The following business proposal is based on these principles:

Innovation Makes current product more useful / effective Makes current product understandable Is unobstructive i.e. doesn’t block or classify users

Business Challenge

To make current outdoor advertising enjoyable and more effective to all parties involved.

Involved EntitiesUsers – mobile usersAdvertising agencies – e.g. ad post; magnet; adopt a light e.t.c.Owners of product advertised – Producers / Manufacturers of the service / good

Main Product

Why: Everyone is lazy with limited attention span.

What: LETA SHOW

How: Offer free wireless internet at strategic outdoor advertising locations e.g. mbagathi way flats / Debonairs Billboard through which users are made aware of the offers from e.g. debonairs combo menu and provide creative solutions to upsell and promote their slow moving menu items. Main Concept: To provide a platform for innovative marketing and advertising.

How it Works: The free wireless is accessed only after/before completing a survey or complying to instructions by the advertiser.

Locations: The main target will be areas where it is mostly populated either during the day/night/24hrs for residential

Benefits / Pain Solved

USERS Outdoor Advertiser Manufacturers / Products

*I.O.T *Innovative and adapting *Cost-Effective Marketing*Realistic Offers to current trends and +vely *Easy/Live Market research*job creation impacting society. *Value for money

*Value for Advertising*Market Research through surveys

Market size and penetration

100% penetration to anyone with a data-enabled device i.e. able to use wireless Internet

Competition

*none – currently there’s is no practical innovative marketing and advertising concept that benefits and empowers customers.

Team Profile

Michael Farrar David Archiebold Manasseh SongoroE: micfaradav@gmail.com E: songoro88@gmail.comM: 0724156389 M: 0727484093