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NEWSLETTERJUNE 2017
IN THIS ISSUE: #escarpmentgivesback • The Lunch • The Coach’s Corner • Conrad’s Quote • inthesquare Partners
Our Mission: Experience our Experience
our values
Maintain a Positive Environment and a Family Spirit
Create Fun and Strive to be Diff erent
Earn Customer Loyalty and Respect Every Day
Be Adventurous, Creative andOpen to Change
Don’t take Success for Granted
Pursue Innovation, Learning and Sharing Knowledge
Delivering what we Promise and add Value Beyond what is Expected
Care about our Community and Our Environment
May 13, 2017 was our Third Annual Lincoln Family Day Event. Lincoln Family Day started with the idea to promote family activities available in Lincoln, and by boosting the visibility of small business and crafts that are right in our own backyard!
We have been growing year after year, and the visibility of the the RE/MAX Hot Air Balloon has been instrumental in attracting extra attention for our event! We get great positive feedback and have waiting lists for vendors!
Lincoln Family Day is a free event and we make it Family Friendly so the kids have a blast all day! The bouncy castle, and rock climbing wall are always a hit. As you know, this business is all about connecting with our community, and we encourage other business owners to do the same. Organizing an event like this enhances community spirit and is a win-win for everyone involved.
Each year we choose a local charity who will receive the proceeds of our event. This year we chose FORT (Foundation of Resources for Teens), which is a non-profit organization that supports the youth in our surrounding area. We raised $2,575 for FORT this year and we have lots of Happy Families excited for next year!
JULIE & DARRINSWAYZE Sales Representatives
QUEENSTON OFFICE
To have your community or charity event featured, contact Virginia Paul in marketing at [email protected]
SECURE PRINT 2.0
JUNE 20: Queenston 9 - 12 Winterberry 1-4JUNE 21: Burl. Downtown 9:30-10:30 Dundurn 11 - 1 Ancaster 2 - 4:30JUNE 22: Upper James 9-12, 1-4JUNE 23: Burl. North 9-12 Burl. South 1-4
We are making SECURE PRINT better than ever! We have addressed the speed issues. We need to make minor changes to the drivers on your personal desktop computers and laptops that have already been installed or install for the first time if you missed the first round. All agents are welcome to attend ANY OFFICE to be set up, however you must register with the WINTERBERRY office first
- please don’t just show up at an office to be set up!
THE LEAD LIFE CYCLE:LEAD GENERATION,
CONVERSION & FOLLOW UP DATE: Tues. June 6 TIME: 10-12 LOCATION: Winterberry Office MENTOR: Amanda Ward (from RE/MAX INTEGRA)
REGISTER BY Monday, June 5No matter the phase of your business, lead generation and conversion are crucial aspects to your success. In this class, you will learn how thinking like your prospective and past clients can assist you in generating more leads and turning those interactions into transactions! We’ll cover techniques for better lead generation, how the stages of the home buying process affect lead conversion, database management tips, and follow up systems that work.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY1 2
5 6 7 8 9
12 13 14 15 16
19 20 21 22 23
26 27 28 29 30
SE
TRADE RECORD TRAINING: FALTOUR PAPERLESS
DATE: Tues. June 13 TIME: 10:00 – 11:30 LOCATION: Winterberry MENTOR: Pat Kozak
REGISTER BY Friday, June 9
Learn how simple it is to complete your trades in Faltour. Sit with Pat for 1 hour and she will take all of the mystery out of it and provide you with a paper reference book that will walk you through it step by step.
SEATING IS LIMITED! REGISTER EARLY.
