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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1112
KNOW ACT GROWDRIVING SMARTER BUSINESS
DECISIONS IN VIETNAM2014
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2112
OVER TWO DECADES OF DRIVINGSMARTER BETTER AND FASTER
DECISIONS IN VIETNAM
1923 1923 1946 1955 1968
The Companyis founded andincorporated in
Chicago IL
Nielsen producesthe first marketing
research andperformance
surveys Nielsen presentsthe first
instantaneousAudimeter to the
radio industry
Nielsen createsthe DesignedMarket Area (DMA)concept in the US
defining atelevision market Nielsen begins
measuringtelevision ratings
for all Summer andWinter Olympic
Games broadcasts
We capture and analysereal-life conversation online
across
235of the most popular US
television channels
We measure the activityof more than
50000online panelists worldwide
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3112Copyright copy 2014 The Nielsen Company
1974 1988 2005 2012
We measure
85millionretail product transactions
a year in 350000+ stores
globally
We provide TV audiencemeasurement in
33countries
NIELSEN IN
VIETNAM
1993
Nielsen scanned itsfirst item on June 251974 Juicy Fruit Gum
Nielsen introducesa new TV meteringtechnology the Active
Passive meter tomeasure all broadcasts
in the US
Nielsen becomes thefirst of ficial market
research provider forOlympic Games
Nielsen introduceshand-held scannersused by householdmembers to record
UPC-coded purchases
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WELCOME
VAUGHAN RYAN
MANAGING DIRECTOR
Vietnam
Vietnam continues to be a volatile market In less than two years
we have gone from the fastest-growing retail environment in the
world to a declining market with many new challenges As a
result companies need to be bet ter informed Decision-making
can no longer rely on gut fee l and historic trends as uncertain
times stand before us Organic growth will certainly slow downespecially in the key cities of Ho Chi Minh and Hanoi For this
reason companies need to look at new markets within the country
Companies that succeed in the future need to be present across
the total market As you will see in this 9th edition of the Nielsen
Pocket Reference Book we must start thinking about RURAL
Vietnam as our next source of growth With over 65 of the
countryrsquos population living in rural areas and accounting for around
50 of the countryrsquos GDP rural Vietnam is the ldquogreener pasturerdquo
that will drive growth for many businesses for at least the nextdecade and beyond
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5112Copyright copy 2014 The Nielsen Company
Information is everywhere and as easy as it is to jump on the
Internet bandwagon it is difficult discerning what matters Thatrsquos
the new challenge of ldquoBig Datardquo and this is where Nielsen can
help We deliver actionable insights to your business using new
forms of technology to consistently provide an UNCOMMON
sense of the Vietnamese consumer This version is a compilationof Nielsen findings over the past year and our hope is that it helps
you identify trends in Vietnam and serves as a first-stop reference
when you have questions about the market and your area of
interest We have again included our own proprietary research as
well as figures from the Vietnam Government Statistics Of fice
Know your consumers Act to address them Grow your business
Our presence in104 countries acrossdeveloped anddeveloping regionsenable us to provideclients with the mostcomprehensive viewof what consumerswatch and buy
NIELSEN PRESENCE
RANKEDAMONG TOPEMPLOYERSIN VIETNAM
STARTEDMYANMAROFFICE IN
MARCH 2014
REGIONALHEADQUARTERS
IN SINGAPORE
ABOUT 6000EMPLOYEES IN
11 MARKETS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7112Copyright copy 2014 The Nielsen Company
With presence in 104 countries Nielsenrsquos mission is to provide
clients with the most complete understanding of what consumerswatch and buy The consumerrsquos world is changing at anunprecedented speed where media and commerce are collidingWe are focused on innovating to stay ahead of evolving markettrends allowing us to provide our clients with usable practical andmeaningful tools that help them make strategic business decisionsevery day Nielsen is uniquely positioned to drive performancemanagement solutions for our clients around the globe
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8112VIII DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WE ME ASURE THESE
CATEGORIES IN VIETN A M
BEVERAGE FOOD PERSONALCARE
HOUSEHOLDCARE
MILK-BASEDPRODUCTS
BABYPRODUCTS
CIGARETTES
Beer Biscuits and pies Hair conditioner Dish washingliquids Milk powdersyndicated Baby cereal Cigarettes
Energy drinks Bouillon MSG Body creamlotions
Fabr ic sof te ne rs S po on yogh ur t Ba by di ap er s
Fruit juices Chilli sauces Deodorants Facial tissues Sweetenedcondensed milk
Instant coffee Cooking oils Facial careproducts
Householdcleaners
Packaged water Gum Feminineprotection
Householdinsect aerosolsand coils
Ready-to-drink
tea
Instant noodles Mouth wash Household
insect lotionsReady-to-drinkmilk
Mayonnaise Personal wash Laundryproducts
Ready-to-drinkcoffee
Sauces Shampoo Tissue
Sport drinks Snacks Toothbrushes
Tea bags Toothpaste
Tonic fooddrinks
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 91121Copyright copy 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1 THE BIG PICTURE
INSIGHT 2 WHAT SHOPPERS WANT
INSIGHT 3 HEALTH MATTERS
INSIGHT 4 DEMYSTIFYING RURAL VIETNAM
INSIGHT 5 MORE DEVICES MORE SCREENS
INSIGHT 6 FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 101122 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2112
OVER TWO DECADES OF DRIVINGSMARTER BETTER AND FASTER
DECISIONS IN VIETNAM
1923 1923 1946 1955 1968
The Companyis founded andincorporated in
Chicago IL
Nielsen producesthe first marketing
research andperformance
surveys Nielsen presentsthe first
instantaneousAudimeter to the
radio industry
Nielsen createsthe DesignedMarket Area (DMA)concept in the US
defining atelevision market Nielsen begins
measuringtelevision ratings
for all Summer andWinter Olympic
Games broadcasts
We capture and analysereal-life conversation online
across
235of the most popular US
television channels
We measure the activityof more than
50000online panelists worldwide
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3112Copyright copy 2014 The Nielsen Company
1974 1988 2005 2012
We measure
85millionretail product transactions
a year in 350000+ stores
globally
We provide TV audiencemeasurement in
33countries
NIELSEN IN
VIETNAM
1993
Nielsen scanned itsfirst item on June 251974 Juicy Fruit Gum
Nielsen introducesa new TV meteringtechnology the Active
Passive meter tomeasure all broadcasts
in the US
Nielsen becomes thefirst of ficial market
research provider forOlympic Games
Nielsen introduceshand-held scannersused by householdmembers to record
UPC-coded purchases
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WELCOME
VAUGHAN RYAN
MANAGING DIRECTOR
Vietnam
Vietnam continues to be a volatile market In less than two years
we have gone from the fastest-growing retail environment in the
world to a declining market with many new challenges As a
result companies need to be bet ter informed Decision-making
can no longer rely on gut fee l and historic trends as uncertain
times stand before us Organic growth will certainly slow downespecially in the key cities of Ho Chi Minh and Hanoi For this
reason companies need to look at new markets within the country
Companies that succeed in the future need to be present across
the total market As you will see in this 9th edition of the Nielsen
Pocket Reference Book we must start thinking about RURAL
Vietnam as our next source of growth With over 65 of the
countryrsquos population living in rural areas and accounting for around
50 of the countryrsquos GDP rural Vietnam is the ldquogreener pasturerdquo
that will drive growth for many businesses for at least the nextdecade and beyond
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5112Copyright copy 2014 The Nielsen Company
Information is everywhere and as easy as it is to jump on the
Internet bandwagon it is difficult discerning what matters Thatrsquos
the new challenge of ldquoBig Datardquo and this is where Nielsen can
help We deliver actionable insights to your business using new
forms of technology to consistently provide an UNCOMMON
sense of the Vietnamese consumer This version is a compilationof Nielsen findings over the past year and our hope is that it helps
you identify trends in Vietnam and serves as a first-stop reference
