KODAK FUN SAVER:FUN AND EASY FOR THE

ELDERLY

EDSGN 100 Sec 4Team 7Connor Schaeffer, Eric Hill, Zachary Zimmerman, Spencer Brought

Table of Contents We recognize the need to be… The problems to fix are… References Design ideas Design analysis Final design Summary and Conclusion

Making the World a Cleaner and Safer Place

http://en.wikipedia.org/wiki/Disposable_camera

http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=4213/6170&pq-locale=en_US

A new market in a more elderly age group could increase sales Largest generation Good target group because of simplicity

of camera and want of ease

After polling we found many problems with the current design Use

Film advancement wheelView finderPicture indicatorErgonomic

LegendA Bigger Advancement WheelB Easy Tab AdvancementC Motorized AdvancementD Pull String AdvanceE Button WindF Bigger Viewfinder w/ Adjusted MagnificationG Digital Display on BackH Longer Viewfinder

I Display Remaining Picture Numbers Digitally

J Voice Reminder

K HUD Display of remaining Picture Numbers Inside Viewfinder

L Put Larger Picture Remaining Dial on Back of Camera with Distinct Arrow

M Increase Size of ShellN More Defined Hand GripsO Waterproof ShellP Smaller BatteryQ WristbandR Larger Capacitor for Brighter FlashS Zoom FeatureT Flash Request Indicator LightU Picture Timer

Design Matrix

  Concept Variants

Criteria A B C D E F G H I J K L M N O P Q R S T U Ref.

Ease of Handling 0 0 0 0 0 0 0 - 0 0 0 0 + + 0 0 + 0 0 0 0 0Ease of Use + + + + + + + + 0 0 0 0 0 0 0 0 0 0 0 0 0 0Ease of Manufacturing 0 0 - 0 0 0 - 0 - - - 0 + - - + 0 - - 0 0 0Durability 0 0 0 0 0 0 - 0 0 0 0 0 0 0 + 0 + 0 0 0 - 0Simplicity for User + + + + + + 0 0 + + + + 0 0 0 0 + 0 0 + 0 0Logical for company + + + 0 0 + 0 0 + - 0 + + + 0 0 0 0 0 0 0 0  Pluses 3 3 3 2 2 3 1 1 2 1 1 2 3 2 1 1 3 0 0 1 0 0  Sames 3 3 2 4 4 3 3 4 3 2 4 4 3 1 4 5 3 5 5 5 5 6  Minuses 0 0 1 0 0 0 2 1 1 3 1 0 0 1 1 0 0 1 1 0 1 0

  Net 3 3 2 2 2 3 -1 0 1 -2

0 2 3 1 0 1 3 -1 -1 1 -1

 

  Rank 1 1 3 3 3 1 3 2 2 4 3 1 1 3 4 3 1 2 2 1 2    Continue? Y Y N N N Y N Y Y N N Y Y N N N Y N N Y N  

Weighted Matrix  Concepts

A B F H I

Criteria Weight RatingWeighted

Score RatingWeighted

Score RatingWeighted

Score RatingWeighted

Score RatingWeighted

ScoreEase of Handling 15% 3 .45 3 .45 3 .45 2 .3 3 .45Ease of Use 25% 3 .75 4 1 4 1 3 .75 4 1Ease of Manufacturing 15% 3 .45 3 .45 4 .6 3 .45 2 .3Durability 5% 3 .15 3 .15 3 .15 3 .15 2 .1Simplicity for User 30% 4 1.2 4 1.2 4 1.2 4 1.2 4 1.2Logical for company 10% 3 .3 3 .3 3 .3 3 .3 3 .3

Total Score 3.3 3.55 3.7 3.15 3.35Rank 7 5 3 8 6

Continue? No Develop Develop No No

 Concepts

L M Q T

Criteria Weight Rating

Weighted Score

Rating

Weighted Score

Rating

Weighted Score

Rating

Weighted Score

Ease of Handling 15% 3 .45 4 .6 5 .75 3 .45

Ease of Use 25% 4 1 4 1 4 1 3 .75Ease of Manufacturing 15% 4 .6 4 .6 4 .6 3 .45Durability 5% 3 .15 3 .15 4 .2 3 .15Simplicity for User 30% 4 1.2 4 1.2 4 1.2 3 .9

Logical for company 10% 3 .3 3 .3 3 .3 3 .3Total Score 3.7 3.85 4.05 2.55

Rank 3 2 1 9Continue? Develop Develop Develop No

Design Analysis for Better Use Camera

Advancement tab for better handling Larger, more accessible view finder for

quicker and better pictures Easy read picture number indicator, for

easier time to find number of pictures Increase of size and wristband for easier

handling

Front View

Top View

Back View

Summary and Conclusion Our research and survey shows that he

current design for disposable cameras is not user friendly for people over 65.

By implementing these design solutions, Kodak can hopefully increase sales in an important and fast growing demographic.

Any Questions?