Kick Starting Creativity - AAF NE Ark

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Kick-Starting Creativity -

Without Screwing Up the Idea!

A Special Presentation to

AAF-Northeast Arkansas

August 23, 2012

by

Joe Fournet

copyright 2012 Ideas & MORE, all rights reserved

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Handouts & Take Aways

Helpful Stuff - - websites & books

Top Tips

39 Around-the-Web Ways to Kick-Start

Highlights, SlideShare, PodcastQuestions throughout

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The iCloud: Its not what you think

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Some Creativity Stuff

What is creativity

Power of ideas

Capturing creativity

Presenting the iKit

Warp Speed Thinking

Drill Down Techniques

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Smore Stuff

What to do with those ideas you generate?

Idea Wall

Idea Tub

What makes for a creative environment?

SuckLess mentality

Dead cat

Things to ponder & Wrap up

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Warning!

You are now entering

The

Creativity Zone

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Creativity

Creat ivi ty seems al l about

thought and concepts .

So, what is i t real ly?

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What is creativity?

Creat ivi ty is the spark - the spark

that igni tes what you say and how

you say i t .

Or . . .

what you do and how you do i t .

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What does creativity mean to you?

OK, who wants to be first?

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Creativity . . .

should be

synonymous

with a popular 4-letter word

that begins withF . . . U . . .

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Creativity . . .

Relax!

Were talking

FUN!

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Creativity Insights

Creativity is a state of mind

When the mind has fun, creativity is

boundless

Creativity occurs when people perceive

there are no limits.

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More Creativity Insights

Creativity can be defined as the ability to see, feel, touch,

think and imagine what one has not seen, felt, touched,

thought or imagined before.

Creativity the sudden cessation of stupidity.

My favorite definition:

Intelligence having fun.

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A Fickle Mistress

Creative is a fickle mistress; she will not be rushed or

forced, she will not answer simply because your or I call;

It isnt always the clients fault that the work sucketh.

-- D. Walker, Brown & Browner

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Be like Harley

Creativity as a weapon of business is under-

leveraged not for lack of ideas, but for lack of courage

to use them or refusal to give up on them. The phrase,We dont have time for creativity, is not something you

would ever hear in the most successful businesses.

-- Mark-hans Richer, SVP/CMO

Harley-Davidson

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Youre creative if . . .

You have the ability to challenge your own

imagination and stimulate thoughts to lead you to

a new level of solution.

Were all creative because . . .

Each one of us represents a different perspective, a

different creative slant.

However . . .

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Adobes State of Create

Global benchmark study on attitudes and beliefs about creativity

Surveyed 5,000 adults in five countriesUS, UK, Germany, France, Japan

Less than half described themselves as creative

Only 1 in 4 believe they are living up to their creative potential

Yet, 76% of Americans feel that being creative is valuable

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Workplace Creativity Gap

Defined by the increasing pressure to beproductive rather

than creative at work

Average employee spends 25% of workday creating

Many did not recognize they were creating in non-

conventional positions

Universal concern: Educational systems stifling creativity

US takes creativity for granted

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Any Questions?

Well?

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Ideas

i

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Power of Ideas

Simplest idea, creatively and smartly executed, can

differentiate the forgettable from the memorable.

Ideas + Creativity = Logic + Magic.

Best results = ideas are media and discipline neutral.

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Dont Let Execution Bury Idea

Even when strategy is clear, message can still be diluted if the

creative is too cute, too complex or just plain dumb.

The computer and software are just tools to enhance the idea, not to

compete with, replace, or screw it up.

Technology notwithstanding, be able to jot down your thoughts on

paper or the infamous cocktail napkin.

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Technology in the Clouds

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Earthly Insights

Agencies and Clients should only care about two things:

How to make the idea work and be relevant.

Be creative business thinkers as well as storytellers in

relating to audiences.

Ideas must be clear with basic value explained in 20

seconds; borrow an 8-year old--if she gets it, u r ok.

