Lead love vidyard

Loving Leads that Love Video

Ian Hutchinson @Ihutchinson [email protected] Video Marketing Specialist

AUDIENCE

▶ Marketing/Communications

▶ Sales

▶ Techie

▶ Agency

▶ Other#LeadLoveDenver @Ihutchinson @Vidyard

I Almost didn’t Come to this Event

#LeadLoveDenver @Ihutchinson @Vidyard

How do I look?First Impressions?What are you hoping to learn?


Tweet Time

Lead Love:


SALES LOVES LEADS TOO

Tactical Tips! I Want to Help

Rapportive (Gmail Plugin)

Ad Blocker (no more internet/YouTube ads)

Spotflux (VPN - Canadian Netflix)

Ghostery (cookie tracker)

Alexa (website traffic rank)


http://www.rapportive.com/

http://www.rapportive.com/

https://chrome.google.com/webstore/detail/adblock/gighmmpiobklfepjocnamgkkbiglidom?hl=en

https://chrome.google.com/webstore/detail/adblock/gighmmpiobklfepjocnamgkkbiglidom?hl=en

http://www.spotflux.com/

http://www.spotflux.com/

http://www.alexa.com/

AGENDA

▶ Me & the Funnel

▶ Why Video?

▶ Pitfalls & Getting Started

▶ YouTube

▶ Success Stories

▶ Best Practices with Video

▶ Tracking and Measuring Rapport

▶ Campaigns


Shave Time, Shave Money


http://www.youtube.com/watch?v=ZUG9qYTJMsI

ME & SMARKETING▶ IBM

▶ Vidyard – We are hiring

▶ Selling to Marketers

▶ Learning what Marketers do

▶ Producing Beautiful Content

▶ Smarketing & Working together




Right Message Right Time Right Person


Video Has Changed


Some 2014 Landmarks

• Video is 90% of Internet Traffic

• Netflix and YouTube each made 4.5 Billion Last Year

• Video allows marketing to build Rapport

• CMOs are Getting a Bigger Budget



Where are you at with Video?

A. No VideosB. No IdeaC. SometimesD. OftenE. LOVE VIDEO


What are the Goals?

Awareness?

Leads?

Revenue?

Sales enablement?

Support & Training?

Communication?


Where are most Companies at with video?

• Recognize ‘Why Video’

• 100+ Videos

• 1000+ Webinars

Where is the ROI? Who owns video? No strategy!


What are the Pitfalls?

• Production

• Strategy – content, process, people and plan

• Distribution

• Routine and re-using/re-purposing content


Camera Shy?


Tweet Time

What is your pitfall?Funny pictures?Marketing quotes?


What Do I Need to Produce a Video?


Where Can I Get Content?

• Internal

• Agency

• User Generated

@imagebrew (local high end production)


What Should I Keep in Mind?

• Attention Span

• Personality

• Purpose

• Audio


Common Themes

• Splash screens matter!

• Short attention spans


Examples of Cool Use Cases

• Rockwell + GoPro

• Pebble & Kickstarter

• Salesforce Video Library


Distribution


Distribution

• Email• Website• Social asset• Sales Asset• Blog

Partners & Advocates• Press Release


Using Video in Email


YouTube

• Search and SEO

• Drive individuals back to your .com

• ReelSEO

• YouTube.com/advertise


Home Depot


What are the Metrics?

• Impressions• Views • Engagement• Subscribers• Session Time (YouTube)• Site Stickiness/SEO• Video CTAs


THE VIDEO ANALYTICS DILEMMA

▶ Who?

▶ What?

▶ When?

▶ Where?

▶ How Long?


THE VIDEO ANALYTICS DILEMMA


At the End of The Day

• Interest• In a Topic• With engagement• Took this next step


How many of you are familiar with Marketing Automation?

A, It is a core part of my job

B, I’m familiar with it

C, I’m not familiar with it


What can Marketers do?

• Segment• Nurture• Score• Inform Sales

Improve content & distribution


Repurpose

• Segment assets• Transcript• Blog post• Whitepaper• Podcast


Lead Quality > QuantityLead Scoring 101

Demographic– Title, Account, Industry

Behavioral (site visits, event visits, email click through).

– Behavioral focus here.

Buy Signal (I raised my hand – call me!!!!!)


Behavioral

Video View will tell you:

• Topic

• Engagement Time


How Warm Are Your Leads?

• Timing?

• Source?

• Engagement?


An Example


http://embed.vidyard.com/share/mmVD1uL-d_CGx_vixBiMwg

inContact


http://embed.vidyard.com/share/mmVD1uL-d_CGx_vixBiMwg

QUESTIONS?

Suggested Topics:

Fun VideosFuture of TelevisionYouTube’s FutureGetting Started w VideoAnalyticsMarketing + SalesRepurposing contentSuperbowl CommercialsLife in Canada

Shy? Tweet the Question! #technology


Documents

Lead love vidyard