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8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 1/25
I NEED TO FIND MY
EQUILIBRIUM«
Demand + Supply = Market
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 2/25
Targets«
Review the concept of demand & supply
Understanding the market forces or how
supply and demand together set the price of a good and the quantity sold
Applying the concept of market forces to
everyday events
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 3/25
Back to the basics
Demand = buyer¶sbehavior
Supply = seller¶sbehavior
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 4/25
Demand & Supply
Demand
Change in the Price ±change in QUANTITYDEMANDED; no newdemand
Change in ITPgENc ±
change in demand; there is a new demandat each price level
Supply
Change in the Price ±change in QUANTITYSUPPLIED; no newsupply
Change in ITPETNG±
change in supply; thereis a new supply at eachprice level
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 5/25
Demand & Supply
Demand
Change in demand---
Increase in demand ---demand curve shifts tothe right
Decrease in demand---
demand curve shifts tothe left
Supply
Change in supply
Increase in supply---supply curve shifts tothe right
Decrease in supply---
supply curve shifts tothe left
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 6/25
D¶ MARKET
Is an institution or mechanism that brings
together buyers and sellers of a particular good
or service.
The market is a process of competing bids and
offers.
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 7/25
Examples of market
Retail stores
Gas station
Mall / Supermarket E-commerce site ± E-bay, Amazon etc
Philippine Stock Exchange
Philippine Dealing System P/$
Labor market ± placement office
Etc, etc
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 8/25
Markets«
Link potential buyers with potential sellers
May be local or international
Maybe personal involving face-to-facecontact between buyers and sellers
Or impersonal which means that buyers and
sellers do not see or know each other
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 9/25
Why are roses expensive during
Valentine¶s Day?
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 10/25
Why are vegetables and fish
expensive after a typhoon?
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 11/25
Why are fruits cheap during
summer?
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 12/25
The answer my friendis«DEMAND & SUPPLY!
WHY DOES PRICE GO UP OR DOWN?
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 13/25
THE EQUILIBRIUM«
PRICE AND QUANTITY
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 14/25
Demand & Supply For Shoes
PRICE DEMAND SUPPLY
0 20 0500 15 5
750 10 10
1000 5 15
1250 0 20
EQUILIBRIUM
PRICE =
MARKET
CLEARING
PRICE
EQUILIBRIUM
QUANTITY
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 15/25
@ equilibrium price, D = S
D
S
10
750
At P750
Buyers demand forShoes coincides with
The sellers production
Of shoes.
Market clears!
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 16/25
What if« the price is higher than
the equilibrium price?
If price is higher,
Supply > Demand
Surplus occursBecause producers
Will produce more
While buyers will
Demand less.
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 17/25
What if« the price is lower than
the equilibrium price?
If price is lower,
Supply < Demand
Shortage occ
ursBecause producers
Will produce less
While buyers will
Demand more
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 18/25
Market will adjust «
But this SURPLUS willBe eliminated because
Sellers will lower their
Prices down to the
Equ
ilibriu
m price thenMarket clears again!
But this SHORTAGE will
Be eliminated becauseBuyers will bid up the
Prices up to the
Equilibrium price then
Market clears again!
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 19/25
Demand & Supply For Shoes
PRICE DEMAND SUPPLY
0 20 0500 15 5
750 10 10
1000 5 15
1250 0 20
BUYER S
WILLTRY TO BID UP
THE PRICE
SELLER S
WILL SELL AT
ADISCOUNT
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 20/25
IF THERE IS AN IMBALANCE
IN THE MARKETWHATWILL
ADJUST?
PRICETHE PRICE WILLADJUST TO BRING THE
MARKET INTO BALANCE OR EQUILIBRIUM
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 21/25
STATIC ANALYSIS
What happens to equilibrium price
and quantity when«
1. Increase in Demand
2. Decrease in Demand
3. Increase in Supply4. Decrease in Supply
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 22/25
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 23/25
What if both curves change?
There are several possible outcomesdepending on the relative size of the demand
and supply shifts. Find the initial equilibrium price and quantity
using the initial demand and supply curves
Find the new equilibrium price and quantityfrom the new demand and supply curves
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 24/25
LET¶S DO SOME MARKETBALANCE!!
8/7/2019 lesson 5-market equilibrium
http://slidepdf.com/reader/full/lesson-5-market-equilibrium 25/25