when you have questions about the market and your area of
interest We have again included our own proprietary research as
well as figures from the Vietnam Government Statistics Of fice
Know your consumers Act to address them Grow your business
Our presence in104 countries acrossdeveloped anddeveloping regionsenable us to provideclients with the mostcomprehensive viewof what consumerswatch and buy
NIELSEN PRESENCE
RANKEDAMONG TOPEMPLOYERSIN VIETNAM
STARTEDMYANMAROFFICE IN
MARCH 2014
REGIONALHEADQUARTERS
IN SINGAPORE
ABOUT 6000EMPLOYEES IN
11 MARKETS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7112Copyright copy 2014 The Nielsen Company
With presence in 104 countries Nielsenrsquos mission is to provide
clients with the most complete understanding of what consumerswatch and buy The consumerrsquos world is changing at anunprecedented speed where media and commerce are collidingWe are focused on innovating to stay ahead of evolving markettrends allowing us to provide our clients with usable practical andmeaningful tools that help them make strategic business decisionsevery day Nielsen is uniquely positioned to drive performancemanagement solutions for our clients around the globe
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8112VIII DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WE ME ASURE THESE
CATEGORIES IN VIETN A M
BEVERAGE FOOD PERSONALCARE
HOUSEHOLDCARE
MILK-BASEDPRODUCTS
BABYPRODUCTS
CIGARETTES
Beer Biscuits and pies Hair conditioner Dish washingliquids Milk powdersyndicated Baby cereal Cigarettes
Energy drinks Bouillon MSG Body creamlotions
Fabr ic sof te ne rs S po on yogh ur t Ba by di ap er s
Fruit juices Chilli sauces Deodorants Facial tissues Sweetenedcondensed milk
Instant coffee Cooking oils Facial careproducts
Householdcleaners
Packaged water Gum Feminineprotection
Householdinsect aerosolsand coils
Ready-to-drink
tea
Instant noodles Mouth wash Household
insect lotionsReady-to-drinkmilk
Mayonnaise Personal wash Laundryproducts
Ready-to-drinkcoffee
Sauces Shampoo Tissue
Sport drinks Snacks Toothbrushes
Tea bags Toothpaste
Tonic fooddrinks
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 91121Copyright copy 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1 THE BIG PICTURE
INSIGHT 2 WHAT SHOPPERS WANT
INSIGHT 3 HEALTH MATTERS
INSIGHT 4 DEMYSTIFYING RURAL VIETNAM
INSIGHT 5 MORE DEVICES MORE SCREENS
INSIGHT 6 FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3112Copyright copy 2014 The Nielsen Company
1974 1988 2005 2012
We measure
85millionretail product transactions
a year in 350000+ stores
globally
We provide TV audiencemeasurement in
33countries
NIELSEN IN
VIETNAM
1993
Nielsen scanned itsfirst item on June 251974 Juicy Fruit Gum
Nielsen introducesa new TV meteringtechnology the Active
Passive meter tomeasure all broadcasts
in the US
Nielsen becomes thefirst of ficial market
research provider forOlympic Games
Nielsen introduceshand-held scannersused by householdmembers to record
UPC-coded purchases
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WELCOME
VAUGHAN RYAN
MANAGING DIRECTOR
Vietnam
Vietnam continues to be a volatile market In less than two years
we have gone from the fastest-growing retail environment in the
world to a declining market with many new challenges As a
result companies need to be bet ter informed Decision-making
can no longer rely on gut fee l and historic trends as uncertain
times stand before us Organic growth will certainly slow downespecially in the key cities of Ho Chi Minh and Hanoi For this
reason companies need to look at new markets within the country
Companies that succeed in the future need to be present across
the total market As you will see in this 9th edition of the Nielsen
Pocket Reference Book we must start thinking about RURAL
Vietnam as our next source of growth With over 65 of the
countryrsquos population living in rural areas and accounting for around
50 of the countryrsquos GDP rural Vietnam is the ldquogreener pasturerdquo
that will drive growth for many businesses for at least the nextdecade and beyond
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5112Copyright copy 2014 The Nielsen Company
Information is everywhere and as easy as it is to jump on the
Internet bandwagon it is difficult discerning what matters Thatrsquos
the new challenge of ldquoBig Datardquo and this is where Nielsen can
help We deliver actionable insights to your business using new
forms of technology to consistently provide an UNCOMMON
sense of the Vietnamese consumer This version is a compilationof Nielsen findings over the past year and our hope is that it helps
you identify trends in Vietnam and serves as a first-stop reference
when you have questions about the market and your area of
interest We have again included our own proprietary research as
well as figures from the Vietnam Government Statistics Of fice
Know your consumers Act to address them Grow your business
Our presence in104 countries acrossdeveloped anddeveloping regionsenable us to provideclients with the mostcomprehensive viewof what consumerswatch and buy
NIELSEN PRESENCE
RANKEDAMONG TOPEMPLOYERSIN VIETNAM
STARTEDMYANMAROFFICE IN
MARCH 2014
REGIONALHEADQUARTERS
IN SINGAPORE
ABOUT 6000EMPLOYEES IN
11 MARKETS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7112Copyright copy 2014 The Nielsen Company
With presence in 104 countries Nielsenrsquos mission is to provide
clients with the most complete understanding of what consumerswatch and buy The consumerrsquos world is changing at anunprecedented speed where media and commerce are collidingWe are focused on innovating to stay ahead of evolving markettrends allowing us to provide our clients with usable practical andmeaningful tools that help them make strategic business decisionsevery day Nielsen is uniquely positioned to drive performancemanagement solutions for our clients around the globe
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8112VIII DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WE ME ASURE THESE
CATEGORIES IN VIETN A M
BEVERAGE FOOD PERSONALCARE
HOUSEHOLDCARE
MILK-BASEDPRODUCTS
BABYPRODUCTS
CIGARETTES
Beer Biscuits and pies Hair conditioner Dish washingliquids Milk powdersyndicated Baby cereal Cigarettes
Energy drinks Bouillon MSG Body creamlotions
Fabr ic sof te ne rs S po on yogh ur t Ba by di ap er s
Fruit juices Chilli sauces Deodorants Facial tissues Sweetenedcondensed milk
Instant coffee Cooking oils Facial careproducts
Householdcleaners
Packaged water Gum Feminineprotection
Householdinsect aerosolsand coils
Ready-to-drink
tea
Instant noodles Mouth wash Household
insect lotionsReady-to-drinkmilk
Mayonnaise Personal wash Laundryproducts
Ready-to-drinkcoffee
Sauces Shampoo Tissue
Sport drinks Snacks Toothbrushes
Tea bags Toothpaste
Tonic fooddrinks
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 91121Copyright copy 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1 THE BIG PICTURE
INSIGHT 2 WHAT SHOPPERS WANT
INSIGHT 3 HEALTH MATTERS
INSIGHT 4 DEMYSTIFYING RURAL VIETNAM
INSIGHT 5 MORE DEVICES MORE SCREENS
INSIGHT 6 FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 101122 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
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httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
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NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WELCOME
VAUGHAN RYAN
MANAGING DIRECTOR
Vietnam
Vietnam continues to be a volatile market In less than two years
we have gone from the fastest-growing retail environment in the
world to a declining market with many new challenges As a
result companies need to be bet ter informed Decision-making
can no longer rely on gut fee l and historic trends as uncertain
times stand before us Organic growth will certainly slow downespecially in the key cities of Ho Chi Minh and Hanoi For this
reason companies need to look at new markets within the country
Companies that succeed in the future need to be present across
the total market As you will see in this 9th edition of the Nielsen
Pocket Reference Book we must start thinking about RURAL
Vietnam as our next source of growth With over 65 of the
countryrsquos population living in rural areas and accounting for around
50 of the countryrsquos GDP rural Vietnam is the ldquogreener pasturerdquo
that will drive growth for many businesses for at least the nextdecade and beyond
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5112Copyright copy 2014 The Nielsen Company
Information is everywhere and as easy as it is to jump on the
