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KEELE MANAGEMENT SCHOOL PROGRAMME SPECIFICATION
SINGLE HONOURS PROGRAMME IN MANAGEMENT
The programme specification is the definitive document summarising the structure and content of your degree programme. It is reviewed and updated every year as part of Keele’s Curriculum Annual Review and Development process. The document aims to clarify to potential and current students what you can expect from the study of the subject over the course of your programme.
Name of programme: Single Honours Management
Name of award: BA (Hons) Management
Mode of study – full time or part time: Full Time
Single Honours/Dual Honours/Major-minor: Single Honours
Framework of Higher Education Qualification (FHEQ) level of final award:
6
Duration of programme: Three Years
Details of professional, statutory and regulatory body (PSRB) (If appropriate):
N/A
External Examiner(s) names: Professor Ruth Simpson, Brunel University
The Philosophy of the Programme
Management is an established subject in the Social Sciences providing both coherent overviews and intellectual challenges to the analysis of business and management. The subject engages with many other principal subjects at Keele, including economics, finance, human geography, law, politics and psychology. A feature of the programme and its pathways is the encouragement to students to think critically about what they learn, challenge received wisdom, and to think for themselves about the validity of the theories to which they are exposed and to seek evidence to support or refute them. Taking a Single Honours Course in Management does not mean a narrow disciplinary focus. While the Single Honours award focuses entirely on Management and its related disciplines, the programme remains multi-disciplinary. Management at Keele takes a critical and historical
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perspective on what goes on in organisations from the standpoint of both managers and employees, alongside a thorough exploration of fundamental business skills and knowledge.
Management at Keele
The Single Honours Management programme is delivered by Keele Management School and draws upon the expertise of staff from across the School. The programme encompasses the study of organizations and their operations and strategies, and employees and their interrelationship with organizations. Students are accordingly exposed to concepts and debates in organizational behaviour, accounting, marketing, and human resource management and embrace the full range of managerial decision-making behaviour across the private and public sectors. The programme is academically rigorous, and delivered in a supportive and challenging learning environment that provides sound foundations that enable students to acquire a range of skills that are highly relevant for either subsequent business-related careers or further study. By enabling individuals to work with both real-life business problems as well as those of an academic nature, the Management degree programme provides a variety of experiences and challenges to help individuals develop the knowledge, skills, self-confidence and self-awareness to pursue their future goals.
Aims of the Programme
The aims of the programme are to enable students to:
• Become familiar with the main structures and functions of organisations and the markets in whichthey operate and evaluate how they respond to external developments
• Reflect critically on management practice
• Develop an understanding of the ways in which organisations operate, the role of the changingexternal and internal environment and the role of management in organisational activity
• Develop the capability to undertake and report on their own research using relevant concepts andmethods in management in a well-balanced and concise manner, exercising appropriate levels ofscholarship
• Acquire knowledge and skills that enable them to develop independence and self-confidence intheir work and the ability to cooperate with colleagues
What students will learn
What students on the Programme will know, understand and be able to do can be described under three main headings:
• Subject knowledge and understanding
• Subject specific skills
• Key or transferable skills (including employability skills).
Students who complete all three years of the Programme and graduate with a BA (Hons) in Management will able to:
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Subject knowledge and understanding
• Demonstrate knowledge and understanding of organisations, the external environment inwhich they operate and how they are managed
• Demonstrate knowledge and understanding of markets and the agents that operate in markets,including the organisations and the people they employ, their operations, business policy andstrategies
• Demonstrate knowledge and understanding of issues affecting the business environment suchas globalisation, innovation, corporate social responsibility and diversity
Subject-specific skills
• Utilize a variety of theories to analyse developments in the management of organisations• Utilise a variety of methods of communicating ideas in management including graphical, poster-
based, and essay exposition• Apply logical reasoning based on knowledge of management to a variety of theoretical and
applied topics• Organise, present and analyse data using an appropriate methodology to draw inference• Frame a research problem, deciding upon the factors that may be considered fixed for the
purpose of the problem at hand
Key or transferable skills
• Communicate using a variety of medium to a range of audiences• Work effectively both as an individual and as part of a group or a team, recognising and
respecting the viewpoints of others• Work effectively with information technology• Demonstrate effective skills in problem-solving• Demonstrate and sustain effective approaches to learning and study, including time
management, flexibility, creativity and intellectual integrity
Keele Graduate attributes
Engagement with this programme will enable you to develop your intellectual, personal and professional capabilities. At Keele, we call these our ten Graduate Attributes and they include independent thinking, synthesizing information, creative problem solving, communicating clearly, and appreciating the social, environmental and global implications of your studies and activities. Our educational programme and learning environment is designed to help you to become a well-rounded graduate who is capable of making a positive and valued contribution in a complex and rapidly changing world, whichever spheres of life you engage in after your studies are completed.
We hope that through full engagement with the single honours course students will be able to develop a range of attributes or skills that not only set them apart from other Management graduates but that stay with them for the rest of their working lives. These attributes include:
1) An open and questioning approach to ideas; curiosity, independence of thought and the abilityto appreciate the historical, sociological, political and economic contexts of Management.
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2) An appreciation of the development and value of ideas within Management scholarship andpractice; their contexts, the links between Management and other disciplines, and theprovisional and dynamic nature of theoretical advances in this field of research.
3) The ability to gather, evaluate and synthesise large amounts of frequently conflictinginformation, ideas and data relevant to the study of Management.
4) The ability to solve current problems in Management by applying a range of different theories,creative approaches and techniques, and to develop the judgement skills to choose betweenthem.
5) The capability to act as responsible managers and to perform leadership roles in developingsustainable and socially responsible organisations.
6) The ability to communicate clearly and effectively about Management issues in written andverbal forms for different purposes and to a variety of audiences.
7) The knowledge, skills, self-confidence and self-awareness to actively pursue future goals,whether they be Management-related or not.
8) The ability and motivation to participate responsibly and collaboratively as an active citizen inthe communities in which they live and work.
9) A professional and reflective approach; qualities of leadership, responsibility, personal integrity,empathy, care and respect for others, accountability and self-regulation.
10) The flexibility to thrive in rapidly changing and uncertain external environments and to updateskills and knowledge as circumstances require.
Please refer to the programme webpages for a statement of how you can achieve the Keele Graduate Attributes through full engagement in the programme and other educational opportunities at Keele.
How the Programme is taught
Learning and teaching methods used on the Programme vary according to the subject matter and level of the module. They include the following:
• Traditional lectures where the lecturer provides students with a framework for reading andindependent study.
• Tutorials and seminars in groups of up to 20 students where key issues can be explored anddiscussed in more depth. Students are expected to play a full part, and often, to lead thesediscussions. Some tutorials and seminars consist largely of student presentations and many arebased on the application of ideas to case studies drawn from the media and research.
• Independent study based on directed reading from text books, research monographs, andacademic journals.
• Web-based learning using the University’s virtual learning environment, KLE. The KLE is used togive students easy access to a wide-range of resources and research tools, and as a platform foronline discussions, quizzes and blogs.
• Independent research supervised and supported by a member of staff.
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Apart from these formal activities, students are also provided with regular opportunities to talk through particular areas of difficulty, and any individual learning needs they may have, with their module, seminar and tutorial group leaders on a one-to-one basis.
These learning and teaching methods enable students to achieve the learning outcomes of the programme in a variety of ways. For example:
• Lectures and independent study allow students to gain a systematic understanding of business management and how its methods of analysis may be used to investigate a variety of contemporary social problems.
• Seminars, tutorials and online discussions provide opportunities for students to ask questions about, and suggest answers to issues and problems in a responsible way, and to present their own ideas to members of staff and other students using an appropriate medium of communication.
• Seminars, tutorials and web-based activities encourage students to reflect on their own learning and take responsibility for its development by addressing areas of difficulty, perhaps by discussing them with their fellow students or by getting additional help from a member of staff.
• Undertaking a research dissertation with the support of an experienced and active researcher allows students to formulate relevant research questions and devise a feasible and methodologically sound strategy for answering them.
