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Kennedy & Johnson
Chapters 38 & 39
Kennedy’s Presidency• Young, inspirational, refreshing• Young Cabinet
– Sec. of Defense - Robert McNamara– Attorney General - Robert Kennedy
• Wanted to target organized crime and civil rights violations
• Peace Corps - volunteers inunderdeveloped countries
New Frontier
• Helped expand the House Rules Committee– Decides the rules for new programs and how
effective they might be– Had been dominated by conservatives
• Went after big businesses and later decidedon a tax cut
• Promoted the idea of landing a man on themoon
Problems in Europe• JFK met with Krushchev in 1961
– Krushchev was very belligerent andthreatened to cut off West Berlin
• Back off and built the Berlin Wall• To keep people in East Germany• Became THE symbol of the Cold War
Foreign Flare-Ups & FlexibleResponse
• Southeast Asia– Laos - was a civil war where there was the
threat of communism• JFK decided not to send troops• Brinksmanship left little room for choice for
dealing with smaller Cold War threats
• JFK & McNamara come up with FlexibleResponse– A larger number of military options– Nukes…Navy Seals…. Green Berets
Vietnam• Flexible Response proved dangerous
because it led to easier involvement– Could then lead to escalation
• Diem was in control of a shaky S.Vietnam– JFK ordered a # of military advisors there– Kennedy’s Adm. Eventually encouraged a
coup against Diem in 1963• Led to the political disintegration of the country
• At this time it was still “their war,” but wewere becoming more involved
JFK & Cuba• 1961 - JFK creates the Alliance for Progress
– Marshall Plan for Latin America– Not as effective
• JFK inherited the plans for the Bay of Pigsinvasion from Ike– Plan to oust Castro by training and supporting
Cuban refugees to overthrow his govt.– Was a disaster from the start and JFK decided
against helping– Pushed Castro closer to the Soviets
Cuban Missile Crisis• Spy photos above Cuba revealed that the
Soviets had given Castro nuclear weapons– 90 miles / 5 minutes (via ICBM)
• JFK decided on a “quarantine” of Cuba (ablockade)– Went on for a week and no one was backing down– Eventually a deal was made to not invade Cuba
and we would remove our missiles from Turkey• In 1991, we found out how bad it could have
been
Aerial Photosof Missiles inCuba
JFK’s Assassination• JFK is assassinated by Lee
Harvey Oswald in Dallas in1963– A few days later he is killed
by a man named Jack Ruby– Is an investigation by the
Warren Commission• Lyndon Johnson becomes
the new President
Lyndon Johnson• Former Senate Majority Leader
– Good with Congress and dealing• Arrogant and concieted• Fought for JFK’s initiatives when he took over
– Civil Rights Act of 1964• Banned racial discrimination in public
facilities– Created the Equal Employment Opp.
Commission
• Need to win office in his own right
Election of 1964• Dems nominate LBJ• GOP nominate Barry Goldwater, Sen.
From Arizona– Attacked income tax, Social Security, the
TVA, civil rights leg. And the nuclear testban treaty
– Followers said “In your heart you know he’sright.”
– LBJ’s supporters said “In your guts youknow he’s nuts”
Election of 1964- LBJ Wins
War on Poverty & Great Society
• Office of Economic Opportunity– $ for Appalachia
• Dept. of Housing & UrbanDevelopment– Robert Weaver - first black cabinet sec.
• Created the National Endowmentfor the Arts
War on Poverty & Great Society
• Created Medicare– Health insurance for the elderly– 1/2 of those over 65 had no health ins.
• Medicaid– Health insurance for low-income families
• Head Start - early reading program• Civil Rights Legislation
– Voting Rights Act, 24th Amendment
Gulf of Tonkin Incident
• A U.S. destroyer, the Maddox, wasattacked by N. Vietnamese gunboatswhile in international waters– A second ship, the C. Turner Joy later
attacked• LBJ asks Congress for ability to protect
U.S. forces and allies
Gulf of Tonkin Resolution
• Passed with 2 dissenting votes in the Houseand 1 in the Senate
• Allowed the Prez to “take all necessary steps,including the use of force, to assist anymember…. Of the SEATO requestingassistance in defense of communism”
• Allowed LBJ to escalate in Vietnam
Johnson & Vietnam
• After an attack against U.S. forces inPleiku LBJ launches air strikes
• “Operation Rolling Thunder”– Massive bombing of N. Vietnam
• Soon took over the war from S. Vietnam– Worried about the “domino theory”– Escalation continued
U.S. Troops on Vietnam
Vietnam
Opposition to Vietnam
• Allowed the Soviets more influenceelsewhere while we were busy
• Anti-war demonstrations grew at home -especially at colleges
• Lots of protest to the draft• Horrible images coming back from the
war did not help
Images from Vietnam
Credibility Gap
• Was always talk of success– When the bombing stopped it seemed like no
advantage had been gained• Dropped more bombs in one year than during all of WWII
– Constantly told success was around the corner -just need more troops
– Constant talk about high number of Vietcong andN. Vietnamese casualties but no signs of winning
Tet Offensive• Jan. 1968 was supposed to be a cease-
fire for the Tet holiday• Vietcong and N. Vietnamese were
supposed to be near defeat– Instead they launched a huge offensive– A military defeat for the Vietcong, but a big
political victory• Highlighted the credibility gap
Tet Offensive
Massivecoordinated attacks
all over SouthVietnam… sign of
an army on theverge of defeat?
PR Nightmare
• Walter Cronkite came back fromVietnam - had been there for the TetOffensive– Declared the Vietnam
War “unwinnable”• "If I've lost Cronkite,"
Johnson reportedly told an aide, "I've lost middle America."
Trouble for LBJ• LBJ, a sitting President, was being
challenged for the GOP nomination byEugene McCarthy– Almost lost to him in the NH primary– A sign he had lost the public’s confidence– Robert Kennedy also joined the race
• LBJ announces he would not seek asecond term
Election of 1968• Dems nominate Hubert Humphrey
– RFK assassinated during the campaign• Because of his stance on Israel and the 1967 Arab-Israeli
war (Sirhan Sirhan)– Dem convention in Chicago was a mess
• Lots of protests that turned violent thanks to mayor Daley -hurt the party
• GOP nominates Richard Nixon– “law & order, “silent majority”– “honorable peace” in Vietnam
• Close, but Nixon Wins– George Wallace polls well - segregation
Election of 1968
1960s Cultural Upheaval
• More and more money being spent in Vietnam -less for Great Society projects
• Protest grew against the war, poverty, racialconflict
• Protest movement among the young grew• “hippie” movement (drugs, counter-culture)• “patriotism” became a dirty word• Sexual Revolution
– “The Pill” and “free love” (with no thought aboutconsequences or STDs)