Julia Yates City, University of London Career Coaching · •People like the idea of a non-directive, person-centred career conversation •They think they are more likely to get

Career Coaching:guidance in a suit?

Julia Yates

City, University of London

• Why I wanted something different

• Why I chose coaching

• What I found out

• What I’m still a bit concerned about

• How my practice has changed

What do you call yourself and why?

Career Coaching and Career Guidance

Which is more goal-orientated?

Which is more directive?

Which is more private-sector?

Which practitioner has more occupational knowledge?

Which has the better image?

Which is more effective?

Why I wanted something different




Why I chose coaching




What I found out

What I found out: similarities

Aim and scope

Structure

Philosophy

What I found out: differences

Tools and techniques

Expectations

What I found out: empirical data

Students expected an adviser to have more industry knowledge than a coach

They expected the adviser to be more directive

They thought the coaching session would be more valuable

My conclusions

• People like the idea of a non-directive, person-centred career conversation

• They think they are more likely to get it with a career coach

• There are plenty of good, evidence-based tools to add value to our practice

What I’m still a bit concerned about



How my practice has changed


Language

Confidence to make my clients do the work


Language



Language


A wider range of tools and techniques

‘it was like a really really good guidance session’

Calling myself a coach makes me a better careers adviser

‘it was like a really really good guidance session’

Any questions or comments?

‘That which we call a rose by any other name would smell as sweet’

Documents

Julia Yates City, University of London Career Coaching · •People like the idea of a non-directive, person-centred career conversation •They think they are more likely to get