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OUR JOURNEY TO DIGITALLessons Learned:
Rob Waldron • President & CEO
Objectives• Share what we learned in the journey from
print to 500,000 digital users in one year
• Provide some practical advice garnered
from working with district leaders across
the country
• Learn from you what other priorities we
should be tackling
The reality today is that when a
general officer speaks to a captain, the
general officer has never used any of
the communication systems,
intelligence assets, or weapons
systems that the captain has...things
go so fast now it is very difficult… to be
experts and still be leading.
–General Stanley McChrystal
A Clear Mandate …
Student
Centered
Learning
2001: No Child Left Behind
2004: National Center for
Response to Intervention (RtI)
2010: Common Core State
Standards
…drove us to redefine how technology can enable
our ―student centered learning‖ mission
1National Center for Education Statistics (2012): http://nces.ed.gov/fastfacts/display.asp?id=462Pew Research Center (2012): http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
A Clear Mandate …
Student
Centered
Learning
1994: KIPP
1997: Florida Virtual
2006: Rocketship
2006: Khan Academy
…drove us to redefine how technology can enable
our ―student centered learning‖ mission
1National Center for Education Statistics (2012): http://nces.ed.gov/fastfacts/display.asp?id=462Pew Research Center (2012): http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
A Clear Mandate …
Student
Centered
Learning
2003: 93% internet access in
schools1
2012: 95% broadband access
in schools1
2012: 21% of US has read an
e-book2
…drove us to redefine how technology can enable
our ―student centered learning‖ mission
1National Center for Education Statistics (2012): http://nces.ed.gov/fastfacts/display.asp?id=462Pew Research Center (2012): http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
A Clear Mandate …
Student
Centered
Learning
Meet the individualneeds of each child by providing every child what he/she needs when he/she needs it.
…drove us to redefine how technology can enable
our ―student centered learning‖ mission
1National Center for Education Statistics (2012): http://nces.ed.gov/fastfacts/display.asp?id=462Pew Research Center (2012): http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
• 0 to 500,000 digital users in one year
• Approved as a teacher evaluation input in OH & NY
• Recommended in Dallas, Chicago, Cleveland, etc.
• Utilized in many leading charters—KIPP NY, LA, Chicago;
Rocketship; Harlem Children’s Zone, Aspire, etc.
• Praise from leaders and users throughout the country:
―i-Ready is the best online assessment and
instruction combo I’ve ever seen‖
Dr. Eric Conti, Superintendent of Schools, Burlington, MA—
named Top 10 Tech-Savvy Superintendent by eSchoolNews
An Auspicious Start
Five Lessons Learned
Despite political and
market turmoil, educator
priorities are remarkably
consistent.
• • • • •
Lesson 1
• • • • •
Assessment Instruction
Provider
Singing the Same Song
Valid and reliable
Online
Formative and
summative
Progress monitoring
Reputable
Easy to Use and Implement
Affordable
Product Training and
Professional Development
Efficacy Research
Common Core &
State Standards
Link to assessment
Data-driven
Blended Learning
Differentiated
Ongoing Service and Support
The bright lines that
separated publishers
are gone have been
replaced by the same
pitch from
everyone, resulting in
customer confusion
• • • • •
Lesson 2
• • • • •
The Trusted Advisor Dilemma
My company (insert company name),
provides an innovative data-driven,
differentiated instruction technology
solution with progress monitoring and
top-notch professional development.
Technology requires
seamless integration of
programs; thus, buying
the ―best‖ individual
solutions, ―à la carte,‖
doesn’t work.
• • • • •
Lesson 3
Best of Breed
• • • • •
Square Peg…Round Hole
Most student centered
learning initiatives fall
apart during the
purchase process.
• • • • •
Lesson 4
Align diagnostic to instruction resources
―Differentiated Instruction‖ RFP issued
Eyewitness Account
Spring
2011
Summer
2011
Fall
2011
Winter
2011–2012
Spring
2012
Summer
2012
Buy ―safe bet‖ test prep software
Pilot adaptive diagnostic Test prep ―cramming‖
No conclusive view of success/failure
No one fulfills the ―kitchen sink‖ requirements
Great insights but doesn’t link to
instructional resources
More whole class instruction than before
RFP
Edit and re-issue original ―differentiated
instruction‖ RFPCompletion of huge
effort delayed to MarchNo impact on
struggling students
Preliminary research* results suggest a profound lack of cohesion in terms of strategy, expectations, usage, and impact.
• • • • •
Lesson 5
*Initial findings from Frank Ferguson Fellowship, sponsored by Curriculum Associates, Rocketship, and the Bill
and Melinda Gates Foundation
Game of Telephone
―How many technology-
based assessments are used in
your district?‖
• • • • •
Chief Academic
Officer:
Tech
Director:
Teacher:Principal:
―We have rationalized
our assessments to
focus primarily on
program A.‖
―I don’t know but
there are 87 programs
that have been vetted
against our tech
requirements.‖
―We have been
provided A and B
programs.
I am piloting 2 other
programs.‖
―Feels like a new
one each week. I only
use product C because
it’s mandated, but I don’t
have a good sense of its
impact.‖
What to do? Some advice from your peers
1 Find out what is being used, what is working,
what it costs. NOTE: Our foundation fellow can do this for you
2 Ask more questions*, demand more from publishers
3 Accept the fact that the Common Core journey is
multi-year and needs to start now
4 Ensure the solution works for the average teacher
5 75th percentile ―most innovative‖ solution, executed
at 100% is much, much better than vice versa
*Supporting tools available in handouts
Key Questions
Online Assessments:Was the program built from scratch from the
Common Core or just “retrofitted”?
Online Instruction:Is the instruction automatically differentiated based
on an integrated assessment?Online Providers:Is the program SaaS (Software as a
Service), enabling anytime access and rapid
upgrades?
We’re in the middle of one of the
great revolutions in the history of
education. For the first time
ever, technology has given us the
ability to deliver a world class
education to every child in the world.
–Tom Vander Ark
Questions and Discussion
Rob Waldron
978-313-1208
Technology Buying
Guide
Technology RFP
Template
Available Resources