Internet bandwagon it is difficult discerning what matters Thatrsquos
the new challenge of ldquoBig Datardquo and this is where Nielsen can
help We deliver actionable insights to your business using new
forms of technology to consistently provide an UNCOMMON
sense of the Vietnamese consumer This version is a compilationof Nielsen findings over the past year and our hope is that it helps
you identify trends in Vietnam and serves as a first-stop reference
when you have questions about the market and your area of
interest We have again included our own proprietary research as
well as figures from the Vietnam Government Statistics Of fice
Know your consumers Act to address them Grow your business
Our presence in104 countries acrossdeveloped anddeveloping regionsenable us to provideclients with the mostcomprehensive viewof what consumerswatch and buy
NIELSEN PRESENCE
RANKEDAMONG TOPEMPLOYERSIN VIETNAM
STARTEDMYANMAROFFICE IN
MARCH 2014
REGIONALHEADQUARTERS
IN SINGAPORE
ABOUT 6000EMPLOYEES IN
11 MARKETS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7112Copyright copy 2014 The Nielsen Company
With presence in 104 countries Nielsenrsquos mission is to provide
clients with the most complete understanding of what consumerswatch and buy The consumerrsquos world is changing at anunprecedented speed where media and commerce are collidingWe are focused on innovating to stay ahead of evolving markettrends allowing us to provide our clients with usable practical andmeaningful tools that help them make strategic business decisionsevery day Nielsen is uniquely positioned to drive performancemanagement solutions for our clients around the globe
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httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8112VIII DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WE ME ASURE THESE
CATEGORIES IN VIETN A M
BEVERAGE FOOD PERSONALCARE
HOUSEHOLDCARE
MILK-BASEDPRODUCTS
BABYPRODUCTS
CIGARETTES
Beer Biscuits and pies Hair conditioner Dish washingliquids Milk powdersyndicated Baby cereal Cigarettes
Energy drinks Bouillon MSG Body creamlotions
Fabr ic sof te ne rs S po on yogh ur t Ba by di ap er s
Fruit juices Chilli sauces Deodorants Facial tissues Sweetenedcondensed milk
Instant coffee Cooking oils Facial careproducts
Householdcleaners
Packaged water Gum Feminineprotection
Householdinsect aerosolsand coils
Ready-to-drink
tea
Instant noodles Mouth wash Household
insect lotionsReady-to-drinkmilk
Mayonnaise Personal wash Laundryproducts
Ready-to-drinkcoffee
Sauces Shampoo Tissue
Sport drinks Snacks Toothbrushes
Tea bags Toothpaste
Tonic fooddrinks
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 91121Copyright copy 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1 THE BIG PICTURE
INSIGHT 2 WHAT SHOPPERS WANT
INSIGHT 3 HEALTH MATTERS
INSIGHT 4 DEMYSTIFYING RURAL VIETNAM
INSIGHT 5 MORE DEVICES MORE SCREENS
INSIGHT 6 FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 101122 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5112Copyright copy 2014 The Nielsen Company
Information is everywhere and as easy as it is to jump on the
Internet bandwagon it is difficult discerning what matters Thatrsquos
the new challenge of ldquoBig Datardquo and this is where Nielsen can
help We deliver actionable insights to your business using new
forms of technology to consistently provide an UNCOMMON
sense of the Vietnamese consumer This version is a compilationof Nielsen findings over the past year and our hope is that it helps
you identify trends in Vietnam and serves as a first-stop reference
when you have questions about the market and your area of
interest We have again included our own proprietary research as
well as figures from the Vietnam Government Statistics Of fice
Know your consumers Act to address them Grow your business
Our presence in104 countries acrossdeveloped anddeveloping regionsenable us to provideclients with the mostcomprehensive viewof what consumerswatch and buy
NIELSEN PRESENCE
RANKEDAMONG TOPEMPLOYERSIN VIETNAM
STARTEDMYANMAROFFICE IN
MARCH 2014
REGIONALHEADQUARTERS
IN SINGAPORE
ABOUT 6000EMPLOYEES IN
11 MARKETS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7112Copyright copy 2014 The Nielsen Company
With presence in 104 countries Nielsenrsquos mission is to provide
clients with the most complete understanding of what consumerswatch and buy The consumerrsquos world is changing at anunprecedented speed where media and commerce are collidingWe are focused on innovating to stay ahead of evolving markettrends allowing us to provide our clients with usable practical andmeaningful tools that help them make strategic business decisionsevery day Nielsen is uniquely positioned to drive performancemanagement solutions for our clients around the globe
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8112VIII DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WE ME ASURE THESE
CATEGORIES IN VIETN A M
BEVERAGE FOOD PERSONALCARE
HOUSEHOLDCARE
MILK-BASEDPRODUCTS
BABYPRODUCTS
CIGARETTES
Beer Biscuits and pies Hair conditioner Dish washingliquids Milk powdersyndicated Baby cereal Cigarettes
Energy drinks Bouillon MSG Body creamlotions
Fabr ic sof te ne rs S po on yogh ur t Ba by di ap er s
Fruit juices Chilli sauces Deodorants Facial tissues Sweetenedcondensed milk
Instant coffee Cooking oils Facial careproducts
Householdcleaners
Packaged water Gum Feminineprotection
Householdinsect aerosolsand coils
Ready-to-drink
tea
Instant noodles Mouth wash Household
insect lotionsReady-to-drinkmilk
Mayonnaise Personal wash Laundryproducts
Ready-to-drinkcoffee
Sauces Shampoo Tissue
Sport drinks Snacks Toothbrushes
Tea bags Toothpaste
Tonic fooddrinks
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 91121Copyright copy 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1 THE BIG PICTURE
INSIGHT 2 WHAT SHOPPERS WANT
INSIGHT 3 HEALTH MATTERS
INSIGHT 4 DEMYSTIFYING RURAL VIETNAM
INSIGHT 5 MORE DEVICES MORE SCREENS
INSIGHT 6 FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7112Copyright copy 2014 The Nielsen Company
With presence in 104 countries Nielsenrsquos mission is to provide
clients with the most complete understanding of what consumerswatch and buy The consumerrsquos world is changing at anunprecedented speed where media and commerce are collidingWe are focused on innovating to stay ahead of evolving markettrends allowing us to provide our clients with usable practical andmeaningful tools that help them make strategic business decisionsevery day Nielsen is uniquely positioned to drive performancemanagement solutions for our clients around the globe
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8112VIII DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WE ME ASURE THESE
CATEGORIES IN VIETN A M
BEVERAGE FOOD PERSONALCARE
HOUSEHOLDCARE
MILK-BASEDPRODUCTS
BABYPRODUCTS
CIGARETTES
Beer Biscuits and pies Hair conditioner Dish washingliquids Milk powdersyndicated Baby cereal Cigarettes
Energy drinks Bouillon MSG Body creamlotions
Fabr ic sof te ne rs S po on yogh ur t Ba by di ap er s
Fruit juices Chilli sauces Deodorants Facial tissues Sweetenedcondensed milk
Instant coffee Cooking oils Facial careproducts
Householdcleaners
Packaged water Gum Feminineprotection
Householdinsect aerosolsand coils
Ready-to-drink
tea
Instant noodles Mouth wash Household
insect lotionsReady-to-drinkmilk
Mayonnaise Personal wash Laundryproducts
Ready-to-drinkcoffee
Sauces Shampoo Tissue
Sport drinks Snacks Toothbrushes
Tea bags Toothpaste
Tonic fooddrinks
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 91121Copyright copy 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1 THE BIG PICTURE
INSIGHT 2 WHAT SHOPPERS WANT
INSIGHT 3 HEALTH MATTERS
INSIGHT 4 DEMYSTIFYING RURAL VIETNAM
INSIGHT 5 MORE DEVICES MORE SCREENS
INSIGHT 6 FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 101122 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7112Copyright copy 2014 The Nielsen Company
With presence in 104 countries Nielsenrsquos mission is to provide
clients with the most complete understanding of what consumerswatch and buy The consumerrsquos world is changing at anunprecedented speed where media and commerce are collidingWe are focused on innovating to stay ahead of evolving markettrends allowing us to provide our clients with usable practical andmeaningful tools that help them make strategic business decisionsevery day Nielsen is uniquely positioned to drive performancemanagement solutions for our clients around the globe