BURLINGTON SOUTH
JUNE 2017
CONTINUING EDUCATION
TO REGISTER FOR ANY OF THESE SESSIONS, CONTACT THE WINTERBERRY OFFICE:
EXT. 2400, 905-573-1188. or [email protected]
MTG: DUNDURN 10:00 am
BURL. DOWNTOWN, DUNDURN, ANCASTER
TECH DAY BOOTCAMP(WINTERBERRY)
MTG: QUEENSTON10:30 am
MTG: UPPER JAMES/WINTERBERRY1:30 pm
MTG: BURLINGTON SOUTH 10:30 am
MTG: BURLINGTON NORTH/DOWNTOWN1:30 pm
CONRAD SPEAKING AT THE RE/MAX CONVENTION IN GREECE
SESSION #7
TRADE RECORD TRAINING(WINTERBERRY)
SESSION #8
MTG:ANCASTER10:30 am
THE LEAD LIFE CYCLE(WINTERBERRY)
PRACTICAL VIDEO FOR REAL ESTATE
(WINTERBERRY)
CONRAD SPEAKING AT THE RE/MAX CONVENTION IN LONDON
QUEENSTONWINTERBERRY UPPER JAMES
BURL. NORTH & SOUTH
PRACTICAL VIDEO FOR REAL ESTATE
DATE: Wed. June 21 TIME: 10-12 LOCATION: Winterberry Office MENTOR: Amanda Ward (from RE/MAX INTEGRA)
REGISTER BY Friday, June 16This session will provide the basic knowledge you need to start creating short videos and promoting them. We’ll show you how to get started, what makes a great video, and how to avoid common mistakes. We’ll give you an inside look at some of the most popular video tools such as Facebook Live, Instagram Videos, BombBomb and YouTube. You’ll learn the types of videos that are effective, how and where to use videos in your marketing and some fresh ideas on what to say when the camera is rolling.
DOCUSIGN: A MUST HAVE TOOL!
DATE: Tues. June 27 TIME: 10-12 LOCATION: Burlington South MENTOR: Joey Zurini
REGISTER BY Friday, June 23
Come for a quick hands-on session to learn how to send, sign, and approve documents from wherever life takes you! From Getting Started, to learning to connect Docusign with Webforms, and how to begin the signing process using the dozens of pre-made, easy-to-use templates. Keep your transactions secure and delight clients with an amazing customer experience!
LAPTOP IS OPTIONAL.
CONTINUING EDUCATIONTECH DAY
BOOTCAMP
DATE: Thurs.June 29 TIME: 9:30 – 12:30 LOCATION: Winterberry Office MENTOR: Joey Zurini
REGISTER BY Monday, June 26Take the guess work out of technology at RE/MAX Escarpment— open to ALL AGENTS, not just new ones! Includes: • Internal and external RE/MAX tools, including QOC
(Virtual Office incl. message & showing summary), Company Website, Logging into MCS to access company message board & Office Tools for Spec Online, Community Videos, etc.
• Useable statistics on Realtor.ca/Fusion/Matrix• Learn 5 pieces of pre-offer intel
A LAPTOP/DEVICE IS MANDATORY FOR THIS SESSION!
TO REGISTER FOR ANY OF THESE SESSIONS, CONTACT THE WINTERBERRY OFFICE:
EXT. 2400, 905-573-1188 or [email protected]
In just 12 weeks you will:• Generate 12 transactions• Close more sales• Agents average $98,243.00 in new income • Navigate price reductions• Get Buyers off the fence• Differentiate Shoppers from Buyers
• Become an excellent negotiator• Get organized – for good!
A step by step action plan to overcome the peaks and valleys in your income and produce at a consistently high level.
LYNN HOFFMANNBroker/Manager
Wealth Services & Luxury Affiliates905-631-8118 or ext. 8600
DOES IT REALLY WORK? Lynn has been training Buffini & Co for
years, and YES...if you follow the program, it will
INCREASE YOUR BUSINESS!
What’s included in your kit?
• 3 month supply of marketing flyers• 3 month supply of note cards• Training workbook• 6 CD disc’s
1. Assembling your database2. Duplicating your current clients3. Words to win with ( Part 1 )4. Words to win with ( Part 2 )5. Handling objections the referral way6. The Art of Negotiating
• Tracking journal• “Oh by the way “ stickers• Power hour sign
What’s Included Online:
• Robust Online resources, marketing materials and additional video modules
• Download the Buffini and Company app to watch, listen and read exclusive content
• Coaches Corner on the Buffini Blog
• The Referral Maker – Fully integrated customer relationship management tool to sort, and qualify clients while tracking your progress – see real results!
FOR MORE INFORMATION: Contact Lynn Hoffmann for all of the details. Start date can be August, September or October and will be determined by consensus of the first 15 people to register. The course is 12 weeks in length, with the first week involving 2 hours per day, and then 2 hours per week for the remaining 11 weeks.
