Keep Calm and Pivot

Pete Mitchell, Global Media Innovations Director Mondelez International

Content

Delivery Structure

New…..

New Structure

Intrepreneurship Effective in 90 days

Startup Pitch Day Immersion Weeks at Startup Headquarters

New Delivery

4 DAYS TOGETHER

14

PARTNER MEETINGS

567 POWER POINT SLIDES

Our Global Meetings in LA

25th March – 28th March 2013

ENTERTAINMENT TECHNOLOGY MEDIA COMPANY

MUSIC

The Trending Vending Truck parked outside the Austin

Convention Center.

Hi definition transparent displays on front of each vending unit

for digital signage and to show trending flavors at any given

moment..

Chalk bot sprays trail of trending “crumbs” and Oreo messaging

when truck moves through Austin’s streets… Follow the trail to

find the truck…

Transparent glass reveals 3D printing of actual Oreo cookies.

≠

#EatTheTweet?

It’s all about

customization…

Failure to pivot…

October 2010

Jan Koum