10 | ChiropraCtiC produCts • issue twelve 2018

Learn more about these and our other speakers at ParkerSeminars.com/LasVegas and register today!

Daymond John went from waiting tables at Red Lobster to starting a clothing

company in his mother’s basement that he transformed into a global fashion empire which has amassed over 6 billion dollars in worldwide retail sales to date. He is a co-star of ABC TV’s four-time Emmy-Award winning series, “Shark Tank”.

*Three office personnel. ($199 each additional DC, $99 each additional CA, up to a total of 10 registrations. Call for pricing for groups more than 10.)

Known as “Iron Man”, Cal Ripken, Jr. is a 19-time All-Star, twice-named American League MVP, and inducted into the National Baseball Hall of Fame his first year of eligibility. With stories filled from his illustrious career, Cal Ripken, Jr. speaks on leadership, commitment, and excellence in a warm and witty presentation.

Daymond John “The People’s Shark”

John Dimartini, DC Joseph Mercola, DO John Minardi, DC Heidi Haavik, DC Stu McGill

ALSO FEATURING:

WE’VE GOT KEYNOTE SPEAKERS THAT YOU WON’T WANT TO MISS!

DC - $249 OFFICE PACKAGE* $399CA - $149

Cal Ripken, Jr.Baseball Hall of Famer

ParkerSeminars.com | 888.727.5338 ParkerSeminars @ParkerExper

FEBRUARY 21-23 PARIS LAS VEGAS

LAS VEGAS 2019

ARE YOU PARKER FIT?

17-6758 LV19 Chiro Products Nov Issue.indd 1 10/11/18 9:09 AM

Parker FIT. What does this mean to you? Physical fitness? Mental fitness? Is it knowing the best practices to successfully run your business? Is it having the best chiropractic assistants? At Parker Seminars Las Vegas 2019, Parker FIT aims to provide you with guidance in all of these areas, ranging from physical and spiritual fitness to effective business-based knowledge, and help you get Parker FIT in every aspect of your practice and your life. Whether you’re a chiropractic student, a new practitioner or you’ve been a chiropractor for many years, at Parker Seminars Las Vegas you can connect with and learn from the movers and shakers in the chiropractic world, and avail yourself of the opportunity to dis-cover the skills that have been making doctors of chiropractic successful for over 65 years.

Based on the vision and philosophy of Dr. James W. Parker, the first Park-er Seminar was held in Orlando, Florida in December 1951. A small room at the Angebilt Hotel held the seven Florida DCs who requested the meeting. En-thused about the workable results they achieved there, a second seminar was held 6 months later. And in 1968 Dr.

Parker held his first one in Las Vegas at the Frontier Hotel. The rest, as they say, is history.

Today The Parker Experience includes 3 - 5 chiropractic seminars each year, encompassing both national and international events. And every year chiropractors, chiropractic assistants, exhibitors, sponsors and students flock to these premier events to develop their techniques, discover innovative advancements, and come together in fellowship to celebrate the profession of chiropractic.

Join the Parker team in Las Vegas and reinvigorate your chiropractic zeal, restore your confidence, and retool your clinic for exceptional results. This year’s event promises to be bigger and better than ever, with 3 days of inten-sive classes, 4 tracks, up to 15.5 CE hours for doctors of chiropractic, and over 35 celebrated speakers. Build on the basics you already know, and go back to the office ready to grow your practice bigger and better than ever.

By partnering with renowned educators, illustrious lecturers, innovative exhib-itors and industry-leading sponsors,

the Parker team provides you with the resources to establish and/or maintain a profitable business, regardless of the economic climate. Get Parker FIT by experiencing sessions in effective office practices, sharing in philosophy, learn-ing new techniques, and networking with other chiropractors and chiroprac-tic assistants from across America. Ful-fill CE credits; explore the trade show to learn about new products, equipment and techniques that can help you better manage and expand your practice; and enjoy the fun social events on offer.