Teaching staff
The Management Single Honours degree is taught by Keele Management School, comprising nine professors, seven senior lecturers, and 27 lecturers. The School maintains a strong commitment to excellence and innovation in teaching and research. All permanent staff have PhDs or other higher degrees in their subject area. All the part-time lecturers have higher degrees or professional qualifications. As members of the Research Institute for Public Policy and Management, staff actively-engage in research which is published in leading international journals. All staff members engage with continuing professional development as academic teachers. All established staff have substantial teaching experience and/or formal teaching qualifications. All probationary appointments receive an intensive training programme on Teaching in Higher Education.
Surname Forename Academic Qualification Teaching Qualification
Ali Dr Bahar PhD in Business and Management, Nottingham
MA in Development Studies, East Anglia
MA in Philosophy from the Government College Lahore (Pakistan)
Audzeyeva Dr Alena PhD in Finance Leeds
MBA in Finance Leeds
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Bell Prof Emma PhD, Manchester Metropolitan
MA in Post-Compulsory (Higher) Education, Warwick
BA Information and Library Management, Manchester Metropolitan
Brannan Dr Matthew PhD Wolverhampton Postgraduate Certificate in Learning and Teaching in Higher Education, Keele
Cao Dr Xuebing PhD HRM and Industrial Relations, Keele
MA HRM and Industrial Relations, Keele
BA Renmin University (China)
Postgraduate Certificate in Learning and Teaching in Higher Education, Keele
Dawson Dr Tricia PhD in HRM, Keele
MA in Industrial Relations, Keele
Foster Dr Clare PhD Business & Management, Nottingham
PG Certificate Social Science Research Methods , Sheffield Hallam
BA Tourism, Derby
One module on the MA higher education (Westminster), full teaching qualification pending.
French Dr Steve PhD, Birmingham
MA, East Anglia
BA, East Anglia
Higher Education Postgraduate Teaching Certificate, Keele
Halfaya Dr Akrum PhD Accounting, Aberdeen
MRes Accounting (with Distinction), Aberdeen
Postgraduate Diploma- Pre-Master Degree Courses, Alexandria University, Egypt
B.Com in Accounting , Alexandria University, Egypt
Learning & Teaching Programme in Higher Education (PG Cert HE) for Postgraduates and Postdoctoral Staff, Aberdeen
Hamilton Dr Lindsay PhD Management, Keele
MA Victorian Studies , Keele
BA (Hons) Religious Studies, Lancaster
PG Cert. in Teaching and Learning in Higher Education, Keele
Hughes Dr Nia PhD, Lancaster University
MSc Marketing, Salford
BA Business Studies, North Staffordshire
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Johnson Phil BA in European Studies, East Anglia
UG Certificate in French Language, East Anglia
MSc in Transport and Warehousing, Cranfield
PG Certificate in Learning and Teaching in Higher Education, Keele.
Kelemen Prof Miheala PhD Economics, Keele
MA Economics for Business Analysis, Staffordshire
BA in Economics, Staffordshire
PG Cert in Teaching & Learning in Higher Education, Keele
Kerfoot Dr Deborah PhD, Manchester
BA Political Science , CNAA
Koskina Dr Aikaterini PhD in HRM and Industrial Relations, Keele
undergraduate degree (BA-Hons) and four postgraduate degrees (MA, MRes, PgC, MSc) from various British universities, including UMIST and Keele University
Legrenzi Dr Gabriella PhD, Milan
MSc, Warwick
MA, Warwick)
LLB, Milan
Teaching and learning equivalent qualification, Milan
Mangan Dr Anita PhD, Keele
MBS in eCommerce, University College Dublin
MA in Criticism and Theory, Exeter
BA, University College Dublin
PG Certificate in Teaching & Learning in Higher Education, Keele
Miller Dr Caroline PhD, Keele
MRes (Social Sciences), Distinction, Keele
BA, Manchester Metropolitan
Fellow of Higher Education Ref 37167, Higher Education Academy Board
Mitchell Dr Laura PhD Management, Lancaster
MA Human Resource and Knowledge Management, Lancaster
BA Organisation Studies & HRM, Lancaster
Keele TLHEP in process
Certificate in Supporting Student Learning
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Oultram Dr Teresa PhD, Management, Keele
MRes Social Science Research Methods (Management) Keele
MBA (Distinction), Keele
PG Cert Organisational Change and Development Management, Manchester Metropolitan
BA Business Studies, Coventry
PG Cert. in Teaching and Learning in Higher Education, Keele
Rigby Dr Colin PhD Management, Keele
Mphil, Manchester
MSc Mechanical Engineering, Manchester
BSc UMIST
Sousounis Dr Panos PhD Economics, Keele
MA Economics for Business Analysis, Staffordshire University
BA Economics, Staffordshire
Postgraduate Certificate in Teaching and Learning in Higher Education, Keele
Surman Dr Emma PhD, Keele
Postgraduate Certificate in Research Methods in the Social Sciences, Keele
Chartered Institute of Marketing, Marketing Diploma
BSc Business Administration, Bath
Diploma International Management, Rotterdam Business School, Erasmus University (Netherlands)
Postgraduate Certificate in Teaching and Learning in Higher Education, Keele
Symons Dr Elizabeth PhD Econometrics, Southampton
MSc in Economics & Econometrics, Southampton
BSc (Economics & Statistics), Southampton
Thornley Prof Carole PhD , Warwick
M.Phil (Economics), Cambridge
BA Social Science, Westminster
Weissmeyer Dr Carola PhD Industrial Relations and HRM, Keele
Postgraduate Certificate in Social Science
Associate Teaching Certificate, and SEDA Certificate, Keele
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Research Methods, Keele
MA in European Industrial Relations and Human Resource Management, Keele
BA, Business Administration and Human Resource Management, Keele
Associate Membership with the CIPD
Zhou Dr Haoyung PhD Research Fellow, Copenhagen Business School
MSc Economics, Copenhagen
BSc Chemical Engineering
Keele TLHEP in process
The Programme structure
An outline of the structure of the Programme is provided in the table on the next page. Compulsory core modules are shown in bold and elective modules are in regular font. Students can choose to take electives offered by their programme or electives from elsewhere inside or outside the School, subject to satisfying any module pre-requisites. Students are encouraged to use this choice of electives to broaden their knowledge and skills throughout the three years of their degree.
All modules are worth 15 credits. Students must accumulate 255 credits in Management core modules and programme electives to graduate with a named Single Honours Degree in Management.
The Programme is designed to deliver a progressive structure and the number of compulsory modules varies by level. Following a common core of six modules in Year one, students make a choice of one of five subject pathways with the number of core modules undertaken in Years two and three dependent upon the pathway chosen.
The programme offers a range of elective modules that support the core and allow students to develop their own interests in the subject pathway they have chosen to follow. Elective modules listed throughout the programme are subject to change depending on staff availability and may not be offered every year. These electives also include, for the International Business pathway, modules in a modern foreign language.
In addition to the elective modules listed in the table, students may choose to study modules which are offered as part of other programmes in the Management School, the Faculty of Humanities and Social Sciences or from across the University. These include:
• Modules in related subjects in which they may have a particular interest such as Economics, Finance, History, International Relations, and Law.
• Modules designed to help students for whom English is not their first language to improve their use of English for academic purposes.
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• Modern foreign languages modules at different levels in French, German, Japanese, Russian, and Spanish.
• Freestanding modules in subjects of general interest.
Freestanding modules related to student volunteering or studying abroad as part of the University’s exchange programme employability skills and personal development.
