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Kathryn BrownStrategic Development - Commercial Radio Australia Jakarta DAB+ Workshop and Technology Demonstration September 2012
Kath Brown, Strategic Development, CRA
Bringing it all together Sunday 3 March, Session 7
NBTC/ITU Workshop on Digital Radio Technologies 1-3 March 2013The Emerald Hotel & MCOT, Bangkok, Thailand
Radio Listening Healthy & PopularRadio Listening in the Region
SLIDE 4
Time Spent Listening to Radio Growth
Where is Thai radio heading??
And how can all the stakeholders work together to make it happen?
And how can all the stakeholders work together to make it happen?
Broadcast radio sectorKey players
Important elements of the cycleAll these groups must be informed
Broadcaster stakeholders
Receiver manufacturerAll parts of the chain
Communicate with all retailers
Where People Listen to Radio In car listening continues to grow
Vehicle manufacturer & aftermarket supplierAll parts of the chain
Share of young people remains steady over the last 5 years
Source: Nielsen Radio Ratings, Average of Five Capital Cities, Survey #1-6, 2012 Monday-Sunday 12.00am to 12.00am
Commercial Radio Listening - People 14 to 24
Source: Nielsen Clear Decisions Survey 6. People 14-24, Commercial Radio Listeners
Features of DAB+
DAB+ Content choice appeals to young people
DAB+ into Mobile Phones Drive click through
2
Regulators Keep regulators updated on all areas