June7, 2004 Standards on Broadband over Power Lines 1 HomePlug Alliance and BPL Standardization IEEE, June 7 th, 2004 Brian Wenger EarthLink and HomePlug

Standards on Broadband over Power LinesJune7, 2004 1

HomePlug Alliance and BPL Standardization

IEEE, June 7th, 2004

Brian WengerEarthLink and HomePlug Alliance BoD Member

Oleg LogvinovArkados (OTCBB:CDKN) and HomePlug Alliance

President

http://www.earthlinkmarketingservices.com/style_guide/download.html#PowerPoint%20Presentation


Contents

An ISP’s perspective on standardsHomePlug Alliance BackgroundHomePlug 1.0 HomePlug AVA unique opportunityNew HomePlug BPL effort launched

EarthLink –

A focused Internet service provider

Delivering the best quality, user oriented experience on the Internet

5+ million total subscribersRoughly 1 million broadbandRoughly 4 million narrowband

3June 7, 2004 Standards on Broadband over Power Lines

Providing Full Suite of Services

Value

Narrowband

Premium

Narrowband

Wireless

Broadband

•PeoplePC Online

•Unlimited

•Blackberry

•PDAs

•Converged Devices

•WiFi

•Wireless Cards

•aDSL

•sDSL

•Cable

•Satellite

•Wholesale


4

In Mill

Dial and Broadband Subscribers

0

1

2

3

4

5

6

1998 1999 2000 2001 2002 2003

Premium Dial Value Dial Broadband

June 7, 2004 Standards on Broadband over Power Lines

Significant Product Enhancements


Customer Satisfaction Index Scores

= Statistically ABOVE Highlighted Provider at 95% Confidence Level.

= Statistically BELOW Highlighted Provider at 95% Confidence Level.

89

92

92

93

94

98

99

100

102

102

102

103

107

110

114

0 50 100 150

Qwest

Charter

Comcast

Adelphia

MSN

Cablevision

AOL Broadband

Average

Verizon

Time Warner Cable

SBC Yahoo!

Cox

Road Runner

BellSouth

EarthLink

90

92

96

97

98

99

100

102

104

107

109

0 50 100 150

CompuServe

AOL

Prodigy

MSN

Verizon

SBC Yahoo!

Average

Juno/NetZero

BellSouth

EarthLink

AT&T Worldnet

Narrowband SegmentBroadband Segment

Source: JD Powers & Associates, 2003 Residential ISP Survey 7

June 7, 2004 Standards on Broadband over Power Lines

Expanding Distribution


http://www.officemax.com/max/solutions/nav/home.jsp?BV_UseBVCookie=yes&area=home

Standards make up the Internet

EarthLink and other ISPs would not exist if not for standards

TCP/IP and family (http, ftp, smtp, etc.) 14.4, 28.8, 56K modems … all v.XX standards from the ITU.

Standards allowed the Internet to flourish.Standards allowed rapid and streamlined growth of the Internet.


Lack of Standards in Broadband

DSL still not completely streamlined Inherently difficult to streamline, but lack of standards has played a part User can still not fully “self provision” a DSL line

Cable is a closed arena DOCSIS exists, but was designed (and implemented) with “closed system” in mind. User can still not “self provision”, due mostly to implementation choices.

Result: Consumer pays higher prices and has to wait longer for service = slower adoption


BPL: The Promise and the Peril

The Promise: Power lines are everywhere No new wires for in-home networking Last mile, first mile and every mile in between Electricity reaches areas of the world where phone lines don’t.

The Peril: No BPL standards domestically HomePlug v1.0 doesn’t natively support BPL Until very recently, no standards effort underway to bridge both Home PLC and BPL …

… yet bridging the two maximizes adoption of both and minimizes the cost.



Contents



HomePlug CharterHomePlug Powerline Alliance, Inc. is a non-profit corporation formed to provide a forum for the creation of an open standard and specification for home powerline networking products and services and to accelerate the demand for products based on these standards worldwide through the sponsorship of market and user education programs


HomePlug Overview

Nearly 50 Member CompaniesOfficers:

Chairman: Pete Griffin (Radio Shack)President: Oleg Logvinov (Arkados)Treasurer: Christian Joly (Intellon)Secretary: Jorge Blasco Claret (DS2)

SPONSOR MEMBERS


HomePlug OverviewCorporate Board of Directors

Arkados: Oleg LogvinovCogency: Colin MartinComcast: Mark FranciscoConexant:Peter KempfDS2: Jorge Blasco ClaretEarthlink: Brian WengerIntellon: Christian JolyPanasonic: Toshihiro KogaRadio Shack: Peter GriffinSharp: Carl Mansfield