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Programme Structure
Notes: † including French, German, Japanese, Russian, and Spanish
Pathway Accounting Business
Management
HRM Marketing International Business
Year 1 FHEQ Level 4 Semester 1
Management in Context Markets and Hierarchies
Accounting Principles British and Global Economy
Business Law
Management in Context Markets and Hierarchies
Accounting Principles British and Global Economy
Business Law Modern Foreign Language†
Year 1 FHEQ Level 4 Semester 2
Foundations of HRM Marketing Principles
Globalisation Quantitative Methods
Financial and Management Accounting,
Foundations of HRM Marketing Principles
Globalisation Quantitative Methods
Financial and Management Accounting, Modern Foreign Language†
Year 2 FHEQ Level 5 Semester 1
Cost and Management Accounting; Taxation
Organisational Behaviour
Introduction to Econometrics
Organisational Behaviour Social Theory at Work
Critical Perspectives on Management Understanding the Consumer
Workforce Planning; Industrial Relations
Organisational Behaviour
Organisational Behaviour
Understanding the Consumer Services Marketing
Organisational Behaviour Social Theory at Work
Critical Perspectives on Management Understanding the Consumer Modern Foreign Language†
Year 2 FHEQ Level 5 Semester 2
Intermediate Financial Accounting Corporate Social Responsibility
Green Accounting
Operations and Quality Management
Corporate Social Responsibility
Managing Human Resources; Pay & Performance
Marketing Communications; Marketing Research Marketing in Society
Operations and Quality Management Corporate Social Responsibility
Modern Foreign Language†
Year 3 FHEQ Level 6 Semester 1
Advanced Financial Reporting Management Accounting
Business Strategy
Business Strategy Strategic Marketing Management
Identity, Organisation & Media Leading, Change and
Entrepreneurship
Employee Development The Employment Relationship
& the Law Business Strategy
Contemporary Retail Environments Strategic Marketing
Marketing Communications Consumer Cultures Business Strategy
Business Strategy Comparative Business Culture
Strategic Marketing Identity, Organisation & Media
Leading, Change and Entrepreneurship
Modern Foreign Language†
Year 3 FHEQ Level 6 Semester 2
Audit Framework; Advanced Management Accounting
Corporate Governance Economic and Business Forecasting
(ISP) New Business Plan (ISP)
Contemporary Issues in Management
Management, Organisation & Media Strategic HRM
New Business Plan (ISP) Ethnography (ISP)
Strategic HRM; Global Labour Regulation Discrimination and Equal
Opportunities at Work Contemporary Issues in
Management
Marketing Insights Contemporary Issues in Management
Marketing and Globalisation Brands and Branding
Current Ideas in Marketing
Identity, Culture and Organisation Organisation, Innovation and Change
Management Ethnography
Managing Supply Modern Foreign Language†
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Intended Learning Outcomes
The table below sets out what students learn in each year of the Programme, the modules in which that learning takes place, and the main ways in which students are assessed on their learning. These learning outcomes are achieved in the compulsory core modules which all students are required to take. Each assessment is linked to a set of learning outcomes informed by the General Business and Management subject benchmark established by the Quality Assurance agency which can be found on: http://www.qaa.ac.uk/academicinfrastructure/benchmark/honours/GeneralBusinessManagement.pdf Some of these outcomes may also be achieved in elective modules available across the programme together with other outcomes not stated here.
YEAR 1 FHEQ Level 3 First year modules are designed to provide a solid foundation in business management as well as introduce students to the breadth of the subject through the opportunity to study a topic in related areas of business.
Subject knowledge and understanding
Outcome Students will be able to: Module Assessment
Explain how different aspects of management have developed historically
Management in Context Essay; presentation; Unseen Examination
Relate historical aspects of management to the contemporary workplace
Management in Context
Foundations of HRM
Essay; presentation; Unseen Examination Seen Examination Poster presentation
explain how they present enduring problems in terms of how to organise work and how to motivate and manage employees
Management in Context
Markets and Hierarchies
Essay; presentation; Unseen Examination Unseen Examination
define and explain concepts associated with markets and organisations
Markets and Hierarchies Essay Unseen Examination
solve simple economically framed problems
Markets and Hierarchies Unseen Examination
analyse an economic problem and assess possible outcomes and/or policies to solve the problem
Markets and Hierarchies Essay Unseen Examination
Understand fundamental concepts and basic principles of accounting
Accounting Principles Class test; unseen Examination; tutorial based exercises
Understand key methods and arithmetical techniques used in accounting
Accounting Principles Class test; unseen Examination; tutorial based exercises
Describe and interpret accounting and business information in the wider
Accounting Principles Class test; unseen Examination; tutorial based exercises
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social and regulatory context
Identify relevant research materials and apply their content to various aspects of management
Management in Context Markets and Hierarchies
Essay; presentation Essay
Communicate, orally, theories and research materials in relation to a number of management related issues
Management in Context presentation
Define what is meant by the employment relationship
Foundations of HRM Essay
Analyse the nature of the employment contract and assess the distribution of power between the parties
Foundations of HRM Essay Seen Examination
Identify the key tasks involved in HRM and identify and compare the main perspectives in the study of employment relations
Foundations of HRM Seen Examination Essay
Identify the ways in which tasks have changed over time, and differ between occupational sectors and groups
Foundations of HRM Seen examination Essay
Explain the ways in which the labour market is regulated
Foundations of HRM Seen Examination Essay
Explain how different aspects of management have developed historically and relate historical aspects of management to the contemporary workplace
Management in Context Essay Unseen Examination Presentation
Explain how they present enduring problems in terms of work organisation and the management of employees
Management in Context Essay Unseen Examination Presentation
Describe and explain key theories that underpin Marketing
Marketing Principles Essay, unseen Examination
Analyse marketing situations using appropriate marketing tools and concepts
Marketing Principles Essay, unseen Examination
Apply marketing ideas to a variety of organisations and
Marketing Principles Essay, unseen Examination
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marketing settings Identify and compare the effects of differing perspectives on large-scale international business activity
Globalisation Reflective Analysis; Literature Review
describe the world view theories introduced and explain these in the context of individual and group views
Globalisation Reflective Analysis; Literature Review
apply tutor and peer feedback on business activity resulting from student presentations
Globalisation Reflective Analysis; Literature Review
explain the arguments relating to the operation of large-scale business activities
Globalisation Reflective Analysis; Literature Review
Subject specific skills
Outcome Students will be able to: Module Assessment
Use appropriate bibliographic search tools to find relevant materials in hard copy and electronic formats
Management in Context Foundations of HRM Marketing Principles Globalisation
Essay; presentation; Essay, Poster presentation, Essay Literature Review
Identify the main points of key texts and use them in developing arguments and making judgements about management issues
Management in Context Foundations of HRM Marketing Principles Globalisation
Essay; presentation; Essay, Seen Examination Essay; Unseen Examination Reflective Analysis; Literature Review
Present written work in a scholarly style using an appropriate system of citation and referencing
Management in Context Foundations of HRM Marketing Principles Globalisation
Essay; presentation; Essay, Seen Examination Essay Literature Review
Key or transferable skills (including employability skills)
Outcome Students will be able to: Module Assessment
Find and make use of information from closed and open sources using online search tools
Management in Context Marketing Principles Foundations of HRM Globalisation
Essay; presentation; Essay Essay Literature Review
Reflect on and plan their own learning by acting appropriately on feedback
Management in Context Markets and Hierarchies Accounting Principles
Marketing Principles Globalisation
Essay; presentation; Class test Class test; tutorial based exercises Essay Reflective Analysis
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Evaluate and make use of theories in analysing and resolving problems
Management in Context Markets and Hierarchies Foundations of HRM Marketing Principles Globalisation
Essay; presentation; Unseen Examination Essay; unseen Examination Essay, Unseen Examination essay Literature Review
Communicate complex arguments effectively supported by appropriate evidence both orally and in writing
Management in Context Markets and Hierarchies Foundations of HRM Marketing Principles Globalisation
Essay; presentation; Unseen Examination Essay; unseen Examination Essay, Essay Literature Review
Demonstrate effective skills in problem solving
Markets and Hierarchies Accounting Principles
Class test; unseen Examination Class test; unseen Examination; tutorial based exercises
Develop and sustain effective approaches to learning and study, including time management, creativity and intellectual integrity
Management in Context Markets and Hierarchies Accounting Principles Foundations of HRM Marketing Principles Globalisation
Essay; presentation; Class test; unseen Examination Class test; unseen Examination; tutorial based exercises Essay, Unseen Examination Essay; unseen Examination Reflective Analysis, Literature Review
YEAR 2 FHEQ Level 5 In the second year students build upon the foundations laid in the first year in the pathway they have chosen to follow. Students systematically develop their understanding of material covered in one of the five level one core modules which together with the economics module (Markets and Hierarchies) lay the groundwork for each pathway at FHEQ levels 5 and 6.
