Laetitia Reynaud Intergraf Baltprint Oct2014

8/10/2019 Laetitia Reynaud Intergraf Baltprint Oct2014

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The European graphic industry:

challenges and opportunitiesLaetitia Reynaud

Policy Advisor

October 2014


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Profile of the EU printing industry (EU28, 2011)

118 000 companies

684 000 employees

88 billion turnover


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% share of total manufacturing industry, EU-27, 2010


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Number of printing companies according to size (EU-28, 2011)


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Challenging times


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Number of companiesNumber of employees

Turnover in million

2008: change in classification


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-16

-28

-6

2001 2011


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Graphic paper consumption in Europe, 2007-2013, in million tonnes

30000

32000

34000

36000

38000

40000

42000

44000

2007 2008 2009 2010 2011 2012 2013


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Costs pressure


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Source: European Commission

Energy prices


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-10% -5% 0% 5% 10% 15% 20% 25% 30%

Luxembourg

Cyprus

Slovakia

Czech Republic

Sweden

Malta

Finland

Belgium

Portugal

Austria

Latvia

Netherlands

Italy

Poland

Hungary

United Kingdom

Slovenia

Ireland

France

Spain

EU-28

Denmark

Norway

Greece

Croatia

Lithuania

Germany

Bulgaria

Estonia

Romania

%-change in EU electricity prices for industrial consumers, 2012/2013


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Energy prices


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electricity

printing

machines

printing inks

paper

printing services

Source: bvdm, 2014

Price development in Germany, 2000-2013


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Competition from

low-cost countries


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Imports of printed products from China to the EU (2002-2012, in )

Low-cost country imports


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Imports of selected printed products from China to the EU (2002-2012, in )

Printed products imported from

China to the EU (2012, in value)


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Competition from

electronic media


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Production value (2008-2012, in )

0

100000000

200000000

300000000

400000000

500000000

600000000

2008 2009 2010 2011 2012
http://legalresearch.westlaw.co.uk/wp-content/uploads/2013/04/Westlaw-Uk-Encyclopedia-of-Environmental-Law.jpg


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http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=A7W_vAPrp30ZnM&tbnid=yBn0GLeH5O1uaM:&ved=0CAUQjRw&url=http://blastmagazine.com/the-magazine/technology/tech-news/google-to-go-paperless-in-2013/&ei=JQtYUsTDM8ex0AXVgoHwCQ&bvm=bv.53899372,d.d2k&psig=AFQjCNEJooXwt8k7RuM4RhtzGO4TA7qSnA&ust=1381588095895541


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Challenging times

but looking atopportunities


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Fight the

environmental myths


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Google Data Centres

Sustainability of digital media


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Fight the

digital myths


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63% trust advertising in

newspaper/magazines,

whereas only 25% trust

advertising on the internet.(PrintPower/VTT survey, March 2013)

Print remains attractive and effective

About 60 of respondents

consider advertising in magazines

is more appropriate and less

disruptive than in other media.

(Media_Analyzer, August 2013)


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Print

Digital

Neuroscience shows effectiveness of print


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Customers are great advocates of print


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Print oranddigital

C i t f i t d di it l i f t


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Coexistence of print and digital is a fact

C i t f i t d di it l i ti


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Coexistence of print and digital in practice
http://www.google.be/url?sa=i&rct=j&q=web%20to%20print%20facebook%20photo%20book&source=images&cd=&cad=rja&docid=F3UrCJxAsSAQHM&tbnid=Uit0UyjsdAZ7kM:&ved=0CAUQjRw&url=http://features.en.softonic.com/turn-your-facebook-profile-into-a-book&ei=Ik0oUpTXDIm70QXJroDIAQ&bvm=bv.51773540,d.d2k&psig=AFQjCNHtJurnTW2GWEOkKK76cEaHH5MXaw&ust=1378459286806641


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Together we are stronger


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23members

in 21countries


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INTERGRAFs main task is topromote and protect the interests of

the printing and related industries,

working with the European Institutions,

and to enhance the sectors competitiveness throughlobbying, informingand networking

Mission


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Networking


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Unbalanced support from EU institutions:

EU Digital Agenda


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EU Digital Agenda

Promotion of e-invoicing:

The environmental

benefits of e-invoicing in

terms of reducing paper

consumption and energy

costs for transportation

are also significant,generating carbon

savings which could

amount to reductions in

CO2 emissions of 1

million tonnes per

annum for the EU.

The Commission wants to see

e-invoicing become the

predominant method of

invoicing by 2020 in Europe.

21% f E39% f iti


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21% of European

households had

no access to the

internet

Digital blindness: over

40% of people who

receive paper bills

noticed an error on their

bill, compared with just

29% of those receiving

their bills online

39%of citizens

admit that without

paper statements

they would not

know what their

balance was

69%of citizens say

that postal bills offer

better record

keeping, 65%think

they are easier to

check, 48%consider

they offer more

security

Preference for paper

Keep track ofimportant information

by paper

Do not trust internet

Debt issues

Need proof of

residence, identity

No internet access

No internet skills

Illness

Disability

Rural areas

Older people

Cannot afford

THE PLEDGE


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THE PLEDGE

We call upon European organisations and Members of the European

Parliament to adopt the Keep Me Posted Pledge to:

offer all citizens the choice of receiving information through paper

correspondence as a standard offer

refrain from penalising in any way, any citizen for preferring to receive

information through paper correspondence

> No extra charge

> No change of frequency

> No difficulty to revert back to paper correspondence

require prior consent from citizens before ceasing to send paper documents


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Informing


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Informing


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European projects


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Lobbying

L bb i EU i tit ti


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Lobbying EU institutions

European CommissionDefend common interest

European ParliamentVoice of the people

European CouncilVoice of the Member States
http://tyno.kyamk.fi/wp-content/uploads/2012/04/Justus-Lipsius.jpghttp://brusselsdiplomatic.files.wordpress.com/2013/11/8466.jpghttp://4.bp.blogspot.com/-bXISOoumefY/Tj23u5QLO5I/AAAAAAAAAJY/U75Gu2UZTvw/s1600/European+Commission,+Paris+001.JPG


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ReducedVAT

StandardVAT

Same VAT treatment for books and e-books ?

MAINTAIN reduced rate for printed books


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Thank you foryour attention

Documents

Laetitia Reynaud Intergraf Baltprint Oct2014