On-site Continuing Education. Doc-tors of chiropractic can earn up to 15.5 hours of Continuing Education (CE) credits at Parker Seminars Las Vegas 2019, pending your licensing board’s approval. (CE credits are provided by Parker University.) For more informa-tion, including state approval status and the daily CE breakdown for classes, visit the CE Information tab at Park-erSeminars.com/seminars/las-vegas/

Four tracks on offer. Parker has com-bined the best of science, philosophy, technique, office principles, and Mon-day Morning Procedures, with 4 tracks from which to choose. Topics range

by Lucy Butler

issue twelve 2018 • ChiropraCtiC produCts | 11

from Lumbopelvic Mobility & Stability to Creating Profitable Care Plans With Compliant Fees & Discounts to Elec-trodiagnostics: Enhancing Patient Care And Your Practice, and much more. For more information click on Tracks under the Schedule tab at ParkerSeminars.com/seminars/las-vegas/.

Chiropractic assistants have 2 tracks (19 unique speakers) to choose from this year. CAs licensed in Florida or PACE states can earn up to 15 hours of CE credits, pending their licensing board’s approval. (CE credits are pro-vided by Parker University.) Six session designed just for CAs, some of the best CA speakers in the industry, and the occasion to network with peers make for lots of learning opportunities.

Celebrated speakers you won’t want to miss. Having the skills, knowledge and mental strength to grow your practice are essential components in becoming Parker FIT. Parker Seminars Las Vegas 2019 features illustrious speakers sharing tips, information and discoveries in advanced treatment options, new technology, and busi-ness-based methods for successful practices. Don’t miss out on the chance to hear these keynote speakers:

• Dr. William Morgan, Parker Universi-ty President and “Chiropractor To The White House.” In 1998 Dr. Morgan was chosen to establish the first chiroprac-tic clinic at the National Naval Medical Center in Bethesda, Maryland, which later became Walter Reed National Military Medical Center. In 2015 Walter Reed recognized Dr. Morgan with its highest honor for clinical excellence, the Master Clinician’s Award. During the last 18 years at the military’s most prestigious medical centers he prac-ticed in an integrative setting, providing chiropractic care to the injured troops returning from the wars in Afghanistan and Iraq.

• Daymond John, popularly known as “The People’s Shark.” Daymond has come a long way from waiting tables at Red Lobster to starting a clothing com-pany in his mother’s basement, turning a $40 budget into FUBU, a $6 billion fashion game-changer. An entrepreneur in every sense of the word, Daymond John is a co-star of ABC’s four-time Emmy-Award-Winning series, Shark Tank, a New York Times best-selling author, a branding guru, and a high-ly-sought-after motivational speaker. He is also a Presidential Ambassador For Global Entrepreneurship.

• Cal Ripken, Jr., Baseball Hall of Famer. Nicknamed “ The Iron Man” he played 21 years for the Baltimore

Orioles of Major League Baseball (1981-2001). A 19-time All Star and 2-time American League Most Valu-able Player, he is perhaps best known for breaking Lou Gehrig’s record for consecutive games played, a record that had stood for 56 years and that many deemed unbreakable. Cal Rip-ken, Jr. surpassed the mark on Sept- ember 6, 1995 by playing his 2,131st consecutive game, which fans later voted the “Most Memorable Moment” in MLB history.

• Dr. Stuart McGill, Professor Emeri-tus at the University of Waterloo where he was a professor for 30 years. His laboratory and experimental research clinic investigated issues related to the casual mechanisms of back pain, and how to rehabilitate back-pained people and enhance both injury and perfor-mance. Dr. McGill’s advice is much sought-after by governments, corpor- ations, legal experts, medical groups, and elite athletes and teams worldwide. His work encompasses more than 240 peer-reviewed scientific journal papers, several textbooks and many interna-tional awards, and he has mentored over 40 graduate students during this scientific journey.

• Dr. John Demartini, Founder of the Demartini Institute, a private research and education organization with a curriculum of over 72 courses covering multiple aspects of human develop-ment. Widely considered one of the world’s leading authorities on human behavior and personal development, Dr. Demartini’s trademarked method-ologies in human development, the Demartini Method and the Demartini Value Determination, are the cul-minations of more than 44 years of cross-disciplinary research and study and are utilized globally in human development industries.

And take the opportunity to rub elbows with and learn from other expert speak-ers, among them Eric Anderson, Jenna Davis, Don Dishman, William Esteb, Phyllis Frase-Charrette, Heidi Haavik, Craig Liebenson, Joseph Mercola, Lia Nightingale, Shawn Powers, Margie Smith, Jonathan Soltys, and Alicia Yo-chum, to name but a few in an exciting line-up of presentations.

