JobsCentral Learning Monthly Roadshows

CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .

PROPOSAL FOR

JOBSCENTRAL LEARNINGROADSHOWS 2017


WHAT is theJOBSCENTRAL

LEARNING roadshow?


WHAT?A SERIES of ROADSHOWS organized

throughout 2017 to provide OUTREACHto the public.

Starting at Raffles Place, Chevron House, the roadshows will be conducted at multiple

locations around Singapore, leading up to a finale JobsCentral Learning Event.


WHY?To create an INTERACTIVE and ENGAGING event at HIGH FOOT TRAFFIC locations, consisting of KEY TARGET AUDIENCES.

Allows a platform for our partners to SHOWCASE their available courses and interact FACE-TO-FACEwith interested parties.

CREATE TOP-OF MIND Brand Awareness, EDUCATE the public on the CONVENIENCE of using the portal and ENCOURAGE them to sign up for courses to upgrade themselves.

The Objective. To ensure that the JobsCentral Learning branding and our Learning Partners gets maximum exposure, creating brand awareness and successfully converting interested parties to sign-up for a course.


WHO?Primary Targets:

Working Class population between ages 25 to 35 who are looking to upgrade themselves.

Secondary Targets:

Fresh School leavers, tertiary students, Fresh graduateslooking to upgrade or looking for their next step.


HOW?Create on-site Branding using booths, banners

and other collateral.

The Objective. To ensure that the JobsCentral Learning branding

gets maximum exposure, creating brand awareness and successfully converting interested

parties to sign-up for an account.

To create awareness for our partners, promotetheir courses and in return, drive revenue

towards our event.

HOW?


ROADSHOWS• The Locations

o Layouto Partnership Categorieso On-Site Collaterals

• Activities

MARKETING• Online Marketing

o E-Banner o EDM Blast

• Location Based Marketingo Pamphlet Distributiono SMS Blast


Marketing Strategy


MARKETING PLANS FOR JCL ROADSHOWS:Online Marketing: e-banners on JCL Portal.

Banner Placement


MARKETING PLANS FOR JCL ROADSHOWS:Online Marketing: EDM Blast to JCL / JC Database

Period : 3 – 21 April 2017 (Chevron House & 313 Somerset)


MARKETING PLANS FOR JCL ROADSHOWS:Online Marketing: Facebook / Social Media Marketing

JobsCentral Learning@JCLSingapore

We’re at Chevron House TODAY! Come on down

to and check out the courses we have available!


MARKETING PLANS FOR JCL ROADSHOWS:Location Based Marketing

Distribution of Event Pamphlet prior to event date.

Date : 18 April 2017

Locations : Around Raffles Place and Tanjong Pagar MRT


MARKETING PLANS FOR JCL ROADSHOWS:Location Based Marketing

SMS Blast around event area.

Date : on the day of Event

Locations : Around Raffles Place, Somerset MRT (Orchard Road).

THE TIME IS NOW!

Join us at the JobsCentralLearning Roadshow at Chevron House to meet us and our partnersto find out how to upgrade yourself TODAY!


THE LOCATIONS


THE LOCATIONS

Chevron House: Date: 20 & 21 April 2017

313 Somerset:Date: 5, 6 & 7 May 2017

One Raffles Place: Date: 1 & 2 June 2017


Chevron HouseLocation : Raffles Place, CentralTentative Date : 20 and 21 April 2017Timing : 11am – 7pm

• High Foot Traffic from Monday to Friday.

• High concentration of Primary Target Audience.


Chevron House | The Layout


Key Venue:

313 SOMERSET Location : Somerset, Orchard RdTentative Date : 5 to 7 May 2017Timing : 12pm – 8pm

• High Foot Traffic on Weekends.• High concentration of Primary Target Audience


313 Somerset| The Layout


Key Venue:

ONE RAFFLES PLACE (INDOOR)Location : Raffles PlaceTentative Date : 01 and 02 June 2017Timing : 11am – 7pm

• High Foot Traffic from Monday to Friday.

• High concentration of Primary Target Audience.


One Raffles Place (Indoor)| The Layout


On Site Branding CollateralEvent Brochure:

To be distributed before and during the event

Sample only

Cover Page Page 2 Page 3 Back Page


Partnership AreasPlatinum Category

• Booth Space 3 x 2sqm (Raw Space)• 2 x Round Table (800D x 75H)• 5 x Chair• Limited to 5 representatives• Prime Position • Company listing on event eDMs and selected marketing

collaterals• Company 100 words write-up in Event Brochure (5000

copies) - Client to provide write-up

• 3 x Exclusive Airtime• Client to bring own Backdrop / Pull-up Banner


Partnership AreasGold Category

• Booth Space 2 x 2sqm (Raw Space)• 2 x Round Table (600D x 75H)• 4 x Chair• Limited to 4 representatives• Prime Position• Company listing on event eDMs and selected marketing

collaterals• Company 100 words write-up in Event Brochure (5000

copies) - Client to provide write-up

• 2 x Exclusive Airtime • Client to bring own Backdrop / Pull-up Banner


Partnership AreasStandard Category

• Counter Size 790mm (L) x 2015mm (H)• 1 x Table• 1 x Chair• Limited to 2 representatives• Company listing on event eDMs• Client to bring own Pull-up Banner (If Any)

20

15

mm

80

0m

m

790mm

XYZ PTE LTD


THANK YOU

For Media Booking or enquiries, please contact:

Kenneth Chan

Business Development Executive

DID: 6578 7439 | Mobile: 9111 8732

Email: [email protected]

Sales

JobsCentral Learning Monthly Roadshows