912480

2SUPERVISOR’S USE ONLY

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© New Zealand Qualifications Authority, 2015. All rights reserved.No part of this publication may be reproduced by any means without the prior permission of the New Zealand Qualifications Authority.

Level 2 Media Studies, 201591248 Demonstrate understanding of the relationship

between a media product and its audience

2.00 p.m. Monday 16 November 2015 Credits: Three

Achievement Achievement with Merit Achievement with ExcellenceDemonstrate understanding of the relationship between a media product and its audience.

Demonstrate in-depth understanding of the relationship between a media product and its audience.

Demonstrate critical understanding of the relationship between a media product and its audience.

Check that the National Student Number (NSN) on your admission slip is the same as the number at the top of this page.

You should write an essay on ONE of the six statements or quotations in this booklet.

If you need more room for any answer, use the extra space provided at the back of this booklet.

Check that this booklet has pages 2 – 12 in the correct order and that none of these pages is blank.

YOU MUST HAND THIS BOOKLET TO THE SUPERVISOR AT THE END OF THE EXAMINATION.

ASSESSOR’S USE ONLY

TOTAL

Not Achieved

2

INSTRUCTIONS

Choose ONE media product and its audience'

Write an essay discussing the relationship between your chosen media product and its audience, by

respondingtooNEofthestatementsorquotationsbelow.

ln your discussion:. describe ONE aspect of the relationship

. explain how and/or why this aspect connects the media product and its audience

. examine a consequence of this relationship

. include supporting detail from media text(s) and/or evidence from other sources'

Use page 3 to write your chosen media product, its audience, your chosen statement or quotation

number, and to Plan Your essay.

Begin your essay on Page 4'

2.

STATEMENTS / QUOTATIONS (Choose oNE)

The statements and quotations below relate to some of the possible relationships between a media

product and its audience.

1. The most successful media products create a relationship with their audience.

Discuss, in relation to a media product you have studied.

Audience measurement is important for the SucceSS of a media product'

Discuss, in relation to a media product you have studied'

I

Netv media have changed the game.

Discuss the ways the lnternet has changed the relationship between product and audience.

u'

Appealing to media audiences is all bbout pushing the boundaries.

Discuss, in relation to a media product you have studied'

'The consumer rules.'

Discuss the importance of audience response for a media product you have studied'

'There's a sucker born every minute.'

Discuss how media products shape audience response'

4.

5.

6.

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Media Studies 91248, 2015

ASSESSOR'SUSE ONLY

The suggested maximum for your essay is 800 words (6-7 pages). The quality of your writing is

more important than the length of your essay.

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Not Achieved exemplar for Media Studies 91248 2015 Total score 2

Q Grade score Annotation

N2 Page 3: The candidate identifies the media product, with reference to a generic audience, but with little or no relevant detail on the planning page. Page 4 (1st paragraph): The candidate provides a generic description of the media product (National Geographic) and its audience. Pages 4 and 5 (2nd paragraph): The candidate attempts to address the statement (#3) by referring to the 'Internet' and some generic descriptions on page 5. However, it lacks any clear evidence to support the relationship between the media product and its audience. Pages 5–7 (3rd paragraph): The candidate offers a descriptive overview of the effects of social media on the magazine and attempts to link this to its audience relationship, but lacks clear examples to support the discussion. Overall, the candidate needed to provide detailed examples in paragraphs 2 and 3, as well as offer further information / characteristics of its core target audience to achieve a higher grade.