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8112VIII DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WE ME ASURE THESE
CATEGORIES IN VIETN A M
BEVERAGE FOOD PERSONALCARE
HOUSEHOLDCARE
MILK-BASEDPRODUCTS
BABYPRODUCTS
CIGARETTES
Beer Biscuits and pies Hair conditioner Dish washingliquids Milk powdersyndicated Baby cereal Cigarettes
Energy drinks Bouillon MSG Body creamlotions
Fabr ic sof te ne rs S po on yogh ur t Ba by di ap er s
Fruit juices Chilli sauces Deodorants Facial tissues Sweetenedcondensed milk
Instant coffee Cooking oils Facial careproducts
Householdcleaners
Packaged water Gum Feminineprotection
Householdinsect aerosolsand coils
Ready-to-drink
tea
Instant noodles Mouth wash Household
insect lotionsReady-to-drinkmilk
Mayonnaise Personal wash Laundryproducts
Ready-to-drinkcoffee
Sauces Shampoo Tissue
Sport drinks Snacks Toothbrushes
Tea bags Toothpaste
Tonic fooddrinks
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 91121Copyright copy 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1 THE BIG PICTURE
INSIGHT 2 WHAT SHOPPERS WANT
INSIGHT 3 HEALTH MATTERS
INSIGHT 4 DEMYSTIFYING RURAL VIETNAM
INSIGHT 5 MORE DEVICES MORE SCREENS
INSIGHT 6 FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8112VIII DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
WE ME ASURE THESE
CATEGORIES IN VIETN A M
BEVERAGE FOOD PERSONALCARE
HOUSEHOLDCARE
MILK-BASEDPRODUCTS
BABYPRODUCTS
CIGARETTES
Beer Biscuits and pies Hair conditioner Dish washingliquids Milk powdersyndicated Baby cereal Cigarettes
Energy drinks Bouillon MSG Body creamlotions
Fabr ic sof te ne rs S po on yogh ur t Ba by di ap er s
Fruit juices Chilli sauces Deodorants Facial tissues Sweetenedcondensed milk
Instant coffee Cooking oils Facial careproducts
Householdcleaners
Packaged water Gum Feminineprotection
Householdinsect aerosolsand coils
Ready-to-drink
tea
Instant noodles Mouth wash Household
insect lotionsReady-to-drinkmilk
Mayonnaise Personal wash Laundryproducts
Ready-to-drinkcoffee
Sauces Shampoo Tissue
Sport drinks Snacks Toothbrushes
Tea bags Toothpaste
Tonic fooddrinks
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 91121Copyright copy 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1 THE BIG PICTURE
INSIGHT 2 WHAT SHOPPERS WANT
INSIGHT 3 HEALTH MATTERS
INSIGHT 4 DEMYSTIFYING RURAL VIETNAM
INSIGHT 5 MORE DEVICES MORE SCREENS
INSIGHT 6 FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 101122 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 91121Copyright copy 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1 THE BIG PICTURE
INSIGHT 2 WHAT SHOPPERS WANT
INSIGHT 3 HEALTH MATTERS
INSIGHT 4 DEMYSTIFYING RURAL VIETNAM
INSIGHT 5 MORE DEVICES MORE SCREENS
INSIGHT 6 FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 101122 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 101122 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 1
THE BIGPICTURE
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
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Field work offices in other key areas 450+ full time staff
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ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
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For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
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Nielsen provides extensive
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clients understand their
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enables clients to create
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effectively reach those unique
customer segments
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Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
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but also innovative solutions
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return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111123Copyright copy 2014 The Nielsen Company
CONSUMERS ARE AT THE HEART
OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS
ARECONSUMERS
SAVING
ARECONSUMERS
SPENDING
HOW DO THEY
FEELABOUT THEIR
JOB PROSPECTS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 121124 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about job prospects
45
of Vietnamese respondents
are confident aboutpersonal finances
54
of Vietnamese respondents
think now is the timeto buy
37
of Vietnamese respondentshave recently
changed spending tosave more
85
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 13112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 14112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 151127Copyright copy 2014 The Nielsen Company
VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR
NOT SO GOODBAD
VN Q3rsquo13
EXCELLENTGOOD
VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14
8
53
334
6
54
34
4
8
52
345
5
56
344
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 161128 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081
Investing in shares of stockmutual funds
HolidaysVacations
Home improvementsdecorating
New clothes
New technology products
Out-of-homeentertainment
Paying off debtscredit cardsloans
Retirement fund
Putting into savings
I have no spare cash
Donrsquot knowundecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
7274
7779
3531
3338
3230
31
31
3033
2930
3133
2729
282525
28
1417
1616
101010
12
1014
1610
7
744
122
1
Base All respondents n=503
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
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Field work offices in other key areas 450+ full time staff
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For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 171129Copyright copy 2014 The Nielsen Company
SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers
Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence
SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES
PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION
STATE OF PERSONAL FINANCES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1811210 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 2
WHATSHOPPERSWANT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1911211Copyright copy 2014 The Nielsen Company
RETAIL VIETNAM WHATrsquoS FLYING
OFF THE SHELVES AND MALLS
THE FMCGMARKET
CUTTINGBACK ON
SPENDINGMORE ON
PREMIUMCATEGORIES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2011212 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FMCG MARKET IS FACING THE HEAT
2 0 1 1
2 0 1 2
2 0 1 3
M A T
Y A Q
2 Q 3
Q 4 Q
1 Q 1
Q 2
Q 3
Q 4 Q
1 Q 2
Q 3
Q 4 Q
1
M A T
T Y
Y T D
Y A
Y T D
T Y
141
52
193
83
142
225
29
14
4359
141
200
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-13
31
18
30
106
136
-40
32
-08
124
57
181
142
58
200
150
42
192
141
56
198
125
111
236
94
153
247
68
187
255
41
129
169
30
107
137
31
53
84
-23
29
06
-37
30
-08
-40
32
-07
8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES
NO YES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ S G HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014Base All respondents n=7037
FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
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EMAIL vietnaminfonielsencom
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Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
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MANAGEMENT
We provide our clients with
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their product is available
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promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 21112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2211214 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
MIDDLE CLASS SPENDING
ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092
CARS
+70ELECTRONICS
983080IPODS983081
+262INTERNATIONAL
TRAVEL+13
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
00
0
32
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2311215Copyright copy 2014 The Nielsen Company
VIETNAMESE CONSUMERS
ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE
PRICECHECKS
I USUALLY MAKEPRICE COMPARISONS
BEFORE PURCHASEDECISIONS
83
IrsquoM AWARE OF PRICEFOR MOST PRODUCTS
81
I CHECK PRICESCAREFULLY
55
QUALITY
IrsquoM WILLING TO PAYMORE FOR HIGHER
QUALITY
73
TO ME THE HIGHERTHE PRODUCT
PRICE THE BETTERTHE QUALITY
75
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 24112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 25112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2611218 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 3
