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Packstory
Exhibition
Packaging throughout the ages
Guided tour
ation. product while including a mass of additional inform
can guarantee the traceability of a longer, and radio frequency identification systems
order to keep our products fresher for the atmosphere within our packaging is modified in
n a product is past its use-by date ; manufactured from plants ; smart labels show us whe
ns. Our plastics can now be Since then, there have been more and more innovatio
these supplies.
transport, protect and preserve them, some means of packaging had to be invented to
ankind took food supplies with movements of people and trade began to spread and m
uman history. As the prehistoric The history of packaging cannot be separated from h
Showcases
first appearance in 1959. calling them ‘tin cans’. The aluminium can made its
milar to cans, people started of tin-coated iron. Because their appearance was si
the USA in circular boxes made As early as the 1930s, certain drinks were sold in
ionism. the countryside, thus fostering the rise of Impress
is enabled painters to roam boxes and, from 1850, also for soft paint tubes. Th
used for manufacturing Aluminium was discovered in 1827. It was initially
beginning of the cans.
ation process. This marked the Nicolas Appert invented ‘appertization’, a steriliz
ing the French revolution, manufacturing, steel appeared in 1786. In 1795, dur
Following evolutions in metal Tin-coated iron was first used in the 13th century.
years BC.
ss appeared around 50 around 1,000 years BC. The technique of blowing gla
ancient Egypt, sometime The first flasks and jewels made of glass date from
ds such as drinking water. it was used to preserve beer and to transport liqui
ntion. Stronger than an amphora, The wooden barrel using iron hoops is a Gallic inve
reusing the pieces for lining a watercourse.
e production of mortar or sauces. They were often recycled by crushing for th
live oil, and fish were the most commonly used vessel to carry wine, o
es, these clay containers The amphora appeared around 6000 BC. In ancient tim
food. animal skins, or horns were used to carry water and
when leaves, fruits, barks, The origins of packaging lie buried in pre-history
quickly.
d that would otherwise perish modified in order to increase the shelf life of foo
ckaging, the atmosphere is from sugarcane was marketed. In certain types of pa
containing PET produced incorporate recycled PET. In 2009, the first bottle
the 90s, PET bottles also bottles appeared in the early 90s. Since the end of
HDPE in 1953. The first PET synthesized throughout the 20th century, including
polymers were in 1907 by Belgian chemist Leo Baekeland. Numerous
olymer was Bakelite, discovered The first industrial plastic based on a synthetic p
on of snooker balls. to serve as an alternative to ivory in the producti
luloid (1856), which was manufactured were employed. The first artificial plastic was cel
where gelatine-based glues The history of plastic goes back to ancient Egypt,
m in 1961 vacuum-packed instant coffee was marketed in Belgiu
oorganisms. The first Vacuum packaging prevents the proliferation of micr
milk, thus enabling a longer preservation period.
the sanitized packaging of in America. In 1961, a Swedish manufacturer enabled
ginning of the 20th century The first drink cartons for milk appeared at the be
Braille writing.
es safety systems and machine appear. Modern cardboard packaging integrat
cardboard manufacturing component. That year also saw the first multi-layer
lp became the primary rags were first used but from 1850 onwards, wood pu
nasty in 105 AD. Old The Chinese invented modern paper during the Han dy
A dream or a nightmare ?
A world without packaging:
easy as possible.
identification of the products as packaging should make handling, transport, use and
and functionally. For consumers, enable them to put products on the shelves quickly
a truck. For retailers, packaging must space available on a pallet, in a container, or in
kaging must have a shape suited to the product in an attractive way. For distributors, pac
orm consumers and present the For producers, packaging must protect, help and inf
hygiene !
sport, their protection and their presented in packaging devised to assure their tran
e products we use were not Let us imagine for a minute what would happen if th
Marketing
Biomimicry
for its pollination.
uitable strategy: it targets and attracts only the insect s
particular moth. The orchid has a very selective
this Its bright white colour is an added attraction for
erfume. nightfall, the flower emits a particularly strong p
. So, at Angraecum sesquipedalthe orchid called
de of gather the nectar which is concentrated on the insi
able to a moth which has a sufficiently long proboscis, is
, praedictaXhantopan morganiiIn Madagascar, only the
Nature creates packaging …
decorated.
fully intended for women is often more colorful and skill
products intended for men. Conversely, packaging
ed for colors, combined with clean lines, are generally us
en dark and designs to selectively attract us. Cold and oft
ns The packaging of cosmetic products uses graphic mea
… which inspires man
Schockproof protection
Biomimicry
survival of the species !
mechanical protective role. Packaging ensures the
s develop into a new plant. The shell thus fulfils it
let it environmental are favorable to release its seed and
split open naturally once it’s dry and when
will – can crack them open to eat them. And yet the nut
Ara hyacintheorangutans, and one species of parrot, the
shell. Few animals – with the exception of rats,
Macadamia nuts have an extremely hard and resistant
Nature creates packaging …
prolonged preservation of the product over time.
microorganisms that may be present and ensure
treatments. These destroy all pathogenic
also be subjected to special high-temperature
an its content. Thanks to the can, the food products c
n to qualities. It provides maximum mechanical protectio
fic A can is a unique type of packaging with very speci
… which inspires man
Prolonged life
Biomimicry
protection around the growing chick.
to take place while providing a sufficiently solid
anges calcium structure of the egg shell enables the exch
orous its waste in the form of carbon dioxide. The microp
s chick. The embryo needs to capture oxygen and eject
to a An egg mut be able to help the embryo to develop in
Nature creates packaging …
much longer period.
r a an ideal atmosphere. Products are thus preserved fo
with for example, with fresh vegetables, providing them
sed, and the external world. This type of packaging is u
level of oxygen and CO2 exchange between a product
pecific Certain specially designed plastic films enable a s
… which inspires man
Ease of storage
Biomimicry
object of mathematical researches.
arrangements of the sunflower seeds has been the
husks, which makes for optimal storage. The
ped This is because the seeds are packed in diamond-sha
A sunflower contains an impressive nomber of seeds.
