LANDING PAGE SECRETS

For Dealers and Marketers

LANDING PAGE SECRETS FOR DEALERS AND MARKETERS

1 AUDIENCE RELEVENCEYour visitor needs to know they’re in the right place. Always call out to them directly or indirectly with recognizable images or copy. Here’s a Service Combat Strategy example. Notice how the top image is prominent and relevant to their search.

You will reduce your visitor’s bounce rate the more relevant your website or landing page is to their search. Lowering your bounce rate increases your Google quality score. The higher your quality score the lower you will spend on digital ads.

INCREASE LEADS FOR LESS MONEY!

Secrets to Help You Optimize Your Ad Space and Improve Conversion Rates.

LANDING PAGE SECRETS FOR DEALERS AND MARKETERS

BE CLEAR & CONCISEWebsite landing pages that convert best have a clear message and focus on a great offer. Don’t try to be everything to everybody.

If your visitor can’t figure out what you’re offering in less than 5 seconds, they’ll bounce.

A great way to test this is to do a 5-second test with colleagues and make sure your landing page passes.

The goal for the Easy Car Buy page is clear.

2

Quick! What’s being offered in 5 seconds or less on this landing page from Easy Car Buy?

3 COMPELLING HEADLINESGrab their attention with your headline! Consumers pick out what they want to pay attention to by headlines. Explain “What’s in it for them?” in the headline. Check out this article on how to write great headlines 8 Proven Headlines that Will Help You Attract More Buyers.

Count the number of benefits in this headline.

LANDING PAGE SECRETS FOR DEALERS AND MARKETERS

4 USER FRIENDLYBeing user friendly spans multiple aspects of your ads and landing pages from the buttons you use to the information you want your visitor to focus on.

Keep your Call-To-Action buttons above the fold.

Think mobile first and make sure your CTA is within easy reach of your thumb. Bounce rates increase when visitors need to scroll, so give them a chance to take action without scrolling.

Check out the up to 8 CTAs in an easy thumb’s reach on the mobile landing pages below:

CALL TO ACTIONS WITHIN A THUMBS REACH

LANDING PAGE SECRETS FOR DEALERS AND MARKETERS

Your button sales copy needs to be easy to understand and specific. Tell your site visitor EXACTLY what they are getting when they click the button.

“Submit” will cost you conversions. Give specific commands or speak to the end result (i.e. “CLICK HERE TO SAVE MY SPOT!!”). The following button is 23 words long...

BUTTON SALES COPY

LIMIT NAVIGATION

Don’t distract your visitor with the ability to navigate away from the page.

In this example from Mopar the visitor either converts or leaves.

There are no other options.

LANDING PAGE SECRETS FOR DEALERS AND MARKETERS

When visitors click on your Call-To-Action buttons keep them on the page. When new windows start popping up or they are taken away from the page it creates distrust.

When visitors click on this Schedule Service button, they remain on the page. This creates a better customer experience and higher conversions.

KEEP YOUR VISITOR’S TRUST

LIMIT FORM FIELDS

Only require or ask for information you absolutely need! If you only plan to follow up via email, just ask for name and email.

Conversions will skyrocket if you remove some of the fields on your forms. Less is more.

LANDING PAGE SECRETS FOR DEALERS AND MARKETERS

Interested in continuing the conversation about Landing Page Secrets, or want to learn more about how to increase traffic and sales with J&L Marketing? [ ]

LEARN MORE HERE

5 CALL FOR BACK UPAlways have Social Proof such as:

• Testimonials,

• “As Seen On” logos

• Referencing the number of customers who use your product.

All of these let your visitors know they’re making a smart decision by opting-in.

Below are two examples we’ve used to incorporate social proof into our sales pages...