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Kantar Retail
Credentials
We live in extraordinary times
2
The CPG industry has seen unprecedented
disruption driven by slow growth, 3G capital impact,
change in consumer preferences and a continued
shift to online shopping and smaller formats
Organizational capability is even more important
3
BETTER
STORYTELLING
INTEGRATED
COMMERCIAL
PLANNING
CAT MAN 2.0
OMNICHANNEL
AND
ECOMMERCE
GRANULAR
ANALYTICS
REVENUE
MANAGEMENT
Kantar Retail is here to help
We are The Retail and Shopper Specialists
Our purpose
We help you sell more effectively and profitably
How we do it
We connect a world class set of retail and
shopper capabilities and assets with pragmatic,
solution-orientated people to grow client businesses
4
With a more complex business environment
5
+ + =Growth PressureIncrease Costs
of TradeMore Competition
Increased
Pressure on
Margins
Growth will come from uncomfortable places
6
NEW
CONSUMERS
NEW
BUSINESS
MODELS
NEW
MARKETS
NEW
COMPETITORS NEW MEDIA
NEW
CHANNELS
3 specialist practice areas
INSIGHTSCONSULTING
AND ANALYTICS
TECHNOLOGY
SOLUTIONS
7
World-class capabilities
8
INSIGHTSCONSULTING
AND ANALYTICS
TECHNOLOGY
SOLUTIONS
Shopper Insights
Retail, Market and Channel Insight
Go to Market
Category Growth Strategy
Shopper Marketing
Organisational Capabilities
Retail Analytics — Assortment
Price, Promotion, Shopper Marketing
Sales Force Automation
Trade Promotions Management
Trade Promotions Optimisation
Retail Virtual Reality
Image Recognition for Retail Execution
We combine our capabilities to help our clients sell more effectively and profitably
9
Category Strategy
and Growth Drivers
Market, Channel, Customer
and Shopper Insights Integrated Business Planning
Customer Planning
TPM / TPO
Assortment, Pricing
and Shelving Tool
Virtual Reality
SFA
Predictive Testing —
In-store Execution
TPO and Shopper Based
Measurement
Instore Compliance
Go To Market / Sales Strategy
Retail and Shopper
Execution Principles
INSIGHTS
AND STRATEGY
PLANNING
AND EXECUTIONMEASUREMENT
Organizational Benchmarking and Capability Building
Thought Leadership, Methodologies, Technology
A WPP company
WPP is the world’s largest
communication services group
with over 190,000 people in over
3,000 offices in 112 countries
worldwide.
The group includes many of the
best known brands in the industry.
10
ADVERTISING
PUBLIC RELATIONS
AND PUBLIC AFFAIRS
MEDIA INVESTMENT
MANAGEMENT
BRANDING
AND IDENTITY,
HEATHCARE AND
SPECIALIST
COMMUNICATIONS
DATA INVESTMENT
MANAGEMENT
WPP DIGITAL
Kantar Retail sits within in the consulting segment within Kantar
11
Our industry expertise
CPG / FMCG RETAIL PHARMACEUTICAL CONSUMER ELECTRONICS
B2B
12
Our people
Our people have global experience working at senior levels within
and for the worlds best marketing and sales organizations.
13
Kantar Retail global network
We operate in more than 50 countries from our network of offices around the globe.
Bologna
London
Madrid
Milan
Moscow
Paris
Johannesburg
Dubai
Delhi
Mexico City
São Paulo
Bentonville
Boston
Chicago
Cincinnati
Minneapolis
Norwalk
Portland
Toledo
Tokyo
Beijing
Guangzhou
Shanghai
Singapore
Sydney
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Acknowledged industry leaders
Business and trade media look to us for commentary and insight around the world.
15
Our thought leadership
We produce a number of market leading reports and publications including:
‒ PoweRanking® (US, UK and China)
‒ Digital Power Study (US and China)
‒ Category Leadership Study (US)
‒ Trade Promotion Study (US)
‒ Breakthrough Insights
‒ Reconfigure Retail / Redeploy Resources Frameworks
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