President for Membership, FDRS, Professor Frank Gambino, Western Michigan UniversityDept. of Agricultural Economics, Washington State Univer- Dr. Charles R. Handy, U.S.D.A.sity, 203 Hulbert Hall, Pullman, WA 99164-6210, Tel.: (509) Dr. Shida R. Henneberry, Oklahoma State University335-2934, Fax:(509) 335-1173. Dr. Roger A. Hinson, Louisiana State University

Copyright © 1996 by the Food Distribution Re- Dr.ChungL.Huang, University ofGeorgiaDr. Eugene Jones, Ohio State Universitysearch Society, Inc. Copies of articles in the Journal may be Dr. Eugene Jones, Ohio State University

.'„ .J 3c T- e J -i ~~ Dr. Alan S. Kezis, University of Mainenon-commercially reproduced for the purpose of educational . . Ki, iviDr. Ronald B. Larson, North Carolina State Universityor scientific advancement. Printed in the United States of Dr. Ronald B. Larson,North Carolina State University

America. Dr. Michelle Marra, North Carolina State UniversityDr. Vicki A. McCracken, Washington State University

INDEXING AND ABSTRACTING Dr. Rodolfo M. Nayga, Jr., Rutgers UniversityDr. Danny E. Terry, Southeast Missouri State University

Articles are selectively indexed or abstracted by: Dr. John VanSickle, University of Florida

AGRICOL A Database, National Agricultural Library,10301 Baltimore Blvd., Beltsville, MD 20705.

CAB International, Wallingford, Oxon OX10 8DE, U.K. Journal of Food Distribution Research

The Institute of Scientific Information, Russian Academy Volume Number of Issuesof Sciences, Baltijskaja ul. 14, Moscow A219, Rus- 1995 26 21995 26 2sia. 1994 25 2

The Produce Marketing Association (PMA) maintains 1993 24 3microfilm files on all FDRS Journal articles. PMA In- 1992 23 3formation Center, P.O. Box 6036, 1500 Casho Mill 1991 22 3Road, Newark, DE 19714-6036. Tel: (302) 738-7100, 1989 20 21989 20 2FAX: (302) 731-2409. 1988 19 2

1987 18 2

Journal of Food Distribution ResearchVolume XXVII, Number 3

October 1996

CONTENTS

Estimation of Imperfect Competition in Food Marketing: A Dynamic Analysis of the GermanBanana Market

Satish Y Deodhar and Ian M Sheldon ......................................................................................... 1-10

A Composite System Demand Analysis for Fresh Fruits and Vegetables in the United StatesZhikang You, James E. Epperson, and Chung L. Huang .............................................................. 11-22

Using Customer Surveys to Promote Farmers' Markets: A Case StudyDavid B. Eastwood ................................................................................ 23-30

Factors Influencing Consumers' Likelihood of Purchasing Specialty Food and Drink ProductsOn-line: Results of Consumer Reviews of 12 Selected Sites

Gregory K White ............................................................................... 31-40

A Study of Asian-American Rice Demand in Houston, TexasH. L. Goodwin, Jr., Rodney B. Holcomb, and M Edward Rister ................................................. 41-48

The New Nutrition Labels: A Study of Consumers' Use for Dairy ProductsKim Jensen, Laura Adams, Scott Hollis, and John Brooker ......................................................... 49-57

Price, Quality, and Pesticide Related Health Risk Considerations in Fruit and VegetablePurchases: An Hedonic Analysis of Tucson, Arizona Supermarkets

Edmund A. Estes and V. Kerry Smith ........................................ ............................... 59-76

Published by

FoodF D DistributionR S Research

Society, Inc.