HEALTHMATTERS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 27112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2811220 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
BODY MIND AND SOUL 991251
ITrsquoS A BALANCING ACT
WHAT WEEAT
HOW WE
LIVE
LIVING HAPPILY
92
WORK LIFE BALANCE
89
DOING EXERCISE82
EATINGHEALTHY FOOD99
BALANCED DIET
95
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 2911221Copyright copy 2014 The Nielsen Company
FROM PERCEPTION TO PRODUCTS
TO CONSUMERS HEALTHY FOOD IS
lsquoHEALTHYrsquo PRODUCTS ARE
SAFEHYGIENIC
94FRESH
91
VITAMINSINCLUDED
67FROMTRUSTWORTHYMANUFACTURERS
58NATURAL
72NO ARTIFICIALADDITIVES
58
LIQUID MILK
90 LOW CHOLESTEROL OIL73
ORGANIC FOOD63
POWDER MILK56
YOGURT54
CEREAL46
CHEESE34Base All respondents n=700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3011222 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081
THE MOST IMPORTANT CONCERNS IN LIFE 983080983081
HEALTH OF HUSBAND
WIFECHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE MONEY PROPERTY
HOUSE VEHICLES ETC
26
13
13
12
11
Middle-aged30+ yo 34
Youth 19
OFTENEASILY FALLS SICK
DONrsquoT KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATINGDRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
FAMILY HEALTH IS THE TOP CONCERN
1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY
Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 31112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3211224 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 4
DEMYSTIFYINGRURALVIETNAM
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 33112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 34112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3511227Copyright copy 2014 The Nielsen Company
RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN
BETTERCONDITIONS
BRIGHTERPROSPECTS
BIGGERIDEALS
65 PLANS TOREPAIRREBUILDTHE HOUSE
47 PLANS TODEVELOP THEIROWN CAREER
37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS
25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS
91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE
15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081
3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY
47 WANT TOEXPLORENEW THINGS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 36112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
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Field work offices in other key areas 450+ full time staff
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ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
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For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3711229Copyright copy 2014 The Nielsen Company
RETAILERS ARE POWERFUL
BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND
90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS
275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY
85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo
RECOMMENDATIONS DAILY
31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS
477000OFF983085PREMISE STORES INRURAL AREAS
64CUSTOMERS VISIT ARURAL STORE DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 38112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3911231Copyright copy 2014 The Nielsen Company
TELEVISION REMAINS A KEY
CHANNEL TO REACH AND CONNECT
INFORMATIONSOURCE ONLY
PRODUCTINFORMATION
983080SPECIFICATION
FUNCTION983081
AFFECTS BRANDPURCHASEDECISION
BEING A
TRUSTWORTHYSOURCE
29 69 50 36
40 57 42 48
69 38 20 16
69 47 20 18
Mosttrustworthy
source
A source ofentertainment
A reliablesource ofproduct
information
A source ofentertainment
A reliablesource ofproduct
information
A sourceof product
information
88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE
34 HOURS SPENTON WATCHINGTV DAILY
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4011232 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
I N S I GHT 5
MOREDEVICESMORE PL ACES
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4111233Copyright copy 2014 The Nielsen Company
GROWING MIDDLE CLASS MEANS
MORE SHOPPING FOR MEAND MY HOME
URBAN RURAL
99 99
64
24
4
89
62
31
HOUSEHOLD DEVICES
PENETRATION
Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)
HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4211234 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS
lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device
Smartphonestop the listof personallyowned devices
MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS
82
81
75
74
70
58
49
37
35
33
SMARTPHONE
LAPTOPNOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
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wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4311235Copyright copy 2014 The Nielsen Company
WHAT ARE THEY DOING ON EACH SCREEN
TIME SPENT PER DAY
102MINSDAY
94MINSDAY
87MINSDAY
69MINSDAY
TOP 5 ACTIVITIES MOSTLY USED
198
BROWSE
WEBSITES
91BROWSE
WEBSITES
91BROWSE
WEBSITES
94ORDINARY CALL
AND MESSAGE
292
WATCHREADTHE NEWS
77WATCHREAD
THE NEWS
82WATCHREAD
THE NEWS
81BROWSE
WEBSITES
386
SOCIALNETWORK
69SOCIAL
NETWORK
79PLAY GAMES
78LISTEN TO MUSIC
4 83LISTEN TO MUSIC
62WATCH MOVIESERIESFILMS
75LISTEN TO MUSIC
77SOCIAL
NETWORK
578
PLAY GAMES
61PLAY GAMES
74SOCIAL
NETWORK
74WATCHREAD
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source Nielsen Watch Study (2014) (Urban)
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4411236 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY
ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081
ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL T V
B e f o r e 9 a
m
9 a m
- B e f o r e 1 2 p
m
1 2 p m
- B e f o r e 2 p
m
2 p m
- B e f o r e 4 p m
4 p m
- B e f o r e 6 p
m
6 p m
- B e f o r e 8
p m
8 p m
- B e f o r e 1 0
p m
1 0 p m
O n w
a r d s
10
20
30
40
50
60
70
80
90
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4511237Copyright copy 2014 The Nielsen Company
ONLINE VIDEO CONSUMPTION IS VERY STRONG
GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081
Weekly activity isfar higher among
young consumers(16ndash20 year olds94 21ndash29 yearolds 93)
YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT
POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO
DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS
20112014
WEEKLY
70
91
45
LA ST 12MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasiacom
stompcomsg
msncom
straitstimescom
asiaonecom
therealsingaporecom
dailymailcouk
cnetcom
huffingtonpostcom
espnfccom
aboutcom
Other
86
37
25
23
22
21
12
11
10
6
5
4
4
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
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Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 46112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4711239Copyright copy 2014 The Nielsen Company
PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN
The majority of onlineVietnamese have started
participating in social TV activity
SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS
Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently
Interacting with othersposting comments about
TV programs as you are watchingwatched recently
91
87
WEEKLY OR MORE OFTENLAS T 12 MONTHS
62
57
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 48112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 49112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 50112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
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wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 51112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 52112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
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EMAIL vietnaminfonielsencom
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Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
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but also innovative solutions
to expand their product
portfolio for future growth
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into what consumers watch
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resonated and what action was
taken as a result
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clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5311245Copyright copy 2014 The Nielsen Company
HOUSEHOLD
INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW
THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME
TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y
HIB
983090983088983089983091
HANOI HO CHI MINH CITY HO CHI MINH CITY
AND HANOI
URBAN URBAN URBAN
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 3 2
