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Junior Cricket Roadshows
Agenda
All Stars Cricket 2017
Key Recommendations for 2018
Next steps for 2018
Format pilots overview
Format recommendations
Next steps
Objectives of All Stars Cricket
Provide clubs with everything they need to create an outstanding first experience for kids and their parents
Best prepare kids for the more traditional formats of the game
Drive a deeper level of engagement with parents to create a pipeline of volunteers
Make a significant investment in growing participation in the game
Junior Cricket Roadshows
Junior Cricket Roadshows
Junior Cricket Roadshows
All Stars Cricket 2017 ReviewKey Recommendations
Scale up the marketing campaigns
An improved club management system
Ensure an enticing year two offer
Improved support for activators
Review the financial model
01
02
04
03
Review scale: 6,000+ parents and kids, 328 clubs, 673 activators,
+ 100’s of focus groups with kids, parents, clubs, activators
05
National Marketing Campaign
Doubled investment into All Stars Cricket marketing campaign
Awareness and Conversion
Target of mums
Retention campaign to 2017 participants
Focus on advocacy and content
#BigMoments
Additional focus on marketing to girls and diverse communities
01
Increased Support For Local Club Marketing
‘One-stop-shop’ for clubs with downloadable resources including flyers, posters etc. that can be personalised
01
Fulltime All Stars Cricket Champions
focused on club support and school
promotion
Full alignment with the new Chance to
Shine schools offer and focused
transition to All Stars Cricket clubs
Marketing communications toolkit and
guidance
‘Meet your Activator’ Function
Build stronger connection between parents and clubs
Document Upload / Recording
A central place to submit all club requirements to run an All Stars Cricket programme
Vanity URL’s
Allow clubs to market themselves to their databases more effectively
Improved Club Management System
02
Ensure an enticing year two offer
Kids
New pack with additional exciting items
All Stars Cricket ‘Sticker Passport’
Brand new videos and messages from players
Returning kids packs to include stumps, a new shirt
Returning Kids Pack
Year One Pack
03
Ensure an enticing year two offer
Returning clubs
Year 1 clubs
Clubs
New and improved programme
curriculum
Voucher system and ‘top-up
packs’ to ensure all equipment
needs are met
Parent helper vests and
new activator apparel
Online shop to purchase any
additional equipment
03
Ensure an enticing year two offer
Activators
New and improved programme
curriculum & resources
New apparel range
Female activator range –
legging’s TBC
Online shop to purchase any
additional equipment
03
Improved Support For Activators
04
More specific examples
and demonstrations of
‘real’ sessions as they
are delivered in
programme including
More ‘Live’ Content
More games and
activities for Year 2 with a
focus on a greater variety
of batting & bowling
activities
Curriculum update
Provision of more
progression and
regression for each
activity to allow for age
and stage differences.
Including more detailed
parent engagement
suggestions
More detailed content
Review the All Stars Cricket financial model
Club and network feedback was to review the financial model
We will provide an update on this prior to Christmas
05
Next Steps /
Timelines
November
Club sign up
Local marketing planning with
ASC Champions
February – May
Schools promotions
Participant registration opens
March – May
National marketing campaign
launches during Easter break
May – September
ASC Year 2 sessions delivered
18
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Recommended Formats – Pilot
JUNIOR PARTICIPATION PATHWAY
PROJECT OVERVIEW
On the back of 3 years of research and trialling, and the success of All Stars Cricket,
the ECB are now moving into phase two of implementation of recommended formats
for club and league cricket for kids aged 8-12. As part of this direction, the ECB are
looking to more widely engage leagues in the adoption of the recommended junior
participation pathway.
The recommendations will involve:
• Reduced number of players per team
• Shortened pitch lengths
• Smaller boundaries
• Reduced game length
• Modified ball size and equipment
Increase junior player retention and ensure sustainable
participation
Better develop the skills of the game that are needed
for long term performance
Provide uniform pitch lengths for all junior cricket
To provide kids with a world-class experience of cricket &
one that more closely replicates the professional game
OBJECTIVES OF JUNIOR
PARTICIPATION PATHWAY
RECOMMENDATIONS
We have worked with other NGO’s to share insights regarding age and stage appropriate
formats
THE STORY SO FAR…
Feedback from 400 Junior Leagues across
England and Wales
NATIONAL JUNIOR LEAGUES
ENGAGEMENT
GLOBAL CRICKET INSIGHTS
& OTHER SPORTS
Several junior leagues and CCB’s have run successful modified
programmes e.g. Charley’s Cricket
EXISTING BEST PRACTICE
ECB & Loughborough University research to
understand appropriate pitch lengths for
underage players –Since 2014
SHORT PITCH STUDY
The ECB has invested in research to learn
more about kids fandom, motivations and barriers to being
more active
ECB KIDS INSIGHTS PROJECT
RESEARCH FINDINGS
The combined research has shown a number of factors that
result from a modified format. These include:
• More accurate bowling
• A safer bowling technique
• Improved batting, bowling & fielding development
• Increases in playable balls, attempted shots & scoring
zones
• A more engaging & active game for kids
87% of participants playing the modified
format enjoyed this experience more than
the previous format.
Key Research Findings For Modified Formats
Key Research Findings For Modified Formats
76%
Parents
Percentage of parents
believe their kids had
more fun and develop
better skills
74%
Clubs
Agreed with the
shorter game time
and format
89%
Coaches
Percentage of coaches
that say they are more
effectively able to coach
the game
PROPOSED FORMATS FOR 2018 PILOT
Indicative Age
Pitch Length
Game Type Game Length Ball Size
Boundary Size (max
recommended)
Players
Per Side
U915
yards / 13.7 m
Modified onoutfield
12 over per side
(60-90 min)
Light rubber ball
30 yards /27.4 m
6 per side
U11 Softball
17 yards / 15.5 m
T2016-20 overs
(<2 hrs)Incrediball
40 yards / 36.5 m
8 per side
U11 Hardball
17 yards / 15.5
T2016-20 overs
(<2 hrs)4¾ ounces
45 yards / 41.1 m
8 per side
NEXT STEPS
November - December
Junior league presentations
Express interest & feedback support requirements to
ECB & CCB
February - May
Club / league support workshops e.g. coaching
April – May
Junior cricket season begins
