Ključne reči poslovnog engleskog

jezika (od prve do pete lekcije)

• BUSINESS ENGLISH key vocabulary (Units 1 – 5)

Unit 1: Customers Key vocabulary – ključne reči

CUSTOMERS CUSTOMER LOYALTY

CUSTOMER

CARE

CODE OF PRACTICE

SERVICES

(množina)

Vocabulary: Translation:

company (n.) kompanija

customer (n.) kupac, klijent

to provide (v.) snabdevati, nabavljati

goods (n. plural) roba

product (n.) proizvod

service (n.) usluga

training (n.) obuka

insurance (n.) osiguranje

technology (n.) tehnologija

repeat business (n.) ponovljeno poslovanje

customer loyalty (n.) vernost potrošača

customer care (n.) briga o potrošačima

customer service (n.) korisnički servis

code of practice (n.) kodeks poslovanja

Key vocabulary: Customers

Keyword Translation (Prevod ključnih reči)

code of practice, customers, service, services,

customer loyalty, repeat business, customer care,

goods

Popunite prazna mesta ključnim rečima datim iznad.

• Companies need _____________. Some companies provide _____________ such as clothes, cars and food. Other companies provide _____________, for example insurance, banking, information technology or training. Companies want _____________, in other words, they want customers to buy from them again and again. To win _____________, many companies have a _____________, or set of rules, for _____________. The code of practice explains what the customer can expect of the company. Customers can complain about the _____________, or help, they receive and the goods they buy.

Unit 1: Customers

customers goods

services

repeat business

customer loyalty code of practice customer care

service

What makes a good shop assistant? Koje su

odlike dobrog prodavca?

A good shop assistant...

• is friendly, helpful, polite,

interesting, kind, well-informed

(gives information about different

products).

• What is more, a good shop assistant is

quick, professional and loyal to

his/her company.

• S/he takes care of customers’ needs.

• S/he helps customers find products

they are looking for in the shop.

• A good shop assistant knows what all

the customers in the shop are doing, to

guard against shoplifting.

• shoplifting = krađa

telecommunications

buying

production

Information Technology

(IT)

selling

film marketing

car manufacture

multinationals

operate

parent/holding company subsidiary

Companies are _______________________in many

activities, for example buying, selling, production

and_______________________. Many well-known

companies are multinationals and they

________________in a number of countries.

Multinationals often have a complicated structure.

There is a parent or holding _____________ which

owns other companies. These other companies are

called _________________________.

involved

Fill in the gaps with the words given in box below. There are TWO

EXTRA WORDS you do not need to use. Popunite prazna mesta

rečima datim ispod. Postoje DVE SUVIŠNE REČI.

business marketing company involved

operate subsidiaries stores

marketing

operate

company

subsidiaries

Listening: Track 18 Key vocabulary, Unit 3 – Travel

ITINERARY

A FOREIGN BUSINESS

TRIP

SOCIAL CONVENTIONS

CULTURAL DIFFERENCES

COLLEAGUES

NATIONALITIES CULTURES

TRAVEL

Fill in the gaps with the words given in box below. There are TWO EXTRA WORDS you do not need to use.

• Business people, who travel a lot,

have to plan an _______________

for a _________________ .

• On a business trip people may meet

_____________ and experience

cultural _____________ .

• _______________ are the different

ways that other nationalities or

different _____________ do things.

ITINERARY

DIFFERENCES

SOCIAL CONVENTIONS

FOREIGN BUSINESS TRIP

COLLEAGUES

CULTURES

DIFFERENCES ; INTERNATIONAL; ITINERARY; CULTURES; TIME; FOREIGN BUSINESS TRIP; COLLEAGUES; SOCIAL CONVENTIONS

Adjectives of nationality (knjiga First Insights into Business, p. 30)

2 Say the nationality of the people.

Solutions for Task 1: • Dahlia is from India. • Raquel is from Brazil. • Randy is from the USA. • Lukasz is from Poland. • Tiziana is from Italy. • Charlotte is from the UK. • Yuko is from Japan. • Jacob is from South Africa.

Solutions for Task 2: • Dahlia is Indian. • Raquel is Brazilian. • Randy is American. • Lukasz is Polish. • Tiziana is Italian. • Charlotte is British. • Yuko is Japanese. • Jacob is South African.

1 Look at these people. Say where they are from.

troubleshooting

a management

consultant

SWOT analysis

Listening: Track 27 Key vocabulary, Unit 4: Troubleshooting

solving problems

to achieve goals/objectives effectively

to re-plan a strategy

S= STRENGTHS

W=WEAKNESSES

O=OPPORTUNITIES

T=THREATS

Fill in the gaps with the words given in box below. There are TWO EXTRA WORDS you do not need to use.

• Sometimes _______________ realise that they are not achieving their ___________ or objectives effectively. In this case they have to re-plan their

____________. It can be useful to get an outsider, e.g. a ___________________ to analyse the company's performance. A _________ analysis can be useful.

• _________________ or solving problems, is a necessary part of running a company.

companies

goals

strategy management consultant

SWOT

Troubleshooting

goals; troubleshooting; to run a company; companies;

efficient; management consultant; strategy; SWOT

established

key dates

events

founder

experience

• Fill in the gaps with the words given in box below. There are TWO EXTRA WORDS you do not need to use.

• Companies often include details about their history in their marketing literature, their annual reports and company presentations, _____________ to show that they are _____________ , and have _____________ in their field. This can include information about the _____________ or person who started the company, and _____________ dates and _____________ in the company history.

EXPERIENCE; EVENTS; BUILT; SO THAT; KEY; ESTABLISHED; IN ORDER; FOUNDER.

IN ORDER

ESTABLISHED EXPERIENCE FOUNDER KEY

EVENTS