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Innovations of a postal operator to help publishers
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Innovations that connect communities and brands
ICDA 24/10/2012
bpost as a strategic partner for publishers of magazines…
212
Commercial
+ more + more
Public / Social
+ many more
Clubs / Federations
25
50
75
100
125
150
2007 2008 2009 2010 2011
Evolution Commercial Magazines (Source: CIM) *
paid circulation subscriptions street sales3
…where subscription sales is keeping upin Belgium
* Selected titles of Sanoma, Roularta, Rossel and De Persgroep
(Mio)
- 6,4 % paid circulation since 2007
bpost as a strategic partner for publishers of newspapers
The breakfast moment
457 487 502
551538
547568
32%34%
35%
39% 40% 41% 42%
20,0%
30,0%
40,0%
50,0%
300
350
400
450
500
550
600
2005 2006 2007 2008 2009 2010 2011
Evolution Daily Number of Newspaper subscriptions distributed by bpost (Source: bpost SuMo - CIM)
bpost subscription - daily average bpost - subscription % vs Paid circulation
Total newspaper market is decreasing in Belgium (-7%) but volume of bpost subscriptions are increasing
+ 24 %
7:30
(‘000)
Thanks to early delivery
Cross platform advertising is the future of the media
6
The new businessmodelCONTENT – COMMUNITY - COMMERCE
7Subscribers !!!
e-commerce business as part of your new business model
8
Delivery of parcels @ your convenience (shipping manager)
9
@home @bpost
@bpack24/7
10
Globify, a solution for internationalplayers
For the moment only available for shipments coming from US.
So why not deliver your parcels?
11
Another successful innovation @ bpost : Mobile postcard
13
Delivery of newspapers
Delivery op periodicals
Data
Parcels
International services
3 €