KNMEKNMENorthern/CentralNorthern/Central

New MexicoNew Mexico

TeacherLineTeacherLineRural InitiativeRural Initiative

TeacherLine LIF Grant 07-TeacherLine LIF Grant 07-08 08

KNMEKNMENorthern/CentralNorthern/Central

New MexicoNew Mexico

TeacherLineTeacherLineRural InitiativeRural Initiative

TeacherLine LIF Grant 07-TeacherLine LIF Grant 07-08 08

Education and OutreachEducation and OutreachMission StatementMission Statement

The education and outreach department serves the KNME mission by developing and implementing education and outreach activities that reflect the needs of the community while leveraging the proven resources provided by PBS, CPB and other public broadcasting support organizations.

Education and OutreachEducation and OutreachVision StatementVision Statement

Helping to prepare kids age 0-5 for KindergartenHelping to prepare kids age 0-5 for Kindergarten Becoming a valued resource for K-12 teachers Becoming a valued resource for K-12 teachers

anytime, anywhere by providing access to proven anytime, anywhere by providing access to proven and tested PBS educational services in the and tested PBS educational services in the classroom.classroom.

Encouraging caregivers, parents and families to Encouraging caregivers, parents and families to rely on the quality programming and rely on the quality programming and educational/outreach services presented by KNME educational/outreach services presented by KNME and encouraging them to exhibit this support and encouraging them to exhibit this support through Kids Club and Family Memberships.through Kids Club and Family Memberships.

Develop needs-driven, high-touch educational Develop needs-driven, high-touch educational and outreach services that add significant value and outreach services that add significant value to the lives of kids, students, caregivers, parents to the lives of kids, students, caregivers, parents and families.and families.

Vision continued…Vision continued… Marketing and promoting TeacherLine Marketing and promoting TeacherLine

professional development services so that this professional development services so that this service is adopted state wide as service is adopted state wide as thethe online online service for improving New Mexico teachers.service for improving New Mexico teachers.

Leveraging the science and technology business, Leveraging the science and technology business, research and educational sectors of our research and educational sectors of our community so that KNME is recognized as the one community so that KNME is recognized as the one media outlet that can tell their story, promote media outlet that can tell their story, promote their research and develop a science literate their research and develop a science literate public.public.

Use in-depth knowledge of the local market – its Use in-depth knowledge of the local market – its challenges and its assets – to adapt successful challenges and its assets – to adapt successful national outreach campaigns and ideas to national outreach campaigns and ideas to improve the quality of life of all New Mexicans. improve the quality of life of all New Mexicans.

KNME – Education and KNME – Education and OutreachOutreachOverviewOverview

Ready to Learn (150 workshops)Ready to Learn (150 workshops) TeacherLineTeacherLine Science CentralScience Central TALNET – Cable Access Educational TVTALNET – Cable Access Educational TV Seasonal Projects (Ex. Reading Seasonal Projects (Ex. Reading

Rainbow Contest, Between The Lions, Rainbow Contest, Between The Lions, Take One Step, The War, Local Docs, Take One Step, The War, Local Docs, Screenings, etc.)Screenings, etc.)

Goals: Re-direct KNME’s TeacherLine Goals: Re-direct KNME’s TeacherLine recruiting and promotional efforts recruiting and promotional efforts

towardstowards Rural school teachersRural school teachers Identifying the constituencies in greatest Identifying the constituencies in greatest

need of online professional development need of online professional development servicesservices

Producing on-site, face-to-face Producing on-site, face-to-face TeacherLine recruitment and promotional TeacherLine recruitment and promotional activities at rural school propertiesactivities at rural school properties

Aggressively promoting the positive Aggressively promoting the positive outcomes of these activitiesoutcomes of these activities

Why Rural School Teachers?Why Rural School Teachers?

New Mexico’s Three-tiered Licensure New Mexico’s Three-tiered Licensure SystemSystem

Rural Teachers Lack Easy Access to Rural Teachers Lack Easy Access to Professional Development ResourcesProfessional Development Resources

The three-tiered licensure system can be The three-tiered licensure system can be perceived as an obstacle or even worse, perceived as an obstacle or even worse, a disincentive for developing a teaching a disincentive for developing a teaching career in rural communitiescareer in rural communities

Rural school districts have the internet Rural school districts have the internet infrastructure that will allow teachers to infrastructure that will allow teachers to take TeacherLine coursestake TeacherLine courses

Challenges: Statewide CompetitionChallenges: Statewide Competition New Mexico’s higher education New Mexico’s higher education

infrastructure: University of New Mexico, infrastructure: University of New Mexico, New Mexico State University, Eastern New New Mexico State University, Eastern New Mexico State, Western New Mexico State, Mexico State, Western New Mexico State, Highlands University, and College of Santa Highlands University, and College of Santa FeFe

Competition for the enrollment that the Competition for the enrollment that the three-tiered licensure system promisesthree-tiered licensure system promises

Positioning TeacherLine as the solution to Positioning TeacherLine as the solution to a problem that is not readily provided by a problem that is not readily provided by established institutionsestablished institutions

Partners: CultivationPartners: Cultivation

New Mexico Public Education New Mexico Public Education Department: Rural Education BureauDepartment: Rural Education Bureau

Northern New Mexico Network for Northern New Mexico Network for Rural EducationRural Education

University of New MexicoUniversity of New Mexico New Mexico Division of Higher New Mexico Division of Higher

EducationEducation Adams State CollegeAdams State College

OutcomesOutcomes Develop Develop collaborations collaborations with organizations with organizations

focused on providing focused on providing services services for and, for and, advocating on behalf of, advocating on behalf of, communities communities with great with great needsneeds

Learn more about the learner:Learn more about the learner: What licensure What licensure level are teachers at? Develop a plan based on level are teachers at? Develop a plan based on TeacherLine that provides a clear process for TeacherLine that provides a clear process for reaching professional development goalsreaching professional development goals

Collect and analyze data for ways to Collect and analyze data for ways to improve improve recruitment and retentionrecruitment and retention efforts efforts

Develop awarenessDevelop awareness for the service by for the service by demonstrating how the service so perfectly fits demonstrating how the service so perfectly fits the needthe need

Expand relevanceExpand relevance in the communities we serve in the communities we serve via a comprehensive menu of via a comprehensive menu of education and education and outreach servicesoutreach services that includes that includes TeacherLineTeacherLine