Nature creates packaging …
be stacked on top of each other.
tes to the crates is also optimized, allowing up to 90 cra
f maximum amount of schokproof protection. Stacking o
28 bottles within a minimum amount of space and a
or Here, the hexagonal compartments optimize storage f
t. whose function is the optimal storage of its conten
ckaging A bottle crate is a simple example of artificial pa
… which inspires man
Information of the state of a product
Biomimicry
maturing process through its aspect and color.
e skin of the banana informs us about the state oh th
been marketed, the process is no longer curbed. The
has Cold preservation slows down this process. Once it
ure. After it has been picked, a banana continues to mat
Nature creates packaging …
with the freshness of the product.
long unfalsifiable way. The color of the label evolves a
preservation of the product on an accurate and
ate of the continuity of the cold chain and control the st
fy items have a label using thermochromic inks to veri
ing freshness of perishable goods. Some of these packag
So called smart packaging informs us about the
… which inspires man
Easy closing system
Biomimicry
fall in salinity and dehydration.
m the is dissolved in water. They are also proteccted fro
n it from lack of oxygen, which they can only access whe
ed water is retained inside. Mussels are thus protect
e sea consequently, their shells close tighly and a littl
ment : are exposed to air, they are in a stressful environ
ey and exposed to the ambiant air at low tide. When th
tide Mussels are generally covered by sea water at high
Nature creates packaging …
food waste.
the prolonging its preservation and reducing therefore
maintains the texture and the flavor of the cheese,
m to open and close the bag several times. This syste
system cheese in plastic bag. It often come with a zipper
to the consumer’s needs. A good example is grated
ng packaging which are easy to open and close, accordi
In today’s supermarkets we find many types of
… which inspires man
arBelgians throw away 15 kg of food per person per ye
Food wastage
How to reduce food wastage?
use-by date in the wrong way.
the time, and sometimes we interpret the much more demanding, we lack space, we do not take
tes us to use these left-overs. We have become excess food left over. Our culture no longer stimula
difficult to plan purchase. This translates into and live according to a different rhythm, making it
s, people increasingly have different lifestyles More and more people live alone, while in household
Why such waste?
Make a shopping list
requirements
Comply with cold chain
the packaging is not damaged
When out shopping, check that
areas
account the different cooling
freezer while taking into
Put things away in the fridge and
your household consumption
Buy food in suitable portions for
the fridge
Plan meals around what is left in
Check use-by dates
with others
into the freezer, or share them
Use up the left-overs, put them
Packaging and its role against wastage
Food wastage
consistency for much longer.
ey remain fresher and keep their color and packaging prevents foods from spoiling too fast. Th
resh food products. The reduced oxygen level in Modified atmosphere packaging extends the life of f
waste.
thus reducing the amount of food that goes to increase food security and prolong its shelf life,
ackaging actively interact with the food to Active packaging means that the components of the p
Active packaging: An answer to wastage ?
ions (temperature/use-by date) • It provides information on storage and use condit
packaging)
g, modified atmosphere packaging, resealable • It extends the life of a product (vacuum packagin
lies, at home, outdoors, etc. and by different population segments : single, fami
to enable their optimal use in different situations• It presents products in a range of portion sizes
pathogens • It prevents degradation of food due to shock and
nst food wastage: Packaging plays an important role in the fight agai
(MJ) Energy necessary for the weekly consumption of food
Packaging and the environment
& the Environment Table for One: the energySource: INCPEN – the Industry Council for Packaging
http://www.incpen.org/displayarticle.asp?a=49&c=3
Production
Packaging
factory from
Transport
packagingTransport
Retailing
cooking Home
storage Home
household shop - Transport
toes (MJ) Energy necessary for the weekly consumption of pota
Packaging and the environment
& the Environment Table for One: the energySource: INCPEN – the Industry Council for Packaging
http://www.incpen.org/displayarticle.asp?a=49&c=3
Production Packaging
factory from
Transport
packagingTransport
Retailing
cookingHome
storage Home
household shop - Transport
(MJ) Energy necessary for the weekly consumption of meat
Packaging and the environment
& the Environment Table for One: the energySource: INCPEN – the Industry Council for Packaging
http://www.incpen.org/displayarticle.asp?a=49&c=3
Production
Packaging
factory from
Transport packagingTransport
Retailing
cookingHome
storage Home
household shop - Transport
emissions Impact Impact of food packaging on eq.CO
Packaging and the environment 2
emissions as opposed to 5% for packaging.
s, which are in fact responsible for 95% of CO2 spoilage and the useless production of food product
and protecting it, packaging helps to avoid environmental nuisance. However, by conserving food
ary and represents an important source of There are many who think that packaging is unnecess