8/14/2019 Kelly's PLAY JUMP EAT in Design Indaba mag, 2010!

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design snippets

Cleaners jumping on a bed in front of

the Mount Nelson Hotel. Surfers jumping

on a bed on Muizenberg beach. A kid

doing flips on a bed in the Bo-Kaap.

And the Reverend Archbishop Desmond

Tutu in his boardroom also jumping on

a bed. Everyone seems willing to jump

onboard for Kelly Wainwrights newest

project: Play Jump Eat.

A year ago Wainwright had a vision

to take people and put them in

outrageously entertaining contexts. With

the help of South African photographer

Inge Prins, she managed to lug a bed

around the city of Cape Town and get

people to do what some had probably

not done for a number of decades.

The idea was for it to be something

classic and universal that weve all done

at some stage of our lives, explains

Wainwright. Her idea of bed jumping has

since taken off in leaps and bounds.

As if carrying a bed around wasnt

tiring enough, it doesnt just stop there.

Magnificent feasts on mountainsides

and dressing trees in brilliant fabrics are

the other ideas taking root through this

project. The best way to describe this

out of the box vision is to stick to five

simple words: beauty, joy, juxtaposition,

play and abundance. The rest is about

being the crazier, the better.

Wainwright studied interior architecture

at the University of Oregon and quickly

realised that she needed more freedom

and a chance to be creative without

boundaries. After quitting her job and

going on a folk-song tour she began

working at an apple stall and painting

signs, which in a twist of fate led to

gallery exhibitions and an unexpected

painting career.

Now in Cape Town, Wainwright feels that

this city is not only the perfect palette

to express her perpetual need to create,

but also to give back. An auction will

help to sell all the quirky photographs

taken forPlay Jump Eatand the fundsraised will go to the Tertia Kindo Arts

Project, a dance school in the Ocean

View community near Fishhoek. Maciek

Dubla

The Play Jump Eat auction is on

18 March at Groot Constantia at

7pm and promises live bed jumpers.

Website: www.messymonkeyarts.com

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Printed on SappiTriple GreenPrintSilk 135g/m2 and 250g/m2

q110

design

indabamagazine

6

Printed on SappiTriple GreenPrintSilk 135g/m2 and 250g/m2

q110

design

indabamagazine

6