912480

2SUPERVISOR’S USE ONLY

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© New Zealand Qualifications Authority, 2015. All rights reserved.No part of this publication may be reproduced by any means without the prior permission of the New Zealand Qualifications Authority.

Level 2 Media Studies, 201591248 Demonstrate understanding of the relationship

between a media product and its audience

2.00 p.m. Monday 16 November 2015 Credits: Three

Achievement Achievement with Merit Achievement with ExcellenceDemonstrate understanding of the relationship between a media product and its audience.

Demonstrate in-depth understanding of the relationship between a media product and its audience.

Demonstrate critical understanding of the relationship between a media product and its audience.

Check that the National Student Number (NSN) on your admission slip is the same as the number at the top of this page.

You should write an essay on ONE of the six statements or quotations in this booklet.

If you need more room for any answer, use the extra space provided at the back of this booklet.

Check that this booklet has pages 2 – 12 in the correct order and that none of these pages is blank.

YOU MUST HAND THIS BOOKLET TO THE SUPERVISOR AT THE END OF THE EXAMINATION.

ASSESSOR’S USE ONLY

TOTAL

Low Achievement

3

INSTRUCTIONS

Choose ONE media product and its audience.

Write an essay discussing the relationship between your chosen media product and its audience, by responding to ONE of the statements or quotations below.

In your discussion:• describe ONE aspect of the relationship• explain how and / or why this aspect connects the media product and its audience• examine a consequence of this relationship• include supporting detail from media text(s) and / or evidence from other sources.

Use page 3 to write your chosen media product, its audience, your chosen statement or quotation number, and to plan your essay.

Begin your essay on page 4.

STATEMENTS / QUOTATIONS (Choose ONE)

The statements and quotations below relate to some of the possible relationships between a media product and its audience.

1. The most successful media products create a relationship with their audience.

Discuss, in relation to a media product you have studied.

2. Audience measurement is important for the success of a media product.

Discuss, in relation to a media product you have studied.

3. New media have changed the game.

Discuss the ways the Internet has changed the relationship between product and audience.

4. Appealing to media audiences is all about pushing the boundaries.

Discuss, in relation to a media product you have studied.

5. ‘The consumer rules.’

Discuss the importance of audience response for a media product you have studied.

6. ‘There’s a sucker born every minute.’

Discuss how media products shape audience response.

2

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Media Studies 91248, 2O15

ASSESSOR'SUSE ONLY

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The suggested maximum for your essay is 800 words (6-7 pages). The quality of your writing is

more important than the length of your essay.

Support your discussion with detailfrom media text(s) and/or evidence from other sources.

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Media Studies 91248, 2O1 5

Low Achievement exemplar for Media Studies 91248 2015 Total score 3

Q Grade score Annotation

A3 Page 3: The candidate identifies a generic media product and a specific target audience, with some additional audience descriptions on the planning page. Page 4 (paragraph 1): The candidate provides a description of the core audience ('Shane'), with a reference to the statement (#1). However, further details / characteristics of the target audience are required. Page 4 (paragraph 2): The candidate identifies the media product (NZTA's 'Mate' PSA), and provides a description of the main protagonist ('Shane') in terms of his appearance. However, the link with the target audience is mainly implied. Page 5 (paragraph 3): The candidate attempts to illustrate the impact of language on the relationship with the target audience. Page 5 (paragraph 4): The candidate offers a commentary on the effect of the PSA on the target audience. Overall, the candidate has attempted to describe the relationship between the media product and its audience with some supporting details, but reference to the target audience is mainly implied.