A1 19 18 18
A 20 21 21
B 39 38 38
C 33 31 32
D 8 9 9
E 0 1 0
F 0 0 0
TOTAL 100 100 100
Sample Size 102923 78401 181324
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5411246 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
983090983088983089983091
HANOI HAIPHONG
DA NANGHO CHIMINHCITY
CAN THO 983093 KEYCITIES
URBAN URBAN URBAN URBAN URBAN URBAN
A5 0 0 0 0 0 0
A4 0 0 0 0 0 0
A3 0 0 0 0 0 0
A2 1 0 1 3 0 2
A1 19 8 14 18 6 16
A 20 9 14 21 7 18
B 39 39 34 38 22 37
C 33 43 39 31 43 34
D 8 9 12 9 23 10
E 0 0 1 1 5 1
F 0 0 0 0 0 0
TOTAL 100 100 100 100 100 100
Sample Size 102923 3968 17281 78401 8094 210667
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
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Field work offices in other key areas 450+ full time staff
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Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5511247Copyright copy 2014 The Nielsen Company
TABLE 3 HIB OF VIETNA M
HIB
983090983088983089983091
VIETNAM
URBAN RURAL TOTAL
A5 0 0 0
A4 0 0 0
A3 0 0 0
A2 1 0 1
A1 13 5 8
A 15 5 8B 35 24 28
C 37 42 41
D 12 22 19
E 1 6 5
F 0 0 0
TOTAL 100 100 100
Sample Size 231612 18936 250548
Source Nielsen Database 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 5611248 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
TAKING A CLOSE R LOOK AT THE DATA 991251
POPULATION
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httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
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EMAIL vietnaminfonielsencom
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Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
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MANAGEMENT
We provide our clients with
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promoted With insights into
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clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 57112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 58112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
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Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 59112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
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Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6011252 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Mekong River Delta 19473700 19618100 19803300 19999300 20236700
Long An 1428200 1436300 1442800 1449600 1458200
Tien Giang 1668000 1672800 1678000 1682600 1692500
Ben Tre 1259600 1256100 1256700 1257800 1258500
Tra Vinh 1000800 1003200 1006700 1012600 1015300
Vinh Long 1024000 1025100 1026500 1028600 1033600
Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700
Kien Giang 1672300 1688500 1699700 1714100 1726200
Can Tho 1180900 1188600 1195100 1200300 1214100
Hau Giang 756300 758000 760400 769200 769700
Soc Trang 1285100 1293200 1297500 1303700 1301900
Bac Lieu 847500 856800 863300 873300 873400
Ca Mau 1201700 1207100 1210200 1214900 1217100
Source Statistical Yearbook
POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6111253Copyright copy 2014 The Nielsen Company
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012
REGIONPROVINCE TOTAL URBAN RURAL
Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000
Ha Noi 6844100 2931300 3912800
Vinh Phuc 1020600 235600 785000
Bac Ninh 1079900 283000 796900
Quang Ninh 1177200 615400 561800
Hai Duong 1735100 381400 1353700
Hai Phong 1904100 885000 1019100
Hung Yen 1145600 148700 996900
Thai Binh 1787300 178700 1608600
Ha Nam 790000 82900 707100
Nam Dinh 1836900 331700 1505200
Ninh Binh 915900 174000 741900
Northern Midlands
and Mountain 11400200 1942400 9457800
Ha Giang 758000 114100 643900
Cao Bang 515200 103800 411400
Bac Kan 301000 49000 252000
Tuyen Quang 738900 96800 642100
Lao Cai 646800 146100 500700
Yen Bai 764400 149400 615000
Thai Nguyen 1150200 327200 823000
Lang Son 744100 143100 601000
Bac Giang 1588500 155100 1433400
Phu Tho 1335900 243100 1092800
Dien Bien 519300 78000 441300
Lai Chau 397500 57200 340300
Son La 1134300 158400 975900Hoa Binh 806100 121100 685000
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
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Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
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Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
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enables clients to create
products and experiences to
effectively reach those unique
customer segments
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Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
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but also innovative solutions
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At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6211254 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE TOTAL URBAN RURAL
North and SouthCentral Coast
19173600 5009500 14164100
Thanh Hoa 3426600 394700 3031900
Nghe An 2952000 400500 2551500
Ha Tinh 1230500 192100 1038400
Quang Binh 857900 130300 727600
Quang Tri 608100 177700 430400
Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800
Quang Nam 1450100 277200 1172900
Quang Ngai 1227900 179900 1048000
Binh Dinh 1501800 462700 1039100
Phu Yen 877200 203800 673400
Khanh Hoa 1183000 526400 656600
Ninh Thuan 576700 208400 368300
Binh Thuan 1193500 469100 724400
Central Highlands 5379600 1544100 3835500
Kon Tum 462400 161900 300500
Gia Lai 1342700 394200 948500
Dak Lak 1796700 432500 1364200
Dak Nong 543200 83500 459700
Lam Dong 1234600 472000 762600
South East 15192300 9283600 5908700
Binh Phuoc 912700 153400 759300
Tay Ninh 1089900 170800 919100
Binh Duong 1748000 1133500 614500
Dong Nai 2720800 923300 1797500
Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6311255Copyright copy 2014 The Nielsen Company
REGIONPROVINCE TOTAL URBAN RURAL
Mekong River Delta 17390500 4329100 13061400
Long An 1458200 261800 1196400
Tien Giang 1692500 249500 1443000
Ben Tre 1258500 126300 1132200
Tra Vinh 1015300 164800 850500
Vinh Long 1033600 160900 872700
Dong Thap 1676300 297700 1378600
An Giang 2153700 645900 1507800
Kien Giang 1726200 471200 1255000
Can Tho 1214100 805200 408900
Hau Giang 769700 202800 566900
Soc Trang 1301900 442500 859400
Bac Lieu 873400 238100 635300
Ca Mau 1217100 262400 954700
Source Statistical Yearbook 2012
POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 64112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 65112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 66112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 6711259Copyright copy 2014 The Nielsen Company
POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012
REGIONPROVINCEPOPULATION
983080THOUSAND PEOPLE983081AREA 983080KM983090983081
POPULATION DENSITY983080PEOPLEKM983090983081
Tổng số ndash TOTAL 887729 3309511 268
Red River Delta 202367 210509 961
Ha Noi 68441 33236 2059
Vinh Phuc 10206 12365 825
Bac Ninh 10799 8227 1313
Quang Ninh 11772 61023 193
Hai Duong 17351 16560 1048
Hai Phong 19041 15239 1250
Hung Yen 11456 9260 1237
Thai Binh 17873 15700 1138
Ha Nam 7900 8605 918
Nam Dinh 18369 16526 1112
Ninh Binh 9159 13767 665
Northern Midlandsand Mountain
114002 952723 120
Ha Giang 7580 79149 96
Cao Bang 5152 67079 77
Bac Kan 3010 48594 62
Tuyen Quang 7389 58673 126
Lao Cai 6468 63839 101
Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325
Lang Son 7441 83208 89
Bac Giang 15885 38489 413
Phu Tho 13359 35334 378
Dien Bien 5193 95629 54
Lai Chau 3975 90688 44
Son La 11343 141744 80
Hoa Binh 8061 46087 175
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 68112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 69112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7011262 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700
Red River Delta 9929000 9968200 10044400 10139900 10231600
Ha Noi3256900 3292000 3340200 3398300 3446500
Ha Tay
Vinh Phuc 501700 506200 510000 511900 516600
Bac Ninh 520100 522600 528700 539000 548400
Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600
Hai Phong 921000 927800 936200 946900 958800
Hung Yen 581900 575700 579100 578400 579800
Thai Binh 923400 922300 923000 923500 924100
Ha Nam 404500 402300 402300 402600 403700
Nam Dinh 939100 933800 934500 936300 938100
Ninh Binh 453800 452700 453000 455800 459400
Northern Midlandsand Mountain
5538200 5555600 5601000 5663000 5718300
Ha Giang 361600 362000 367100 373400 379400
Cao Bang 259900 257500 258600 259200 260000
Bac Kan 145900 146100 146700 147400 148200
