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Brief insights from author Simon Hertnon , compiled specially for Ko Awatea from his forthcoming book, The Price of Words. Key components of successful knowledge sharing. 1 | Attitude: clarifying success 2 | System: principles for success 3 | Process: actions for success. . - PowerPoint PPT Presentation
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Brief insights from author Simon Hertnon, compiled specially for Ko Awatea from his forthcoming book, The Price of Words.
Compiled specially for:
actions for success3.1 Optimal process3.2 Think, think, think3.3 Write-up from an outline3.4 Barriers to optimal process3.5 An approach for today: creativity + space
3 | Process
think first, then write-up1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
3.1Optimal process
Think
Write-up
question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
3.2Think, think, think
Think
Write-up
80%
20%
question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
3.2Think, think, think
Think
Write-up
80%
20%
question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
3.2Think, think, think
Think
Write-up
80%
20%
question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience brief3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
3.2Think, think, think
Think
Write-up
80%
20%
question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience brief3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
3.2Think, think, think
Think
Write-up
80%
20%
question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience brief3. Identify the optimal message outline4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
3.2Think, think, think
Think
Write-up
80%
20%
If you can’t explain it simply,you don’t understand it wellenough. And you probably didn’t write an outline!
Albert Einstein
3.2Think, think, think
If you can’t explain it simply,you don’t understand it wellenough. And you probably didn’t write an outline!
Albert Einstein
3.2Think, think, think
the outline is crucial1. Question the impulse or instruction to write2. Clarify the goal and audience brief3. Identify the optimal message outline4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
3.3Write-up from an outline
Think
Write-up
80%
20%
barriers to overcome1. An outdated ‘more is better’ attitude to information2. Lack of writing training3. No optimal process ‘checklist’4. No time to think5. No place to think
3.4Barriers to optimal process
3.4Barriers to optimal process
If everything is important,then ______ is important.
3.4Barriers to optimal process
phrontisterynoun- A place for thinking or study
creativity + spaceUse creativity to arrest and engage.
Be concise to leave space for your audience to occupyso they have room to reflect and invest as they developtheir personal response.
3.5An approach for today: creativity + space
3.5An approach for today: creativity + space
3.5An approach for today: creativity + space
