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SUMMER TRAINING PROJECT REPORT

ON

STUDY OF CUSTOMER SATISFACTION AT

RELIANCE COMMUNICATION IN MEERUT REGION

In partial fulfillment for the degree ofBachelor of Business Administration

From

Ch. Charan singh university, meerut

(2011-2012)

SUBMITTED TO:

MRS : JUHI AGARWAL(Faculty of Management)

SUBMITTED BY:

KOMAL MEHRA

ROLL NO:9183530.

I NSTITUTE OF I NFORMATICS & MANAGEMENT SCIENCES,

MEERUT

Anuyogi Puram, Near Medical College, Garh Road, Meerut250004

Tel. : 2760396, Fax : (0121) 2765023, e-mail: iims@vsnl.net.in

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Certificate

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TO WHOM IT MAY CONCERN

This is to certify that FAHEEM has done her summer training

project on the topic MARKETING STRATEGY VIEOCON under my

guidance and supervision.

To the best of my knowledge the project report presented is

satisfactory.

(Project Guide) Head,

Mrs. Juhi Agarwal Deptt. Of Management (BBA)

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DECLARATION

I, FAHEEM the student of B.B.A, Institute Of Informatics &

Management Sciences, Meerut ( Affilitated to CCS UNIVERSITY,

MEERUT) hereby declare that the research work presented in this project

report entitled "THE STUDY OF MARKETING STATEGY OF VIEOCON for

the fulfillment of the award of Bachelor in Business Administration from

Choudhary Charan Singh University, Meerut is based on my work during

the summer training in the "VIEOCON. The project embodies the result

of original work and studies carried out by me and the contents of the

project do not form the basis for the award of any other degree to me

or to anybody else.

FAHEEM

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EXECUTIVE SUMMARY

A project is a scientific and systematic study of real issues on a problem

with the application of management concept and skills. The study can

deal with small or big issues in any division of an organization. It can

be case study where a problem has been dealt with, through the process

of management. The essential equipment of a project this that, it should

contain scientific collection of data, analysis and interpretation of data

leading to valid conclusion.

Project is an essential part in BBA curriculum. It enables the student to

share the real experience in industry & Market. My project has placed in

Market Research.

The topic of my project was CUSTOMER SATISFACTION OF

RELIANCE COMMUNICATION IN WESTERN UP REGION.

I collected the data regarding customer satisfaction implemented by the

company and its impact on sales on sales of the products in western up

Region specially Meerut market.

This project report tends to give a sharp picture of the telecom industry

and Reliance Communications as well..

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The objective of this project is to study the problem faced by the

respondent with reliance post paid services.

The SWOT Analysis of this project is the strength is the Reliance

decided to be a value driver , selling novel product benefit, and the

weakness is Reliance has less number of retailers, the opportunities it can

take the market very well with the new investment $ 143 millions and the

threaths a large amount of expenses on advertisment.

I hope, this study can be of some help to the telecom industry of his

product and service

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ACKNOWLEDGEMENT

The satisfaction and euphoria that a company the completion of any

task would be but incomplete without the mention of people who made

it possible, whose constant guidance and encouragement crowned my

efforts with success

I consider it a privilege to express my gratitude and respect to all those

who guided me in the completion of the project I feel gratitude to Ms.

Kalpana Mam, IIMS, Meerut their generosity kindness to help me to

preserve with this study

I would like to thank Deepak Sharma ( Manager) for giving me the

opportunity to under go the summer training in Videocon .

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TABLE OF CONTENT

Executive SummaryAcknowledgement

Table of Contents

Chapter- 1 Introduction 01

Chapter2 Company profile (Including SWOT analysis) 08

Chapter3

3.1

Objectives of the project 203.2 Importance and scope of the projectChapter-4 Literature Review 23

Chapter-5 Research Methodology 28

5.1 Research Design5.2 Data Collection5.3 Limitations

Chapter-6 Data analysis and interpretation 34

Chapter-7

7.1 Findings 447.2 Conclusion 467.3 Recommendations & Suggestions

1. Appendices 492. Bibliography 52

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