Business Management and International Business Pathways Subject knowledge and understanding
Describe and critically analyse the relevant issues in organisational behaviour and theory
Organisational behaviour Social Theory at Work
Essay; unseen Examination Essay; unseen Examination
Explain and critically evaluate Taylorism and Human Relations
Organisational behaviour unseen Examination
Explain and critically evaluate labour process theory
Organisational behaviour Social Theory at Work
Essay; unseen Examination Essay; unseen Examination
Explain and critically evaluate cultural and post-structural perspectives on organisational behaviour
Organisational behaviour Social Theory at Work
Essay Essay; unseen Examination
Describe and critically analyse the relevant issues in
Organisational behaviour
Essay; unseen
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Explain and understand the nature of contemporary business ethics
Corporate Social Responsibility Case Study; Examination
Subject specific skills
Outcome Students will be able to: Module Assessment
Evaluate theories of organisational behaviour, the operations of organisations and their methods of managing quality
Organisational behaviour Social Theory at Work Operations and Quality Management Corporate Social Responsibility
Essay; unseen Examination Essay; unseen Examination Essay, Tutorial Unseen Examination Case Study; Examination
Assess the applicability of the theories studied to empirical studies of organisational behaviour , operations and quality management
Organisational behaviour Social Theory at Work Operations and Quality Management Corporate Social Responsibility
Essay; unseen Examination Essay; unseen Examination Essay, Tutorial; Unseen Examination Case Study; Examination
Relate case studies of organisations to theories of organisations and their behaviour
Organisational behaviour Social Theory at Work Operations and Quality Management Corporate Social Responsibility
Essay; unseen Examination Essay; unseen Examination Essay; Tutorial; Unseen Examination Case Study; Examination
Key or transferable skills (including employability skills)
Outcome Students will be able to:
Module
Assessment
demonstrate an ability to collate, prepare, evaluate and disseminate a variety of types of material
Organisational behaviour Social Theory at Work Operations and Quality Management Corporate Social Responsibility
Essay; unseen Examination Essay; unseen Examination Essay; Tutorial Unseen Examination Case Study; Examination
organisational behaviour and theory
Social Theory at Work Examination Essay; unseen Examination
Explain and critically evaluate Taylorism and Human Relations
Organisational behaviour unseen Examination
Explain and critically evaluate labour process theory
Organisational behaviour Social Theory at Work
Essay; unseen Examination Essay; unseen Examination
Explain and evaluate the role of quality management as a ‘pervasive issue’ in organisations its contribution to the future development of such organisations
Operations and Quality Management
Essay Tutorial
Integrate the theory and practice of operations and quality management and apply them in production and service contexts
Operations and Quality Management
Essay; Tutorial Unseen Examination
Identify and assess wider societal perspectives on quality and quality management
Operations and Quality Management
Essay; Tutorial Unseen Examination
Evaluate the tools and processes available for delivering quality in a contemporary business context
Operations and Quality Management
Essay; Tutorial Unseen Examination
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develop ICT skills in utilising the KLE and using the Internet to access relevant module information
Organisational behaviour Social Theory at Work Operations and Quality Management Corporate Social Responsibility
Essay; unseen Examination Essay; unseen Examination Essay; Tutorial Unseen Examination Case Study; Examination
develop written communication skills in completing both assignments
Organisational behaviour Social Theory at Work Operations and Quality Management Corporate Social Responsibility
Essay; unseen Examination Essay; unseen Examination Essay; Tutorial Unseen Examination Case Study; Examination
develop time management skills to schedule study and meet submission deadlines
Organisational behaviour Social Theory at Work Operations and Quality Management Corporate Social Responsibility
Essay; unseen Examination Essay; unseen Examination Essay; Tutorial Unseen Examination Case Study; Examination
Human Resource Management Pathway Subject knowledge and understanding
Outcome Students will be able to
Module Assessment
Identify the changing external and internal contexts of workforce planning
Workforce planning Essay Unseen Examination
Explain different forms of employment and flexible resourcing choices
Workforce planning Essay Unseen Examination
Identify relationships between organisational structure, job design and workforce planning
Workforce planning Essay
Identify legal and equality issues associated with recruitment and selection
Workforce planning Unseen Examination Essay
Identify the main approaches to career planning and assess the relevance of training and development
Workforce planning Unseen Examination Essay
Reflect on staff retention issues and labour turnover
Workforce planning Unseen Examination Essay
Explain industrial conflict with reference to the distribution of power between the parties
Industrial Relations Essay Seen Examination Reflective diary
Explain industrial conflict with reference to the distribution of power between the parties
Industrial Relations Essay Seen Examination
Examine the process of collective bargaining
Industrial Relations Reflective diary
Explain the competing approaches to understanding the employment relationship
Managing Human Resources
Essay Unseen Examination
Explain industrial conflict with reference to the distribution of power between the parties
Managing Human Resources
Essay Unseen Examination
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Identify trends of Human Resource Management and the management of labour in the 21st century environment
Managing Human Resources
Essay Unseen Examination
Reflect on drivers for work-life balance, explain the legislative context and the range of work-life balance practices, and assess the benefits and problems with work-life balance policies
Managing Human Resources
Essay Unseen Examination
Explain issues of performance management and performance appraisals, working hours and diversity within the workplace, and the nature of contemporary issues and debates
Managing Human Resources
Essay Unseen Examination
identify pay as a complex cluster concept and part of a theory of income
Pay and Performance Practical; Seen Examination
describe the meaning of productivity and assess the problems with its measurement
Pay and Performance Practical; Seen Examination
analyse negotiating theory and practice Pay and Performance Seen Examination
explain government policy in relation to pay and its regulation (e.g. low pay and public sector pay)
Pay and Performance Practical; Seen Examination
Subject specific skills
Outcome Students will be able to
Module Assessment
Evaluate the requirements for representation and appreciate that different types of representation are available
Managing Human Resources Essay Unseen Examination
Differentiate between notions of employee participation and involvement and identify the practical forms these might take
Managing Human Resources Essay Unseen Examination
Assess different elements of workforce planning
Workforce planning Essay
Assess emerging issues influencing the field of workforce planning
Workforce planning Unseen Examination
evaluate the problems in linking pay with different measures of performance
Pay and Performance Seen Examination
critically analyse a range of payment systems
Pay and Performance Case study; Seen Examination
Relate the prevalence of collective bargaining to socio-economic factors
Industrial Relations Essay Seen Examination
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Key or transferable skills (including employability skills)
Outcome Students will be able to
Module Assessment
Critically review their own written work to ensure that the structure and length is appropriate, ideas are clearly expressed and spelling and grammar is used correctly
Workforce planning Industrial Relations Managing Human Resources Pay and Performance
Essay Case study Essay Case study
Communicate effectively with other team members to ensure effective operation of the team
Workforce planning Case study
Evaluate and make use of abstract theories in analysing and resolving problems working alone and as a member of a team
Managing Human Resources Workforce planning Managing Human Resources Pay and Performance
Essay Case study; Examination Essay Case study
Communicate complex arguments supported by appropriate evidence both orally and in writing
Managing Human Resources Workforce planning Managing Human Resources Pay and Performance
Essay Case study; Examination Essay Case study
Marketing pathway Subject knowledge and understanding Outcome Students will be able to
Module Assessment
Describe and critically analyse the relevant issues in organisational behaviour and theory
Organisational behaviour
Essay; Unseen Examination
Explain and critically evaluate Taylorism and Human Relations
Organisational behaviour Unseen Examination
Explain and critically evaluate labour process theory
Organisational behaviour
Essay; Unseen Examination
Explain and critically evaluate cultural and post-structural perspectives on organisational behaviour
Organisational behaviour
Essay
Apply and evaluate theories of consumer behaviour in various consumption situations.
Understanding the Consumer Literature review, Examination
Analyse the various determinants of behaviour in the context of consumption
Understanding the Consumer Literature review, Examination
Recognise the usefulness of an understanding of consumer behaviour in shaping commercial decisions
Understanding the consumer Literature review, Examination
Identify stages in an effective marketing planning process
Marketing Management Group Presentation, Unseen Examination
Evaluate the different tools and models available to marketing managers
Marketing Management Group Presentation, Unseen Examination
October 2013 19
Recognise the need and apply the different techniques for controlling marketing activities
Marketing Management Group Presentation, Unseen Examination
Evaluate the skills of a marketing manager
Marketing Management Group Presentation, Unseen Examination
Identify information required to write a research proposal/report.
