Contents

PrintTrade Secret Chocolate ........................ 5United Way Campaign ........................ 7Food for Thought ................................. 9Phi Kappa Psi - IN Theta ...................11

DigitalINDY Reads ...................................... 13ECCVB .............................................. 15MRE Consulting, LLC. .....................17

BranDingMovement by Molly ........................... 19Awe Beverage Company .................... 21Center for Autism ............................... 23

PhotograPhyMakeup Portfolio ............................... 25Senior Photos ..................................... 27

5Print | traDe seCret ChoColate |

traDe seCret ChoColateBusiness Card & Package Design | January 2014

Trade Secret Chocolate was recently established as a unique, local chocolate experience. With cacao beans carefully sourced from countries like Peru and Nicaragua, Trade Secret prides itself in it’s high quality, all natural ingredients. After the logo and wordmark had been created, a business card and packaging that reflected the origins of the brand were created.

notesCreative Director – Scott Johnson

7Print | UniteD Way |

UniteD Way oF Central inDianahandbook | December 2013

ProBleMEvery year, IUPUI departments participate in a fund-raising campaign for the United Way of Central Indiana. While the university has had a great deal of success with the campaign, they were looking for new, innovative tools for campus employees to encourage further involvement with the campaign. In addition to furthering the investment of university employees, campaign manager LaTika Webster wanted to show other methods of giving aside from monetary donations.

solUtionA campaign handbook was developed to outline the significance of the campaign and provide relevant information about individual unit goals. The book contains a list of the United Way of Central Indiana agencies, contact information for unit Ambassadors, a section for personal goal setting and assessment, and additional resources for participants.

9Print | FooD For thoUght |

FooD For thoUghttoolkit and Method Book | september 2013

ProBleMISTEP+ testing is administered annually throughout the state of Indiana but little is known of what its scores really mean. Research has shown that the score reports are vague and limited, so parents often fail to realize the importance of ISTEP+ and their child’s success.

solUtionResearch lead us to believe that parents did not possess the tools to help their children improve their skills post ISTEP+. Food for Thought is a program that seeks to add clarity for parents of children who have not passed the exam. This program was created as a service design project for Lawrence Township Community Schools as a tool for success.

notesCollaboration with : Ana Zukova, Krysten Whalen, and Monica Riddle

11Print | Phi kaPPa Psi - in theta |

Phi kaPPa Psi - in theta recruitment t-shirts | Fall 2013, spring 2014

Recruitment shirts were designed for the Indiana Theta chapter of Phi Kappa Psi at IUPUI. They wanted the shirts to reflect the brand “Southern Proper”. The challenge to match and hand-build type was presented and addressed while keeping with the requests of the fraternity. The men’s shirts were so popular that the fraternity requested the style to be replicated for women. The fraternity’s letters and established date were replaced with the phrase, “If I were a guy I’d be a Phi Psi”. The shirts were sold and distributed to more than 100 women.

13Digital | inDy reaDs MoBile aPP |

inDy reaDsMobile app | spring 2014

ProBleMIndy Reads currently has more than 75 individuals on a waiting list for the one-on-one literacy tutoring program. The non-profit organization has set the goal of reducing the waiting list by one third by the end of 2014. Research showed that volunteers were looking to for more community among volunteers as well as a more streamlined method of communication with Indy Reads. The mobile app was developed as a solution with interactive portals for current students and volunteers, as well as the ability to sign up for Indy Reads programs.

notesTo best address legibility, a set of icons were developed to supplement text for whose who are unable to read the section labels. The icons are large and clear to ensure legibility and the colors are consistent to each presented section. Green and purple are used for sections generally related to Indy Reads while blue and orange are used for the students and volunteer sections.