NEW LEARNING OPPORTUNITY
from BUFFINI & CO.
Did you miss my The Coach’s Corner (TCC) article last month? No worries. The Newsletter space is being shared, in alternating months with the Luxury Listing articles by Lynn Hoffmann. Now here is this month’s TCC.
Have you ever wondered how many successful REALTOR®s handle their prospecting and marketing activities? I know that we all see many billboards, bus stop ads, bench ads, newspaper and magazine listings and articles – but you may wonder if this is their total focus.
Let me share a secret with you. There is also something called “Strategic Alliances” (SA) that are developed over time, and are a very cost and time effective way of developing business.
Starbucks has developed SA’s with bookstores. It works quite well for both businesses.
In our real estate business, we can form an SA with other businesses and individuals too. It is quite simple to do and can be financially rewarding too.
By definition, an SA is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent from each other.
A SA enables these parties to collectively develop each of their businesses with little or no cost to either party. Sounds too simple doesn’t it? Well it is simple to do.
In our real estate business, our primary activity is to generate leads. That is our business – LEAD GENERATION. We must focus our energies on this very important activity everyday! While there are many ways to find leads, including our Sphere of Influence and our databases, we should have various lead avenues to follow. Thus, multiple SA’s can be your solution.
Advertising and marketing are needed to reach potential clients, which can result in transactions and income for you, but you need money (maybe more than you have at the time), to advertise and market. SA’s are a way to make things happen.
How do we form an SA? Simply by asking! Yes that is correct. Determine the individuals or businesses that you want to align with and pursue them.
There is Power in Partnerships.
Here is an approach – ask them if they would be interested in marketing their business through your marketing materials – for a small monthly cost if you choose to charge them. They would benefit and so would you. The person or business owner may offer a discount to those who use their services or visit their store location. It is just that simple.
Who would be considered for this partnership? Who do you know? Who do you want to know? Who could benefit you and your real estate business and your clients? The answers include anyone that you currently do business with and those who you would like to add to your database.
Examples include: our InTheSquare partners, immigration lawyers, home inspectors, trades people, restaurants, cafes, ice cream parlours, breakfast restaurants, specialty shops, pet stores, barber shops, hair and body salons, and the list goes on and on. You get the idea.
Your information and theirs would be on your marketing materials, and mutual benefit will most likely result. A win-win situation.
Cheers, David
David YunkerBroker/Manager/
Career Coach
The
YOUR STRATEGIC
ALLIANCE TEAM
did you know?Did you know that RE/MAX has an affiliation with CANADA POST that canSave you $$$ when sending unaddressed admail?
Standard Postcard Price (6”x12” or smaller)
• CANADA POST PRICE: 16 cents per item
• RE/MAX PRICE: 9.5 cents cents per item
To access the RE/MAX PORTAL for greating orders with this great price break, go to:
launchpad.remax.comScroll down to Marketing and click on the Canada Post logo to start your order!
Note: we do not recommend that you use this system to PLAN THE NUMBER OF ITEMS
IN YOUR MAILING. To identify the number of homes within the areas you want to deliv-
er, go to canadapost.ca/precisiontargeter. Click on TRY PRECISION TARGETER, and then
choose DELIVERY AREA COUNTS & MAPS and follow the instructions on your screen.
QUESTIONS or TROUBLESHOOTINGThe Marketing Department can help you with the entire process - from planning your mailing, to
creating the order! We can also help you troubleshoot any issues with
undelivered orders. Contact Virginia at ext. 1129 or
About a month ago I had the pleasure of sitting in the front row to listen to Spencer Rascoff of the Zillow Group. In 2005, Spencer helped start Zillow. Prior to that he was a VP at Expedia, and at the age of 24 he co-founded a leading internet travel company called Hotwire.com, which he later sold to InterActiveCorp (the parent company of Expedia). In 2017 he was named “The Most Powerful Person in Residential Real Estate” by the Swanepoel Power 200.