Marketing Research Research proposal Research Report
Evaluate the need for marketing research and identify the concepts and tools necessary to undertake individual and group projects
Marketing Research Research proposal Research Report
Analyse and evaluate information from a wide range of sources qualitative and quantitative as part of the research project
Marketing Research Research proposal Research Report
Evaluate/ critically appraise information and ideas both academic and industry based to build a piece of coherent research
Marketing Research Research proposal
Subject specific skills
Outcome Students will be able to
Module Assessment
Evaluate theories or organisations and assess their applicability to empirical studies of organisational behaviour
Organisational Behaviour Essay; Unseen Examination
Evaluate various theories relevant to consumer behaviour and synthesise concepts and theories during the process of application to marketing problems
Understanding the consumer Literature Review, Unseen Examination
Analyse and evaluate information from a wide range of sources, both academic and industry based.
Organisational Behaviour Understanding the Consumer
Marketing Management
Marketing Research
Essay; Unseen Examination Literature Review, Unseen Examination Group Presentation, Unseen Examination Research Report
Work as part of a marketing team, work effectively with others. Develop the necessary skills for the effective management of a marketing team.
Marketing Management Group Presentation
Conduct research, summarize, and compare and contrast perspectives.
Understanding the Consumer Marketing Management
Literature review, Unseen Examination Group presentation, unseen exam
Consider academic theory and understand its practical implications
Organisational Behaviour Understanding the consumer
Marketing Management
Marketing Research
Essay; unseen exam Literature Review, Unseen Examination Group Presentation, Unseen Examination Research Report
October 2013 20
Key or transferable skills (including employability skills)
Outcome Students will be able to
Module Assessment
Develop essay writing skills, search for literature, summarize and critique arguments as well as correct referencing
Organisational Behaviour Understanding the Consumer Marketing Research
Essay; Unseen Examination Literature Review Research Report
Evaluate and make use of abstract theories in analysing and resolving problems working alone and as a member of a team
Organisational Behaviour Understanding the Consumer Marketing Management Marketing Research
Literature Review, Unseen Examination Group Presentation, Unseen Examination
Communicate complex arguments supported by appropriate evidence both orally and in writing
Organisational Behaviour Understanding the Consumer
Marketing Management
Marketing Research
Essay; Unseen Examination Literature Review, unseen Examination Group Presentation, Unseen Examination Research Report
Work effectively as a member of a team, discuss different points of view and build arguments in a small group setting
Marketing Management Group Presentation
Accounting pathwaySubject knowledge and understanding
Outcome Students will be able to
Module Assessment
Understand and apply accounting and finance methods and techniques to provide comprehensive financial information
Cost and Management Accounting
Intermediate Financial Reporting
Taxation
Corporate social responsibility
Unseen Examination; assignment; tutorial based exercises Class test; Unseen Examination; tutorial based exercises Class test; Unseen Examination; tutorial based exercises Assignment, tutorial based exercises; Unseen Examination
Analyse and interpret relationships between accounting variables and draw inferences based upon this analysis
Cost and Management Accounting
Intermediate Financial Reporting
Unseen Examination; assignment; tutorial based exercises Class test; Unseen Examination; tutorial based exercises
Understand fundamental principles of taxation and associated techniques of tax calculations as appropriate to the UK
Taxation Class test; unseen examination; tutorial based exercises
October 2013 21
Explain and understand the nature of contemporary business ethics and its applications to accounting
Corporate social responsibility
Assignment, tutorial based exercises
Explain and understand the wider social context and applications of accounting and finance
Cost and Management Accounting
Intermediate Financial Reporting
Corporate social responsibility
Unseen examination; assignment; tutorial based exercises Class test; unseen examination; tutorial based exercises Assignment, tutorial based exercises
Subject specific skills
Outcome Students will be able to: Module Assessment
Evaluate and apply accounting and finance concepts and theories
Cost and Management Accounting; Intermediate Financial Reporting; Taxation
Corporate social responsibility
Unseen Examination; assignment; tutorial based exercises
Class test; Unseen Examination; tutorial based exercises Class test; Unseen Examination; tutorial based exercises Assignment, tutorial based exercises
Utilize data from a wide range of sources and work effectively with information technology to provide, analyse and evaluate financial information
Cost and Management Accounting; Intermediate Financial Reporting; Taxation
Unseen Examination; assignment; tutorial based exercises
Class test; Unseen Examination; tutorial based exercises Class test; Unseen Examination; tutorial based exercises
Understand and apply values and attitudes that provide accounting professionals with a commitment to act in the public interest and with social responsibility
Corporate social responsibility
Assignment, tutorial based exercises
Key or transferable skills (including employability skills)
Outcome Students will be able to: Module Assessment
Evaluate and make use of abstract theories in analysing and resolving problems, working alone and as a member of a team
Cost and Management Accounting Intermediate Financial Reporting Taxation
Corporate social responsibility
Unseen Examination; Assignment; tutorial based exercises
Class test; Unseen Examination; tutorial based exercises Class test; Unseen Examination; tutorial based exercises Assignment, tutorial based exercises
October 2013 22
Communicate complex arguments effectively supported by appropriate evidence both orally and in writing
Cost and Management Accounting; Intermediate Financial Reporting; Taxation Corporate social responsibility
Unseen Examination; Assignment; tutorial based exercises Class test; Unseen Examination; tutorial based exercises Class test; Unseen Examination; tutorial based exercises Assignment, tutorial based exercises
Demonstrate effective skills in problem solving
Cost and Management Accounting; Intermediate Financial Reporting; Taxation; Corporate social responsibility
Unseen Examination; Assignment; tutorial based exercises Class test; Unseen Examination; tutorial based exercises Class test; Unseen Examination; tutorial based exercises Assignment, tutorial based exercises
Develop and sustain effective approaches to learning and study, including time management, creativity and intellectual integrity
Cost and Management Accounting; Intermediate Financial Reporting; Taxation; Corporate social responsibility
Unseen Examination; Assignment; tutorial based exercises Class test; unseen examination; tutorial based exercises Class test; unseen examination; tutorial based exercises Assignment, tutorial based exercises
YEAR 3 FHEQ Level 6 In the third year, students deepen their understanding of business and management by looking in depth at the key areas of strategy and organisation and key case studies and current debates at the forefront of research in business and management. These modules may be augmented with a variety of taught elective modules including an Independent Study Project (ISP) in Management which will involve a “hands-on” investigation of a management problem under the guidance of an experienced member of staff. Students are encouraged to select a topic which makes use of their choices of electives across the pathways.
Business Management Pathway Subject knowledge and understanding
Outcome Students will be able to: Module Assessment
Identify, analyse and critically evaluate business strategies in case study firms, institutions and industries
Business Strategy Essay, Unseen Examination
Identify a suitable case study for research and analyse the business strategy using appropriate theoretical models and insights
Business Strategy Essay
Critically evaluate the implications of a chosen business strategy for a given firm
Business Strategy Essay, Unseen Examination
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Critically explain the implications of a given theoretical model or insight for business strategy in practice
Business Strategy Essay, Unseen Examination
Explore and evaluate contemporary issues in organisational theory and practice
Contemporary Issues in Management New Business Plan Ethnography
Presentation; Essay
Apply knowledge of management and organization theory to explicate aspects of contemporary organisations
Contemporary Issues in Management New Business Plan Ethnography
Presentation; Essay
Reflect upon, assess and competently verbally present their own experience of work and organisations (including education institutions).