Tuyen Quang 366000 361900 364300 365900 369000
Lao Cai 302000 305900 311100 316700 321200
Yen Bai 369800 371000 375600 379800 382800
Thai Nguyen 561900 568900 572400 577700 583200
Lang Son 366900 368300 369400 371200 372300
Bac Giang 782700 785100 785100 793300 803100
Phu Tho 665300 669300 668000 672900 674100
Dien Bien 238800 245300 250500 255300 259400
Lai Chau 181400 181500 185900 190300 194300
Son La 537500 536600 546700 556700 564700
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7111263Copyright copy 2014 The Nielsen Company
REGION
PROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Hoa Binh 398500 396200 399600 403200 406600
North and SouthCentral Coast
9528900 9532600 9572400 9622800 9682400
Thanh Hoa 1721100 1722000 1722800 1727100 1733400
Nghe An 1473700 1467700 1475000 1481700 1487000
Ha Tinh 641600 620700 621000 621500 622900
Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900
Thua Thien Hue 551100 550200 550700 557100 563400
Da Nang 441700 453300 469700 482000 493500
Quang Nam 728800 729700 730700 735100 740300
Quang Ngai 618500 617200 617700 619100 622200
Binh Dinh 760300 762300 764700 767800 769700
Phu Yen 429600 430800 433200 435100 438200
Khanh Hoa 578900 586300 588800 592100 596800
Ninh Thuan 282300 283800 283900 283800 286000
Binh Thuan 578600 583700 585700 588300 593300
Central Highlands 2510200 2538100 2568700 2596100 2634100
Kon Tum 211000 213100 214500 215300 216500
Gia Lai 626600 637800 644400 651000 657100
Dak Lak 849100 859400 868800 877600 890100
Dak Nong 237200 235800 240400 243000 253500
Lam Dong 586300 592000 600600 609200 616900
South East 6991700 7253800 7480500 7668300 7849000
Binh Phuoc 422000 430700 439900 446600 452000
Tay Ninh 535500 536200 540100 545400 551100
Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600
FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7211264 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
REGIONPROVINCE
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Ba Ria - Vung Tau 490600 499400 506200 513400 519800
HCMC 3592200 3740800 3848500 3934800 4034000
Mekong River Delta 8664600 8653300 8679400 8713200 8750300
Long An 718700 723000 726300 729900 734000
Tien Giang 853300 852100 852100 853100 862700
Ben Tre 644100 639800 640200 640800 641300
Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200
Dong Thap 833000 835900 837600 839500 841100
An Giang 1083000 1080700 1080900 1081700 1082200
Kien Giang 838200 836300 845600 851500 858300
Can Tho 597300 598900 599900 605300 610400
Hau Giang 378800 376600 377500 380800 381500
Soc Trang 653800 650500 652600 654000 654900
Bac Lieu 434500 429500 432900 437900 438900
Ca Mau 601400 600400 601900 603000 605700
Source Statistical Yearbook 2012
FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 73112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 74112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 75112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 76112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 77112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 7811270 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081
MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014
March 1030 998 1008 1022 1002
April 1022 1004 1001 1033 1001
May 1039 1004 1003 1022 1002
June 1021 1006 1002 1011 997
July 1011 1005 1001 1012 997
August 1016 1002 1002 1009 1006
September 1002 1006 1013 1008 1022
October 998 1004 1011 1004 1009
November 992 1006 1019 1004 1005
December 993 1014 1020 1005 1003
Monthly average index 1015 1005 1009 1014 1006
December of report year
compared with previous year
1199 1065 1118 1181 1068
Previous year=100 1230 1069 1092 1186 1092
Year 2000=100 1796 1920 2096 2486 2715
Year 2005=100 1408 1505 1643 1948 2128
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
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EMAIL vietnaminfonielsencom
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Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 79112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 80112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
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7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 81112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 82112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 83112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8411276 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745
Central 2865937 3525735 4974074 5767558 6813217
Local 586846 683833 697006 725165 760528
Non-state 7099033 8855172 11508673 13987202 17274165
Collective 66409 87303 109269 na na
Private 5727233 7225509 9624094 na na
Households 1305391 1542360 1775310 na na
Foreigninvested sector
8479465 9916126 12455244 16470994 21429421
Structure ()
Tổng số ndash TOTAL 1000 1000 1000 1000 1000
State 181 183 191 176 164
Central 150 153 168 156 148
Local 31 30 23 20 16
Non-state 373 385 389 378 373
Collective 03 04 04 na na
Private 301 314 325 na na
Households 69 67 60 na na
Foreigninvested sector
446 432 420 446 463
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8511277Copyright copy 2014 The Nielsen Company
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY 983080BILLION VND983081
YEAR Tổng số ndashTOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 4338744 3314244 952529 71971
2006 4515508 3423674 1017921 73913
2007 4677236 3536802 1064548 75886
2008 5004115 3780127 1145438 78550
2009 5158196 3810902 1266144 81150
2010 5401628 3967336 1351372 82920
2011 5718858 4219254 1412042 87562
Prel 2012 5877927 4338701 1448625 90601
Index (previous year=100) ndash percentage
2005 1034 1014 1114 1026
2006 1041 1033 1069 1027
2007 1036 1033 1046 1027
2008 107 1069 1076 1035
2009 1031 1008 1105 1033
2010 1047 1041 1067 1022
2011 1059 1063 1045 1056
Prel 2012 1028 1028 1026 1035
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 86112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8711279Copyright copy 2014 The Nielsen Company
YEARTổng số ndash
TOTAL
OF WHICH
EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage
1991 858 868 849
1992 1157 1237 1087
1993 1349 1157 1544
1994 1430 1358 1485
1995 1377 1344 1400
1996 1352 1332 1366
1997 1129 1266 1040
1998 1004 1019 992
1999 1116 1233 1021
2000 1294 1255 1332
2001 1037 1038 1037
2002 1167 1112 1218
2003 1246 1206 1279
2004 1287 1314 1266
2005 1184 1225 1150
2006 1224 1227 1221
2007 1314 1219 1398
2008 1288 1291 1286
2009 886 911 8672010 1236 1265 1213
2011 1297 1342 1258
Prel 2012 1121 1182 1066
Source Statistical Yearbook 2012
EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 88112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 89112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 90112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9111283Copyright copy 2014 The Nielsen Company
YEAR Tổng số ndashTOTAL
OF WHICH
STATE NON983085STATEFOREIGN
INVESTED SECTOR
Structure (percentage)
1990 1000 304 696 na
1991 1000 269 731 na
1992 1000 242 758 na
1993 1000 218 782 na
1994 1000 231 764 05
1995 1000 226 769 05
1996 1000 213 775 12
1997 1000 200 786 14
1998 1000 194 793 13
1999 1000 186 801 13
2000 1000 178 806 16
2001 1000 167 817 16
2002 1000 162 799 39
2003 1000 157 802 41
2004 1000 150 812 38
2005 1000 129 833 38
2006 1000 127 836 37
2007 1000 107 856 37
2008 1000 98 868 34
2009 1000 131 842 27
2010 1000 142 832 26
2011 1000 126 845 29
Prel 2012 1000 122 849 29
Source Statistical Yearbook 2012
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 92112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9311285Copyright copy 2014 The Nielsen Company
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Lai Chau 88560 113540 136290 189210 173900
Son La 507290 631450 808320 921390 1236570
Hoa Binh 278360 358690 486200 602600 743130
North Central andCentral coastal area
15681040 19492710 24914400 30440820 37159810
Thanh Hoa 1430170 1778000 2383530 2946540 4051260
Nghe An 1615570 1991410 2768020 3114850 3921930
Ha Tinh 898530 1147190 1463940 1896810 2178320
Quang Binh 602460 727360 956300 1192770 1365720
Quang Tri 568570 731110 949380 1228150 1520900
Thua Thien Hue 927500 1096060 1458380 1804720 2074650
Da Nang 1843520 2686700 3410320 4269630 5072540
Quang Nam 895620 1115460 1417920 1640370 2329960
Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020
Phu Yen 615140 749540 936270 1150630 1428030
Khanh Hoa 2003930 2339010 2904820 3561020 4321200
Ninh Thuan 422320 510690 641630 737650 915300
Binh Thuan 1202840 1400450 1648380 2068530 2219070
Central Highlands 4017090 5257520 6840050 7626730 9560520