Among many other products and companies, including Dotloop, Zillow’s real estate search platforms include Trulia, StreetEasy, HotPads, Naked Apartments and their latest, RealEstate.com (a moth balled Trulia asset). When an audience member asked, ‘why wouldn’t you just focus on Zillow (your most popular platform)?’ , Spencer’s answer validated for me what we at RE/MAX Escarpment have been trying to do with all of our various website platforms (RE/MAXEscarpment.com, Whatchagetfor.com. Realintro.com, TheRenownedCollection.com, Mylifestylesearch.com, and our latest neighbourhood site coming soon). He said, think of those cooking shows where chef’s compete with each other, and all their ingredients come from the same pantry and refrigerators. They all produce something different or with a twist from essentially the same ingredients.
That’s what Zillow Group, (which Spencer is clear to point out is a media company using various ingredients from the real estate industry) is all about.
‘We take these similar ingredients and serve them in different formats for consumption by various groups of consumers’. Their latest RealEstate.com is going to be, or is a millennial-friendly website.
That leads me to something very interesting. If you look at the chart of how buyers find their home (below), it shows that over 50% found it via the internet. You should ask yourself as a REALTOR®, are you getting your fair share of that 50% with just a single website? Are you helping your sellers get the most potential buyers to their listings with a website you may or may not have updated in a long time?
Lets borrow from the strategy of the CEO of Zillow that having multiple websites will increase your digital footprint. It can be a very successful marketing strategy to have multiple sites,
each dedicated to either specific property types, neighborhoods, market niches, and of course stand alone websites featuring neighbourhood info, property details, 3D tours etc. (Ask Virginia about the Studeo product) etc.
As far as Google goes, they love…I mean love highly targeted content. By breaking apart your content and targeting it to the theme of your various websites, Google will rank you high without you spending a fortune on Adwords. It is all about creating customized customer-centric content, which will enable you to stand out in a very crowded
marketplace. By creating a site dedicated to “Downtown Hamilton or Burlington Condos”, you will get more search engine oriented traffic. It is also important to link your main site to these specific sites. For example, the link on your main site would say “For more details on condos in Downtown Hamilton, click here”. It’s all about creating a network of interconnected sites.
Given the fact that the Internet is driving over 50% of the way buyers found their home, and buyers do become sellers once they investigate the market. You have the opportunity to position yourself with information about you, the market, the process etc., which will enable customers to get to know you as a real estate professional. Your REALINTRO site will empower sellers and buyers to find out more about you, not just about your listing mix. They can dig deep into your sales cloud, which will allow you to have control of what they consume by ranking this site high on your Google name search. Remember to link your main site to your RealIntro site, “To see what sellers are saying about me, click here”, or “To find out about how I will market your home, click here”. Don’t forget to link your REALINTRO profile on all your social media platforms so that consumers can find out more about you and the type of service you
provide.
Don’t forget to track your traffic on all your sites, and keep an eye on where consumers are going to get information. It will help you develop targeted Facebook marketing campaigns and build a rich database of leads.
Why Multiple Websites are
BENEFICIAL
At my last lunch with Adam Clermont, I asked him who his choice for the next
lunch would be. He looked across the table at me, and in that clear confident
Clermont way, he said, “Matt Adeh…yeah for sure Matty!”
So where do you go for lunch with a REALTOR® who has experience beyond his
years…you go old school of course! Back to 1970 we went, and Shakespeare’s
was the obvious choice. The waiter brought over the platter of raw fresh fish
for us to select from, and he went over the specials which have been the same
for over 40 years: Manhattan seafood chowder (the red one), and caprese salad.
I had the chowder and pan fried halibut
and Matt had the grilled sea bass. Very old
school healthy!!!
Matty has this incredible charm about him,
and when you find out where he came
from you understand his love of life, family,
and his approach of not taking anything for granted. Matt’s family emigrated from
Iran during the Iran/Iraq war. Matt, his two
parents, and his two sisters lived in one
room as refugees in Germany. Matty is the
king of silver linings and said, ‘even though
it was tough times, we bonded as a family,
and this challenge of life brought us closer
together.’
Describe Team Grande
That tight family spirit is evident in all Matt does as well as in Team Grande.
