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Millennials…
• Consumers- $150 billion annually• Digital Media Users - 6 hrs daily• Multi taskers• Hyper communicators• Gamers• Less violence, drugs and alcohol• Interested in college• More socially/civically conscious• Optimistic
Different World
Industrial workers were Industrial workers were measured by their efficiencymeasured by their efficiency
Knowledge workers are Knowledge workers are measured by their effectivenessmeasured by their effectiveness
Which Devices Do You Own or Use?Teens Aged 13-18:
82%
62%
49%
40%
35%
32%
30%
30%
19%
17%
15%
13%
10%
7%
3%
4%
2%
0% 20% 40% 60% 80% 100%
Computer
Video Game Console
Cell Phone
Game Boy/Advance
Digital Camera
SMS
Digital Cable TV
Digital Music Player
Pay per View/Video on Demand
Satellite TV
Web Enabled Cell Phone
PDA
PDA with Wireless
Satellite Radio
Cell Phone with Camera
Pager
Two Way
Source: HarrisInteractive 2003.
Send e-mailSurfing around/seeing what is out thereLooking up musical groups and artistsChatting with friends onlineDoing homework or researchListening to musicUsing instant messagingChecking movies, TV, or concert listingsReading the news or magazines onlinePlaying online gamesMeeting people who share interestsWatching streaming videosExchanging own creative work with friendsBuying stuffParticipating in online auctions
What they do online100%98%95%93%92%90%89%84%81%80%77%70%69%61%38%
Source: TBWA/Chiat/Day Research, 2000
4035
51
36
29
47
31
24
41
28
21
39
0
10
20
30
40
50
60
School work is often or alwaysmeaningful
Courses are quite or veryinteresting
School learning will be quite orvery important in later life
1983 1990 1995 2000
Seniors’ Interest in School WaningPercentage of 12th graders expressing opinions on…
Assign Intellectually Stimulating Work
• Relevance beyond school
• Disciplined Inquiry
• Knowledge Construction
Quality of Assignment Counts
0
0.2
0.4
0.6
0.8
1
1.2
ITBS Reading ITBS Math
Students Learn More in Classrooms with High Quality Assignments: Effects on One-Year ITBS Gains
Classrooms with low-quality assignmentsClassrooms with high-quality assignments
Millennials Want to Learn…
• With technology• With one another• Online• In their own time• In their own place• Doing things that
matter