Kon Tum 218860 279060 368060 484960 621920
Gia Lai 822990 1006950 1310600 1826820 2096220
Dak Lak 1327140 1911580 2613490 2253380 3043720
Dak Nong 334450 418460 521320 661890 790220
Lam Dong 1313650 1641470 2026580 2399690 3008440
South East 33666820 42043630 54168600 64739630 77452890
Binh Phuoc 783410 938080 1222570 1613110 1881430
Tay Ninh 1911140 2228640 3020960 3236110 4340150
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9411286 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
Binh Duong 2634440 3369990 4550330 5569150 7028470
Dong Nai 3772080 4523050 5722100 7306550 8424970
Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380
TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490
Mekong River Delta 18559850 22503000 28818540 34348090 40652710
Long An 1157950 1407710 1793700 2276250 2721480
Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450
Tra Vinh 679880 754970 857360 1043520 1191010
Vinh Long 1136160 1378440 1702860 1983900 2252140
Dong Thap 1689100 2167820 2674500 3754540 4126150
An Giang 2839620 3213500 4907570 4420180 5938940
Kien Giang 1954630 2256720 2987130 3764010 3997300
Can Tho 2052060 2717370 3250150 4028430 4516340
Hau Giang 696180 938980 1206790 1649530 2241270
Soc Trang 1233700 1560810 2173450 2563960 3080800
Bac Lieu 944860 1160000 1185450 1212090 1761130
Ca Mau 1546530 1881970 2374950 3034930 3626430
Source Statistical Yearbook 2012
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT
PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 95112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 96112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9711289Copyright copy 2014 The Nielsen Company
Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND
REHABILITATIONHOSPITAL
MEDICALSERVICEUNIT
Bac Giang 144 13 18 na 112
Phu Tho 128 10 15 na 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 na 208
NorthernCentral andCentralcoastal area
3283 230 127 10 2910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 na 159
Quang Tri 160 10 7 1 142
ThuaThien Hue
176 14 8 1 152
Da Nang 71 13 na 1 56
Quang Nam 280 24 11 na 244
Quang Ngai 206 18 6 na 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 na 127
CentralHighlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 na 184
NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 98112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 9911291Copyright copy 2014 The Nielsen Company
NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034
Regional polyclinic 87 81 77 77 78
Sanatorium andrehabilitation hospital
43 49 50 63 77
Medical service units incommunes precincts
487 494 503 506 507
Medical service units in
offices enterprises 50 50 50 50 34
Others 20 16 17 16 21
Bed per 10000 inhabitant(bed)
196 208 220 240 249
Index (previous year=100) ndash percentage
Tổng số ndash TOTAL 1043 1060 1058 1083 1032
Hospital 1019 1029 1028 1010 990
Regional polyclinic 942 873 912 997 1034
Sanatorium andrehabilitation hospital
784 1075 1023 1341 1051
Medical service units incommunes precincts
1006 1006 1004 1002 974
Medical service units inoffices enterprises
1000 1000 1000 1000 1007
Others 927 895 971 909 1133
Bed per 10000 inhabitant
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10011292 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014
NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081
REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090
Medical staff Doctors 573 608 614 628 737
Assistant physicians 498 518 522 542 587
Nurses 651 715 823 881 1003
Midwives 230 250 268 279 301
Doctors per 10000inhabitants (Persons)
67 71 71 71 83
Pharmaceutical staf f Pharmacists of high degree
58 57 56 58 103
Pharmacists of middle degree
139 159 179 205 303
Assistant Pharmacists 86 81 72 66 75
Index (previous year=100) ndash percentage
Medical staff
Doctors 1046 1061 1010 1023 1174
Assistant physicians 1020 1041 1008 1038 1083
Nurses 1079 1099 1151 1070 1138
Midwives 1105 1090 1072 1041 1079
Doctors per 10000 1031 1060 1000 1000 1169
Pharmaceutical staf f
Pharmacists of high degree 1021 981 982 1036 1776
Pharmacists of middle degree
1122 1139 1126 1145 1478
Assistant Pharmacists 1006 943 889 917 1136
Source Statistical Yearbook 2012 ndash excluding private establishments
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10111293Copyright copy 2014 The Nielsen Company
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION 983080THOUSAND VND983081
2004
983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757
By Residence
Urban 815 1058 1605 2130 3071
Rural 378 506 762 1070 1541
By Region
Red River Delta 498 666 1065 1580 2304
Northern midlandsand mountain areas
327 442 657 905 1285
North Central areaand Central coastal area
361 476 728 1018 1469
Central Highlands 390 522 795 1088 1631
South East 893 1146 1773 2304 3241
Mekong River Delta 471 628 940 1247 1785
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 102112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10311295Copyright copy 2014 The Nielsen Company
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081
2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090
WHOLE COUNTRY 155 134 142 126 111
By Residence
Urban 77 67 69 51 39
Rural 180 161 174 159 144
By Region
Red River Delta 100 86 83 71 61
Northern midlands
and mountain areas275 251 294 267 242
North Central areaand Central coastal area
222 192 204 185 167
Central Highlands 240 210 222 203 186
South East 31 25 23 17 14
Mekong River Delta 130 114 126 116 106
Source Statistical Yearbook 2012
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 104112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 105112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 106112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 10711299Copyright copy 2014 The Nielsen Company
EXCHANGE RATE TO US$1 YEAR AVERAGE
983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092
Japan 8800 8000 8000 9700 10600
China 677 646 631 619 608
Hong Kong 777 778 776 776 776
Taiwan 3160 2950 2960 2970 2940
South Korea 115900 110800 112500 109600 105800
Indonesia 908600 877600 938400 1053800 1212500
Malaysia 322 306 309 315 323
Philippines 4510 4330 4220 4250 4280
Singapore 136 126 125 125 122
Thailand 3170 3050 3110 3080 3260
Vietnam 1915100 2068100 2084700 2101900 2130000
India (FY) 4580 4660 5340 5850 6600
Australia 109 096 096 104 115
New Zealand 139 126 123 122 118
Source IMA Asia Report 2013
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 108112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 109112
CONTACTSTEL +84 8 3997 8088
FAX +84 8 3845 5348
EMAIL vietnaminfonielsencom
WEB wwwnielsencomvn
wwwfacebookcomvietnamnielsen
wwwtwittercomnielsenvietnam
Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually
Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
ABOUT NIELSEN
Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with
headquarters in New York USA and Diemen the Netherlands
For more information visit wwwnielsencom
Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 110112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 111112
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer Our measurement
enables clients to create
products and experiences to
effectively reach those unique
customer segments
INNOVATION
Once wersquove helped identify
the desires and needs of
consumers clients rely on our
ability to shape and develop
breakthrough products and
services This not only includes
effective go-to-market plans
but also innovative solutions
to expand their product
portfolio for future growth
MARKETING
EFFECTIVENESS
Our differentiated perspective
into what consumers watch
and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI)
Nielsen determines whether
campaigns reached the right
consumers how the message
resonated and what action was
taken as a result
PERFORMANCE
MANAGEMENT
We provide our clients with
tools and processes to ensure
their product is available
visible and effectively
promoted With insights into
marketplace trends we help
clients get the right price and
create promotional and retail
experiences that get results
PERFORMANCE FRAMEWORK
At Nielsen we analyze billions of data points to see consumers
in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports
our mission to help clients make faster smarter more confident
decisions to improve profitable growth
CONSUMERIZATION INNOVATIONMARKETING
EFFECTIVENESS
PERFORMANCE
MANAGEMENT
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112
7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014
httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 112112