Contemporary Issues in Management New Business Plan Ethnography
Presentation Project
critically evaluate complex issues drawn from current research at the frontier of management analysis
Contemporary Issues in Management New Business Plan Ethnography
Presentation; Essay Project
Subject specific skills
Outcome Students will be able to: Module Assessment
Describe and make critical judgements about developments at the forefront of research in business strategy and organisation
Business Strategy Contemporary Issues in Management New Business Plan Ethnography
Essay, Unseen Examination Presentation; Essay Project
Communicate ideas informed by contemporary research and new developments in business strategy and organisation
Business Strategy Contemporary Issues in Management New Business Plan Ethnography
Essay, Unseen Examination Presentation; Essay Project
Explain the reasons for differences in business strategies and assess the strengths and weaknesses of different strategies
Business Strategy Essay, Unseen Examination
Key or transferable skills (including employability skills)
Outcome Students will be able to: Module Assessment
Work productively in a largely unstructured context exercising initiative and personal responsibility
Business Strategy Contemporary Issues in Management New Business Plan Ethnography
Essay Presentation; essay Project
Make decisions and plan activity in uncertain and unpredictable contexts
Business Strategy Contemporary Issues in Management New Business Plan Ethnography
Essay, Unseen Examination Presentation; essay Project
October 2013 24
Undertake appropriate further training of an academic, professional or practical nature
Business Strategy Contemporary Issues in Management New Business Plan Ethnography
Essay, Unseen Examination Presentation; essay Project
International Business Pathway Subject knowledge and understanding
Identify, analyse and critically evaluate business strategies in case study firms, institutions and industries
Business Strategy Essay, Unseen Examination
Identify a suitable case study for research and analyse the business strategy using appropriate theoretical models and insights
Business Strategy Essay
Critically evaluate the implications of a chosen business strategy for a given firm
Business Strategy Essay, Unseen Examination
Critically explain the implications of a given theoretical model or insight for business strategy in practice
Business Strategy Essay, Unseen Examination
Critically evaluate the impact of international business strategies on a given community, industry, region or nation state
International Business Strategy
Essay, Seen Examination
Critically evaluate the implications of theoretical exhortations such as " internationalise!", "globalise!" for UK businesses and institutions
International Business Strategy
Essay
Critically evaluate the impact of large business conglomerates on both established and developing business communities
International Business Strategy
Essay
Critically evaluate differing ethical considerations of an international business strategy for a given society
International Business Strategy
Essay
Apply knowledge of management and organization theory to research aspects of contemporary organisations
New Business Plan Ethnography
Project
Evaluate complex issues drawn from current research in management
New Business Plan Ethnography
Project
Identify and explain the emergence of distinctive business cultures
Comparative Business Cultures
Group Poster Presentation Seen Examination
Apply existing theoretical literature on business culture to a study of a distinctive case
Comparative Business Cultures
Seen Examination
October 2013 25
Subject specific skills
Outcome Students will be able to:
Module
Assessment
Describe and make critical judgements about developments at the forefront of research in business strategy and organisation
Business Strategy International Business Strategy
Essay, Unseen Examination Essay, Seen Examination
Communicate ideas informed by contemporary research and new developments in business strategy and organisation
Business Strategy International Business Strategy
Essay, Unseen Examination Essay; Seen exam
Explain the reasons for differences in business strategies and assess the strengths and weaknesses of different strategies
Business Strategy International Business Strategy
Essay, Unseen Examination Essay, Seen Examination
Critically evaluate what constitutes a business culture and how it can be measured using contemporary literature
Comparative Business Cultures
Group Poster Presentation Seen Examination
Critically analyse successful business cultures to assess what constitutes "success" in given cases
Comparative Business Cultures
Group Poster Presentation Seen Examination
Key or transferable skills (including employability skills)
Outcome Students will be able to: Module Assessment
Work productively in a largely unstructured context exercising initiative and personal responsibility
Business Strategy International Business Strategy Comparative Business Cultures New Business Plan Ethnography
Essay Essay Presentation Project
Make decisions and plan activity in uncertain and unpredictable contexts
Business Strategy International Business Strategy Comparative Business Cultures New Business Plan Ethnography
Essay, Unseen Examination Essay, seen exam Presentation, seen exam Project
Undertake appropriate further training of an academic, professional or practical nature
Business Strategy International Business Strategy Comparative Business Cultures New Business Plan Ethnography
Essay, Unseen Examination Essay, seen exam Presentation, seen exam Project
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Human Resource Management Pathway Subject knowledge and understanding Outcome Students will be able to
Module Assessment
Assess the portfolio of ‘modern’ managerial strategies and practices
Strategic HRM Essay
Evaluate the impact of contemporary management strategies and practices on the employment relationship.
Strategic HRM Essay
Relate EU employment policy to UK domestic employment law and assess its impact
The Employment Relationship and the Law
Tutorial Essay Examination
Compare and contrast the freedom to take industrial action in the UK with that of other nation states
The Employment Relationship and the Law
Tutorial Essay Examination
describe the differences between education, training and employee development
Employee Development Critique Essay
describe current issues (such as lifelong learning) in training and development and explain their relevance to public policy
Employee Development Critique Essay
relate external and internal (organisational, occupational and individual) factors to the application of training and development within the organisation
Employee Development Essay
identify and evaluate the role of competency based approaches to training and development
Employee Development Critique Essay
examine the evidence for labour market inequalities, with particular reference to gender
Discrimination and Equal Opportunities at Work
Essay Presentation
Subject specific skills
Outcome Students will be able to
Critically evaluate new methods of work organisation in private and public settings
Strategic HRM Critique Essay
Critically assess new methods of work organisation in private and public settings
Strategic HRM Critique Essay
Critically analyse the efficacy of the law in promoting individual employment protection, relating legal norms to social behaviour
The Employment Relationship and the Law
Tutorial Essay Examination
Identify possible directions in which further empirical research and theoretical development might take place
Strategic HRM The Employment Relationship and the Law
Tutorial Essay Examination
October 2013 27
Communicate ideas informed by contemporary research and new developments in theory both orally and in writing
Strategic HRM The Employment Relationship and the Law
Tutorial Essay Examination
Manage their own learning making use of appropriate HRM and IR and Law materials
Strategic HRM The Employment Relationship and the Law
Tutorial Essay Examination
Evaluate the theoretical models which are applied to employee development in respect of the perspectives used in the study of HRM and industrial relations
Employee Development Essay
Assess the impact of government, employer and trade union roles in the design and delivery of training and education
Employee Development Essay
Assess the importance and problematic nature of evaluation in training and development
Employee Development Critique Essay
Evaluate the debates around the causes of labour market inequalities, through the use of theoretical, empirical and case-study research
Discrimination and Equal Opportunities at Work
Essay Presentation
Critically assess the usefulness of existing remedial devices for these inequalities through reference to original research and case study analysis.
Discrimination and Equal Opportunities at Work
Essay
Key or transferable skills (including employability skills)
Outcome Students will be able to
Work productively in a largely unstructured context exercising initiative and personal responsibility
Strategic HRM The Employment Relationship and the Law Employee Development Discrimination and Equal Opportunities at Work
Essay Essay Essay Presentation
Communicate analysis and conclusions in an appropriate form (whether oral or written)
Strategic HRM The Employment Relationship and the Law Employee Development Discrimination and Equal Opportunities at Work
Tutorial Essay Examination Essay Presentation
Function effectively as a member of a team (seminar group) to facilitate the achievement of a particular task
Strategic HRM The Employment Relationship and the Law Employee Development Discrimination and Equal Opportunities at Work
Tutorial Tutorial Critique Essay Essay Presentation
October 2013 28
Make decisions and plan activity in uncertain and unpredictable contexts
Strategic HRM The Employment Relationship and the Law Employee Development
Discrimination and Equal Opportunities at Work
Essay Essay
Critique Essay Essay Presentation
Analyse a problem in order to identify its essential elements and apply prior knowledge to a problem
Strategic HRM
The Employment Relationship and the Law Employee Development Discrimination and Equal Opportunities at Work
Critique Essay Essay Critique Essay Essay Presentation
Marketing Pathway Subject knowledge and understanding
Outcome Students will be able to
Module Assessment
Recognise, apply and evaluate different marketing communications theories at the forefront of current research
Marketing Communications Audit, Unseen exam
Recognise and explain key terms in marketing communications
Marketing Communications Audit, Unseen exam
Critically evaluate strengths and limitations of each particular component of the marketing communications mix
Marketing Communications Audit, Unseen exam
Critically evaluate different marketing media and their use in communication campaigns