15Digital | eCCVB |

eCCVB (elkhart CoUnty ConVention anD Visitors BUreaU) Front-end web development | spring 2014

As part of the rebrand for the city of Elkhart, a new website was developed to inform visitors of the many things to do in the city’s downtown district. On it’s landing page, the site features a list of upcoming events and promotes the “Do Downtown Elkhart” rewards card program.

notesCreative Director – Scott Johnson

17Digital | Mre ConsUlting, llC. |

Mre ConsUlting, llC.Front-end web development | spring 2014

MRE is a retail development company that manages a number of properties in the Greater Indianapolis area. MRE wanted a landing page that showcases a prominent property and provides basic information for potential clients.

notesCreative Director – Scott Johnson

M O V E M E N T by molly marie

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movementbymolly.com

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MOVEMENT by molly marie

19BranDing | MoVeMent By Molly |

MoVeMent By MollyBrand identity & Consulting | ongoing 2013-14

Upon deciding to expand her business, Molly was searching for a new visual identity that encompassed four areas of instruction; fire, raki, yoga, and traditional belly dancing. After several conversations, we decided to use a blossoming lotus flower to represent balance, strength, and growth. Molly wanted to reach her clients, both old and new, in an interesting and engaging way. To do this, we established a referral program on the reverse of her business cards that provides a positive statement as well as a promotion for new classes. A website was also developed to showcase the services provided and provide a more streamlined method of communication with clients.

21BranDing | aWe BeVerage Co. |

aWe BeVerage Co.logo Development | June 2013

When two longtime friends came together to develop a new alcohol distribution company, they wanted to create a visual identity that was clean and timeless. The name AWE was developed from the initials of the three daughters of the founders. Their business plan focused heavily on the production and distribution of wine, so it seemed fitting to incorporate wine bottles into the logo.

2853 East Tenth Street, Bloomington, IN 47408

812.855.6508 www.iidc.indiana.edu

Mrs. Sara Pfeifer

8318 Nashua Dr.

Indianapolis, IN 46260

Mrs. Pfeifer,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc viverra metus ac massa lobortis blandit. Ut sed urna et leo convallis sollicitudin a id arcu. Sed eget adipiscing diam. Nam ut elit ac lectus auctor fermentum. Nunc condimentum dignissim nisl ut posuere. Nulla non lacus quis nibh tempus rhoncus. Aenean adipiscing mi quis ligula ultrices luctus. Phasellus vitae ligula enim, sit amet tristique dui. Aliquam erat volutpat. In mollis neque tortor, in venenatis lectus. Suspendisse sed tellus lacus. Quisque velit odio, vestibulum ac bibendum in, ultricies et lorem. Praesent id est commodo diam vehicula posuere. Donec dapibus nisi sed tellus suscipit eu ultrices lorem scelerisque. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;

Nam enim mi, pulvinar in vestibulum ut, porttitor quis dui. Phasellus sit amet ante et velit mollis interdum. Sed feugiat ultrices nulla, elementum feugiat dui venenatis a. Integer rutrum turpis ac neque vestibulum tincidunt. In erat metus, blandit vitae feugiat sed, semper id nunc. Nulla facilisi. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Maecenas eros lectus, posuere a placerat eget, imperdiet et ligula.

Cathy Pratt, Ph.D.Center Directorprattc@indiana.edu812.855.6508

Best regards,

CENTER FOR

AUTISM2853 East Tenth Street

Bloomington, IN 47408

812.855.6508

Mrs. Sara Pfeifer

8318 Nashua Dr.

Indianapolis, IN 46260

CENTER FOR

AUTISM

23BranDing | Center For aUtisM |

Center For aUtisMlogo & Brand identity | spring 2013

ProBleMThe Indiana Resource Center for Autism at Indian University works with families of autistic children to provide support and resources. The organization that interacts directly with children but the Center’s identity lacked a general approachability.

solUtionA logo and identity were created to make the organization more kid friendly. Shortening the name of the organization to “Center for Autism” was the first step, as the prior name was rather lengthy. Blue was utilized to promote comfort and the puzzle piece was used to signify the organization providing the “missing piece” to autism.

25PhotograPhy | MakeUP PortFolio |

MakeUP PortFolioChristine lingeMan

27PhotograPhy | senior Portraits |

senior PortraitslaUra seiFerth

laUren sChoMMerlsChoMMer31@gMail.CoM | 317.681.4246 | laUrensChoMMer.CoM