The real estate industry refers to a team like Team Grande as a ‘Convenience
Team’ - one where the load is shared from marketing, to paid staff, it’s about
creating an environment which fosters results and a life/work balance. This
description just scratches the surface of what Team Grande is all about. They are
a confident, customer focused, fun loving machine. “Each one of us raises each
other’s game, our team environment made us all better realtors. Our customers
feel they are being taken care of by a team of professionals, and as new REALTOR®s
join our team, they project our success onto themselves. As a result, our new team
member’s sphere of influence take notice and begin to trust them because they are
associated with proven performance.”
Who is someone who has had an impact on Matt?
Several times during our conversation Matt would bring up his parents and
how they left so much behind and sacrificed everything for their children.
They came to Canada in 1989 and had to start all over again. He describes
his dad as a highly intelligent man, and his mom as a brilliant businesswoman
who taught him ‘to always think about the big picture, take time to build your
name (and your brand) and whatever you do be passionate about it, believe in
yourself and go for it!’
What was one change you made that has had the largest impact on your career?
“Coming to RE/MAX. First of all, I feel part of a family, and second we receive the
tools to be successful. Coming from 2 previous brokerages, I can appreciate the
tools that RE/MAX Escarpment has for us, but at the end of the day you (the
brokerage) can’t babysit us to use the tools - it’s up to us and our work ethic. The
tools provided to us by RE/MAX
Escarpment increase our chances of
success, and if I would have joined
RE/MAX when I started out, instead of
3 years to get on my feet it would have
taken me a year or 18 months”.
What advice does Matty have for REALTOR®s just starting out?
“Our business is full of ups and downs. It’s
important to keep yourself motivated
and to think long term. You are not
just building a career, you are building
a business so think in terms of 20 years
down the road.”
On investing in Real Estate
Matty has always had a passion for this business. When he was younger he and
his family would often spend Sunday afternoons going to open houses. “We
were serial open houser’s,” he describes. Matty also has a passion for acquiring
real estate, and owns several single family homes that he rents out. He started
acquiring homes in 2002, and still owns the first one, which was one of the
original homes in Summit Park. Matty has helped several of his clients and
friends build wealth through real estate, he has a knack for picking a winner,
and has strict guidelines by which he invests.
So what would Matty do if he found 10 dollars on the street?
“I would do what it took to give it back to who it belongs to.” That’s Matty -
someone who is not about the easy way out. It’s how his team mates describe
him - he is someone who believes in taking the time to educate his clients no
matter what they are buying or selling. “A home is a major investment and it
should be handled with the care and the concern it deserves.”
We are seeing an increase in homes that are every bit as unique as their owners, each scenario coming with a new set of insurance needs. Help your client protect their dream home.
Solar Panels – Creating a lot of buzz as of late, solar panels have not only a higher value to them, but also the opportunity for additional income. Whether attached to the roof, ground or made into the shingles themselves these will require additional insurance.
Heritage Homes – Heritage homes almost always have unique features. High value insurance providers, who provide complimentary appraisals are the best options for these client, not only for determining value, but ensuring accurate records. These companies also have resources available to find necessary materials since Home Depot probably won’t make the cut for materials.
Specialized/Smart Home Equipment – Several different companies will offer “equipment breakdown coverage”. This can include pool equipment, climate control systems, walk in humidors, appliances and much more.
There are of course many more scenarios, but these are a few prevalent aspects in the industry.
The time of a loss is no time for your clients to realize what isn’t covered on their home policy.
PLUS, get Employee Mortgage Pricing. Enjoy the same great mortgage rates as RBC® employees, and help make your first home more affordable.
PLUS, get an RBC Homeline Plan® credit line introductory interest rate at our Prime Rate. Save on interest whether renovating or consolidating debt.
partners fyi
QUEENSTON
Nikki Iovio905-560-8614
DUNDURN
John Wilkinson905.379.2820
ANCASTERJennifer Adair289.887.0291
Jennifer Grindatto905-462-4862
BURLINGTON NORTH & SOUTH
SPECIAL OFFER FOR FIRST TIME HOME BUYERS!
