KEY TRENDS IN TOURISM IN AFRICA - Africa Travel Associationconference.africatravelassociation.org/uploads/7/5/... · • Competitive Profiling of Travel Providers in the USA, Australia

KEY TRENDS IN TOURISM IN AFRICA

41ST ANNUAL WORLD TOURISM CONFERENCE, KIGALI, RWANDA

CHRISTY TAWII, RESEARCH ANALYST

ABOUT EUROMONITOR INTERNATIONAL

GLOBAL OVERVIEW

AFRICA’S PERFORMANCE REVIEW

TOURISM TRENDS IN AFRICA

LOOKING AHEAD

© Euromonitor International

3

Research CoverageABOUT EUROMONITOR INTERNATIONAL


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Research ExpertiseABOUT EUROMONITOR INTERNATIONAL


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Extensive Consulting Project Experience in the Hospitality and Tourism Industry Worldwide

EUROMONITOR CONSULTING | COVERAGE

• Brand share analysis of travel related service players in the Republic of South Africa

• Intra-African Tourism Market

• Marine Hospitality Landscape Assessment in the USA

• Analysis of UK Travelers in the USA, Caribbean, Middle Eastern, African, and Asian destinations

• Competitive Profiling of Travel Providers in the USA, Australia and Greece

• Assessment of New Global Tourism Markets

• Opportunity Assessment for Inbound Tourism from Britain to Peru

• Live Entertainment Market Assessment in Latin America

• Overview of Technology Trends in the Global Hospitality Industry

• Russian Hotels Opportunity Analysis

• City-level Tourism Data in 53 Selected Cities

• Tourism in Argentina

• Inbound Tourists' Shopping in Japan

• Tourist Profile of Brazilian Outbound Travellers to Cuba


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Extensive Consulting Project Experience in Sub-Saharan Africa

EUROMONITOR CONSULTING | COVERAGE

BOTSWANA

• Flavoured powder hot drinks

DRC


• Demand for packaged pasta

NIGERIA


• Fresh produce supply chains

• Aluminium can market

• Corn grits demand analysis

• Entertainment market analysis

• Snack price partitioning

• Skin care segmentation

• Bank card segmentation

ANGOLA

• Fresh produce supply chains



• Import partner search

• Tobacco product availability and

pricing

ETHIOPIA

• Tobacco product availability

and pricing


• Metal can landscape

LIBERIA

• Tobacco product

availability and pricing

CONGO - BRAZZAVILLE

• Tobacco product availability and

pricing

IVORY COAST

• Mayonnaise & bouillon market

• Cocoa value chain

GHANA


• Impulse retail channel environment


• Fresh meat value chain


CAMEROON

• Intra-African

Tourism Market

• Illicit alcohol


KENYA

• Fabric softener pricing

• Drinking yoghurt market

• Packaging markets

• Skin care segmentation

TANZANIA

• Packaging markets

• Private healthcare

• Illicit alcohol

ZAMBIA

• Disposable nappies

• Fresh meat value chain

• Illicit alcohol


BURUNDI

• Tobacco product


ZIMBABWE

• Tobacco product


Portuguese

French

English

PASSPORT

UGANDA

• Packaging marketsRWANDA

• Financial card usage

MALAWI

• Illicit alcohol

SOUTH AFRICA

• Brand share analysis of travel

related service players

• Illicit alcohol consumption

• PET machines

• Corn grits demand analysis

• Commercial refrigeration

• Analysis of financial inclusion

• Carbonate drinks business case

• Hand tools market analysis

• Cold chain logistics analysis

MOZAMBIQUE

• Illicit alcohol



GLOBAL OVERVIEW



LOOKING AHEAD


8

Travel And Tourism Continues To Remain On Track

GLOBAL OVERVIEW

World Inbound Arrivals, Receipts and Average Spend 2017 - 2022

Travel in 2022

Arrivals - 1.5 billion

Inbound receipts - USD1.4 trillion

Average pend per trip - USD963


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Lodging and

Airlines dominate

travel sales

globally

Value Sales For Travel Remain Positive Globally

GLOBAL OVERVIEW


GLOBAL OVERVIEW



LOOKING AHEAD


11

Inbound Arrivals predicted to see solid

increases for the rest of 2017

Continued Growth In Africa



GLOBAL OVERVIEW



LOOKING AHEAD


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*Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron, Mauritius, Tanzania – most of these countries accounts for over 70% of inbound trips to Sub-Saharan Africa regionSources: UNWTO, Euromonitor International


Tourist Inflows Pick-up Pace In The Midst Of Challenges

-1.6% -1.3%-1.9%

13.2%

5.3%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

0

5 000

10 000

15 000

20 000

2012 2013 2014 2015 2016 2017

Inbound Arrival Trips to Sub-Saharan Africa, 2012 – 2017

Mill

ion

Trip

s

Yo

Y G

row

th


14TOURISM TRENDS IN AFRICA

Increasing Focus on Domestic Tourism Across The Region

*Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron,, Mauritius, TanzaniaSources: Euromonitor International

46

48

50

52

54

56

58

60

62

0

10000

20000

30000

40000

50000

60000

70000

2012 2013 2014 2015 2016 2017

Mil

lio

n T

rip

s

Average Domestic Expenditure (U$) vs. Domestic Trips

DomesticTrips

AverageDomesticExpenditure

Average domestic travel

expenditure increased

from U$50.9 in 2012 to

U$60.6 per person in

2017



The Internet Is Creating A Revolution In Travel Bookings

Supplier

(Hotels,

airlines,

etc.)