Marketing Communications Audit, Unseen exam
Assess factors affecting the design and performance of the marketing communications mix
Marketing Communications Audit, Unseen exam
Demonstrate knowledge and understanding of brands and branding as a managerial process and the interplay of brands within the wider society
Exploring brands and branding Case-study
Research and present information related to brands and branding from a wide range of sources, both academic and industry based
Exploring brands and branding Case-study
Identify the current issues in marketing theory and practice
Current Ideas in Marketing ISP I&II
Essay Project
Evaluate the impact of global marketing activities on a broad range of stakeholders
Global Marketing Decisions Critical case study analysis, Unseen exam
October 2013 29
Understand various theories and viewpoints at the forefront of current research relevant to the concept of globalization and apply them to assess the impact of a range of elements of globalizations on marketing decisions
Global Marketing Decisions Critical case study analysis, Unseen exam
Critically analyze the global marketplace in order to inform the development of marketing strategies and programmes
Global Marketing Decisions Critical case study analysis, Unseen exam
Subject specific skills
Outcome Students will be able to
Module Assessment
Evaluate marketing communications using the whole range of marketing tools and techniques
Marketing Communications Audit
Describe and make critical judgements about different theories and models describing how communication works in the context of marketing
Marketing Communications Audit, Unseen exam
Identify possible directions in which marketing may develop in light of global factors and relevant developments
Global Marketing Decisions Critical case analysis, exam
Critically evaluate the relevance of relevant theories and concepts relevant to globalisation in understanding developments in marketing strategies
Global Marketing Decisions Critical case analysis, exam
Recommend solutions to marketers in light of developments in the global marketplace
Global Marketing Decisions Critical case analysis, exam
Evaluate the theory of marketing applications and apply it to practical examples
Exploring brands and branding Case-study
Analyse and evaluate information related to brands and branding
Exploring brands and branding Case-study
Compare and evaluate opposing schools of thought within selected areas of interest
Current Ideas in Marketing ISP I&II
Essay
Critically evaluate the wider social and economic context of marketing and macro-marketing
Current Ideas in Marketing Essay
Key or transferable skills (including employability skills)
Outcome Students will be able to
Module Assessment
Think creatively and take decisions in uncertain and volatile contexts in a responsible manner
Marketing Communications Global Marketing Decisions Exploring Brands and Branding Current Ideas in Marketing
Audit Critical case analysis Case-study Essay
October 2013 30
Work in a professional manner to complete projects that resemble real-work situations
Marketing Communications Audit
Take responsibility of their own learning and seek for additional information, manage their time and make use of a range of sources for information to understand a problem
Marketing Communications Global Marketing Decisions Exploring Brands and Branding Current Ideas in Marketing New Business Plan Ethnography
Audit Critical case analysis Case-study Essay Project
Communicate complex ideas effectively in a written format
Marketing Communications Global Marketing Decisions Exploring Brands and Branding Current Ideas in Marketing Ethnography New Business Plan
Audit Critical case analysis Case-study Essay Project
Accounting PathwaySubject knowledge and understanding
Outcome Students will be able to: Module Assessment
Understand and apply advanced accounting concepts and principles to issues at the forefront of accounting research
Advanced Management Accounting Advanced Financial Reporting
Corporate Governance
Economic and Business Forecasting; New Business Plan
Unseen exam; assignment; tutorial based exercises Class test; unseen Examination; tutorial based exercises Unseen Examination; assignment; portfolio; tutorial based exercises Project
Explain accounting principles that can be used to design, guide and interpret commercial, economic, social and environmental policy
Management Accounting
Advanced Management Accounting Advanced Financial Reporting
Corporate Governance
Audit Framework
New Business Plan Economic and Business Forecasting
Unseen exam; assignment; tutorial based exercises Unseen exam; assignment; tutorial based exercises Class test; unseen exam; tutorial based exercises Unseen exam; assignment; portfolio; tutorial based exercises Unseen exam; assignment; tutorial based exercises Project
Critically evaluate a variety of analytical methods and techniques used in accounting
Management Accounting Advanced Management Accounting Advanced Financial Reporting
Audit Framework
New Business Plan; Economic and Business Forecasting
Unseen exam; assignment; tutorial based exercises Unseen exam; assignment; tutorial based exercises Class test; unseen exam; tutorial based exercises Unseen exam; assignment; tutorial based exercises Project
October 2013 31
Appreciate the regulatory as well as ethical and social considerations in relation to corporate governance and audit practices
Corporate Governance Audit Framework
Unseen exam; assignment, tutorial based exercises Unseen exam; assignment; tutorial based exercises
Understand and appreciate issues of internationalisation and globalisation of accounting practice
Advanced Management Accounting Advanced Financial Reporting Corporate Governance Audit Framework
Unseen exam; assignment; tutorial based exercises Class test; unseen exam; tutorial based exercises Unseen exam; assignment; portfolio; tutorial based exercises Unseen exam; assignment; tutorial based exercises
Subject specific skills
Outcome Students will be able to: Module Assessment
Describe and make critical judgements about developments in current areas of accounting research
Advanced Management Accounting Advanced Financial Reporting Corporate Governance New Business Plan Economic and Business Forecasting
Unseen exam; assignment; tutorial based exercises Class test; unseen exam; tutorial based exercises Unseen exam; assignment; portfolio; tutorial based exercises Project
Communicate ideas informed by contemporary research and current practice in accounting both orally and in writing
Management Accounting Advanced Management Accounting Advanced Financial Reporting Corporate Governance Audit Framework New Business Plan; Economic and Business Forecasting
Unseen exam; assignment; tutorial based exercises Unseen exam; assignment; tutorial based exercises Class test; unseen exam; tutorial based exercises Unseen exam; assignment; portfolio; tutorial based exercises Unseen exam; assignment; tutorial based exercises Project
Explain sources of difference in approach that lead to differences in accounting policy formulation and recommendations
Advanced Management Accounting Advanced Financial Reporting Corporate Governance Audit Framework
Unseen exam; assignment; tutorial based exercises Class test; unseen exam; tutorial based exercises Unseen exam; assignment, portfolio; tutorial based exercises Unseen exam; assignment; tutorial based exercises
October 2013 32
Key or transferable skills (including employability skills)
Outcome Students will be able to: Module Assessment
Work productively in a largely unstructured context exercising initiative and personal responsibility
Management Accounting Advanced Management Accounting Advanced Financial Reporting Corporate Governance Audit Framework New Business Plan Economic and Business Forecasting
Unseen exam; assignment; tutorial based exercises Unseen exam; assignment; tutorial based exercises Class test; unseen exam; tutorial based exercises Unseen exam; assignment, portfolio; tutorial based exercises Unseen exam; assignment; tutorial based exercises Project
Make decisions and plan activity in uncertain and unpredictable contexts
Management Accounting Advanced Management Accounting Advanced Financial Reporting Corporate Governance Audit Framework New Business Plan Economic and Business Forecasting
Unseen exam; assignment; tutorial based exercises Unseen exam; assignment; tutorial based exercises Class test; unseen exam; tutorial based exercises Unseen exam; assignment, portfolio; tutorial based exercises Unseen exam; assignment; tutorial based exercises Project
Undertake appropriate further training of an academic, professional or practical nature
Management Accounting Advanced Management Accounting Advanced Financial Reporting Corporate Governance Audit Framework New Business Plan Economic and Business Forecasting
Unseen exam; assignment; tutorial based exercises Unseen exam; assignment; tutorial based exercises Class test; unseen exam; tutorial based exercises Unseen exam; assignment, portfolio; tutorial based exercises Unseen exam; assignment; tutorial based exercises
Awards
Students may leave the Management Single Honours Programme with one of three final awards:
1. Honours Degree (360 credits). To be awarded a Single Honours Degree in Management a student normally requires a total of at least 360 credits. Of these 360 credits 255 must be obtained in Management. Students must normally obtain a total of 120 credits at each level of study (i.e. in each of the three years of their degree). Of these 120 credits at each level of study at least 60 credits must be obtained in Management.
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2. Diploma in Higher Education (240 credits). To be awarded a Diploma in Higher Education astudent requires a total of at least 240 credits. Of these 240 credits at least 120 must beobtained at Level 5 (Year 2) or higher.
3. Certificate in Higher Education (120 credits). To be awarded a Certificate in Higher Education astudent requires a total of at least 120 credits at Level 4 (Year 1) or higher.
How is the Programme assessed?
The function of the assessments listed in the table above is to test students’ attainment of the learning outcomes of the Management Single Honours Programme. For example:
• Unseen closed and open book examinations in different formats test students’ knowledge ofeconomic principles and the findings of economic research and their ability to apply thatknowledge responsibly in understanding social problems. Examinations may consist of essay,short answer and/or multiple choice questions.
• Essays, including those based on case study material, also test the quality and application ofsubject knowledge. In addition they allow students to demonstrate their ability to carry outbasic bibliographic research and to communicate their ideas effectively in writing in anappropriate scholarly style using the Harvard, or recognised alternative, system of referencing.
