Leadingchange:OurIceburg isMelting

JohnKotter

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The8-StepProcessofSuccessfulChange

SETTHESTAGE• 1.CreateaSenseofUrgency.Helpothersseetheneedforchangeandtheimportanceofactingimmediately.

• 2.PullTogethertheGuidingTeam.Makesurethereisapowerfulgroupguidingthechange—onewithleadershipskills,biasforaction,credibility,communicationsability,authority,analyticalskills.

DECIDEWHATTODO• 3.DeveloptheChangeVisionandStrategy.Clarifyhowthefuturewillbedifferentfromthepast,andhowyoucanmakethatfutureareality.

MAKEITHAPPEN• 4.CommunicateforUnderstandingandBuy-in.Makesureasmanyothersaspossibleunderstandandacceptthevisionandthestrategy.

The8-StepProcessofSuccessfulChange

5.EmpowerOtherstoAct.Removeasmanybarriersaspossiblesothatthosewhowanttomakethevisionarealitycandoso.6.ProduceShort-TermWins.Createsomevisible,unambiguoussuccessesassoonaspossible.7.Don’tLetUp.Pressharderandfasterafterthefirstsuccesses.Berelentlesswithinstitutingchangeafterchangeuntilthevisionbecomesareality.

MAKEITSTICK8.CreateaNewCulture.Holdontothenewwaysofbehaving,andmakesuretheysucceed,untiltheybecomeapartoftheverycultureofthegroup.