The Who, What and Why of Effective Brand Marketing

We design logos, brochures, direct mailcampaigns and websites that GenerateMore Revenue for small businesses and

More Donations for non-profits.

$

With over a decade of corporate marketingexperience, we brand small businesses

and organizations to Compete withthe Big Dawgs and Win.

!

• BBrand Marketing– Logo / Corporate Identity Design or Redesign– Print Collateral– Website Design, E-newsletters– Advertising Campaigns

• DDirect Mail– Customer Acquisition and Retention– Capital Appeal Campaigns– Product Introduction– Corporate Event Invitations

We specialize in

• Savvy businesses and non-profits that “get” theimportance of effective marketing, especially now!– Know their brand and marketing communications need

an overhaul, but don’t know where to start…

• Small businesses who are sick of being a“small fish” client in a larger ad agency pond

• Non-profits who are looking for innovative capitalappeal campaigns and fundraising event promotionsthat inspire donors to give.

We can help

Our brand designs include:

Our brand marketing pieces include:

Financial ServicesBank of AmericaWachoviaLendingTreeTIAA-CREFWells FargoTransAmerica

RetailFamily Dollar StoresLowe’s Companies

HealthcarePremier, Inc.

Developers/ConstructionGriffin MasonryForest City Land GroupTrammell Crow

Clients we’ve delighted

Professional ServicesRobinson, Bradshaw

& HinsonJohnston, Allison & HordEnviroAssessments

Non-Profit

Public Library of Charlotte &Mecklenburg County

Susan G. Komen BreastCancer Foundation

American Heart Assoc.Girls on the RunBoy Scotts of America

(Merchandise)Art & Science CouncilNational Assoc. of Women

Business Owners

EducationCharlotte-Mecklenburg

SchoolsSouthlake Christian Academy

UniversitiesAlbany State UniversityEmbry-Riddle Aeronautical

UniversityIona CollegeFlorida State UniversityUniversity of North Florida

PublicationsCharlotte Business Journal

Information TechnologyAppleMindBlazer

• EEarned Our Stripes– We’ve marketed for Fortune 500 companies and we want to put

that expertise to work for your small business!

• EExemplary Customer Service– We enjoy working with our clients – and it shows! Phone calls

and emails are returned promptly with an attitude ofcollaborative openness.

• LLean and Nimble– You get big-agency expertise without the price tag.

– We’re a well-oiled machine and can usually accommodate lastminute meeting requests. Projects are typically completed in2-3 weeks less time than at a large ad agency.

Why KM Design?

• Direct Contact– At many agencies, projects are completed through a long

chain of command where the client never talks directly to the“creative” designing their brand and/or marketing materials.As you can imagine, rarely do these arrangements result in asatisfied customer.

– When you work with KM Design, you’re working directly with theCreative Director and Copywriter who are creating your brandmarketing. And that contact stays consistent over time. We seeourselves as extensions of your marketing team.

• Our Collaborative Partners– When your marketing needs fall outside our area of expertise, we

call for reinforcements from our trusted list of collaborativepartners. Together, we deliver the right solution at the right time.

Why KM Design?

Karen McElmoyleCreative Directorkaren@kmacdesign.com704.941.1444