YOUR MORTGAGE AMOUNT YOUR CASH BACK
$100,000 - $299,999 $500
$300,000 - $499,999 $1000
$500,000 + $1500
Call your inthesquare RBC Royal Bank mortgage specialist today for details:
35 Stone Church RoadAncaster, ON L9K 1S5
T 905.521.3000F 905.577.1023
101 Queen Street SouthMississauga, ON L5M 1K7
T 905.826.3215F 905.890.0100
4125 Upper Middle Road, Burlington, ON L7M 4X5
T 905.681.2721F 905.681.8694
6715-8th Street NE, Suite 140, Calgary, AB T2E 7H7
Tel: 403.241.2288 • Toll-free: 1.866.472.0721 Fax: 403.241.5912
1.800.263.5173 • www.mhcinsurance.ca
Mainway Hunter Creighton Insurance Inc.
Samantha Hamilton1100 Walkers Line, Suite 600, Burlington, ONp: 905-335-7458 [email protected]
PROTECTING YOUR INVESTMENTS: INSURING UNIQUE HOMES
WINTERBERRY
Elbron Barzegar647-466-5889
WINTERBERRY
Amy DiRenzo289-527-4188
UPPER JAMES,
Katie Morrison905.515.1173
Hamilton Mountain: 1595 Upper James StreetHamilton, ON L9B 0H7Tel: 905 667 2990Fax: 905 667 2991
Stoney Creek: 860 Queenston RoadStoney Creek, ON L8G 4A8Tel: 905 963 7312Fax: 905 963 7328
North Burlington: 2180 Itabashi Way, Unit 4ABurlington, ON L7M 5A5Tel: 905 319 0369Fax: 905 319 8390
Hamilton Downtown: 154 Main Street EastHamilton, ON L8N 1G9Tel: 905 681 6998Fax: 905 635 6886
www.escarpmentlaw.com
ALDO BERLINGIERI Law Professional [email protected]
DOUGLAS J. DEPAULO Professional [email protected]
ALANNA C. STEPHEN B.A., LLB., [email protected]
AMEY HANNA B.A.(Hons), [email protected]
escarpmentlaw
DID YOU KNOW... When a Buyer offers to buy “in Trust” for a company or wants the ability to allow a third party
to actually close and take title on Closing, then the Buyer is essentially trying to “Assign” the
Agreement. In such a situation the Seller is left unprotected if Buyer #2 (the “assignee” from Buyer # 1) fails to Close. In order to protect the Seller, and to some
extent Buyer #1 and Buyer #2 as well, it is most prudent to use the pre-printed OREA Assignment Form 145 which covers off many of the issues that must be
addressed in an assignment situation. At the very least, we must try to protect the Seller by inserting a provision that Buyer #1 will continue to be liable to the Seller
under the terms of the original Agreement at least until Buyer #2 has successfully closed the transaction. Secondly, we must remember that while it is possible, in
law, to unilaterally assign the “benefits” under an agreement, it is not possible, in law, to unilaterally assign the “obligations” under an Agreement. It is therefore
absolutely critical that Buyer #2 (together with the Seller and with Buyer #1), be made to sign an agreement which provides that Buyer #2 will be liable for all the
obligations in the original Agreement of Purchase Sale to the full extent as if he were the original Buyer under the Agreement...IT’S THE LAW
Preston SchmidtAgent # M08003906
Jason LongeAgent #M15001698
Miles Kulik MBABroker #M08003254
[email protected]/mileskulik
I have over 20 years experience in the home financing industry and have worked on all sides of the corporate fence, including brokering, owning and also managing brokerage companies. These years of experience have taught me numerous things, but most importantly that “it takes a lifetime to gain someone’s trust, but only a moment to lose it”.
Finding the best mortgage for your needs is a guarantee, but it is only the beginning. Who is going to be in your corner to provide independent advice after the deal closes? Don’t accept a 1-800 number as your only solution to ‘getting’ answers. Its time to work with a professional that is committed to being there when you need someone most. We offer competitive mortgage solutions for self employed, first time homebuyers, investors, and truly enjoy a challenge. I am looking forward to the opportunity to earn the trust of the City of Burlington and the Real Estate Professionals of RE/MAX Escarpment.
Miles Kulik
www.mhcmortgages.ca
905-639-9999
MBA • Broker #M08003254
FSCO Lic. No. 11932
Email [email protected]/mileskulik
Jim CookAgent #M08001302
FSCO #11932
partners fyi
NORELLE L. DI GREGORIO B.A.(Hons), [email protected]
