1. American Airline Center PresentsRihannaLOUD Concert
By: Jeremy Kinchen

2. Rihanna
Robin Rihanna Fenty
Born February 20, 1988
Signed with Def Jams Recording (2004)
Released Debut album, Music of the Sun (2005)
Released A Girl Like Me (2006)
Released Good Girl Gone Bad (2007)
Released Rated R (2009)
Released LOUD (2010)
World Music Award (2007)
America Music Award (2008)
2 Grammy Awards (2010)
3. American Airline Center
Centralized location
Holds 20,000 Fans
Over 5,000 parking spaces
Offers staff, concessions, bars, catering and suites in one facility
Lighting and sound already onsite
Ranked #3 venue in the U.S., Billboard, 2009
Ranked #9 venue in the World, Billboard, 2009
Ranked #2 Year End US Ticket Sales, Poll Star, 2009
Ranked #9 Year End World Wide Ticket Sales, Poll Star, 2009
4. Day of Show Schedule
5:00 a Depart from JFK Airport
7:00 a Arrive at DFW Airport
8:00 a Interview (97.9 The Beat)
10:00 a Interview (K104 FM)
12:00 p Special Appearance (Northpark Mall)
1:30 p Arrive at Suite (American Airline Center)
5:00 p Sound Check
8:00 p Concert
1:00 a Club Appearance (Club Onyx)
4:00 a Depart from DFW Airport
6:00 a Arrive at JFK Airport
5. Backstage Rider
Backstage Accommodation/Dressing Rooms
Total of 11 rooms for Offices and Dressing Rooms
Only Rihanna room needs to be pipe and draped
5 total dressing rooms which are to be prepared the day before the show. (Furniture and accessories only)
Dressing Room
Room should fit 6 people comfortably with 5 AC power outlets totaling 50 amps at 220/380v. It should have private access to a minimum 1 shower, toilet, and washing facility with hot and cold water. CLEAN.
The lighting in the room should be adequate for a relaxed atmosphere (lamps and floor lamps). NO FLUORESCENT. Floors should be carpeted and walls should be draped to cover brick and lockers.
We require 1 direct phone line and 1 DSL line plus the following:
1- 6ft catering table (Covered with black table cloth and skirt)
1 Full Length mirror (thin)
1 6ft comfortable couch white, cloth, plush (no leather) wide enough for her to stretch out and relax or nap
2 comfortable loveseats white, cloth, plush (no leather)
6-8 throw pillows for couches animal print (leopard/cheetah print) (No Sequins)
1 Medium coffee table (3ft/4in in length) white/ glass/frosted glass
2 end tables white/glass/frosted glass
6 Floor lamps with dimmers
2 Fan Heaters
1 Humidifier
2 cases of room temperature water
1 fruit tray
1 meat cheese tray
20 packs of tea
6. Expenses
Venue: $450,000 includes
Staff (Ticket, Sound and Lighting Technician, Parking Attendants, etc.)
Venue and web advertising
Equipment (sound, stage, lighting, etc.)
Suite rental
Promotional Items
CDs: $4.25 x 10,000 = $42,500
T-Shirts: $7.10 x 8,000 = $5,600
Tickets: $0.20 x 15,000 = $3,000
Flyers: $0.06 x 10,000 = $6,000
Advertisement:
Radio Ad ($200 x 10 = $2000)
Street Team (10 people @ $20/hr for 4 total hours = $8,000)
7. Expenses Continue
Travel Expenses
Private Plane ($7,500 Round-Trip)
Truck for equipment ($1500 Round-Trip)
Transportation
Town Car with Chauffer ($550 flat rate)
Contingency @ 10% of budget $55,000
Total Expense = $581,650
8. Profit
Total Profit after budget is reflected below:
$1,838,250 - $581,650 = $1,256,600
9. Risk Analysis
10. What Ive Learned
Artist Management
Preparation
11. References
FEKADU, MESFIN (2010-10-20)."Rihanna leaves manager, now under Jay-Z's umbrella". St. Petersburg Times. RetrievedFebruary 13,2011
Bradshaw, Maria (February 11, 2008)."Grammy Girl". The Daily Nation. Retrieved February 13, 2011.
"The Nation Newspaper Bajan stars welcome Grammy". The Daily Nation. 2008-02-11. Retrieved February 13, 2011.
Rihanna 10 The Smoking Gun Retrieved from http://www.thesmokinggun.com/file/rihanna-10-rider?page=1 , on February 13,2011.