Klout? Adweek Has It

Contact: info@adweek.com

Connect: /Adweek

The Klout Score has become a go-to measure of a brand’s social influence. The Klout Score uses data from social networks and creates the following three sub-measures: True Reach: How many people are influenced by what you createAmplification: How much you influence themNetwork Impact: The influence of your network

The Voice of Media

Adweek

@Adweek

True Reach 117KAmplification 76KNetwork 59K

As Comparison:

As a Klout “Celebrity” Adweek stands as a top-level influencer, creating extensive amounts of content which is shared with a highly- regarded and far-reaching audience.

Source: Klout August 2012