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Kevin J. Crosby, Ph.D. District Governor 2015-16 [email protected]
Rotary District 7090 · 800 Lakeview Avenue · Jamestown, NY 14701 · (716) 499-2989
Workshop on Membership for D7090 District Conference Saturday, October 24, 2015 – 9:00 am to 10:00 am
Holiday Valley Resort, Ellicottville, NY DG Kevin Crosby & PDG (D7080) Ian Ferguson, Assistant Rotary Coordinator, Zone 24E
RESOURCES
People
District: • Brian Carmichael, Director of Membership [email protected]; (705-999-7471) • Your Assistant Governor
Zone 24E:
• Bob Wallace, Assistant Rotary Coordinator [email protected] (905-885-4239) • Lynda Ryder, Rotary Coordinator [email protected] (416-252-3623)
Links & Documents
• RI: Creating Your Membership Development Plan - https://www.rotary.org/myrotary/en/document/strengthening-your-membership-creating-your-membership-development-plan
• Zone 24/32 blog: http://greatideastoshare.com/ • "100 Ways to Recruit New Members" - http://greatideastoshare.com/2011/10/11/100-ways-to-
recruit-new-members/ • Free short videos (for recruitment) - http://video.rotary.org/ • "Rotary Now" video - https://vimeo.com/36307691 • Club Assessment Tools - https://www.rotary.org/myrotary/en/document/club-assessment-tools • Satellite Clubs - https://www.rotary.org/myrotary/en/document/satellite-club-frequently-
asked-questions • "Test Drive Rotary" Program -
https://rotaryzones24and32forum.files.wordpress.com/2012/08/test-drive-rotary.pdf • Corporate Membership -
https://rotaryzones24and32forum.files.wordpress.com/2012/08/corporate-member-program-faqs.pdf
• Associate Membership - https://rotaryzones24and32forum.files.wordpress.com/2012/08/associate-member-program-faqs.pdf
• Rotary Community Corps Handbook - https://www.rotary.org/myrotary/en/document/rotary-community-corps-rcc-handbook
Throw Out the Rule BookRecruiting and Retaining Rotarians
Facilitators
• PDG Ian Ferguson, District 7080Rotary Club of Oakville Trafalgar
Assistant Coordinator, Zone 24E
• DG Kevin Crosby, District 7090Rotary Club of Buffalo – Sunrise
Topics
• Not Your Grandfather’s Rotary• Why people join Rotary / Why they stay• What is our target market?• Innovative approaches to growing clubs• Next steps?
Not Your Grandfather’s Rotary…Then…
• Men only• Senior execs & professionals• Membership paid by company• Long lunch hour was normal• Other?
Not Your Grandfather’s Rotary…Then… Now…
• Men only• Senior execs & professionals• Membership paid by company• Long lunch hour was normal• Other?
• Men & women• Ethnic/cultural diversity• Members paying themselves• Diversity of vocations & positions• No time for long lunches• Many have young families• Both partners work• Other?
Why people join Rotary
05
1015202530354045
Percent of respondents
Why people join Rotary, why they staySiegel + Gale Survey (2014)
05
1015202530354045
Percent of respondentsWhy people stay in Rotary
Why people join Rotary, why they staySiegel + Gale Survey (2014)
What is our target market?Young Professionals
Appeal of Rotary?• Hands-on community service• Professional networking• Career mentors• ?
What is our target market?Young Professionals &
Recent Retirees
Appeal of Rotary?• Hands-on community service• Professional networking• Career mentors• ?
Appeal of Rotary?• New friends / social activity• Community service• ?
Innovative Approaches to Growing Clubs
• Variations on membership categories• Variations on meeting schedule & attendance policies• Recruitment strategies
3 Key Strategies
Innovative Approaches to Membership
• Corporate membership• Family membership• Diminished importance of “classification”• Reduced dues for limited time for younger members• Rotary Community Corps (RCCs)• Associate Memberships – lower cost; time-limited
Variations on Membership Categories
Innovative Approaches to Meeting Structure
• Credit for work on committees, fundraisers, service projects• Reduce/eliminate cost of meals• Reduced frequency of meetings / more service opportunities• Satellite Clubs
Variations on Meeting Schedule & Attendance
Innovative Approaches to Recruitment
• Initial involvement – service or fundraising activity, not meeting• Area-wide recruitment event (i.e., showcase several clubs)• “Test Drive Rotary”
Innovative Recruitment Strategies
Next Steps
• Explore resources from RI & Zone 24/32• Ask President & PE to explore these ideas at Area meetings• Devote a Club Assembly meeting to discussing these ideas• Meet with Membership Chair of your club to discuss strategies
Resources
Copyright 200915
• District:Director of Membership – Brian Carmichael
Your Assistant Governor
• Zone:Assistant Rotary Coordinator – Bob Wallace
Rotary Coordinator – Lynda Ryder
People
Resources
Copyright 200916
• RI: Creating Your Membership Development Plan -https://www.rotary.org/myrotary/en/document/strengthening-your-membership-creating-your-membership-development-plan
• Zone 24/32 blog: http://greatideastoshare.com/• "100 Ways to Recruit New Members" -
http://greatideastoshare.com/2011/10/11/100-ways-to-recruit-new-members/
• Free short videos (for recruitment) - http://video.rotary.org/
Links / Documents
Resources
Copyright 200917
• "Rotary Now" video - https://vimeo.com/36307691• Club Assessment Tools -
https://www.rotary.org/myrotary/en/document/club-assessment-tools
• Satellite Clubs -https://www.rotary.org/myrotary/en/document/satellite-club-frequently-asked-questions
• "Test Drive Rotary" Program -https://rotaryzones24and32forum.files.wordpress.com/2012/08/test-drive-rotary.pdf
Links / Documents - continued
Resources
Copyright 200918
• Corporate Membership -https://rotaryzones24and32forum.files.wordpress.com/2012/08/corporate-member-program-faqs.pdf
• Associate Membership -https://rotaryzones24and32forum.files.wordpress.com/2012/08/associate-member-program-faqs.pdf
• Rotary Community Corps Handbook -https://www.rotary.org/myrotary/en/document/rotary-community-corps-rcc-handbook
Links / Documents - continued
