KAREN ROBBINSMarketing Communications Specialist82 GREENBANK GROVE CULBURRA BEACH NSW 2540T: 02 4447 4246 M: 0477 433 440 karenrob@gmail.com

Effective marketing is my specialty. With over 20 years experience planning, writing, and producing marketing programs and campaigns for global brands, government, associations, small business and charitable organisations, I can bring your enterprise a wealth of insight and commitment to success.

Working independently gives me mobility and flexibility to parachute in for short - or long-term contracts anywhere in the world. An Australian Permanent Resident (US citizen), I have worked in 4 countries and provide project work across Australia as well as Singapore, Viet Nam, UK and NZ.

Relevant ExperienceWriter: Originally a technical writer and journalist, embarked on a marketing career as a copywriter for local (US) and global ad agencies (Canada, Australia) including Saatchi, Ogilvy & Mather, J Walter Thompson, and Grey.Creative Director: Worked in senior roles to create hard-working, innovative brand and direct marketing campaigns with outstanding results and multiple awards.Strategist/Planner: Assist in early stages of project or business development to create clear, accountable, achievable briefs with methods and metrics for success.Project manager: Contracted to oversee all stages of marketing projects, from definition to dispatch, working with a number of stakeholders.Event co-ordinator: Have organised and deployed special events for a range of clients for new product launches, trade shows, seminars, press conferences.Internal Comms specialist: Create internal communications for large enterprises (Toyota, British American Tobacco, Unisys, Perpetual Investments) as well as SMEs and organisations.Radio/TV Producer: Work with production houses to create on-air spots and campaigns, including Austereo and independent clients (Laubman & Pank).E-Marketing specialist: One-stop-source for e-campaigns (eDMs, PPC/SEM, microsites, banners), hold an Executive Certificate in E-Marketing, Distinction from UTS/AdSchool.

Understanding and KnowledgeI am an expert at working with people to develop outstanding marketing and business objectives. My strengths in all stages of planning and production help make projects run smoothly and successfully.

I believe in working with clients to de-mystify marketing. This starts with a clear, disciplined approach to setting goals and planning ways to achieve them.

Always enthusiastic and focused, I delight in achieving impressive outcomes.