Consumer

Supplier's

Website

Online Travel

Agents

Affiliate

Websites

Search

Engines

Social Media

Players such as hotels, airlines

and car rental companies are

making use of a variety of digital

platforms to engage consumers


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Travel Players Implementing Multi-Channel Approaches: Online


Sources: Euromonitor International

67.1%

1.6%

2.3%

25.8%

3.2%

Online Value Sales by Category2017

Airlines Attractions & Activities

Other Transport Lodging

Car Rental


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Short-Term Rentals Booming


0

5

10

15

20

25

30

35

2013 2014 2015 2016 2017

% Y

-oY

gro

wth

Growth in Short-term bookings 2013 - 2017

Total values

Online ValueSales

Offline ValueSales

Sources: Euromonitor International

Entry of online players

such as Airbnb is

boosting online sales and

shaking up the lodging

industry


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Sharing Economy Gaining Traction


Peer-to-peer brands

are intensifying

competition as more

travellers seek

cheaper options



Growing Competition Between Low Cost Carriers and Scheduled Airlines

2.8%

10.1%

87.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Charter Low Cost Carriers Schedule

Pe

rce

nta

ge

of

Va

lue

Sa

les-

%

Value Sales Split by Airline Category in Sub-Saharan Africa- 2017

Charter

Low Cost Carriers

Schedule

Scheduled flights

continued to dominate

airline sales in 2017


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Expansion And Development Of Luxury Resorts And HotelsTRENDS IN SUB-SAHARAN AFRICA

Hotel Chain Development Pipelines in Africa Top 10 Brands by Number of Rooms

Pipeline Status (2016)

0

1000

2000

3000

4000

5000

6000

Source: W Hospitality Group

Hotels accounted for 45% of

overall lodging value sales.

Category is driven by the

presence of international hotel

chains



Luxury Travel Booming

Country Number of

visitors

South Africa 15,000

Kenya 4,000

Zambia 1,000

Mauritius 3,000

Mozambique 1,000

Botswana 4,000

Tanzania 2,000

Uganda 1,000

Nigeria 1,000

*Sources: New World Wealth

Millionaires refers to individuals with net asset of

U$10 million or more

Multi-Millionaire visitors 2016

*Sources: Super Luxury refers to accommodation with 5 star or more rating; Luxury refers to

accommodation with a 4 star rating

2012

2013

2014

2015

2016

Super Luxury 1.72 1.87 1.98 2.12 2.30

Luxury 2.09 2.17 2.28 2.37 2.43

Value growth (SuperLuxury)

8.8 6.2 7.1 8.3

Value growth (Luxury) 4.0 4.9 3.9 2.6

0.01.02.03.04.05.06.07.08.09.010.0

0.00

1.00

2.00

3.00

4.00

5.00

Va

lue

Gro

wth

Va

lue

Sa

les (

R-

Bill

ion

)

Super Luxury vs. Luxury Accommodation Value Sales



MICE Boosting Tourism In The Region

Kenyatta International Conference Centre

in Nairobi, Kenya

*Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron, Mauritius, Tanzania – accounts for over 70% of Sub-Saharan Africa travelSources: UNWTO, Euromonitor International

0

2000

4000

6000

8000

10000

12000

14000

16000

2013 2014 2015 2016 2017

'00

0s T

rip

s

Inbound Business vs. Domestic Business Trips

BusinessInboundTrips

DomesticBusinessTrips


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Sports Tourism Eco-tourism Cultural Tourism

Medical Tourism Safari Tourism Beach Tourism


Niche Tourism


GLOBAL OVERVIEW



LOOKING AHEAD


25

A boom in both leisure

and business trips is

expected over the

forecast period

LOOKING AHEAD

Positive Growth To Continue Over Forecast Period

*Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron, Mauritius, Tanzania – most of these countries accounts for over 70% of inbound trips to Sub-Saharan Africa regionSources: UNWTO, Euromonitor International

5.3%

6.0%6.2%

8.0%

0%

2%

4%

6%

8%

10%

12%

0

5 000

10 000

15 000

20 000

25 000

30 000

2018 2019 2020 2021 2022

Inbound Arrivals to Sub-Saharan Africa 2018 - 2022

Yo

Y G

row

th

Mill

ion

Trip

s

THANK YOU FOR LISTENING

Christy Tawii

Research Analyst

[email protected]

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Documents

KEY TRENDS IN TOURISM IN AFRICA - Africa Travel Associationconference.africatravelassociation.org/uploads/7/5/... · • Competitive Profiling of Travel Providers in the USA, Australia