Jumpstart your game with Google!

Marc Preusche - Google GermanyKonstantin Dieterle – Google Ireland

Google’s Advertising Landscape

2Google Confidential

Google Display Network

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Performance OpenSimplify

Google Confidential

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Reach is good, reach + targeting is betterReach is good, reach + targeting is better

Google Confidential

5Google Confidential

If YouTube were a country, it would be the 3rd largest in the world.

#1

#2

#3

Source: Based on YouTube monthly unique visitors according to DoubleClick AdPlanner, 4/2011. http://www.google.com/adplanner/static/top1000/

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Google Confidential

YouTube is Social

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Source: Internal.http://www.youtube.com/t/press_statistics

100M+ people take a social action with YouTube every week (likes, shares, comments, etc.)

More than 50% of videos on YouTube have been rated or include comments from the community

Millions of videos are favorited every day

Google Confidential

At the centre of the video phenomenon

8Google Confidential

The 2010s Will Be the Decade of Mobile

9Google Confidential

The four be’s

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be relevant

be accountable

be found

be engaging

Google Confidential

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Overview of Google’s Targeting Possibilities

Target Audience 4Target Audience 4

Target Audience 1Target Audience 1

Target Audience 2Target Audience 2

Target Audience 3Target Audience 3

Google Confidential

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Overview of Google’s Targeting Possibilities

Automatic GDN optimization

Entertainment Entertainment SeekersSeekers

Core GamerCore Gamer

Casual GamersCasual Gamers

Reach & Low CPCReach & Low CPC

Long-Tail

Interest

Search

Google Confidential

Remarketing

Similar Users

Inferred Demographics

Placements

Contextual

Topics

Thank You!

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Questions?