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Check Your Ego!

Creative people are 50% ego and 50%

insecurity. They need to be constantly toldtheyre good and theyre loved.

--Lee Clow,Worldwide Creative Director,

TBWA Chiat-Day

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Soooooooooooooooooo,

Never fall in love with your idea!

Theres always a better one

around the corner.

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Creativitys Cardinal Rules

Dont ever underestimate the power of yourmind or imagination.

In order to innovate or create, move

beyond the conventional.

To hell with the status quo (attitude)

Reality check will come, trust me

Dont be afraid to ask . . .

Why, why not, or what if?

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Questions??

???????????????????????

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Capturing Creativity

How do you

do that?

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Presenting the iKit

Ye Olde Creativity Survival Kit:

Makes you feel creative, think creatively

Warp Speed Thinking

Drill Down

Idea Tub

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Warp Speed Thinking

Generating ideas at breakneck speed by

capturing one idea (single word or two or

phrase) per Post-it Note in answering simplequestion to solve a problem.

No time to analyze or judge or be fearful!

Strive for 50 ideas in 5 minutes

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Drill Down Technique #1

Trying to hit THE idea from a standard approach

After eliminating duplicates . . .

Select best half from your Post-its

(you only have 2-3 minutes)

Select half of those until youre down to 5.

Select 2, then 1.

Is it the best one? Supposedly. But wait . . .

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Drill Down #2

Trying to hit THE idea from a different perspective

Select 5 best ideas from Post-its (2-3 minutes)

Surprise!

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More Drill Down #2

After you have selected and discarded all Post-its until

youre down to one,

consider this . . .

Is it the best one? Its definitely one you would not have

paid any attention to were it not for this exercise.

It may be the hidden gem.

Consider doing BOTH techniques with different groups

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Idea Wall & Idea Tub

Idea Wall - anywhere your Post-it Note ideas can gathertogether in one place

Idea Tub - physical place, thing or electronic file where allideas ever submitted are collected and organized in a manner

thats easily accessible

Remember:Bad ideas are forgotten; good ones need storage

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Creative Environment

Dont manage creativity; manage FOR creativity

Environment must be open and receptive toexploring new ideas

Acknowledge them as achievement & worthy ambition

Be prepared to take risks

What toys do you have?

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Youre going to screw up!

So it comes with being daring that youre

going to screw up. But Id rather apologize

than to be so timid as to not try and do

anything smart or brave.

-- Lee ClowWorldwide Creative Director

TBWA/ChiatDay

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Failure is an option

You cant have success unless youre prepared to have failure

As soon as you say failure is not an option, youve just said

innovation is not an option.

Have the courage and guts to accept failure. Build it into your

culture as part of the process; dont ridicule it, embrace it.

Adopt Pixar Studios SuckLess mentality.

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What To Do With A Dead Cat

Do not bring a DEAD CAT without a shovel!

Never present a problem without bringing the shovel:

At least two possible solutions.

You save time if one of these is adopted, andyou get to share your

creative thinking while learning whats important to management.

Remember,you may not know all there is to know.

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Its time now for . . .

O d d b a l l

O b s e r v a t i o n s

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Oddball Observation #1

When it comes to applying yourself and

being focused:

Its okay to be orderly in your normal life,

but be violentand original in your work.

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The key to accomplishing anything great

is being too stupid to realize

it cant be done.

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There will be mistakes made.

According to Scott Adams, The Dilbert Principle:

Creativity is allowing yourself to make mistakes.

Art is knowing which ones to keep.

Copyright 2012 Ideas & MORE, all rights reserved

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Thank You, AAF-NE Arkansas!!

Please send your donations to:

Joe Fournet

Ideas & MORE

www.ideasnmore.net

[email protected]

Twitter: @ideabeagle

281-980-1802Copyright 2012 Ideas & MORE, all rights reserved

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Kick Starting Creativity - AAF NE Ark