BIRMINGHAM LAW SOCIETY28 JANUARY 2015

VISITOR ECONOMY

INTERNATIONAL

VISITORS UP

32%

34 MILLIONVISITORS

UP 12% SINCE 2006

BEST UKDESTINATION

GROUP LEISUREAWARDS 2014

30,000BED SPACESAND GROWING

32 PLACESHIGHERICCA RANKING

HIGHEST HOTELOCCUPANCY RATEON RECORDSEPTEMBER

82%MOST POPULARCONFERENCEAND EVENTDESTINATIONOUTSIDE LONDON

£11 MILLIONECONOMIC IMPACT

FROM BCBEVENT WINS

INVESTING IN THE FUTUREKey developments

INWARD INVESTMENT

MORE JOBSAND PROJECTS

FROM FDITHAN ANYOTHER REGION

UK’S MOSTENTREPRENEURIAL

TOP MERCER UK CITY FOR QUALITY OF LIFE

BIRMINGHAMPROVIDED OVER50% OF REGIONALJOBS 2013/14

£2.6 BILLION

CAPITAL

2013 & 20146000GBSLEP

NEW BUSINESSESBORN IN THE

18000

INVESTMENTSECURED

CITYJOBS2013/14

WEST MIDLANDS ONLY REGION TO HAVE A TRADE SURPLUS WITH

CHINA2013/14

GBSLEP 2014

The top of the grid represents higher job-creating sectorsThe right of the grid represents sectors driven relatively more strongly by inward

investment.

SECTOR STRATEGYS

ou

rce

of

inve

stm

ent

op

po

rtu

nit

ies

Economic impact (short to medium term)

BPFS

Financial Services

Advanced Engineering

Automotive supply chain

ICTFood & Drink

Logistics

Digital media

Med tech Low carbon industry

Bio pharma research

Built to last

Creating the buzz

Global powerhouse

Quality over quantity

BPFS Advanced Engineering Life Sciences

EnvironmentalITECFood & Drink

AdvancedEngineering

Food and Drink

The Food & Drinks Hub

City Centre Enterprise Zone

Tyseley Environmental Enterprise

• District

Life Sciences Campus

Longbridge ITEC Park

Advanced Manufacturing Hub

ECONOMIC ZONE DEVELOPMENT

“We needed a location that would work with us and

help us to grow. Birmingham offered all of this”

Geoff ChildsManaging Director - Extraenergy

“We are delighted to be establishing the centre in Birmingham which has a

significant and high-quality legal community”

Susan BrightRegional Managing Partner – Hogan Lovells

“Birmingham’s mix of professional tenants and companies has created a

natural micro-hub forthe financial services sector”

Richard McCarthyManaging Director – Deutsche Bank Birmingham

“We are very confident we will find the right people in

Birmingham area. We are also looking to develop talent and

create a graduate scheme”Chris Tolley

HR Director - Hydraforce

MARKETING BIRMINGHAMINDICATORS & COMMENT

INTERNATIONAL LOCATION OF CHOICECore City GVA growth 2013

Birmin

gham

Gre

ater M

anchest

er South

Leeds

London

Core c

ities

UK

Gla

sgow

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

4.50%

Source: ONS

INTERNATIONAL LOCATION OF CHOICEFDI attracted to regions 2013/14

Great

er B

irmin

gham

& S

olih

ull

New A

nglia

South

Eas

t Mid

land

s

Coven

try &

War

wicksh

ire

Great

er M

anch

este

r

Leed

s City

Reg

ion

Derby

, Der

bs, N

ottm

, Not

ts

Sheffie

ld C

ity R

egio

n

Live

rpoo

l City

Reg

ion

Chesh

ire a

nd W

arrin

gton

North

Eas

tern

Wes

t of E

ngla

nd

South

Eas

t

Tham

es V

alle

y Ber

kshi

re

Lanc

ashi

re

Coast

to C

apita

l

Great

er C

ambs

& G

reat

er P

’bor

o

Hertfo

rdsh

ire

Oxford

shire

0

1,000

2,000

3,000

4,000

5,000

6,000

0

10

20

30

40

50

60

70

80

90

Jobs Projects Source: UKTI

#1FOR FDI

13/14

INTERNATIONAL LOCATION OF CHOICEEmerging trends in Real Estate

Rank European City InvestmentScore

DevelopmentScore 2014 + / -

1 Berlin 3.91 3.73 4 + 3

2 Dublin 3.83 3.65 2 0

3 Madrid 3.75 3.09 19 + 15

4 Hamburg 3.73 3.56 3 + 1

5 Athens 3.71 3.07 28 + 23

6 Birmingham 3.36 3.45 20 + 14

7 Copenhagen 3.36 3.43 8 - 1

8 Amsterdam 3.60 3.00 25 + 17

9 Lisbon 3.55 3.04 26 + 17

10 London 3.54 3.58 5 - 5

Source PwC – Emerging Trends Europe Survey JAN 2015

Source: The Economist Intelligence Unit

Voted

#43TOP 120MOST COMPETITIVE

GLOBAL CITIES

INTERNATIONAL LOCATION OF CHOICE

2015LOOKING FORWARD

THE TIME IS RIGHT

THE CITY IS READY

4 NEWHOTELS

4 DEVELOPERLAUNCHES

2CONFERENCENEW VENUES

7 BUSINESSEXPANSIONS

30NEW BUSINESSES

LOCATING20 CULTURALCELEBRATIONS

2INFRASTRUCTUREDEVELOPMENTS

2 NEW RETAILCENTRES

2 ENTERTAINMENTVENUES

2 BIRTHDAYCELEBRATIONS

2 SPORTINGCELEBRATIONS

2015

BIRMINGHAM LAW SOCIETY28 JANUARY 2015