It pays to attend. Understandably, it’s not always easy to quantify the benefits of attending an event such as this one

but one of the most important is the networking value, and most marketing experts would readily agree that net-working with colleagues is a key bene-fit. Where else would you find so many fellow practitioners facing the same issues that you face on a day-to-day basis? A premier convention and trade exposition such as Parker Seminars Las Vegas affords you the opportunity to discuss modern-day concerns and solutions; query your peers about areas of practice with which you may be unfa-

miliar; and the occasion to learn about a diversity of products, equipment, techniques and services that can help improve patient care and the success of your business. And since we all have our own areas of expertise, insight and ways of practicing, liaising with coll- eagues may offer you a variety of solu-tions to any number of challenges you may be undergoing, including perhaps some you’ve not yet encountered, and may also help clarify your vision about the direction in which you would like to take your practice.

Of course there is always so much going on at a conference that it can be challenging to stay focused on your reasons for attending. Avoid this prob-lem by remembering the following ways to get the most from your investment.

• Stay at the conference’s designated hotel. You really do need to be at the center of everything that the show has to offer as well as where you can most effectively expand your network. Plus you won’t waste valuable time getting back and forth to the event.

• Stay for the duration. You’ve commit-ted your time and you’ve invested the money so stay the course. You never know what valuable information or opp- ortunity you might miss by arriving late or leaving early.

• Thoroughly read the conference agen-da and select the sessions most likely to improve your knowledge and skills. Prioritize the seminars featuring topics you’ve not yet mastered.

• Engage and empower yourself. Be an active participant, ask questions and make comments. Taking such initiatives will do much to enhance your Parker Experience.

• Ask a colleague to be your conference

Within the first week that you’re back in your office after Parker Seminars Las Vegas, meet with your staff and share your experience with them: your renewed enthusiasm; what’s up-and-

coming and new and exciting in chiropractic; and the inspiration of attending sessions with top doctors in your profession.

12 | ChiropraCtiC produCts • issue twelve 2018

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buddy so you can share what you learn. It’s also advanta-geous to discuss presentations that only one of you attend-ed, thus doubling your learning.

• Buy the CD or DVD recordings of sessions. Do this even for the seminars you attend, to reinforce your learning. And bring plenty of business cards to help new acquaintances remember you. Also collect business cards for follow-up with colleagues, vendors and other business contacts.

• Make sure to visit the trade show where you’ll discover a wealth of products, equipment, techniques and services, with hands-on help from product experts and sales and marketing professionals. It’s also a great way of thanking these exhibitors whose booth fees help alleviate your cost of attending this event.

• Planning and executing an event like this one involves a lot of hard work, so take the time to meet and thank those who serve on the conference planning committee. They deserve your compliments for making this great experience possible.

• And perhaps most important of all, within the first week that you’re back in your office after Parker Seminars Las Vegas 2019, meet with your staff and share your experience with them: your renewed enthusiasm; what’s up-and-coming and new and exciting in chiropractic; and the inspiration of attending sessions with top doctors in your profession. En-thusiasm and passion are contagious. Sensed by patients the moment they walk in the door, this energy does much to set the tone for their visits and the care they receive, so it is essential that you share your Parker Experience and the fresh knowledge and outlook you’ve gained.

The host hotel, the charming Paris Las Vegas Hotel & Casino, evokes romantic details of “The Real Paris” right down to the cobblestone sidewalks and half-scale replicas of the Eiffel Tower and Arc of Triumph. Even the building façades surrounding the casino are modeled after those of actual French neighborhoods. Located across the Strip from the Bellagio and a 9-minute walk from a Las Vegas monorail station, the hotel’s amenities include a large rooftop pool in a picturesque French-style garden, an indoor Parisian-style street with live entertainment and shopping areas, a lounge with dueling pianos, and nightclubs and several restaurants.

Parker Seminars Las Vegas 2019 presents you with a prime opportunity to fulfill CE credits and learn from celebrated ed-ucators and speakers in your field; the occasion to network with colleagues, old and new; and the benefit of a trade exposition showcasing a plethora of products, equipment, techniques and services. For additional information and/or to register, visit ParkerSeminars.com/seminars/las-vegas/, email the Parker team at askparkerseminars@parker.edu or call them at 888-727-5338. You can also follow Parker at facebook.com/ParkerExperience/ or download their app from Google Play or Apple App Store.

About The Author: Lucy Butler is the associate publisher of Chiropractic Products.