Each BoD-member company supplies an alternate board representative

SPONSOR MEMBERS


Working StructureTechnical working group:

Specification working groupCompliance working groupRegulatory working groups

Marketing working group:Membership working groupEvents working group Collateral working group Web working group

Other working groups are created by the BoD as the need arises


HomePlug Media Coverage


HomePlug OverviewFounded March 2000 by 13 industry-leading companiesDeveloped Market Requirements Document (MRD)Identified and invited candidates to participate in technology selection, spring 2000

lab testingfield testingdesign analysis

Baseline technology (version 0.01) released in May 2000Formal specification released June 2001 Developed MRD for HomePlug AV Feb 2003Released RFP for HomePlug AV May 2003Currently in final stages of AV selection process

SPONSOR MEMBERS


HomePlug Spec ProcessDefine MRD (Marketing Reqs Document)

Distribute RFP to technology proponents

Evaluate proposals

Select technology

Internal draft spec release

Spec released

Products available

HomePlug AV

HomePlug v1.0


Contents



HomePlug 1.0 Market Requirements

File TransferAt least 5Mbps in the majority of connectionsBetter than 1.5Mbps in 97% connections

VoIPSustain 4 VoIP connections during one file transfer session with very low PER

Streaming Media3 simultaneous 250kpbs media streams


HomePlug ProductsHomePlug 1.0 products are shipping throughout North America, Europe, and Asia. Hundreds of thousands of products are already in use.Certified Products

Routers, Bridges, AdaptersWireless Access PointsAudio Endpoints and SpeakersVoIP PhonesSecurity Cameras

14 Mbps Throughput

Easy integration with all manufacturers compliant with HomePlug 1.0

56-bit DES encryption for superior security and privacy

LAN connectivity at every power outlet


HomePlug 1.0 Field ValidationAn unprecedented 500 home field trial

11 States and Two Provinces

Undeniable technology validation


HomePlug networking is the only globally recognized standard for

high-speed powerline networking.


Contents



HomePlug AV is built from the ground up to support entertainment applications, such as HDTV & home

theater.


CES 2004: Focus on AV Applications


Objectives of HomePlug AV

Provide support of entertainment applications such as HDTV and Home Theatre

Provide a convenient way to distribute HDTV throughout the home without new wires

To provide this capability at a cost that is competitive with or better than any competing technology


Contents



Where HomePlug Has Been …1999-2003 - HomePlug

HomePlug Alliance formed & v1.0 spec published• Supports 14 Mbps• Designed for in-home networking

HomePlug AV process began

For the most part, HomePlug and BPL (Access) efforts evolved independently.


Yesterday

Most BPL Solutions

Most BPL Solutions HomePlug

v1.0

HomePlug v1.0

The Internet

The Internet


A Unique Opportunity

HomePlug is a global standard for powerline networking

NetworkingBPL


A Unique Opportunity

HomePlug Alliance is a natural place for the future powerline standards

Harmonized Portfolio of Specifications


Where We Are Today …HomePlug

v1.0 now in hundreds of thousands of devices worldwide, with market growing HomePlug AV process underway with specification stage drawing near Provisions in AV for BPL co-existence

HomePlug BPL Task Force formed Key Objective: Compatibility with AV and v1.0. Open invitation for utility, operator & ISP involvement


The Vision (HomePlug BPL, AV and v1.0)

HomePlug BPL

HomePlug BPL HomePlug

AV and v1.0

HomePlug AV

and v1.0

The Internet

The Internet


Contents



Existing HomePlug BPL Task Force team

ArkadosConexantCurrentDS2

EarthLinkIntellonRadioShackSharp


HomePlug BPL ProcessDefine MRD

Distribute RFP to technology proponents

Evaluate proposals

Select BPL technology

Internal draft spec release

Spec released

Products available

HomePlug BPL


If you have an interest in participating in the MRD process (whether a HomePlug member or

not), please see or contact us.

Thank You!

Brian Wenger

EarthLink and HomePlug BPL representative

[email protected]

Oleg Logvinov

Arkados and HomePlug BPL representative

[email protected]

Documents

June7, 2004 Standards on Broadband over Power Lines 1 HomePlug Alliance and BPL Standardization IEEE, June 7 th, 2004 Brian Wenger EarthLink and HomePlug