• Exercises, test a student’s ability to frame and solve analytical and numerical questions. Theydemonstrate student competence and familiarity with a range of mathematical techniques thatform the everyday tool-kit of the modern economist.
• Class tests taken either conventionally or online via the Keele Virtual Learning Environment (KLE)assess students’ subject knowledge and their ability to apply it to problems in a structured andfocused way.
• Short research papers test student’s knowledge of different research methodologies and thelimits and provisional nature of economic knowledge. They also enable students to demonstratetheir ability to formulate research questions and to answer them using an appropriate strategy.
• Oral and poster presentations and reports assess students’ subject knowledge andunderstanding. They also test their ability to work effectively as members of a team, tocommunicate what they know orally and visually, and to reflect on these processes as part oftheir own personal development.
• Portfolios may consist of a range of different pieces of work but routinely include a requirementthat students provide some evidence of critical reflection on the development of their ownlearning.
Marks are awarded for summative assessments designed to assess students’ achievement of learning outcomes. Students are also assessed formatively to enable them to monitor their own progress and to assist staff in identifying and addressing any specific learning needs. Formative assessment occurs throughout the programme and provided with feedback - on both the quality of their academic work and the development of their subject knowledge and understanding. Feedback, including guidance on how students can improve the quality of their work, is provided on all summative assessments and more informally in the course of tutorial and seminar discussions.
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What are the typical admission requirements for the Programme?
The University’s general entry requirements are a minimum of two A-level passes or the equivalent in other qualifications, plus GCSE grade C or above in English Language and either mathematics or a science subject.
In addition to the University’s general entry requirements, study of Single Honours Management requires A-level grades of ABC.
Keele welcomes applications from students with qualifications other than A-levels including 14-19 Diplomas, the BTEC National Certificate and Diploma, the Scottish Certificate of Education (Advanced Higher Level) and the International Baccalaureate. Students with these qualifications are advised to contact the University’s Admissions Office before applying through UCAS. The University also accepts Access to Higher Education Diplomas and normally requires 60 credits of which 45 have been passed at Level 3.
Applicants who are not currently undertaking any formal study or who have been out of formal education for more than 3 years and are not qualified to A-level or BTEC standard may be offered entry to the University’s Foundation Year Programme. The Foundation Year includes a module specifically aimed at students intending to go on to study Management.
How are students supported on the Programme?
Support for student learning on the Programme is provided in the following ways:
• Module and tutorial group leaders are responsible for providing support for learning on themodules and in the tutorial groups for which they are responsible. They also give individualfeedback on in-course assessments and more general feedback on examinations.
• The School operates a system of Year Tutors who assume responsibility for monitoring overallstudent progress through the subject, undertake progress reviews and provide a general point ofcontact for students in the subject-area. They may be consulted on a wide range of issues and,among other things, commonly may be approached to provide a reference for job and otherapplications.
• There is a Programme Director responsible for all aspects of coordination of the undergraduatebusiness and management programmes. S(he) may be consulted on a wide range of issues and,among other things, commonly may be approached to provide a reference for job and otherapplications.
• The University allocates every student to a personal tutor who is responsible for reviewing andadvising on students’ academic progress in their degree studies. Personal tutors act as a firstpoint of contact for students on non-academic issues which may affect their learning and canrefer students to a range of specialist health, welfare and financial services co-ordinated by theUniversity’s Centre for Learning and Student Support.
• Additional help with University level study skills is available from the Learning Support Officer inthe Faculty of Humanities and Social Sciences.
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All members of teaching staff on the Management Single Honours Programme are available to see students during advertised weekly office hours and at other times by appointment.
Learning resources
Management is taught in modern teaching rooms across the University, all of which are equipped with computers, internet access and electronic whiteboards or projection equipment. Rooms may be arranged either in traditional lecture format or more informally to allow students to work together in small groups. Quantitative modules in the Programme are well-supported via computer laboratories located in the Library and the School multifunctional IT suite. These provide access to industry-standard software, such as Excel and Stata for data analysis.
The learning resources available to students on the Programme include:
• The extensive collection of business and management materials relevant to undergraduate studyheld in the University Library. Built up over an extensive period of delivering business andmanagement at this level, these materials include books, journals and government publications.Much of this material is also accessible online to Keele students from anywhere in the worldwith a University username and password.
• The Keele Learning Environment (KLE) which provides easy access to a wide range of learningresources including lecture notes, electronic materials available in a repository maintained bythe University Library and other resources – video, audio and text-based – accessible fromexternal providers via the internet.
• Datastream, an industry standard source of economic and business data, is available via acomputer –link located in multi-functional IT suite. This, together with complementary cross-sectional datasets for individuals and households, provide a ready source of information fordissertation and other purposes.
Other learning opportunities
Students on the Single Honours Management Programme have the opportunity to spend a semester abroad in their second year studying at one of Keele’s partner universities in Europe, North America, Australia, South Africa or Hong Kong. Exactly which countries are available depends on the student’s choice of degree subjects. No additional tuition fees are payable for studying abroad but students do have to bear the costs of travelling to and from their destination-university and insurance. Grants may be available to cover some of these additional costs for students choosing to study elsewhere in Europe. Further information on studying abroad is available from advisers in the University’s Centre for International Exchange and Development (CIED) and at the annual Study Abroad Fair held in November.
Quality management and enhancement
The Management Programmes Director is responsible for the overall direction of learning and teaching on the Programme supported by the Management Programmes Board. The Programmes Board consists of student representatives plus all members of staff teaching on undergraduate and taught postgraduate programmes in Management.
The quality and standards of learning in Management are subject to a continuous process of monitoring, review and enhancement. October 2013 36
• The Learning and Teaching Committee of the Keele Management School is responsible forreviewing and monitoring quality management and enhancement procedures and activitiesacross the School.
• Individual modules and the Management Single Honours Programme as a whole are reviewedand enhanced every year as part of the University’s Curriculum Annual Review and Development(CARD) process.
• The Programme is run in accordance with the standards set by the University Quality Assuranceand Academic Audit Office.
Student evaluation of, and feedback on, the quality of learning in Management takes place in several ways:
• The results of student evaluations of all modules are reported to module leaders and reviewedby the Programmes Board as part of the Curriculum Annual Review and Development (CARD)process referred to earlier.
• Findings related to the Management Programmes from the annual National Student Survey(NSS), and from regular surveys of the student experience conducted by the University, aresubjected to careful analysis and a planned response at Programme and School level.
• Feedback received from representatives of students in all three years of the ManagementProgrammes is considered and acted on at regular meetings of the Programme’s Student-StaffLiaison Committee.
In addition to this, the quality and standards of learning are regularly discussed and monitored by the Management Programmes Board and by the School Learning & Teaching Committee.
Two senior members of academic staff from other universities are appointed by the University’s Senate to act as external examiners on the Management Single Honours Programme. They are responsible for:
• Approving all examination questions
• Confirming all marks which contribute to a student’s degree
• Reviewing and giving advice on the structure and content of the Programme and assessmentprocedures.
External examiners see all work marked internally as a ‘fail’, or ‘first class’ standard or on the borderline between two classes (e.g. between a ‘2:1’ and a ‘2:2’). They also see work when there is substantial disagreement between internal markers and moderate a sample of work from all modules in Years 2 and 3. Each year External Examiners report their findings to the University and Programme Boards are required to respond.
The principles of programme design
The Management Single Honours Programme described in this document has been drawn up with reference to, and in accordance with the guidance set out in, the following documents:
Programme Specification Template: Undergraduate, Keele University, 2009.
Guidelines for preparing programme specifications, Quality Assurance Agency for Higher Education, 2006.
October 2013 37
The framework for higher education qualifications in England, Wales and Northern Ireland, Quality Assurance Agency for Higher Education, 2008.
Subject Benchmark Statement: General Business and Management, Quality Assurance Agency for Higher Education, 2007.
Learning and Teaching Strategy 2011-2015, Keele University, 2011.
Keele University Assessment Strategy, Keele University.
Educational Aims for Undergraduate Courses, Keele University, 2005.
Employability Skills Guidelines for Undergraduate Programmes, Keele University, 2010.
This programme specification was written in January 2008
This revision, dated October, 2013.
Faculty approval information
October 2013 38
Approved at Nov 2013 FLTC following KMS IQA